UNIVERSITI TUNKU ABDUL RAHMAN (UTAR)

FACULTY OF ACCOUNTANCY AND MANAGEMENT

Bachelor of International Business (Hons)

Academic Research Survey in Determinants of Willingness to Purchase
Counterfeit Fashion Products
Survey Questionnaire
Dear respondents,
We are students from Universiti Tunku Abdul Rahman (UTAR), Faculty of Accountancy and
Management, currently pursuing degree in Bachelor of International Business (Hons). We are
currently conducting a study on Determinants of Willingness to Purchase Fashion Counterfeit
Products for our final year project.
The main objective of this study is to understand the main antecedents of willingness to purchase
fashion counterfeit products. We sincerely hope that you will take a few minutes to complete this
questionnaire. Your responses are utterly important for us to complete our study. Your
participation is on a voluntary basis.
The information gathered and acquired through this questionnaire will be used solely for
academic purposes. We firmly assure that all information provided to us will be kept PRIVATE
AND CONFIDENTIAL. We truthfully appreciate your cooperation in completing this
questionnaire. Thank you for your precious time participation in this study.
Name Student ID No.
Chong Yeen Hoong 10UKB01367
Lim Kwang Wen 10UKB00126
Lim Yu Wey 10UKB00220
Wong Yuen Jin 10UKB00131

Section A: Demographic Profile
Please specify your answer by indicating a on the box that represents the most appropriate
response that is reflective of you in respect with the following questions.
Each question should have only ONE answer.

1. Please state your gender:
Male
Female

2. Please state your age:
18 20 years old
21 24 years old

3. Please state your race:
Malay
Chinese
Indian
Others (Please state): ____________________________

4. Please state your marital status:
Single
Married
Others (Please state): ____________________________



5. Please state your occupation:
Student
Professional
Manager/ Head of Department
Executive / Supervisor/ Middle Management
Non-executive

6. Please state your income:
Below RM1,000
RM1,001 RM2,000
RM2,001 RM3,000
RM3,001 RM4,000
Above RM4,001
Others (Please state): ____________________________

7. Please state your highest education level:
Certificate
Diploma
Degree
Master
PhD
Others (Please state): ____________________________




Section B: General Information on Counterfeit Fashion Products
Please specify your answer by indicating a tick on the box that represents the most
appropriate response that is reflective of you in respect with the following questions.
Unless indicated, each question may have only ONE answer.
1. Have you purchased any counterfeit fashion product in the past?
Yes
No
2. Which of the following category of counterfeit fashion products have you purchased in the
past?
Apparels
Watches
Handbags
Accessories
Shoes
Others : _____________________________
3. I will purchase only counterfeit fashion products that are in-style currently.
Agree
Disagree






SECTION C: Construct Measurement
Based on EACH of the statement below, please circle on the number/scale that is reflective of
your opinion most accurately and precisely. Please do use the following scales provided to
answer those questions.
SA = Strongly Agree
A = Agree
N = Neutral
D = Disagree
SD = Strongly Disagree
i. Integrity
No Statements SA A N D SD
1 I consider honesty as an important quality for ones character. 5 4 3 2 1
2 I consider very important that people be polite. 5 4 3 2 1
3 I value responsible people. 5 4 3 2 1
4 I like people that have self-control. 5 4 3 2 1
5 A person should obey the laws. 5 4 3 2 1

ii. Status Consumption
No Statements SA A N D SD
1 A product is valuable if it has more snob appeal. 5 4 3 2 1
2 Authentic status goods could really show the status. 5 4 3 2 1
3 I would pay more for a product if it has status 5 4 3 2 1
4 I would buy a product just because it has status 5 4 3 2 1
5 Owning authentic status goods confers and symbolizes my
status to surrounding significant others
5 4 3 2 1

iii. Perceived Risk
No Statements SA A N D SD
1 The risk that I take when I buy a counterfeited product is high. 5 4 3 2 1
2 There is high probability that the product doesnt work. 5 4 3 2 1
3 Spending money with a counterfeited product might be a bad
decision.
5 4 3 2 1
4 Counterfeit fashion products are not reliable and durable. 5 4 3 2 1
5 The potential risk while using counterfeit fashion products
endangers my health (i.e : hazardous manufacturing materials)
5 4 3 2 1
iv. Price-Quality Inference
No Statements SA A N D SD
1 Generally speaking, the higher the price of a product, the
higher the quality.
5 4 3 2 1
2 The price of a product is a good indicator of its quality. 5 4 3 2 1
3 You always have to pay a bit more for the best. 5 4 3 2 1

v. Social Influence
vi. Past Experience
No Statements SA A N D SD
1 I have had good experiences with counterfeit goods in the past. 5 4 3 2 1
2 I have purchased counterfeit fashion items in the past and I
would do it again.
5 4 3 2 1
3 5 4 3 2 1
4 5 4 3 2 1

vii. Materialism
No Statements SA A N D SD
1 I don't pay much attention to the material objects other people
own.
5 4 3 2 1
2 I like to own things that impress people. 5 4 3 2 1
3 The things I own say a lot about how well I am doing in life. 5 4 3 2 1
4 I don't place much emphasis on the amount of material objects
people own as a sign of success.
5 4 3 2 1
5 Some of the most important achievements in life include
acquiring material possessions.
5 4 3 2 1
6 I have all the material things I really need to enjoy life. 5 4 3 2 1
7 My life would be better if I owned certain things I don't have. 5 4 3 2 1

*No sample questionnaire

RESERVED FOR V
______________________________________________________________________________



vii. Willingness to Purchase
No Statements SA A N D SD
1 It is likely I will purchase counterfeit fashion products within
the next 6 months.
5 4 3 2 1
2 It is likely I will purchase counterfeit fashion products within
the next 2 years.
5 4 3 2 1
3 I intend to continue to purchase counterfeit fashion products in
the future.
5 4 3 2 1
4 I recommend my family and friends to purchase counterfeit
fashion products.
5 4 3 2 1





















Section D: Open Question
1. Apart from the discussed determinants of willingness to purchase counterfeit fashion products,
which OTHER element do you think is important to be considered?