True or False, Product decisions affect each of the four decision
making areas of operations?
True
What are the three things that a business strategy will include? (The starting point for designing a product). Value proposition that defines the target market, the differentiation of your product, and why the customer should buy from you.
What is Market Pull? 'Market pull' means business has a need for a product and firm organizes the resources and processes needed to supply the customer.
What is Technology Push? 'Technology push' means technology has been developed and marketing's job is to create demand for these products. Since products have superior technology, there will be a natural advantage in the market.
What is interfunctional view? Product should not only fit the market needs but have a technical advantage as well. All functions (departments) should cooperate to design the new products needed by the firm. Cross-functional teams are formed to create product.
What is NPD? New Product Development
What are the typical phases followed by firms in developing a new product? Concept development, product design, and pilot product/testing.
What is concept development in the NPD process? Concerned with idea generation and evaluation of alternative ideas for the new product.Physical product is not designed, rather different approaches to defining and meeting the market need are considered and the best approach is selected by the company.
What is product design phase in the NPD process? Designing the physical new product. The firm will set product specifications and engineering drawings specified in detail that production prototypes can be built and tested. As engineers make decisions, product cost and quality will be directly affected by these decisions.
What is process design phase in the NPD process? This process takes place simultaneously with product design.
What does the information package in the new product design contain? Product specifications, process design specifications, training procedures for operators, and test results. This helps facilitate the transition from design to production.
When do technology misalignment occur? Product designed by engineering cannot be made by operations. This happens when technologies are new or unproven.
What is a sequential process of product design? Technology is transferred in stages, between marketing, engineering, and operations, with each function completing its work before the next one starts.
What is concurrent engineering of product design? All functions are involved in the beginning, and each department has its overlapping phases.
What are benefits of concurrent engineering? Design project time and product redesign is reduced. Do more in less time with limited resources.
What does collaboration with customers involve? Tapping into customers' knowledge and expertise to design products they are willing to buy. Suppliers should also collaborate to design the product.
What is the suppliers' role in the collaboration? Provide input at critical points in the design process. Offer improvements in the design or alternative approaches.
What is quality function deployment (QFD)? A tool for linking customer requirements as defined by the customer to technical specifications. It is useful in translating the ordinary language obtained from the customers to technical requirements understood by engineers. Facilitates interfunctional cooperation between marketing, engineering, and manufacturing.
Where are the customer attributes in the House of Quality matrix? Left side - it is the voice of the customer. Attributes determined through market research in conjunction with potential customers of the product to define the important attributes of the product.
What is on the right side of the House of Quality Matrix? Comparison of how the company's current product compares to the competitors offerings on each of the customer attributes.
Where are the engineering characteristics in the House of Quality Matrix? Top of the matrix and are then related to each of the customer attributes.
How do we study trade-offs that may be required between one engineering characteristic and another? In the House of Quality, a roof is put on.
What is the ultimate result of the house of quality? Translation of the Customer attributes into target values for engineering characteristics.
Design for manufacturing consist of two things: 1) Simplification of products 2) manufacture of multiple products using common parts, processes, and modules.
What is value analysis? Method for improving the usefulness of a product without increasing its cost or reducing the cost without reducing the usefulness of the product.
What is modular design? is an approach that subdivides a system into smaller parts (modules) that can be independently created and then used in different systems to drive multiple functionalities.