[ EVALUATION OF OPENING SEQUENCE

What do I need to help me with this?

1. Your log – with treatment, pitch feedback, story board, script, original
myths and all other paperwork
2. Practical Unit handbook you got from Liz
3. The 7 evaluation questions
4. Check out
http://latymerfoundationtanya09.blogspot.com/search/label/Evaluation
%3A%20Question%201
This is a great evaluation by a Y12 girl at Latymer school. It is thorough,
considered and well written. She has answered each of the 7 questions
separately and in detail. Look and learn !
5. Atleast one 2 hour meeting scheduled with your group over the Easter
holidays

Q1
In what ways does your media product USE, DEVELOP or CHALLENGE
forms and conventions of real media products?

• What genre/genres is your film based around? What aspects of this genre does
your film include?
• What are the main themes in your film and how are each of these seen in the
opening sequence
• Make notes as a group on each of these below. You need to complete your
presentations next term

Form of Characters Narrative Sound Mise en

opening scene (all
sequence elements)
How does Points Points Points Points Points
your film use Examples Examples Examples Examples Examples
the References References References References References
conventions to other to other to other to other to other
of…….. films films films films films
How does Points Points Points Points Points
your film Examples Examples Examples Examples Examples
develop the References References References References References
conventions to other to other to other to other to other
of ……. films films films films films
How does Points Points Points Points Points
your film Examples Examples Examples Examples Examples
challenge the References References References References References
conventions to other to other to other to other to other
of ……. films films films films films
 Q2
How does your opening sequence represent particular social groups?

• Who are the key characters in your film?

• Analyse the representation of each character (use skills from Section A of
the exam paper) with reference to technical aspects (camera, sound,
editing, mise en scene)
• Make sure you are comparing your characters with characters in other
media texts
• Write about issues you had with cast – how did you choose the cast? What
were you looking for from them apart from dedication and reliability?
• How did you direct your cast in order to stay true to the representations of
your characters?

Q3
What kind of media institution might distribute your media product and
why?

• Research and understand how films are distributed. We did some work on this
for Section B of your exam. The links below have useful info on this.

http://entertainment.howstuffworks.com/movie-distribution.htm
http://www.screenonline.org.uk/film/distribution/distribution1.html

• Research various independent film distributors who you feel would consider
distributing you films.
• Look at their websites and research their distribution processes
• Consider other distribution outlets for your film

Q4
Who would be the audience for your media product?

• Create a profile of your target audience in terms of age, interests, gender and
ethnicity
• Why did you choose to target this group?
• What other films would your target audience be interested in watching? What
films do you think they may have seen in the last six months?
Q5
How did you attract/address your audience?

• Analyse your film posters – where would these posters be seen? Refer to
specific spaces and publications – and why these would be appropriate for
your film and your target audience
• Do a detailed textual analysis of your entire opening sequence including
the credits
• Include a variety of examples (cover all technical aspects – camera,
editing, sound, all mise en scene elements) and explain how each one
addresses your audience and aims to keep them interested
• What prior knowledge of a particular genre would you expect your
audience to have? How can you make use of this to attract them to your
film?
• How do the themes you have chosen attract your audience? How would
your audience relate to these themes? Refer to other successful films
which have also addressed similar themes

Q6
What have you learnt about technologies from the process of constructing this
product?

• In detail list all the hardware you used – camera & sound kit – and what you
learnt about how and why you need to use each piece of equipment (you need
Liz’s handbook for this )
• Do the same with editing software
• List all the filming techniques you learnt and used while filming
• Now list all the editing techniques you learnt and explain how you used this in
your work.
• What are the key lessons you learnt while using the technology and
equipment.
Q7
Looking back at your preliminary task, what do you feel you have learnt in the
progression from it to the full product?

Preliminary Brief: Film and edit a character opening a door, crossing a room
and sitting down in a chair opposite another character. A couple of lines of dialogue
must then exchanged between characters & match on action, shot/reverse shot and
the 180-degree rule should be demonstrated.

Main Task: The titles and opening of a new fiction film, to last a maximum of two
minutes (all video and audio material must be original, produced by candidates, with
the exception of music or audio effects from a copyright-free source)

PRELIM TASK MAIN TASK

Pre production – Treatment, pitch, posters, Treatment, pitch, posters,
• Initial decision mood boards, script, mood boards, script,
made (3) storyboard, photo storyboard, photo
• Problems storyboard, location storyboard, location
encountered with recces, casting, shooting recces, casting, shooting
this decision schedule, rehearsals, schedule, rehearsals,
• Solutions / final timetable for the day timetable for the day
decision
• Key lessons learnt
Production
• Initial decision Equipment, cast, location, Equipment, cast, location,
made timing, weather, timing, weather,
• Problems continuity, cut away shots, continuity, cut away shots,
encountered with variety of shots, re shoots variety of shots, re shoots
this decision
• Solutions / final
decision
• Key lessons learnt
Post production &
feedback
Time, how did you Time, how did you
• What you did incorporate feedback from incorporate feedback from
• What did you learn others and teachers, others and teachers,
• What could you sound/music choices, sound/music choices,
have done saving work, credits saving work, credits
differently?
Problems? Why?
• Key lessons learnt