Republic of the Philippines

Bulacan State University

College of Information, Engineering and
Business Administration
Bustos Campus
Bustos, Bulacan





BUSINESS PLAN ON
PUNCH PIZZA CAF BUSINESS





In partial fulfilment of the requirement in Entrepreneurship
Curriculum (ENTRE313 BA)

Submitted to:
Mr Ricardo C. Santos
Instructor

Submitted by:
Jay Ric SG. Tabora
Name




Preface
This report is Business Plan on Punch Pizza Cafe Business. This report is part of first
semester the course code is Entre313BA. I spend time one month for to do this project. I find out
the information and analysis the information by myself. I collect the information every time,
which I can to do this. In this course, that I think successful and I can practice myself about
responsibility and develop skill to continuous. This Business project business plan conducted
from Pizza caf to perform the small and medium-business enterprises for proposes by use in
operation system and find. For the report of project tell information that investor should be know
about operator in business of furniture category as well as introduction, industry profile, market
feasibility study, technical feasibility study, financial analysis, and summary of project. This
report tell about problem analysis and resolvable include of recommendations benefit for
investors to invest. Punch Pizza hope to this business project can be build confidence and create
better profit return for the investor.









Executive Summary
A. The Purpose of the Plan
Punch Pizza Cafe is a pizza business. Punch Pizza is pizza restaurant. Customers can
relax with good atmosphere and tasty food and one of my services is delivery pizza around
Bustos or near municipality. In the morning, I serve breakfast, sandwich and beverages for
customers. So they can order breakfast for going work or they can stay at caf for eat in the
morning. In the afternoon: pizza, appetizers, ice cream, bakery and beverages is the main menu. I
provide set of menu for customers. In evening, I provide cocktail bar and acoustic song. In
occasionally I also provide especial drink for each season. My Punch Pizza is the first restaurant
at Bulacan. Punch Pizza mix is between cocktail bar and pizza restaurant. My kitchen is the
container, and the container cannot move. As well as I provide delivery service. The most
important is I have a Philippine pizza style and classic style pizza that, I concern with using herb
ingredients. I open between 7.00 10.00, 11.30 00.00 am. For other pizza restaurant, they not
only not fast, but also have a basic food. While Punch Pizza menu has much more than other
pizza such as cocktail bar, breakfast, afternoon and lunch. So Punch Pizza suitable for meeting
and having a party. Moreover, when customers are exhausted from work they can come here for
relax.






Market Analysis
Competitor Analysis
For the plan increases the number of branches abundantly a pizza, to be continued
concern about emphasize in provincial more and more. Thats depend on the agencys of the
location and the area that come and opening of new mall, now abundantly a pizza has 203 branch
amounts, suppose end of this year has will about 208 a branch, from the end of year last have
about 198 a branch, which, this year open a little new branch last year more that open very arrive
at 28 a branch, because suppose next year economy situation will generally should improve.
Customer Analysis
Customers have an advantage and disadvantage. We use materials from local area,
because price is not expensive and easy to find, because of our materials are easy to find, so its
always fresh. Our Punch Pizza set up around the municipality of Bustos, so we candelivery fast
more than other restaurant. Our menus are variety and we open between7.00 10.00, 11.30
00.00 a.m. The environment in our Punch Pizza is friendly, because mostof customers are
teenager and employee is still in teenager too. The customer can have a party in our Punch pizza
and can relax, because our Punch pizza is an open air restaurant (pizzacontainer) and especially
we have a cocktail bar. Our Punch pizza also concern with environment by using recycle
package (green box), but my business stills not famous inlocal area. The customer may not be
familiar with new flavors, because some peoplemay adhere to Pizza Company flavor.
Moreover, pizza products of my business, my business have cake, ice-cream, spaghetti
and cocktail for serve to consumer.


My forecast sale of my business is the first year that I forecast sale of pizza is 4,314 trays
of pizza for first year, second years that I forecast is 8,000 trays and the third yearsthat I forecast
is 12,800 trays. So my product is increase sale to each year. I think my business can increase sale
of each year.

Competitive Analysis
The strength of the Punch Pizza concept is its stress on opening free standing units, which
offers immediate visibility and credibility to the consumer. Despite their adequate funding, rapid
growth, and free-standing store concept, theyare vulnerable to the competition food quality. The
menu items and prices listed arenearly identical to ours, but the portions are smaller. This
enables us to qualify more potential, which enable faster development. One of the most
important factors inestablishing a company as a leader in any new industry is developing brand
nameand brand identity among potential customers. While it is not impossible to use
anunfamiliar brand name, establishing the brand name and linking it to the productidentity takes
a significant amount of marketing funds. Companies that have beenable to use a brand name to
automatically link them to the target market.





















Vision
For make the product quality, must to has standard of product more than basethat
customer ask and always to develop the product.
Mission


Set standard more than market and do it.Strategy of the company divides to corporate
level, business level, and function level.I decide to use strategies for will help the company to be
as the vision of company by Irecognize the organic farming in farm for guarantee to quality of
product for safety andhealthy. That makes motivation for market to ask for our product. Out of
that strategywe will to set stable standard in every timeFor this business is sell all to wholesale
that to be on time are very important there is inI standard for make sure to wholesaler who need
our product.
Strategy
I use material from local area, because cheaper price and easy to find it.
My business set up at Public Park and many varieties of menus.
If the customers order pizza the medium size, they can get salad bar free and if theyorder
pizza large size, they can get free bacon bread.
Pizza shop will must give social requirement , such as , the aims does the
membershipcard and shop pizza way for receive special discount , which , will the show
think , shop pizza way takes an interest with a customer who is a member of more and
more.
Chapter 1
Introduction
Background and Significance of the project
The reason of why I choose to do the Punch Pizza, because of nowadays the most people
interested foreign style of foods. I realize the new flavour for Filipino people and for foreigner
tourist. My business emphasize the new flavour and exotic for attractive the customer. My


business is small business and low investment, pizza shop. My business has many product and
service such as product salad bar, pizza, bakery and beverage. I want to open a small pizza
business, because of there are three possible outcomes, resounding success, minimal success or
failure. Help maximize your chances for success. Find a suitable location for a pizza business
using demographics, and other valuable information Avoid the most common pitfall. I want
todevelop new recipes that will become my license. That means I think of all possible
consequences of any action I take and through organization of effort, move forward asquickly
and effectively as possible. To start and organize any restaurant business andget the most from
my efforts I must set goals. My targets are students, workers, and foreigner or foreigner tourist.
Project Objective
The project Punch Pizza business has required knowledge and objective as follow
1.For study in the real situation and analysis situation.
2.For analyze to set the goal and management of project.
3.For analyze competitor of the business in real situation.
4.For study return and risk of project.

Expectation
Expectations of the project Pizza Caf business are the way that conduct to the objective
and made the business accomplish.
1. Can analysis situation and meet the way to solve the problem.
2. Accomplish the goal and effective management of the project.
3. Can generate modern Pizza Caf that have unique different from competitor.
4. Can generate income and achieve sale forecast or more.


5. Can increase income in my business continuously.
Time Frame
No. Time Activity
1. 2 days Meeting discussion for choose the business that wewant to do.
2. 1 week Planning the operation of business.
3. 1 week Survey the market of pizza.- Choose the target market of
customer.
4. 1 week Set the budget of thepunch pizza caf.
5. 2 weeks Survey of the location near the target market and buythe
building.
6. 2 weeks Design and decorate the building.
7. 1 week Buy material and equipment..
8. 2 weeks Set up the electronic and equipment.
9. 1 week Advertising and promote our business.

Activities
- Meeting with your friends or family
- Celebration of birthday and congratulations.
- Marriage of anniversary.
- Meeting with your girlfriend or boyfriend

Chapter 2
Nature of Industry
Pizzas history
Pizza was considered a peasant's meal in Italy for centuries. Modern Pizza is believed to
have been invented to Raffaele Esposito a baker in Napes aski (Napoli), in theCampania region
of Italy. According to published reports, in 1889 Esposito of Pizzeria di Pietro (now called
Pizzeria Brandi) baked pizza especially for the visit of Italian King Umberto I and Queen


Margherita. One of these pizzas embellished the classic pizza alla marinara with mozzarella and
basil. According to historians this pizza was said to be very patriotic and because it"resembled
the Italian flag" with its colors of green (basil), white (mozzarella), and red(tomatoes), and was
favored by the Queen.This pizza was named Pizza Margherita after the Queen of is believed to
be the origin of the pizza we have today. Many believe it also establishes Naples as the pizza
capitol of the world. If you visit Europe you'll find that what we call a Cheese Pizza is
commonlyr eferred to as a Marghertia Pizza. In 1830 what is believed to be "the world's first true
pizzeria," Antica Pizzeria Port'Alba, opened. This pizzeria is still in business today at Via
Port'Alba 18 in Naples! The general consensus is that the most authentic pizza is Pizza
Napoletana (NeapolitanPizza) made with fresh mozzarella, home-made sauce from fresh vine
ripened tomatoes and fresh herbs, and the artistry of the pizzaioli, the pizza makers.Truly great
pizza dough is made only with flour, natural yeast or brewers yeast, salt andwater. It must be
kneaded by hand or mixers which do not cause the dough to over heat and the dough must be
punched down and shaped by hand.


Situation of Industry
Present
Today the pizza company or any fast-food is still famous and popular in teenager and
foreigner. Since the beginning to promote restaurant until now, my company wantto focus on
student and worker near Bulacan State University is first and make them is the center to promote
Punch pizza caf can attract customers both of Filipino people and foreigner. Punch Pizza
identity atmosphere and design structure in the restaurant to support within caf for the


customers enjoy and take time have a meal calmly and private. And then my company is suitable
for Filipino people and foreigner. In the integration is Philippine herbs mix together with pizza.
Such as malunggay, and other friuts and veggies .My company set 3 size for the customer to
select and tasty. In the raw materia lto use in component in pizza is easy to find in Philippine
market thus Punch Pizza caf can set lower price than other company for attract the customers.
My company will becare about service and good taste, concern about every circumspect for
make customerssatisfy in Ta Torn Yorn pizza caf.
In the present most of people knows about pizza and pizza distribution in the world wide.
My business is small and many competitors, such as pizza hut and Pizza Company.
Choice evaluation a consumer will have led the data that collects to keep come to very is
a category and analyze the merit , disadvantages , both of in comparison character seeks
the choice and the worthiness most , the making a decision chooses best choice ,
assessment back , the assessor will know the merit , disadvantages , thereafter a person
will must decide to choose best choice in something , problem , often use the experience
in the past is standard , both of the experience of oneself and others
Because of Pizza Hut be the franchise shop that has high Brand Image and in pizza
market , Pizza Hut be 1 number leader always there is a branch in the foreign countries
more than 90 worldwide countries has a prima facie case the value more 4,700 dollars but
in Phillipines which , have a prima facie case market value totals up 3,000 million, Pizza
Hut have Market share stay 30% just which be born the cost has million 900 although
high Brand Image and have the outstanding about always innovation. But the location
many brunches in Philippine and provincial a little more. The Pizza Company push ,
Market Mix aside is price and promotion still don't attract a consumer although , now will
have doing , IMC side advertising such as ,leaflet distribution , advertise the way,


television by have glory be skilled at make offerings star model famous half-caste comes
to are presenter repeat pizza style eyes smack imitates which originally from ,Pizza Hut
never take an interest with , Presenter , no matter , besides still systematically , E-
commerce at the website of Pizza Hut , directly which will have serve order a pizza and
give news all information about accompany for a consumer enhances , Brand Awareness
of a pizza more and more and selling important that make market pizza point grows up to
go up continuously be the administration is like delivery that have something ,Guarantee
the time in sending within 30 minute if exceed while fix take free , both of stagger but ,
although will have side addition.






Growth Rate
Punch Pizza caf is the same other fast-food companies but our company can make
difference style in testy in business. That has relatively high competitor because its the process
of the production is not complex and our company can design a new menu for the customers
every time. Then the integration is easy to find and use budget is not high. Its in the networking
of restaurant has been financial for investment and expand business by franchise or branch in
another province in Philippines. However each market has grown continuously. So our company
might be safety customers by set promotion and service standard make the customer satisfy. In
another way our companywill be continuous to focus on marketing above the line advertising


media, if other customer knows brand and location of Ta Torn Yorn pizza caf. Then pizza
businesswill be expanding automatically in the market.

Product/service
Punch Pizza caf is a small restaurant and a new business to entry in the market. The
company try to promote Filipino foods , Pinoy foods and intervene Pinoy culture mix with
Punch pizza in Menu to attract the customers and identity own Menu. The company wants to
focus on teenagers, students, and foreigner the most around Bustos or in Bulacan. Thus Punch
Pizza caf maintain about component in foods and want to make customer feel happy, when they
tasty in special pizza of Punch Pizza caf. My company design different style and different other.
.


Recipe of pizza
360 wheat gram flours are salt half the teaspoon is 3 baking teaspoon powders are cometo
oval crow dissolve already or 75 room gram temperatures 120 fresh milks are gramin front a
pizza choose add as you like it there is add go to tomato sauce , salt is the pepper is the shrimp is
sweet green chili is the ham is an onion slices the butter abradesa cover in front crowd a crow
swells out the way does , wheat flour adds a basin mixes ,take the butter or come to oval crow
that the mountain not a room adds down go to,follow with salt , baking powder , sugar , milk ,
mix blend then massage , from that timeiron powder is round this powder uses a half, this
powder formula can do a pizza 2 powder does nun edge take the nun has added straight the edge


already the edge, takewindow gang adds down go to add tomato sauce follows ,grade down
thoroughly please, heap the nun down go to plentiful when get the favors of a pizza has followed
to wantalready as a result , induce bake at 100 degree Celsius temperatures for 10-15 minute,for
10 powders minute , OK. Already.
The Original Pizza Was Probably not Italian
Pizza is basically a meal prepared in a plate made of bread. This idea actually dates back
to the 16 century Greeks who eat flat round bread (plankutos) backed with anassortment of
toppings.Tomatoes, which were originally thought to be a poisonous ornamental plant, camefrom
Italy to Mexico and from Peru to Spain.True mozzarella is actually made from the milk of the
water buffalo and was importedfrom India in the 7th century. It was not widely available as a
cheese product inSouthern Italy and Campania until the second half of the eighteenth
century.Pizza migrated to America with Italian immigrants in the latter half of the 19th
century.By the turn of the century, Italians had begun to open their own bakeries.

Chapter 3
Market Feasibility Study
General Environment Analysis (PEST)
PEST analysis is very important that an organization considers its environment before
beginning the marketing process. In fact, environmental analysis should becontinuous and feed
all aspects of planning. The organization's marketing environmentis made up from: PEST
analysis stands for "Political, Economic, Social, andTechnological analysis.


It is a part of the external analysis when doing market research and gives a certain
overview of the different macro environmental factors that the company has to take into
consideration. Political factors include areas such as tax policy, employment laws, environmental
regulations, trade restrictions and tariffs and political stability. The economic factors are the
economic growth, interest rates, exchange rates and inflationrate. Social factors often look at the
cultural aspects and include health consciousness, population growth rate, age distribution, career
attitudes and emphasis on safety. The technological factors also include ecological and
environmental aspects and candetermine the barriers to entry, minimum efficient production
level and influence outsourcing decisions. It looks at elements such as R&D activity,
automation,technology incentives and the rate of technological change.




Political
Pizza and Politics
"Pizza and Politics" are open events, primarily targeted for students, to engage in a free-flowing
discussion led by an expert, professor, or political/media figure on an importantissue. Pizza is
provided, the event is very informal, and the location is almost always ata venue away from the
IOP such as a dorm common room or other space up in the Yard.
Registration of business


Individual- It has one owner, several owners or partnership not registration.
Enterprise of individual pizza caf business not registration commerce.
Classify by corporate, limited company, partnership, common partnership.
Enterprise must registration following commercial law.

Economy
It remains difficult to predict the total revenue potential owned a pizza franchise. Each
franchise sector faces challenges at the moment, waving to the economy andsales should
decrease by the Board in 2009. Cost control, efficiency of management and commodity prices
fall to help offset declining sales of the fall in the economy.









Social

The socio-cultural environment encapsulates demand and tastes, which vary with fashion
and disposable income, and general changes, can again provide both opportunities and threats for
particular companies. Over-time most products change from being a novelty to a situation of
market saturation, and as this happens pricing and promotion strategies have to change.Similarly,
some products and services will sell around the world with little variation, butthese are relatively
unusual. Organizations should be aware of demographics changes asthe structure of the
population by ages, affluence, regions, numbers working and so oncan have an important bearing


on demand as a whole and on demand for particular products and services. Threats to existing
products might be increasing: opportunities for differentiation and market segmentation might be
emerging.

Technology
Technology is widely recognised by various literatures on strategic management as part
of the organization and the industry part of the model as it is used for the creation of competitive
advantage. However, technology external to the industry can also becaptures and used, and this
again can be influenced by government support and encouragement. Technological
breakthroughs can create new industries which might prove a threat to existing organizations
whose products or services might be renderedredundant, and those firms which might be affected
in this way should be alert to the possibility. Equally, new technology could provide a useful
input, in bothmanufacturing and service industries, but in turn its purchase will require funding
and possibly employee training before it can be used.
Chapter 4
Conclusion


4Ps in Marketing ( Price, Place, Product, Place of Distribution)
Price


The consumer could buy a small pizza for the same price, however when sales
sloweddown encouraged most pizza consumers the product attained neither the expected
salesvolume nor the profitability levels that.
Place
My location is staying at Bustos, Bulacan. Municipality is public park, its has many
people because theyre exercise, go for a walk and aerobicdance. Place includes physical
distribution, storage, inventory management, andchannel selection. The most of pizza restaurants
are small spaces,especially behind the counter in the food preparation area. These areas
aredesigned for efficiency equipment is placed close together to cut down onwasted movement
and energy. It was difficult for the restaurants to find room for thenew pizza ovens and the
ingredients for the new pizza.
Product
Product includes research, product development, packaging and branding. The
packaging was a standard pizza box. The box protected the pizza, established the pizza look for
the consumer, and fit the product mix very well. Product research provides the technology to
make pizza quickly. This led to the development of new pizza ovens andto the recipe for the
product itself. Consumer research provided positive. Research alsoindicated that this new
product would require a shift in consumers perceptions of therestaurant. The company felt that it
could deal with these concerns in the promotion.

Promotion


The promotion consists of advertising, sales promotion, and publicity. Business
hasmagazines, television news reports, and newspaper articles. The opportunity is to explain the
reasoning behind the menu addition and to reassure their customers.The sales promotion efforts
included free samples, lunch parties, and store banners. A coupon will be available to customers,
and the coupon will be 10% discount for anyone who brings the coupon to the caf (the coupon
can use just only one time). Intermittent newspaper advertisement will continue throughout the
year to promoteupcoming event. Additionally, family-oriented event will be hosted by Punch
Pizza to attract customers such as birthday parties, and prize giveaways. Punch Pizza will also
sponsor a local Little League basketball team to publicize the restaurant within the community
events. We also have a stamp for customer who comesto eat to correct and bring the stamp to
exchange with our gift. And every year in opendate we have a party at our caf name is Punch
Pizza. In the party we celebrate Cafs Birthday, have eating pizza competition and the party at
night.






Location




The reason of why I choose to do the punch pizza caf, because of nowadays the most people
interested western culture including the food style of western. I realize the new flavor for
Filipino people and for foreigner tourist. My business emphasize the new flavor and exotic for
attractive the customer. My business is small business and low investment pizza caf. My
business has many product and service such as product salad bar, pizza, bakery and beverage. I
want to open a small pizza business; because of there are three possible outcomes, resounding
success, minimal success or failure. Help maximize your chances for success. Find a suitable
location for a pizza business using demographics, and other valuable information Avoid the most
common pitfall. I want to develop new recipes that will become my license. That means I think
of all possible consequences of any action I take and through organization of effort, move
forward as quickly and effectively as possible. To start and organize any restaurant business and
get the most from my efforts I must set goals. My targets are students, workers, and foreigner or
foreigner tourist.
Repeat business. Every customer who comes in once should want to return, and
recommend us. Wordofmouth marketing is a powerful ally.
Hire top notch chefs and offer training to keep the chef on top of his/her game, and pay
top wages to ensure they stay with us.
Location. Convenience is essential to us; we need to be close to our market because we
are not trying to get people to travel to reach us.
A variety of menu offerings with a down home theme, reasonably priced to establish
credibility, but not so high as to limit customers.