Patricia Kay Gust 213.400.6105 mobile pkgs@att.

net

Professional Summary

Results oriented sales & marketing professional specializing in consultative selling
with more than 15+ years of online/video/mobile, television and cross platform
strategic partnerships. Excels in breaking new territories and maximizing revenue
potential from strategic business development, as well as increasing existing revenue
streams. Strengths are utilized in marketing, brand building, sales team management,
strategic decision making, digital technology & content marketing. Successful in both
start-up and corporate environments. This expertise is accompanied by strong
interpersonal skills, excellent public speaking & presentation skills.

Professional Experience

11/12-6/14 Digilant, Los Angeles, CA Director West Coast Sales
A programmatic technology platform specializing in audience modeling and content targeting.
Senior level experience creating and establishing a Southern West Coast presence
as an individual contributor selling all products in the Digilant Platform technology
suite.
Accomplished at selling Enterprise solutions as well as transactional business to
clients direct and agencies. Executions include Display, Video, Mobile and Rich
Media Mobile.
Achieved success with a General Market sales strategy as well as Multicultural
sales strategy growing the SWC territory revenue by evangelizing the brand to
secure new business and create a new revenue stream for the company.
Accomplished closing 14 new accounts in 2013. Built upon this base and added an
additional 8 new accounts in 2014 including the first two West Coast automotive
clients - KIA & Toyota.
Successfully secured a lucrative Enterprise contract with Fulcrum5/KSL Media.
Positioned the company to secure seven figure platform integrations with two
Agency Holding Company trading desks.
Clients include: Initiative Media, Mindshare, Horizon Media, Davis Elen, Dailey, ID
Media, KIA, MEC Global, Innocean, OMD, Saatchi, Team One, Ignited, Paramount
Home Entertainment, Paramount Pictures Mobile, Buena Vista Pictures & Home
Entertainment, CKE-Hardees, Covered CA multicultural, Luna Bars, So Cal
McDonalds, Wells Fargo, Lexus and CPK.
A large portion of the workforce has seen head count reduction as this start-up
positions for an end of year sale.

10/11-4/12 CBS Interactive Music Group, Los Angeles, CA. Director West Coast Sales
Senior level experience expanding a West Coast sales team selling all CBS
Interactive Music assets: Lastfm.com, Metrolyrics.com, Radio.com, MP3.com, all
live streaming music events such as: Live on Letterman, Grammys and Academy of
Country Music Awards as well as all applicable mobile sites, apps and widgets.
Responsible for 2 direct report salespeople and was to potentially add a third.
Individual contributor goal achieved a 15% YOY growth 1Q11 over 1Q12
Sold cross asset strategic partnerships for clients such as Virgin America and
Universal Music Group.
Positioned to secure a seven figure content deal with HTC Global handhelds for
pre-loaded streaming music video content, but the CBS Interactive Music Group
began to shutter the 180 person division and closed June 12.
Patricia Kay Gust Mobile 213.400.6105 pkgs@att.net

2009-2011 AccuWeather Media, Los Angeles, CA. Director West Coast Sales
Senior level experience establishing a West Coast presence selling
AccuWeather.com, AccuWeather Mobile and AccuWeather Digital TV Network.
Responsible for 1 direct report salesperson.
Expanded a non-existing West Coast sales effort to over $650,000 in my first 5
months by creating customized marketing and branding solutions for clients.
Exceeded 2010 West Coast goal by over 10% in a down economy.
Ended first 2 quarters of 2011 178% of goal.
Integral revenue contributor in exceeding the National Sales Goal for 2010 by over
30% in a down economy, by creating a Sports Initiative on AccuWeather.com with
a Sports Widget companion piece resulting in increased revenue companywide.
Lead a team to design and create both the web page and widget.
Was in the process of creating a Nike Mobile Runners/Weather App and Joint
Juice Arthritis/Weather widget to run on multiple medical sites to increase revenue
and AccuWeather brand exposure, but was recruited to go to CBS Interactive
Music Group.

2008-2009 OVGuide.com, Los Angeles, CA. VP National Sales and Business Development
Aggregation engine and directory for all online video content in every available format.
Senior level experience hired to create and establish a national sales division.
Overseeing Ad Ops, yield management, marketing, editorial, PR and sales.
Expanded a non-existing sales effort of this start-up to over half a million dollars in
5 months of 08.
1Q & 2Q09 combined revenue $600,000 exceeding goal by 33%.
Worked with Leeza Gibbons to create a live webcast of her Oscar Party and Post
Party in 2009. Creation of segments, program production, sponsorship package,
sponsor presentation, staging, talent, etc.
End of 2Q09 the external sales effort was disbanded and the following year the site
closed.

2007-2008 Vibrant Media, Los Angeles, CA. VP National Sales: Entertainment/Video Games
Directed the success of the national sales effort of the Entertainment and Video
Gaming vertical 7 person sales and operations team for an In-text digital ad
network.
Exceeded 1Q08 goal by +18%.
Exceeded 1Q07 year to year goal by 98%.
Exceeded 3Q4Q07 goal by 23%.

2005-2006 Channel M, Los Angeles, CA. VP West Coast Sales
Provided strategic direction and leadership for a 5 person sales/operations team.
Expanded revenue streams through integrated media proposals across 17 different
lifestyle venues through multiple media touch points across several target demos.
Generated new revenue streams for Channel M by closing partnerships with
Nintendo, LucasArts, SOE, EA, New Line Cinema, Sony Pictures and Warner
Brothers Primetime.
Exceeded 05 rev goal by 17%, Exceeded 06 rev goal by 21%
Closed a $1.6MM Mazda/EA Need For Speed in-game and national gaming
tournament proposal for 3Q07. Multiple venue participation through multiple
media assets, national mall tour, game launch promotion and on-line elements.
Channel M closed beginning of 2008.

Patricia Kay Gust Mobile 213.400.6105 pkgs@att.net

2000-2005 Disney ABC Kids Networks, Los Angeles, CA. Senior Account Executive
(formerly Fox Family Channel)
Managed and provided strategic direction and leadership for a 3 person marketing
and operations staff.
Expanded revenue streams through integrated media proposals
(TV/digital/print/radio).
Annual billing $18-$22MM over the 5.5 years which ranged between 104% and
111% in excess of goal.
Closed $1.6 MM in new business in 2000.
Closed $850,000 in new business in 2001.
Only sales professional in the Disney Corporation to secure an integrated cross
platform promotion with a competing studio. Sony Stuart Little 2 - $1.5MM.


1996-2000 United Television Sales, Los Angeles, CA. Sr Account Executive

1994-1996 CBS Television Sales, Los Angeles, CA. Sr Account Executive

1991-1994 Blair Television Sales, Los Angeles, CA. Sr Account Executive

KOFY-TV 20, San Francisco, CA. & KHYL Radio, Sacto., CA. - Account Executive.



Education

Bachelor of Science, Business Administration, Marketing/Advertising
Bachelor of Arts, Communication Studies,
Media Communications
California State University, Sacramento, CA.
Collegiate Volleyball

Community

Lambda Legal Los Angeles Leadership Committee
Co-Chairman Corporate Giving Committee 07- 08
ThinkLA
ASPCA