ILOILO CITY COMMUNITY COLLEGE

Cor Tiolas-M. H. del Pilar Sts.,Molo, Iloilo City

ELOA 7
Entrepreneurship

Instructor Information:

Rezlie T. Lavalle, MM Academic Counseling Hours:
Instructor 1 _______________________
Mobile: 0947-723-3880
Email: dollai12@live.com

I. Course Description
This is an introductory course in management for business students who need to grasp the big picture of
management concepts, and techniques as practiced today in business, industry and government. The students gain
a solid grasp of how effective managers orchestrate human resources and their own energies to contribute to an
organizations successful achievement of its mission and bottom-line goals.

II. Unit Credit 3 units

III. Number of Meetings/Week 2 meetings of 1.5 hours/ 54 hours per semester

IV. Desired Learning Outcomes
On completion of this course, students will be able to:

1. Appreciate the interrelations between business and the other sectors of society.
2. Be aware of the current issues and challenges facing the Philippine business environment.
3. Pinpoint the national and international trends that will have an impact on business and management in the
21
st
century,
4. Identify potential opportunities for business which exist in various industries here in the Philippines, and
5. Be able to create business opportunities as solutions for pressing problems of the society.

Technical Skills
Ability to perform the
given job
Utilization of different
machines and tools
Use of various procedures
and techniques


Human Skills
Interpersonal
Human relations
Communication
Administrative
Leadership



Conceptual and Design Skills
Analytical
Creativity
Initiative
Planning
Problem solving
Decision-making
V. Final Product/Performance:

1. Case studies and final examination assesses comprehension of, and ability to explain and describe management
concepts and principles discussed in the course.
2. Group presentation assesses ability to apply management knowledge integratively in solving management
problems.
3. Class activities assess analytical and decision making skills related to management knowledge.
4. Students are expected to understand and apply managerial ethics throughout the course. This is assessed through
course work and final examination. No marks will be given to writings with views which imply unethical
decisions and behavior in all written assignments or in the examination.









VI. Criteria for Assessment (TESDA competency-based)
1. CONTENT

LEVEL 4
(4 points)
LEVEL 3
(3 points)
LEVEL 2
(2 points)
LEVEL 1
(1 point)
Identification of the
Main Issues/ Problems
Identifies &
understands all of the
main issues in the case
study
Identifies and
understands most of
the main issues in the
case study
Identifies and
understands some of
the issues in the case
study
Identifies and
understands few of the
issues in case study
Analysis of the Issues Insightful and
thorough analysis of
all the issues
Thorough analysis of
most of the issues
Superficial analysis of
some of the issues in
the case
Incomplete analysis of
the issues
Comments on effective
solutions/strategies
(The solution may be
in the case already or
proposed by the
group)
Well documented,
reasoned and
pedagogically
appropriate comments
on solutions, or
proposals for
solutions, to all issues
in the case study
Appropriate, well
thought out comments
about solutions, or
proposals for
solutions, to most of
the issues in the case
study
Superficial and/or
inappropriate solutions
to some of the issues
in the case study
Little or no action
suggested, and/or
inappropriate solutions
to all of the issues in
the case study
Economic and Ethical
Feasibility
The proposal is
grounded on financial
and ethical feasibility
with proofs from
financial statements
and ethical standpoints
The proposal is
grounded on financial
feasibility but is not
ethical
The proposal is
grounded on ethical
feasibility but is not
financially practical
The proposal is neither
financially nor
ethically feasible
Links to Course
Readings and
Additional Research
Excellent research into
the issues with clearly
documented links to
class (and/or outside)
readings
Good research and
documented links to
the material read
Limited research and
documented links to
any readings
Incomplete research
and links to any
readings
2. PRESENTATION
Delivery and
Enthusiasm
Very clear and concise
flow of ideas.
Demonstrates
passionate interest in
the topic and
engagement with the
class.
Clear flow of ideas
Demonstrates interest
in topic and
engagement with the
class.
Most ideas flow but
focus is lost at times
Limited evidence of
interest in and
engagement with the
topic
Hard to follow the
flow of ideas.
Lack of enthusiasm
and interest.
Visuals Visuals augmented
and extended
comprehension of the
issues in unique ways
Use of visuals related
to the material
Limited use of visuals
loosely related to the
material
No use of visuals.
Staging Uses stage effects,
such as props,
costumes, sound
effects, in a unique
and dramatic manner
that enhances the
understanding of the
issues in the case
study
Uses stage effects,
such as props,
costumes, sound
effects, in an effective
manner to extend
understanding of the
issues in the case
study
Limited use of stage
effects, and/or used in
a manner that did not
enhance the
understanding of the
issues in the case
study.
No use of stage effects
Involvement of the
class:
-Questions
-Generating
discussion
-Activities
Excellent and salient
discussion points that
elucidated material to
develop deep
understanding
Appropriate and
imaginative activities
used to extend
understanding in a
creative manner
Questions and
discussion addressed
important information
that developed
understanding
Appropriate activities
used to clarify
understanding
Questions and
discussion addressed
surface features of the
topic
Limited use of
activities to clarify
understanding
Little or no attempt to
engage the class in
learning
Response to Class
Queries

Excellent response to
student comments and
discussion with
appropriate content
supported by
theory/research
Good response to class
questions and
discussion with some
connection made to
theory/research
Satisfactory response
to class questions and
discussion with
limited reference to
theory and research
Limited response to
questions and
discussion with no
reference to
theory/research






VII. Learning Activities:
COURSE OUTLINE TIME FRAME
Course Orientation
Course Outline presentation
Objectives, policies and grading system
Introduce final project
Assign topic reporters

(1.5 hrs)
Introductory topics:
1. Introduction to Entrepreneurship
a. Definition and Nature of Entrepreneurship
b. Entrepreneurship and Development
c. Why venture into Entrepreneurship?
Contributions of Entrepreneurship to the Economy
Advantages and Disadvantages of Entrepreneurship
d. Who is the Entrepreneur?
Characteristics of Entrepreneurs
Self Assessment and Personal Entrepreneurial Competencies
e. Diversity and Entrepreneurship

2. Entrepreneurship and Small Business
f. Kinds of Entrepreneurship
a. Small and Medium Enterprises
b. Forms of Business Organization
c. Family Businesses
d. Social Entrepreneurship
e. Entrepreneurship and the Internet
f. Franchising
g. Domestic and International Entrepreneurship
h. Reasons For Business Failure

3. New Venture Creation: Establishing a Business
a. Requisites of a Business System
b. Innovation and Entrepreneurship
c. Life Cycles of Entrepreneurial Firms
d. Entrepreneurship and Business Development

4. Growth Strategies
a. Product Life Cycle
b. Ethics and Social Responsibility
c. Trends in Modern Business





5. Forms of Ownership
a. Methods of Entry
b. Legal Forms of Business
c. Legal Issues in Business




Enabling topics:
6. Business Planning
a. Business Plan
b. Importance of a Business Plan
c. Business Plan Components
d. Creating an Effective Business Plan





7. Marketing
a. Market Segmentation
b. Market Research
c. Marketing Plan
d. The 4 Ps
e. Branding and Positioning
f. Internet/Online Marketing


(4.5 hrs)
Class discussion
Activity: Guessing Game: 4 Pics 1 Word
Film Viewing of Successful Entrepreneurs
C1 (Mallo)
C2, C4-C9 (UPISSI)
C1, C2, C3 (Deakins, Freel)
Web sources
Quiz


(6 hrs)
Reading Assignment and graded class discussion
C2 (Mallo)
C7, C9-C11 (Deakins, Freel)
Web sources
Assignment: Group Activity





(4.5 hrs)
Reading Assignment and graded class discussion
C6 (Deakins, Freel)
Web sources


(4.5 hrs)
Reading Assignment and graded class discussion
Activity: Heinz Dilemma (Ethics)
C4 (Deakins, Freel)
C13 (Hisrich, Peter, Shepherd)
C3 Schermerhorn)
Web sources
Assignment: Group Activity for Ethics (Debate)


(3 hrs)
Reading Assignment and graded class discussion
Activity: Topic reporting
C11 (Deakins, Freel)
C6 ((Hisrich, Peter, Shepherd)
Quiz/Practical application

Jan. 15-16, 2015 - MIDTERM EXAMINATION

(3 hrs)
Reading Assignment and graded class discussion
Activity: Topic reporting
C2 (Mallo)
C3 (Hisrich, Peter, Shepherd)
C13 (Deakins, Freel)
Entrepreneur Magazine
Web sources
Quiz/Practical application

(3 hrs)
Reading Assignment and graded class discussion
Activity: Topic reporting
C4 (Mallo)
C8 (Hisrich, Peter, Shepherd)
Quiz/Practical application


8. Business Development
a. Location
b. Space & Design
c. Overhead

Culminating topics:
9. Financing the New Venture
a. Raising Capital
b. Financial Reports
c. Accounting




10. Risk Management
a. Business Risks
b. Insurance Options





Integration period
(4.5 hrs)
Reading Assignment and graded class discussion
Activity: Topic reporting
Web sources
Quiz

(3 hrs)
Reading Assignment and graded class discussion
Activity: Topic reporting
C3 (Mallo)
C4 (Deakins, Freel)
C10-C11 (Hisrich, Peter, Shepherd)
Web sources
Quiz

(3 hrs)
Reading Assignment and graded class discussion
Activity: Topic reporting
C4 (Deakins, Freel)
C12 (Hisrich, Peter, Shepherd)
Web sources
Quiz


Final performance task


TEACHING METHOD/CLASS ACTIVITIES PERFORMANCE TASKS

Students should actively engage in the learning process and in putting concepts
learnt into practice.
There are three major learning modes used in this course:

A. Action. Learning Students are encouraged to learn actively and cooperatively in
teams. Students in groups of five should undertake an action learning project to pay
a visit to a general management person in an organization and conduct an in-depth
interview with him/her. After the interview, students have to present to class what
they have learnt as effective management skills from the interviewee. Despite
business organizations, students are also encouraged to visit social enterprises to
broaden their management perspectives in non-profit making organizations.

B. Lectures. Class sessions will involve lectures, video shows, case studies,
discussions and debates, management games, and presentations of related topics
and current issues related to course contents. In addition, practitioners will be
invited to share with the students their management experience and techniques.
Students are encouraged to make good use of the sharing time to learn the most
from the guest speakers. Students should pay attention to the class schedule as
lectures may be held in a classroom, TV studio, open area or even in an
organization.

C. Readings. This is the responsibility of all students. Students should read the
relevant chapters of the textbook, materials, and information on indicated websites
before class. They should be prepared to raise questions and arguments in class on
related topics in the class schedule. All students must respect intellectual property
and observe laws on protection of copyrights.

1. Web search of related articles
2. White Paper/Article write-up
regarding the topics
3. Group presentation of caselets
4. Film/Powerpoint presentation


VIII. REQUIRED RESOURCES/MATERIALS/READINGS

1. Facilities
a. Audio Visual Room
b. Virtual Office

2. Equipment
a. Computer, speaker, microphone
b. Multimedia, media presenter, projector, video clips
c. Software: MS Power Point, Windows Media Player/VLC Player

3. Attendance
Students are expected to attend all class sessions. Students who miss more than five (5) class sessions
will receive a 5 points deduction from the final grade for each grading period. Those who miss class encounters
MUST make-up for lost time and will have additional requirement to report. You are only allowed a total of six
(6) absences for the semester.

4. Reading Assignments
Assigned readings are indicated in the course schedule. In order to maximize quality of in-class
discussion, these readings MUST be completed prior to class meetings. Reports on the readings will be done via
email or as per instruction.

5. References
1. Mallo, B. 2000. ENTREPRENEURSHIP FOR SMALL BUSINESS. Mindset Publishing, Inc.
2. U. P. Institute for Small-Scale Industries. 1998. Introduction to Entrepreneurship. Small Enterprises
Research and Development Foundation, Inc.
3. Deakins, D., M. Freel. 2010. ENTREPRENEURSHIP AND SMALL FIRMS 5
th
EDITION. McGraw-Hill
Education.
4. Hirsh, R., Peters. M., D. Shepherd. 2010. ENTREPRENEURSHIP 8
th
EDITION. McGraw-Hill
Education.
5. Schermerhorn, J. 2008. MANAGEMENT 8
th
EDITION. John Wiley & Sons, Inc.

IX. GRADING CRITERIA

Class Standing 60%
Attendance 10
Outputs:
Oral Recitation 8
Topic reporting/Performance task/group activity 17
Written quizzes, journal, essays, assignments 25
Performance Tasks or Periodic Examinations 40%
100%
*The professor reserved the right to change schedule and learning activities when needed.


Prepared by: PROF. REZLIE T. LAVALLE, MM

Checked by: Miss Mary June G. Mayordomo


























EXHIBIT I

Social Entrepreneurship: Creating Financially and Ethically Feasible Businesses with a Heart

Topic:
A realistic and comprehensive business proposal of a social entrepreneurial endeavour which provides
solutions to societys pressing problems (ideally, a business venture that the students have some
interest in putting up or close to their hearts). The business venture should be financially and ethically
feasible.

Major Elements of a business proposal:
Rationale
Problem Statement
Proposed Solution
Pricing Information

Methodologies:
1. Literature review (e.g., news articles, social surveys, etc.)
2. Interviews
3. PEST analysis

Classroom Presentation:
A ten-minute presentation of the business proposal, preferably using PowerPoint or video presentation
software

Note: This research effort can be done as an individual or in a group (maximum of 4 students).
Each group member must have evident participation in the presentation, e.g., researcher, interviewer,
presenter, narrator, videographer/photographer, etc. and must be noted on the credits.
Multimedia proposals are due scheduled for classroom presentation. If students do not present their
projects, the final output is due two days before the final examination date (March 19-20) with deductions
for late submission and lack of class presentation. The final output must be stored in a CD.