by Lee Murray 2012 The White Hot List 1 Legal Notice and Earnings Disclaimer: The White Hot List !omes "ith no #ri$ate label% gi$ea"ay% or resell rights& 'nyone (ound to be in $iolation o( these terms may be #rose!uted& This means that you do not ha$e #ermission to sell this #rodu!t% gi$e it a"ay% !o#y it% re!ord it as audio or $ideo !ontent% or use it in any "ay other than (or #ersonal use& ) a##re!iate your !oo#eration& While ) ha$e made e$ery attem#t to #ro$ide you "ith the most a!!urate% #o"er(ul% and u#*to*date in(ormation )+$e got at my dis#osal as it #ertains to building a massi$e email list and turning your subs!ribers into a$id buyers% ) sim#ly !annot guarantee the results you "ill a!hie$e by (ollo"ing the !ontents herein& ,our o"n "ork ethi!% strength o( o((ers% !o#y"riting skills% sales (unnel% ad !o#y% and tra((i! sour!es "ill determine your su!!ess% or la!k thereo(& -lease understand that you (ollo" this book+s guidelines at your o"n risk& ) assume no liability (or any time or money you may lose "hen buying tra((i!% tools% training% or anything else ) re!ommend& That said% ) al"ays do my best to re!ommend only highly re#utable% ethi!al% and e((e!ti$e resour!es& )( you ha$e any .uestions about your rights / or about anything else #ertaining to this training / #lease do not hesitate to !onta!t me #ersonally at lee0the"hitehotlist&!om Thank you% Lee Murray List1uildingWithLee&!om 2012 The White Hot List 2 Table of Contents: )ntrodu!tion&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& 2 -'3T O4E5 ' 4OTE TO THE 4EW1)E&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& 6 Why Email Marketing7&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& 6 Ho" 8oes Email Marketing Work7&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& 9 Setting :# Sho#&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& ; -'3T TWO5 <3E'T)4= THE WH)TE HOT L)ST&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& > Ste# One / <reate or '!.uire ,our =i$ea"ay -rodu!t&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& 10 Ste# T"o / Set :# ,our 'utores#onder Se.uen!e&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& 12 ?16 White Hot Ti#s @or <reating a A)LLE3 @ollo"*:# Series&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& 1> Ste# Three / <ra(t a Winning Sales @unnel&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& 21 -'3T TH3EE5 T3'@@)<% T3'@@)<% '48 MO3E T3'@@)<&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& BB 1onus5 S<3EW SEOC&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&B6 2012 The White Hot List B Introduction Thank you so mu!h (or in$esting in this #o"er(ul ebook& ) ha$e $ery little doubt that i( you im#lement e$en a hand(ul o( the highly e((e!ti$e strategies detailed in this book% that you+ll ha$e absolutely no trouble generating a list o( 10+s Dor e$en 100+sE o( thousands o( subs!ribers "ithin the neFt 12 months& With a targeted email list o( this siGe% the (inan!ial a!hie$ements you stand to gain are absolutely bananasC )+$e heard it said by more than one insanely su!!ess(ul email marketer that ea!h subs!riber on your list should generate (rom 60 !ents to a dollar #er month in in!ome (or you&&& :sing this math% it+s easy to see that an email list o( 10%000 subs!ribers should ha$e you bringing in bet"een H6000 and H10%000 ea!h and e$ery month% #ro$ided you treat them "ell& Ho"e$er% the ta!ti!s you+re about to learn in The White Hot List ha$e hel#ed !ountless marketers rea!h the siF*(igure subs!riber le$el&&& sometimes in less than 12 monthsC Ho" mu!h di((erent "ould your li(e be a year (rom no" i( you had 100%000 subs!ribers on your list% and "ere earning H60k to H100k ea!h and e$ery MO4TH7 ' hand(ul o( sa$$y marketers ha$e a!!om#lished similar (eats& 'nd "ith the right strategies% moti$ation% and mindset in #la!e% so !an youC O( !ourse% i( you+re Iust looking (or an eFtra HB000 #er month to hel# "ith bills and maybe to a((ord a (e" additional luFuries% then "e !an get you there% too&&& E'S)L,C 1ut one thing ) !an say "ith great !ertainty is that these strategies are !urrently being im#lemented by some o( the elite marketers on the #lanet& =uys like 3on 8ouglas% Lee M!)ntyre% 8ean Holland% So!rates So!ratous% Shane -ur!ell% and Mike <o"les% to name a (e"& ) kno" this be!ause these are the marketers ) learned this stu(( (rom& )+$e studied their strategies in detail& )+$e taken the $ery best te!hni.ues being taught and im#lemented by ea!h and #a!kaged them into one A)LLE3 resour!e that !an take your online marketing game to ne" heights& 'nd ) !all it The White Hot ListC EnIoy& 2012 The White Hot List 2 PART ONE: A NOTE TO THE NEWIE 're you brand ne" to the "orld o( )nternet Marketing7 Ho" about email marketing7 )( not% #lease (eel (ree to mo$e ahead to the neFt se!tion o( this book% although it ne$er hurts to get a bit o( a re(resher& )n (a!t% ) may $ery "ell be sharing things in this #art o( the book that !an ha$e a tremendous im#a!t on your business&&& things that you may sim#ly not kno" yet% e$en i( you are seasoned& So on se!ond thought% you really may "ant to read through this #art& )n any e$ent% )+ll kee# this se!tion o( the book relati$ely brie(% be!ause these really are Iust the basi!s& !!!W"# Email $ar%eting& Email marketing #resents us "ith something rarely (ound in other online business models& This something is sim#ly the !ombination o( s#eed and longe$ity& We !an build eFtremely #ro(itable businesses in "eeks and days% not months and years& Literally% you !an be earning H100 #er day online "ithin the neFt B or 2 "eeks% i( you+re aggressi$e& )t+s JE3, #ossible% and it 8OES ha##enC Try that "ith SEO& )t "ill rarely ha##en% no matter ho" hard you try& Like"ise% "hen you+$e got a #ros#e!t+s email address% you !an !oa!h him or her through the buying de!ision% or entertain and eF!ite them so mu!h that they are sim#ly !om#elled to buy (rom you&&& o$er&&& and o$er&&& and o$er againC Some o( the biggest names in email marketing% in!luding Lee M!)ntyre% 3on 8ouglas% Mike <o"les% Kohn <ornetta% and many others are earning JE3, healthy in!omes% "hi!h they !an attribute almost eF!lusi$ely to email marketing& We+re talking H100%000 #er MO4TH and moreC 'gain% try to SEO your "ay to 1&2 million bu!ks a year& Let me kno" ho" that "orks (or you& With email marketing% it+s not only #ossible&&& it+s a!tually likely i( you Iust im#lement !ertain strategies in a focused% consistent% and driven "ay& 3emember% literally e$ery 1)= 4'ME in the internet marketing "orld "as on!e a 4O 4'MEC We be!ome legendary Daka ri!hE through our a!tions& 'nd s#eaking o( a!tions&&& 2012 The White Hot List 6 &&&Ho' Does Email $ar%eting Wor%& )t+s really .uite beauti(ul& 'nd ) say that only be!ause )+m laGy% and email marketing re"ards laGy bastards like me unlike any other business model out thereC The le$el o( automation you !an a!hie$e "ith email marketing is unreal&&& and $ery re(reshing& Here+s the #ro!ess in a nutshell5 1& ,ou (ind or !reate a (ree gi$ea"ay #rodu!t in eF!hange (or an email address& 2& ,ou set u# a sim#le s.ueeGe #age D)+ll sho" you the $ery best "ay laterE "here your #ros#e!ts !an enter their details "ith the #romise o( a!.uiring your (ree gi(t& B& On!e they enter their email address into the (orm and !li!k the submit button% they are immediately dire!ted to a thank*you #age% "here they are told to !he!k their email in a (e" minutes (or their do"nload link& ,ou then immediately o((er them a lo"*#ri!ed% but highly use(ul #rodu!t in your eFa!t ni!he D"ill be eF#lained laterE& 2& ,our autores#onder DeF#lained momentarilyE "ill be #re*loaded "ith a "el!ome email% "here you+ll gi$e them the link to do"nload your (ree #rodu!t& 6& When they !li!k that link% they+ll be taken to your do"nload #age% "here you+$e in!luded both a do"nload link to your (reebie '48 another o((er Dslightly more eF#ensi$e than the (irst o((erE& 9& ,ou load u# your autores#onder "ith automati!ally deli$ered emails& B0 daily emails should su((i!e&&& and )+ll eF#lain "hy in this book& These emails "ill be edu!ational% #romotional% and highly entertaining in nature& D1y the "ay% i( you+$e e$er been told that you should gi$e stu(( a"ay t"i!e and then #it!h an o((er on!e / at a 251 ratio / then think again& )( you+re not selling% you+re not making money% #lain and sim#le&&& but )+ll sho" you ho" to do this gra!e(ullyCE ;& ,ou send tra((i! to your s.ueeGe #age& M'SS)JE amounts o( tra((i!& )+ll be sho"ing you ho" to do this "ithout =oogle+s blessing% tooC 4o SEO% arti!le marketing% or grueling% labor*intensi$e bull!ra# "hatsoe$er& This stu(( is really% really easyC L& ,ou tra!k your tra((i! and s#lit test e$erything& This "ill be eF#lained later& When your s.ueeGe #age is !on$erting at B0M% you+re doing #retty "ell& 't 20M% you+re doing 2012 The White Hot List 9 amaGing& )+m going to sho" you ho" )+$e been learning to !on$ert at 60% 90% or e$en ;0 #er!entC >& ,our subs!ribers "ill no" be #ut on your list% "here they automati!ally re!ei$e an email (rom you e$ery day% being #resented "ith an o##ortunity to make a #ur!hase "ith you& 10& ,ou then% and as .ui!kly as #ossible% either !reate a $aluable #rodu!t o( your o"n or a!.uire master resell Dor #lrE rights to a #rodu!t& ,ou sla# a H2;% HB;% or e$en H2; #ri!e tag on this #rodu!t and begin selling it to your subs!ribers& 11& When one o( your subs!ribers buys this #rodu!t% they are automati!ally taken o(( your subs!ribers list and #ut on your 1:,E3S list% "hi!h is @'3 more $aluableC We+ll be !o$ering this in detail soon enough& 12& ,ou+ll then send out manual Dbroad!astE emails to your buyers list e$ery day& These emails "ill be entertaining% edu!ational% (un% and designed to build long*term relationshi#s "ith your !ustomers& With this list% you "ill #romote higher ti!ket items and #arti!i#ate in big #rodu!t laun!hes& &&&'nd that+s your business% my (riendC ) ho#e you LOJE itC On!e you+$e gone through these ste#s% your only t"o Iobs "ill be to dri$e tra((i! to your s.ueeGe #age and send a daily email to your buyers list& E$erything else "ill be automated&&& and e$en some o( your tra((i! generation "ill be automatedC O( !ourse% you !an 'LW',S !reate ne" #rodu!ts% laun!h WSO+s% and so (orth& 1ut that+s more ad$an!ed stu((& We "on+t ne!essarily be !o$ering that in this #arti!ular training& Oh% and let+s not (orget ongoing edu!ation& )( you "ant to master this stu((% then you+$e got to immerse yoursel( in the "orld o( email marketing& When it !omes to )M% there is no other edu!ation that "ill gi$e you more bang (or your bu!k&&& so make TH)S your to# #riority& ,our (uture "ill thank you (or itC (etting )* ("o*: One !ool thing about email marketing Das o##osed to SEOE is that there are $ery (e" tools you+ll need to use& 4o key"ord resear!h% !om#etition analysis% ba!klink builders% 2012 The White Hot List ; or any o( that other !ra# that ty#i!ally makes internet marketing so (rustrating& Here+s all you+ll really need5 'n autores#onder Dde(initely use '"eber / they+re the bestCE ' domain name Dregister&!om% name!hea#&!om% or godaddy&!om / !he!k s#e!ialsE Web hosting Dagain% go "ith the best and get HostgatorE O#enO((i!e&org Di( you+re #lanning on !reating your o"n #d(E 'n @T- !lient * @ileGilla or @ire@T- D(or @ire(oF / "orks "ith Ma!E )+m not going to take u# too mu!h time and s#a!e in this ebook "alking you through the #ro!ess o( getting e$erything set u#& 3ather% )+$e #re#ared some great tutorial $ideos (or you and #ut them u# on my blog so that you !an get your s.ueeGe #age u# and online& ,ou !an (ind these tutorials at htt#5NNlistbuilding"ithlee&!omNsetting*u#*sho# ) "ill be adding loads o( ne" training $ids and resour!es to my blog as time goes on% but (or no" Iust $isit the link abo$e and it "ill hel# you get started& So "ho+s ready to mo$e on to the White Hot a!tion #lan7 )+m really eF!ited to be sharing these ad$an!ed% little used% but insanely e((e!ti$e strategies "ith you at this time& ) ho#e this takes your business Dand #ersonal in!omeE to great ne" le$els that you+$e only dreamed o(& )+m o#timisti! that it "illC Let+s go&&& 2012 The White Hot List L PART TWO: CREATIN+ THE WHITE HOT LI(T =oal5 To !reate a massi$e list that is so res#onsi$e% you "ill ne$er hurt (or money e$er again& To !reate an asset that #rodu!es !ash on demand% as "ell as on auto#ilot&&& earning you a healthy% (ull*time in!ome e$en "hile you slee#C '!hie$ability5 100M Wel!ome to The White Hot ListC ) ho#e you+re ready to ste# your game u#% be!ause ) am truly deli$ering the goods to you in this #o"er*#a!ked book& Here+s "hat you+re about to dis!o$er5 Ho" to enIoy o#t*in rates o( 60M or higherC The di((eren!e bet"een a subs!ribers and a buyers list&&& and ho" to treat ea!h& Ho" to !reate emails that get o#ened% read% and !li!ked on&&& daily and a$idlyC Ho" to set u# a sales (unnel that -',S ,O: to build your listC The most #o"er(ul tra((i! sour!es that "ill dum# subs!ribers into your subs!ribers list and buyers into your buyers list by the hundredsC The ultimate KJ se!rets (or gro"ing your list "ith obs!ene s#eedC Tons moreC 3eady7 S"eetC (te* One , Create Or Ac-uire .our +i/ea'a# Product: There are ad$antages to both !reating your o"n digital #rodu!ts and a!.uiring -L3 D#ri$ate label rightsE or M33 Dmaster resell rightsE #rodu!ts& The main ad$antage o( !reating your o"n #rodu!t is branding& ,ou get to be a (resh $oi!e "ith !ool things to say& The #rodu!t "ill be your baby and you "ill be more likely to stand behind it and (eel #assionate about the #ro!ess o( gi$ing it a"ay& ,our #otential !ustomers "ill res#ond to that& Ho"e$er% not e$eryone is ne!essarily !ut out (or #rodu!t !reation& They either don+t ha$e the skills% the time% or the desire to !reate their o"n #rodu!t (rom s!rat!h& @or these (olks% there are t"o $iable o#tions5 2012 The White Hot List > 1& $RR *roducts& This is (or the s#eed demon "ho Iust "ants to get a #rodu!t and a s.ueeGe #age online immediately& These are (ully !reated #rodu!ts that generally ha$e gra#hi!s% a sales letter% and many times e$en a s.ueeGe #age in!luded in the #a!kage& Setting u# sho# "ith a master resell rights #rodu!t sim#ly !ouldn+t be easier% as you+re literally sha$ing B maIor ste#s Dresear!h% !reation% and "eb designE o(( o( your e((ortC 2& PLR *roducts& These are similar to M33 #rodu!ts% but you are granted more (leFibility& With a -L3 #rodu!t% you !an ty#i!ally !laim o"nershi# o( the #rodu!t& ,ou !an re"rite the #rodu!t% #ut your o"n branding and links inside the #rodu!t% and market it as though it "ere ,O: "ho a!tually !reated it& While -L3 #rodu!ts "ill o(ten !ome "ith gra#hi!s and s.ueeGe #ages% too% you are also "el!ome to rename the #rodu!t and !reate your o"n gra#hi!s at "ill& Permissions: The one thing you "ant to #ay s#e!ial attention to is the rights you+$e been granted "ith a #arti!ular #rodu!t& )t M:ST !ome "ith gi$ea"ay rights& )( it doesn+t% (ind another #rodu!t& )t+s not ne!essary that your #rodu!t in!ludes a s.ueeGe #age% as ) "ill be #ro$iding you "ith a tremendous @3EE resour!e (or generating a sim#le% yet su#er high !on$erting s.ueeGe #age& )t "as designed by email marketing guru Mike <o"les% and it+s a de(inite #o"erhouse& 'gain% it+s (ree& So stay "ith me and )+ll sho" you "here to get it& 0 1ualities of a Winning Product: 1& ,our #rodu!t should be s#e!i(i!& 8on+t o((er a general )nternet Marketing #rodu!t& )nstead% !hoose one o( the 6 main !ategories o( )M% "hi!h are list building% a((iliate marketing% #rodu!t !reation% tra((i! generation% and o((line Dlo!alE marketing& 2& )t needs to (it the theme o( your list& ) on!e made the mistake o( gi$ing a"ay a =oogle 'dsense #rodu!t and then trying to send my list emails about #rodu!t !reation% <-'% <li!kbank #rodu!t #romotion% and all kinds o( other o((*to#i! things& My unsubs!ribe rate "as Iust stu#id& Stay on #oint& 4i!he it do"n and kee# it targeted& B& )t must be !oherent& -lease% #lease% #lease do 4OT gi$e garbage !ontent to your subs!ribers& )( you !an+t !reate a "ell*!ra(ted #rodu!t% then go "ith -L3 or M33& E$en then% be sure to go through the materials to make sure they+re u# to #ar& 8o 4OT insult 2012 The White Hot List 10 your audien!e+s intelligen!eC =i$e them $alue& 2& )t must be u#*to*date& Hear me loud and !lear on this one& )( in 2012 and beyond% you try to tantaliGe your #ros#e!ts "ith stories o( submitting 260 arti!les to EGine'rti!les&!om and then slee#ing on a mattress (ull o( money% you+re Iust going to look like a Ia!kass& Ano" your stu((& )( you don+t% then sim#ly go the -L3 routeO Iust make sure the in(ormation is not outdated& 6& )t+s got to be a!tionable& While the "orld is undoubtedly (ull o( in(ormation seekers "ho ne$er do a damn thing "ith "hat they learn% there are still a (air number o( go* getters out there "ho are "illing to (ollo" in your (ootste#s and take a!tion& @or this reason% you need to make sure that your instru!tions are !lear and that your #rodu!t "ill% in (a!t% #rodu!e the results being #romised& W"ere to find PLR and $RR *roducts!!! )t !an really be as sim#le as going into =oogle and doing a sear!h (or a((iliate marketing #lr #rodu!ts or email marketing mrr #rodu!ts or something similar& The only dra"ba!k to doing so is that these #arti!ular #rodu!ts are easily dis!o$ered by other marketers% in!reasing the likelihood that your #otential subs ha$e already been eF#osed to this #arti!ular o((er& @or a!!ess to more eF!lusi$e% and generally higher .uality !ontent% ) like 3esell 3ights @ortune Dnot an a((iliate linkE& There is a #aid membershi# o#tion% "hi!h ) highly re!ommend& 1ut i( you+re short on !ash% you+ll also (ind a link in the to# na$igation bar that reads @ree -rodu!ts& There% you !an (ind a goldmine o( great gi$ea"ay #rodu!ts& (te* One Assignments: 1& -i!k a ni!he% and a subni!he Dtry to sti!k "ith )M% as great KJ o##ortunities aboundE 2& Either begin resear!hing your to#i! and taking notes% or sim#ly a!.uire a -L3 or M33 #rodu!t based on the 6 !riteria listed abo$e& Try 3esell3ights@ortune&!om to (ind something $aluable to o((er the (olks in your ni!he& -lease take a!tion no"& )( you !ontinue reading "ithout taking these (irst t"o initial ste#s% then you are sin!erely doing yoursel( a great disser$i!e& On!e you+$e !om#leted these sim#le tasks% mo$e on to the neFt ste#&&& 2012 The White Hot List 11
(te* T'o 2 (et )* .our Autores*onder (e-uence: )+d be "illing to bet that many )M $eterans reading this book Iust naturally assumed that the neFt ste# "as going to be setting u# a s.ueeGe #age& 1ut the truth is% i( you don+t ha$e your autores#onder se.uen!e in !he!k% then you+re sim#ly not ready to o#en the doors to your business yet& ) kno" )+$e been guilty o( #utting this ste# o(( +til last% "hi!h is eFa!tly "hy it needs to be done no"& 8on+t try (ooling yoursel( into belie$ing that you+ll "ork on it later% be!ause most o( the time% it doesn+t ha##en and #eo#le Iust let their lists go !old& )t+s sad% but it+s true& The solution7 8o it no"C Ho' to (et )* .our Autores*onder (e-uence 3Including List (etu*4: 1& Login to your '"eber a!!ount& 2& <li!k on <reate and Manage Lists B& <li!k on <reate a 4e" List& 2012 The White Hot List 12 2& 4ame your list / add a short des!ri#tion / enter the name you "ant #eo#le to see in the (rom list o( their inboF& WH)TE HOT T)-5 use symbols Dlike the asterisks sho"n belo"E in your name& )t "ill set you a#art (rom the !ountless other marketers your subs!ribers are re!ei$ing mail (rom& This "ill dra" more attention to your emailsC 6& S!roll do"n and s#e!i(y the email address you "ant your signu# noti(i!ations to be sent to D"hene$er you get a ne" leadE& <li!k 'dd and then Sa$e Settings 2012 The White Hot List 1B 9& S!roll ba!k u# and sele!t -ersonaliGe ,our List& Make sure you !li!ked Sa$e Settings on the #re$ious ste#% or else you+ll ha$e to re#eat e$erything you Iust did& ;& Enter your !om#any name D"hate$er you "antE% "ebsite url% and email signature& 2012 The White Hot List 12 L& 8on+t (orget to sa$e your settingsC >& S!roll ba!k u# and sele!t <on(irmed O#t*)n 10& <li!k the O@@ button& ) used 6 arro"s Iust (or dramati! e((e!t Dyou don+t need to !li!k it 6 timesC OPE Here+s the deal& 8ouble o#t*in is ST:-)8& )t+s THE 8EJ)LC More im#ortantly% it+s #ointless& )( someone o#ts in to your list% then they should be #ut on your list&&& not asked i( they+re sure& ,ou !an lose u# to 60M o( your interested #ros#e!ts i( you sele!t double o#t*in& 'gain% it+s dumb& <li!k O@@C 11& '"eber+s !ool and all% but don+t let them bully or s!are you into going the double o#t*in route& There is absolutely 4OTH)4= sus#i!ious or unethi!al about #utting someone on your email list "ho kno"ingly entered their email and !li!ked your submit button& 8uh& )( they+re no longer interested% they !an !li!k your emails+ unsubs!ribe link& 2012 The White Hot List 16 Moral o( the story7 <li!k ,es& 12& Okay% "ith all that out o( the "ay% let+s get to #o#ulating our autores#onder "ith messagesC '(ter sa$ing the last ste#% s!roll ba!k u# to the to# and sele!t the Messages dro#do"n menu& Then% !hoose @ollo" :#& 1B& <li!k <reate ' 4e" @ollo" :# Message& 12& <reate your "el!ome email&&& 2012 The White Hot List 19 D4oti!e that ) didn+t #ersonaliGe the email& ) "ill eF#lain "hy a little bit later&E 16& ,ou ha$e the o#tion o( !hoosing html or #lain teFt email&&& or both& 'l"ays do bothO there+s really no reason not to& ,ou !an a!tually use an!hor teFt in the html $ersion and Iust a straight url in the #lain teFt $ersion& 1ut e$en i( you only in!lude the url in the html $ersion% it "ill hy#erlink and be !li!kable by your readers& )n any !ase% Iust !o#y the teFt you entered into one and #aste it into the other& Easy enough& 19& This message "ill be set to automati!ally go out to e$eryone "ho has entered their email address in eF!hange (or your (reebie& Make sure Tra!k <li!ks is sele!ted and then !li!k Sa$e Message& 2012 The White Hot List 1; 1;& 3e#eat this #ro!ess "ith B0 additional emails% making sure that ea!h one is set to go out 1 day a(ter the #re$ious& 'nd that+s itC Well% there+s a little more to it than that% but this !o$ers #retty mu!h all the te!hie stu((& ) realiGe that the #ros#e!t o( !reating B1 emails and loading them all into your autores#onder !an be a bit o( a daunting one% but it+s really not so bad& Here are a (e" ti#s to hel# you make this easy on yoursel(% ha$e a little (un% and maFimiGe the results you get "ith your autores#onder se.uen!e&&& 560 W"ite Hot Ti*s 7or Creating a 8ILLER 7ollo',)* (eries: Ti* 96 / ,our day 2 email !an be as sim#le as !he!king u# on your subs!ribers to make sure they got their do"nload okay& 'sk i( they+re enIoying your #rodu!t& Maybe gi$e them another related (reebie D-L3 or M33E& Then% tell them to look out (or tomorro"+s email% be!ause it+s going to be a +!raGy+ oneC Ti* 9: / <reate your neFt 2> headlines in ad$an!e& 8on+t be a(raid to go nuts "ith these% #ro$ided you+re not dro##ing @*bombs or anything like that& 8on+t be $ulgar% but a healthy dose o( !ontro$ersy or outrageousness ne$er hurt anyoneC Ti* 9; / ,our autores#onder se.uen!e is like a re$erse mullet& )t+s a #arty in the (ront and business in the ba!kC Meaning% you "ant your subIe!t line and o#ening !ou#le 2012 The White Hot List 1L #aragra#hs to be a little unorthodoF% but you "ant to !lose by making your #oint Daka sales #it!hE "ith #oise and authority& Ti* 9< / Tabloid headlines make 'WESOME email subIe!t linesC )magine "hen your reader is si(ting through all the boring marketing #ro#aganda they signed u# (or "ith other marketers&&& and then they see your email& The (irst thing they noti!e is your name "ith asterisks or some other symbol Doooh% try a dollar sign&&& ) bet that+d grab some attentionCE&&& and the subIe!t line reads <oyotes -rote!t 'lien 1aby @rom =o$+t 'gentsC Think they+re gonna !li!k7 OPE Ti* 90 / '$oid using !elebrity*related tabloid headlines% ho"e$er& This is an autores#onder se.uen!e% meaning that e$en t"o years (rom no"% ne" subs!ribers "ill be re!ei$ing these same emails and you don+t "ant your subIe!t line to seem outdated& Aee# it general and sensational& Sa$e the #o# !ulture stu(( (or your broad!asts% eF#lained later& Ti* 9= / 8on+t use tabloid headlines e$ery day&&& aim (or 2*B times #er "eek& 'nything !an get old a(ter a "hileC Ti* 9> / 'sk hot button .uestions in your subIe!t lines& Some eFam#les in!lude 're ,ou =etting Too Old @or This7&&& Why Ha$en+t ,ou <alled7 Q 8oes This Email Make Me Look @at7 Q 3E5 Why 8id ,ou 'sk Me That7 Q 8id ,ou Lose ,our Wallet7 Qet!& 1e !reati$e and ha$e (un "ith thisC Ti* 9? / 1e dramati! in your subIe!t lines& My =irl(riend Kust Sla##ed Me Q Some 8ude @li##ed Me O(( Today Q ) Was TH)S <lose To Walking Out Q ) Ho#e ) Wasn+t Too Mean Q 4obody E$en <ares Q et!& )n$oke !uriosity& Make them "onder "hat the hell you+re talking about& Make them so !urious that they immediately be!ome obsessed and Iust ha$e to kno"C Ti* 9@ / 1e strange and !ry#ti! in your subIe!t lines& =um R 4i##les P Ha"aii Q 4o" TH)S )s My )dea o( TortureC Q ) Won+t Walk Straight @or 2 ,ears Q EJE3, Time ) <he!k @or Ladybugs&&& Ti* 96A / 'l"ays (ind a "ay to integrate the o#ening !ontent o( your email "ith the subIe!t line you+$e used& EFam#le&&& subIe!t5 Headless 1ody )n To#less 1arC body5 These tabloid headlines ne$er (ail to gi$e me a ni!e belly laugh& ) "onder i( there are really #eo#le out there "ho take this stu(( seriously& What do you think7 'ny"ay% )+m gonna "i#e the tears out o( my eyes and get ba!k to "ork no"& )+m (ollo"ing this guy Lee Murray+s list building !ourse and )+m really into it& EF#e!ting good things&&& 2012 The White Hot List 1> ,ou !an !he!k it out at Dyour linkE& ,ou might dig it% too& / but ) Iust had to take a break and share that headline "ith you& Ho" !ool "ould it be to "rite that kind o( stu(( (or a li$ing7 )+d be Iealous i( ) didn+t already lo$e "hat ) doC 'ny"ay% gotta run& 8on+t (orget to !he!k out that link5 D2nd linkE Ti* 966 / 'dmittedly% this isn+t e$eryone+s style& 1ut it has been #ro$en e((e!ti$e by some eFtremely sa$$y marketers& )( this is too biGarre or eFtreme (or you% then #i!k and !hoose "hi!h subIe!t lines you+re "illing to #lay "ith& Maybe you !an be!ome a master at !reating hot button .uestions% and that+s "hat you+re !om(ortable sti!king "ith& =reatC Ti* 96: / Aee# your email body short and !on!ise& )( you+$e got a lot to say% then make a blog #ost and dri$e your email tra((i! to the blog #ost& Other"ise% Iust a (e" short #aragra#hs and a !ou#le links& ,our Iob is to get them to !li!k a link& Ti* 96; / 8on+t try to be their tea!her& )t+s (ine to #ro$ide lots o( $alue and o((er loads o( use(ul in(ormation% but Iust remember that you+re a marketer% not a #ro(essor D"ell% maybe you '3E a #ro(essor / ho" "ould ) kno"7 * but ) think you get my #ointE& )t+s your Iob to #romote things to your list that get both you and them #aid (astC Ti* 96< / Kust be!ause you+re not su##osed to be their tea!her doesn+t mean you !an+t send them to in(ormation*#a!ked #romotions& ,ou !an a!tually send them to in!redibly !ontent*ri!h Dand $ery a!tionableE "ebinars and then make a JE3, ni!e !ommission "hene$er they take the #resenter u# on his or her o((er& Ti* 960 / )n!lude one o((er in ea!h o( your autores#onder emails& Make sure you+re #romoting something o( real $alue& This "ill ideally be your o"n #rodu!t& ' 3esell 3ights or -L3 #rodu!t is (ine% too& O( !ourse% a((iliate #rograms are great% #ro$ided you+re not #romoting garbage& WSO+s in the Warrior @orum tend to !on$ert #retty "ell& Webinars !on$ert eF!e#tionally "ell% and you should take a look at Webinar S"a#s& There% you !an (ind doGens o( ar!hi$ed "ebinars D"ith ne" "ebinars added regularlyE that are eFtremely use(ul& 't the end% the #resenter makes a great s#e!ial o((er& The o((er !an !ost any"here bet"een H9; and H2;>% and you get a high #er!entage o( this as an a((iliate& Oh% and your !ommissions are #aid )4ST'4TL, $ia -ay#al&&& $ery !oolC Sign u# (or an a((iliate a!!ount at WebinarS"a#s&!om Dnot an a((iliate linkE& 'lright% let+s take some a!tion&&& 2012 The White Hot List 20 (te* T'o Assignments: 1& Sign u# (or an '"eber a!!ount% i( you don+t already ha$e one& :se t"is lin% and you+ll get your (irst month o( ser$i!e (or only H1& )t+s then H1> #er month (or u# to 600 subs!ribers% and it goes u# a(ter that& 2& <reate 2> email subIe!t lines using a !ombination o( the methods outlined abo$e& ' sim#le =oogle sear!h (or !raGy tabloid headlines or something similar should gi$e you all kinds o( great ideas& 1ut you+ll de(initely "ant to be !reati$e& <+mon% it+s (unC Load these into your autores#onder Da(ter loading your "el!ome message and 8ay 2 (ollo"*u#% o( !ourseE& Set ea!h message to go out 1 day a(ter the #re$ious one& B& )denti(y the #rodu!ts you intend to #romote& )deally% these "ill be your o"n #rodu!ts or M33N-L3 #rodu!ts that you !ontrol the #ayment and deli$ery o(& This "ill make !on$ersion tra!king easier% gi$e you instant in!ome% build brand re!ognition% and streamline the #ro!ess o( building your buyers list& '((iliate #rodu!ts are great% too& Try WebinarS"a#s&!om to get the best !on$ersions and instant #ayments& 2& -romote these #rodu!ts in your (ollo"*u# se.uen!e& ,ou !an #romote a ne" #rodu!t e$ery day% or one (or a (e" days&&& the neFt (or a (e" days&&& and so on& There are ad$antages to both a##roa!hes% so (ind the one that "orks best (or you& 3EMEM1E35 T'AE '<T)O4&&& 8O4+T <O4T)4:E 3E'8)4= +T)L ,O: H'JEC (te* T"ree 2 Craft a Winning (ales 7unnel )( you+$e been taking the a!tions )+$e asked you to take u# to this #oint% then there is no doubt that you+re in a 3E'LL, good #osition&&& and already "ell ahead o( at least ;6M o( the other email marketers out there& Taking the time to set u# that autores#onder se.uen!e is H:=EC So&&& good Iob% my (riendC The rest is easy&&& "ell% sort o(C OPE )n addition to your autores#onder series% there are 2 additional elements o( a "inning sales (unnel& 1y the "ay% (or any ne"bies "ho may not yet be (amiliar "ith the term 2012 The White Hot List 21 sales (unnel% it is sim#ly a #re*set set o( #ages% messages% and o((ers that are #ut in (ront o( your #ros#e!ts+ (a!es on !om#lete and total auto#ilot&&& and sometimes e$en $irallyC -retty !ool% right7 T"e 0 Elements of a Winning (ales 7unnel: S1&&& ,our S.ueeGe -age Dand se!ondary o#t*in (ormsE S2&&& ,our Thank ,ou -age SB&&& ,our 'utores#onder Se.uen!e Dalready dis!ussedE S2&&& ,our 8o"nload -ageDsE S6&&& ,our -rodu!ts and 1onuses Let+s take a look at ea!h o( these indi$idually&&& .our (-ueeBe Page C (econdar# O*t,In 7orms: The latter o( these t"o lead generation tools is o#tional% but it "ill !ertainly boost your results i( you !hoose to im#lement it& 3ight no"% ho"e$er% "e+re Iust going to (o!us on your #rimary money*maker&&& a killer s.ueeGe #age& W"at is a (-ueeBe Page& )t+s been !alled many names& ' lead generation #age& ' lead capture #age& ' landing #age& 'n opt-in #age& ' splash #age& Today% it+s most !ommonly re(erred to as a squeeze #age% and guess "hat&&& )t+s your ne" best (riendC Essentially% it+s a $ery sim#le #age that en!ourages your #ros#e!ts to be!ome subs!ribers in eF!hange (or the (reebie you+re o((ering& )t !ustomarily !onsists o( an image or $ideo% a !at!hy headline and subheadline% bullet #oints highlighting the bene(its that your (reebie "ill gi$e them% and an o#t*in (orm D"here they !an enter their name and email addressE& 3e!ently% ho"e$er% )+$e learned all about the beauty o( sim#li!ity% and thanks to Mike <o"les% )+m sold on a #arti!ular !on!e#t& )( you+re on my list% )+m sure you+$e already seen ho" it looks% but here+s a s!reen shot Iust in !ase5 2012 The White Hot List 22 This s.ueeGe #age started !on$erting at nearly 20M right out o( the gate& ) am !onstantly s#lit testing and im#ro$ing my !on$ersions& My goal is to a!hie$e a 90M R a$erage !on$ersion "ithin the neFt 12 months o( this "riting& 1y the "ay% i( you+d like to see ho" this li$e s.ueeGe #age looks today% Iust mosey on o$er to TheWhiteHotList&!om and ha$e a look (or yoursel(& ,ou !an rest assured that )+$e already done loads o( !on$ersion testing% so i( you "ant to Iust model your s.ueeGe #age a(ter mine% that+s totally !ool& What ) really like about this #arti!ular s.ueeGe #age% and "hat )+d really like to dra" your attention to% is the o$erall !leanliness o( it& 8oesn+t it Iust look in$iting7 1ut rather than (o!using on "hat the s.ueeGe #age 8OES in!lude% ) think it may be more im#ortant to take a look at "hat it 8OES4+T in!lude&&& 2012 The White Hot List 2B 4O obnoFious% bright red headline 4O bullet #oints 4O name (ield 4O "e res#e!t your #ri$a!y message 4O "e hate s#am as mu!h as you message 4O header 4O unne!essary ba!kground !olor or gra#hi!s 4O hy#e& )t tells you to get your (reebie& )t tells you "hy& 'nd that+s itC )( you+d like to get your hands on this $ery same s.ueeGe #age tem#late% you !an go to S.ueeGe-age<ity&!om / EnIoyC DThat+s not an a((iliate link or anything&&& Iust #ointing you in the right dire!tion OPE A fe' -uic% *oints!!! 1& We do not in!lude the name !ategory "hen building our subs!ribers list be!ause it+s not ne!essary& Es#e!ially in the )M ni!he% "here a lot o( (olks don+t gi$e out their real names any"ay& They+re mostly (reebie seekers looking to get great !ontent& When they then get an email that starts "ith =ood morning 1utthole% they kno" instantly that they+re being sold to& Moreo$er% the (e"er ste#s it takes to get them to o#t*in% the better& The "orld is (ull o( laGy bastards D) kno"% )+m one o( themCE% and i( there+s Iust a single little a!tion "e ha$e to take% it+s more likely that "e+ll take it $s& t"o a!tions& E$erything hel#sC 2& We omit all the email #ri$a!y and "e hate s#am stu(( (or a !ou#le reasons& @or starters% it #lants a bad seed in your #ros#e!ts+ minds& )t reminds them that #eo#le get s!ammed and s#ammed& Had your anti*s#am message not been there% they likely "ouldn+t ha$e e$en been thinking about it& )t !an a!tually ha$e the o##osite e((e!t that you "anted it to ha$eC Se!ondly% it legally limits "hat "e !an and !annot do "ith our lists& @or eFam#le% one "ay that "e+ll be generating tra((i! is $ia a KJ #ro!ess kno"n as ads"a#s& We+ll talk about this in detail soon enough% but be it kno"n that "e "ouldn+t legally be able to im#lement this eFtremely #o"er(ul tra((i! te!hni.ue "ith all that anti*s#am !ra# on our #age& B& @inally% "e don+t hy#e our (reebie be!ause "e+re looking to use a #sy!hologi!al tool 2012 The White Hot List 22 !alled #resu##osition% "hi!h sim#ly means that "e "ant to !reate an en$ironment that makes it ob$ious to them that they "ant our #rodu!t& )n other "ords% "e+re #re* su##osing that they+re already interested in our o((er& We+re sim#ly gi$ing them instru!tions on ho" to !laim their gi(t no"& (o '"at about t"ose Dsecondar# o*t,inE forms& )( you run a blog% you+ll de(initely "ant to use your best real estate Dabo$e the (oldE to sho"!ase an o#t*in (orm& ,ou !an also generate a #o#*o$er (orm "hi!h "ill sho" u# out o( no"here a(ter a (e" se!onds& ,ou !an set these (orms u# "ithin your '"eber a!!ount& Ho"e$er% )+m not here to o$er"helm you "ith in(ormation& @or no"% Iust (o!us 'LL o( your e((orts on !reating a "inning s.ueeGe #age and dri$ing tons o( tra((i! to that #age and that #age alone& We+ll !o$er all that other stu(( in (uture trainings% !ool7 Okay% mo$ing right along&&& .our T"an% .ou Page: This is "here the dollar bills start hitting your bank Dor -ay#alE a!!ountC This is "here ' LOT o( your (ront*end money "ill be made& )n (a!t% many #eo#le "ith a good thank you #age% "hi!h "e also !all a One Time O((er #age DOTOE are able to o((set any eF#enses they may ha$e in!urred a!.uiring tra((i!& He!k% lots o( times they end u# buying ad$ertising% only to !ome out ahead right o(( the bat& Essentially% they+re being -')8 to build their listsC Wanna learn ho" to do the same7 ) thought you mightC The anatomy o( a good OTO #age is #retty basi!& )+$e seen a lot o( #eo#le make it more !om#li!ated than it needs to be& 'll you need to do is thank them (or re.uesting your (ree #rodu!t& Let them kno" that their do"nload link is being emailed to them and tell them to !he!k their inboF in a (e" minutes& Then% use the B magi! "ords that "ill start (illing your #o!kets "ith instant% s#endable money& These B "ords are sim#ly5 DIn T"e $eantime!!!E This is a totally natural% relaFed% and unassuming lead*in to the o((er you !hoose to make& 'nd don+t labor (or hours o$er !hoosing the #er(e!t o((er& 's "ith your initial 2012 The White Hot List 26 gi$ea"ay #rodu!t sele!tion% you !an #romote your o"n #rodu!t% M33 or -L3 #rodu!ts% and e$en a((iliate #rodu!ts& My ad$i!e% ho"e$er% is to make sure you get #aid instantly& The reason ) say this is be!ause the @'STEST and E'S)EST "ay to gro" your list is $ia #aid tra((i!% #rimarily in the (orm o( solo ads% "hi!h "e+ll dis!uss in the (ollo"ing ste#& The thing is% to s!ale your business u# .ui!kly% you need to rein$est some o( your #ro(its ba!k into #aid tra((i!& 'nd i( it takes you 2*2 "eeks to a!tually re!ei$e your !ommissions% then you+re lea$ing a WHOLE LOT o( money on the table& ,ou need to ha$e the !ash readily a$ailable to rein$est at all times& So ho" is this all done% any"ay7 Well% i( you don+t mind me sharing M, eFa!t strategy% then )+m !ertainly ha##y to do so& 1y the "ay% as o( the time o( this "riting ) am setting this u#& )+m !urrently linking to an a((iliate #rogram& This stu(( is al"ays a "ork in #rogress% my (riend& 8on+t eF#e!t it to e$er be other"iseC 1ut ) digress&&& 1& S.ueeGe #age submit& 2& Thank you DOTOE #age% selling my o"n #rodu!t Dand M33 bonusesE (or H2;& B& )( they buy% they+re taken o(( my subs!ribers list and #la!ed on my buyers list& 2& They #ay me H2; $ia -ay#al and are then automati!ally dire!ted to my big do"nload #age% "here they !an a!!ess my (reebie% #aid #rodu!t% and bonuses& 6& 1elo" the do"nload links% ) sho" an ad (or a related% high*.uality% and relati$ely lo"* #ri!ed DH1; to H2;E a((iliate o((er& 9& )( they don+t take me u# on my big OTO% then an eFit #o#*u# a##ears asking them to !onsider a di((erent o((er& This o((er is my o"n #rodu!t "ith 4O bonuses&&& (or H1;& ;& )( they buy% they+re taken o(( my subs!ribers list and #la!ed on my buyers list& L& They #ay me H1; $ia -ay#al and are then automati!ally dire!ted to my small do"nload #age% "here they !an a!!ess my (reebie and #aid #rodu!t& >& 1elo" the do"nload links% ) sho" an ad (or the same a((iliate #rodu!t (rom ste# 6& 10& )( they don+t take me u# on my small OTO% then they are (ree to eFit& They+ll 2012 The White Hot List 29 remain on my subs!ribers list "here )+ll #romote my #aid #rodu!t at (ull #ri!e DHB;E& 11& They+ll re!ei$e an email sending them to my (reebie do"nload #age% "here they !an a!!ess my (ree gi(t& 12& 1elo" the do"nload link% ) sho" an ad (or the same a((iliate #rodu!t (rom 6 and >& THREE THIN+( .O) $A. E WONDERIN+!!! 1E Ho" do ) get these #ages online7 2E Ho" do ) take #ayment7 BE Ho" do ) automati!ally mo$e buyers (rom my subs!ribers list to my buyers list7 Honestly% ans"ering the (irst o( these .uestions !ould take u# a "hole book on its o"n Dand ) may Iust a!tually "rite oneE& 1ut ) "on+t be !o$ering these ste#s in The White Hot List& Ho"e$er% )+ll go ahead and load u# my blog "ith lots o( tutorial $ideos& So to learn ho" to get 'LL o( your #ages #ut u# online% go to5 htt#5NNList1uildingWithLee&!omNsales*(unnel*tutorials Taking #ayment is a #retty sim#le set*u#& )+m sure that the $ast maIority o( the (olks reading this book already ha$e a -ay#al a!!ount& 'nd )+d be "illing to bet that a #retty high #er!entage ha$e already a!!e#ted online #ayments $ia -ay#al& 1ut Iust in !ase% here it is in a nutshell5 Ste# One5 Sign u# (or a -ay#al business or #remier a!!ount& ,ou+ll need to link u# your bank a!!ount% so that your -ay#al a!!ount be!omes $eri(ied& Ste# T"o5 <li!k the Mer!hant Ser$i!es tab (rom the to# na$igation bar& Ste# Three5 <hoose the 1uy 4o" button ty#e% then enter the name and #ri!e o( your OTO #rodu!t& 2012 The White Hot List 2; Ste# @our5 <li!k the Ste# B5 <ustomiGe ad$an!ed (eatures Do#tionalE bar& Ste# @i$e5 See image belo"&&& Dthat last url is sim#ly the do"nload #age you+$e set u# (or the #rodu!t being sold&E 2012 The White Hot List 2L Ste# 95 <li!k <reate 1utton Ste# ;5 Sele!t Email% rather than Website& Ste# L5 <o#y the !ode and use it to hy#erlink your #ayment buttons% or to !reate an!hor teFt% su!h as <li!k Here% et!& D)( you don+t kno" ho" to do that&&& or i( you don+t ha$e your o"n #ayment button gra#hi!&&& then by all means% sele!t "ebsite and use that !ode& 8oing so "ill dis#lay the buy no" button sho"n abo$e and to the right&E Q 1TW% ) realiGe that this may seem JE3, !on(using (or ne"bies& )( you don+t .uite understand "hat )+m talking about here% then -LE'SE email me at lee0the"hitehotlist&!om * ) "ill most de(initely hel# you outC 2012 The White Hot List 2> (o "o' do I automaticall# mo/e bu#ers from m# subscribers list to m# bu#ers list& This is $ery !ool% yet not a "hole lot o( marketers kno" about it& )t+s im#ortant to do this be!ause the "ay you treat your buyers list is M:<H di((erent than the "ay you treat your general subs!ribers list& @or eFam#le% you "ouldn+t "ant to kee# trying to sell the buyer o( one o( your #rodu!ts the exact same product they already own% right7 <ould you imagine i( e$ery single time you re!ei$ed an email (rom me% ) "as trying to get you to buy a !o#y o( The White Hot List7 Dthe book you+re reading right no"E&&& That "ould Iust annoy the #iss out o( youC )t "ould annoy me& So it is eFtremely im#ortant that "hen somebody buys "hate$er it is that you+re selling% you mo$e them o(( o( the list that kee#s trying to sell them that #arti!ular #rodu!t& Make sense7 Here+s ho" you !an a!hie$e this&&& (te* One: :nder the My Lists tab in '"eber% !li!k 'utomation& (te* T'o: <li!k the '!tion dro#do"n menu and sele!t :nsubs!ribe (rom list TTT "hen lead subs!ribes to&&& (te* T"ree: Sele!t the name o( your buyers list in the dro#do"n menu to the right& D)( you don+t already ha$e a buyers list name% go ahead and !reate one& @ollo" the same setu# ste#s you used to laun!h your subs!ribers list% in!luding a "el!ome (ollo"*u# autores#onder message& 1ut sto# there% be!ause you "on+t be !reating an autores#onder se.uen!e (or this list&&&E (te* 7our: <li!k Sa$e 'utomation 3ule&
2012 The White Hot List B0 1y the "ay% the di((eren!e bet"een the "ay you treat your subs!ribers list $s& the "ay you treat your buyers list "ill be !o$ered in great detail in a (uture training& -LE'SE stay subs!ribed to my list to re!ei$e this training&&& it is WELL "orth it&&& #ure% li(e* !hanging !ontent is "hat ) stri$e to deli$erC .our Do'nload Page: This one+s easy& )+m sure ) !an su((i!iently eF#lain it to you in under B #aragra#hsC Essentially% this is the #age "here you in!lude the link that your #ros#e!t !an !li!k on in order to a!!ess their #ur!hase Dor (reebieE& )t really only !onsists o( three #arts&&& 1& The greeting% or thank you message& 2& The a!tual linkDsE to their #rodu!tDsE& B& 'n a((iliate o((er& Here+s my !urrent do"nload #age (or The White Hot List& )t !an be greatly im#ro$ed u#on Dand ) W)LL im#ro$e u#on itE% but this should gi$e you a $isual idea o( "hat the he!k )+m talking about here&&& 2012 The White Hot List B1 'nd then the s!reenshot !ut o((% but there+s a link at the bottom o( all that business& HE3E+S THE TH)4=&&& )nternet Marketers are 4OT stu#id& )n (a!t% ) belie$e "e+re among the most !le$er grou#s o( #eo#le on the )nternet&&& and maybe e$en o((C )( you try to s!re" your (ello" )M o$er% then your re#utation is going to su((er in a maIor "ay& 'nd straight (rom my heart% an )M+s 1)==EST asset online isn+t their list% their #rodu!ts% or e$en their sear!h engine rankings&&& it+s their re#utationC This is #arti!ularly true i( that marketer !hooses to s"im amongst the sharks in the De$er lu!rati$e% but al"ays s!rutiniGingE "orld o( the )nternet Marketing ni!he itsel(C 8oes this make sense7 L)STE4&&& the training+s going to !ontinue& Tra((i! generation is #erha#s the most im#ortant skill you !an master&&& and )+$e mastered tra((i! generation& ) mean&&& my kung* (u is ST3O4=% and ) sim#ly !annot "ait to share my kno"ledge "ith you& 1ut it+s not going to ha##en in The White Hot List& Why7 't this #oint% you+$e learned e$erything that it+s going to take (or you to su!!eed 1)= T)ME&&& and "hile this is 'LL de#endent u#on the amount Dand .ualityE o( the tra((i! you re!ei$e on your s.ueeGe #age% ) !annot imagine the ad$i!e !ontained "ithin this ebook 4OT setting you u# "ith un#aralleled !on$ersions% interest% and ongoing in!omeC So -LE'SE&&& 8on+t ask me to o$er"helm you "ith in(ormation& -lease% Iust !om#lete the eFer!ises listed abo$e& ,ou need to eF#erien!e "hat it+s like to o((er a .uality #rodu!t% set u# a "inning sales (unnel% and&&& oh% hell&&& OA',% )+LL S-)LL THE 1E'4SC DThat "as ,O: "ho Iust t"isted my arm% right7E 'lright% bra!e yo+sel(&&& 2012 The White Hot List B2 PART 7O)R: TRA77ICF TRA77ICF AND $ORE TRA77ICG The most im#ortant !om#onent o( The White Hot List is also the easiest& =etting tra((i! is 4OT as grueling as most o( us ha$e been led to belie$e it is& 'gain% and ) don+t kno" ho" many more times ) !an state this&&& SEO )S @O3 THE 1)38SC Sto# the madness&&& seriouslyC Sear!h engine o#timiGation is (or su!kers& 'rti!le marketing is (or su!kers& 'nd --< is (or big% (at ='M1L)4= su!kersC )( you im#lement these three&&& and O4L, these three tra((i! strategies% you+ll be so (ar o( your !om#etition that it "on+t e$en be (air& DSide note&&& as o( the time o( this "riting% )+$e had 9 #eo#le unsubsubs!ribe (rom my list& ) sin!erely (eel bad (or them& 4ot to be a Ierk% here% but these (olks "ill 4EJE3 kno" "hat you kno"& They+ll ne$er "alk the #ro$en #ath to internet "ealth that has been laid do"n by the to# earners in our industry& 'nd they+ll 4EJE3 enIoy the le$el o( su!!ess that you+re about to enIoy by sim#ly (ollo"ing these in!redibly e((e!ti$e tra((i! generation strategies&&&E These guys "ill most likely kee# !hasing SEO around like it a!tually means a damn% "asting all o( their money% time% e((ort% and resour!es on one o( the biggest gambles going& ,O:% on the other hand% "on+t& ,ou+re amaGing (or doing this&&& and here+s eFa!tly "hat you+re doing5 1& 3un a @3EE WSO on the Warrior @orum& 1uild your list on the ba!k end& Sim#ly #ut u# a relati$ely !on$in!ing sales letter on the W@ and in!lude a link ba!k to your s.ueeGe #age& ,ou "ill in$ariably get a TO4 o( subs!ribers&&& almost (aster than you+d belie$eC Make sure you+$e got your sales (unnel set u# so that you+re getting #aid instant !ommissions $ia -ay#al& This "ay% "hene$er your WSO gets #ushed do"n to #age B% you !an immediately bum# it ba!k to the to# (or H20&&& you "ill ha$e most likely earned this money (rom your OTO #age& 2012 The White Hot List BB 2& 3un ads"a#s "ith other (olks in your general ni!he& Tell them that you+ll mail (or them i( they mail (or you& Aee# a s#readsheet and tra!k your results in Hy#erTra!ker Dnot an a((iliate linkE to make sure that e$erything is running smoothly& B& U1EST METHO8 O@ 'LLV / 1uy solo ads (rom big list o"ners& These are emails designed by you and distributed by M'KO3 email list o"ners "ho "ill gi$e you W amount o( !li!ks in eF!hange (or W amount o( money& ,ou gi$e them your ad !o#y and they mail out (or you& )( they don+t deli$er you the number o( !li!ks they said they "ould% then they+ll mail out again& 'll you need to do is send all this tra((i! to your s.ueeGe #age% #ut (resh leads into your sales (unnel% and you may $ery "ell make MO3E money $ia u#sell and a((iliate sales than you s#ent on all the tra((i!C <on!lusion5 There are many details that ) !an+t #ossibly !o$er in this (ree re#ort& -lease stay on my email list and ) "ill share all kinds o( s#e!i(i!% ad$an!ed strategies "ith you& These strategies "ill undoubtedly hel# you earn an OS<E4E amount o( money online& Some o( these resour!es "ill be (ree& ) "ill !harge (or others& Kust let it be kno"n (rom this #oint (or"ard that ) W)LL hel# you !hange your "hole (inan!ial (uture around "ith this training& ) humbly thank you (or reading The White Hot List& ) truly !an+t "ait to ser$e you no" and "ell into the (uture& Thanks a bun!h% Lee Murray List1uildingWithLee&!om 2012 The White Hot List B2 onus 96: (CREW (EOG 8o you "ant to de!rease your "orkload by ;6M "hile in!reasing your #ro(its by 1000M7 Then dro# all the SEO nonsense and go "here the money+s at& Wait% "hat7 )sn+t =oogle "here the money+s at7 Listen% a(ter ha$ing built "ell o$er 120 ni!he "ebsites and "at!hing algorithm !hanges and (resh% sa$$y !om#etition thro" me (rom the to# s#ots into obs!urity% )+$e sin!erely had Iust about all ) !an handle o( the SEO "orld& )t+s stu#id& 'nd it o#erates on a model o( total s!ar!ity& There are only so many $aluable #ositions on the 1ig =+s sear!h results #ages& E$eryone else is s!re"ed& 'nd i( you don+t ha$e enough time% money% kno"*ho"% or (ighting s#irit to o$ertake your !om#etition% then you+$e Iust "asted a WHOLE LOT o( $aluable time&&& "ith little to no results to sho" (or it& Talk about a M'KO3 gambleC SEO is a gamble% #lain and sim#le& 3elying on sear!h tra((i! to earn your li$ing is seriously no "ay to li$e& Here are Iust a (e" o( the things that ) absolutely H'TE about the SEO game5 )t+s slo"& )t !an take months (or your site to rank in the to# s#ots& )t+s unstable& ,our entire business !an !olla#se o$ernight& )t+s un#redi!table& We !an only s#e!ulate about "hat =oogle "ants (rom us& )t+s labor intensi$e& Aey"ord resear!h% !ontent !reation% ba!klinks% oh myC )t+s s#ammy& -ro(ile links% sel(*ser$ing blog !omments% link (arms&&& gross& )t+s !on(using& 8o too many links get you sandboFed7 What+s a good key"ord density7 8oes #ro(ile linking still "ork7 What+s !onsidered du#li!ate !ontent7 ) !ould genuinely !arry on "ith this list (or #ages% but )+ll s#are you the disgruntled rant& )+d Iust like to kno" i( you !an relate to any o( this& 'll those #eo#le selling SEO #rodu!ts% a!ting as though a!hie$ing the !o$eted to# s#ots in =oogle+s sear!h results is the holy grail o( internet marketing&& they+re Iust selling you snake oil& What su!ks is that this snake oil may a!tually "ork&&& (or a "hile& 1ut it in$ariably (ails be!ause it makes you de#endent& )t+s not all that #o"er(ul& 'nd it 2012 The White Hot List B6 takes (or stinking e$erC 'LL you EJE3 need to do to get HO38ES o( lightning*(ast% highly*targeted tra((i! to your site is run WSOs% 'ds"a# "ith other list o"ners% and abo$e X beyond anything else% 1:, SOLO '8S&&& 1:, SOLO '8S&&& and 1:, MO3E SOLO '8SC E$erything else is a "aste o( your time and e((ort& )+ll lea$e it to you to re!ei$e su((i!ient WSO training& )t+s not hard% but there are a (e" im#ortant !o#y"riting ti#s that you don+t "ant to ignore& 1ut ads"a#s and solo ads&&& my% oh% my&&& -OWE3@:LC HereHs '"at #ou must do: 1& <reate a short% !on!ise solo ad& ) like the (ollo"ing&&& SubIe!t5 Thank you% thank you% thank youC 1ody5 Hi& ) Iust "anted to thank you% and let you kno" ho" $ery mu!h ) a##re!iate you reading and !li!king on my emails& ,ou+$e been 'WESOMEC 's a token o( my a##re!iation% )+d like to #resent you "ith a (ree gi(t& ) kno" you+re going to lo$e it& ,ou !an a!!ess it here5 Dyour linkE / Sin!erely% Dlist o"ner+s nameE 2& :se this s"i#e !o#y (or both ads"a#s and #aid solo ads& B& Make hea#s o( money (ollo"ing the Sales @unnel strategies outlined abo$e& 2& 3ein$est a good #ortion o( your #ro(its in the a!.uisition o( ne" solo ads& 'nd that+s itC Seriously% this is all you+ll e$er need to do to make a (ortune online&&& and build an enormous list in the #ro!essC )+ll share one in!redible resour!e "ith you% and then )+ll !lose this out& The JE3, 1EST Dand this isn+t Iust my o#inion&&& it+s the industry standardE #la!e to (ind ads"a# #artners and solo ads is <harlie -age+s The 8ire!tory o( EGines& ) "on+t try to sell you on them&&& Iust see (or yoursel(& <li!k here to !he!k it out& 2012 The White Hot List B9 onus 9: 2 Additional Training and Resources My TO- #i!k (or )nternet Marketing training Dregardless o( the ni!heE is Lee M!)ntyre+s )nstant )nternet Li(estyle #rogram& The !ourse !onsists o( o$er 10 hours o( real !lassroom $ideo instru!tion% "here Mr& M!)ntyre "alks you through the entire #ro!ess o( earning a healthy 6 or 9 (igure monthly internet business& His #rimary (o!us is on building a massi$e buyers list% !reating your o"n in(o #rodu!ts in less than 2 hours% and getting an army o( a((iliates to build your business for you! This is sin!erely the best training you+ll (ind any"here% and at a #ri!e that #uts all other )M training to shame& )t+s !urrently selling (or Iust H1>&>6% and .uite honestly you+d be a (ool to at least hear "hat the man has to say% "hi!h you !an do here5 2012 The White Hot List B; 96 Rated Email Autores*onder: 96 Rated Web Host: 2012 The White Hot List BL