True or False, Product decisions affect each of the four decision

making areas of operations?

True

What are the three things that a business strategy will include?
(The starting point for designing a product).
Value proposition that defines the target market, the
differentiation of your product, and why the customer should
buy from you.

What is Market Pull?
'Market pull' means business has a need for a product and firm
organizes the resources and processes needed to supply the
customer.

What is Technology Push?
'Technology push' means technology has been developed and
marketing's job is to create demand for these products. Since
products have superior technology, there will be a natural
advantage in the market.

What is interfunctional view?
Product should not only fit the market needs but have a technical
advantage as well. All functions (departments) should cooperate
to design the new products needed by the firm. Cross-functional
teams are formed to create product.

What is NPD?
New Product Development

What are the typical phases followed by firms in developing a
new product?
Concept development, product design, and pilot product/testing.

What is concept development in the NPD process?
Concerned with idea generation and evaluation of alternative
ideas for the new product.Physical product is not designed,
rather different approaches to defining and meeting the market
need are considered and the best approach is selected by the
company.

What is product design phase in the NPD process?
Designing the physical new product. The firm will set product
specifications and engineering drawings specified in detail that
production prototypes can be built and tested. As engineers
make decisions, product cost and quality will be directly affected
by these decisions.

What is process design phase in the NPD process?
This process takes place simultaneously with product design.

What does the information package in the new product design
contain?
Product specifications, process design specifications, training
procedures for operators, and test results. This helps facilitate
the transition from design to production.

When do technology misalignment occur?
Product designed by engineering cannot be made by operations.
This happens when technologies are new or unproven.

What is a sequential process of product design?
Technology is transferred in stages, between marketing,
engineering, and operations, with each function completing its
work before the next one starts.

What is concurrent engineering of product design?
All functions are involved in the beginning, and each department
has its overlapping phases.

What are benefits of concurrent engineering?
Design project time and product redesign is reduced. Do more in
less time with limited resources.

What does collaboration with customers involve?
Tapping into customers' knowledge and expertise to design
products they are willing to buy. Suppliers should also
collaborate to design the product.

What is the suppliers' role in the collaboration?
Provide input at critical points in the design process. Offer
improvements in the design or alternative approaches.

What is quality function deployment (QFD)?
A tool for linking customer requirements as defined by the
customer to technical specifications. It is useful in translating the
ordinary language obtained from the customers to technical
requirements understood by engineers. Facilitates
interfunctional cooperation between marketing, engineering, and
manufacturing.

Where are the customer attributes in the House of Quality
matrix?
Left side - it is the voice of the customer. Attributes determined
through market research in conjunction with potential customers
of the product to define the important attributes of the product.

What is on the right side of the House of Quality Matrix?
Comparison of how the company's current product compares to
the competitors offerings on each of the customer attributes.

Where are the engineering characteristics in the House of
Quality Matrix?
Top of the matrix and are then related to each of the customer
attributes.

How do we study trade-offs that may be required between one
engineering characteristic and another?
In the House of Quality, a roof is put on.

What is the ultimate result of the house of quality?
Translation of the Customer attributes into target values for
engineering characteristics.

Design for manufacturing consist of two things:
1) Simplification of products 2) manufacture of multiple products
using common parts, processes, and modules.

What is value analysis?
Method for improving the usefulness of a product without
increasing its cost or reducing the cost without reducing the
usefulness of the product.

What is modular design?
is an approach that subdivides a system into smaller parts
(modules) that can be independently created and then used in
different systems to drive multiple functionalities.