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CIPCatalystApplicationDraftFormandGuideline

IMPORTANT:ThisdocumentistoserveasaguideforyoutocompleteyouronlineIdeaApplication
form.PleasedonotemailorfaxthisdocumenttoCIP.
CIP only accepts CIP Catalyst/UCIP Catalyst application forms online via its website at
http://www.cradle.com.my.

PleaseindicatethetypeofCIPapplication
NormalEntrepreneurspleaseselectEntrepreneurCIPCatalyst
UniversityRelatedpleaseselectUniversityCIPCatalyst

Category
Pleaseselecttherightcategorybyusingthedefinitionsguide.ICT&NonICTareasthatCIPfundsand
doesntishighlighted.Checkifyourideaissomethingweconsiderornothere.

TitleofIdea
Please pick a good, short, catchy, concise and straight to the point title. Do not use more than 5
words.Thetitleisimportantasitisyourreferenceinallcommunicationswithus.

LevelofCommitmenttotheIdea
(I.e.Howmuchtimeareyouwillingtoputintodevelopingtheidea?Kindlyindicateotherresources(if
any)thatyouarewillingtoinvesttodeveloptheIdea)
a) Minimal510hoursaperpersonaweek
b) Medium1540hoursperpersonaweek
c) High40hoursperpersonaweek

IdeaDescriptionSummary
Forthisideadescriptionsummaryboxonly,pleaseeditordeleteyouroldsummarydataandwritea
newone.Donotaddonmoreinformation.Donotputthe****characters.Thisinformationwillbe
circulatedinfutureinoursystemandyoudonotwantyouroldsummarytoappear.Pleaseeditand
removethespecialcharactersforthesummarytodisplaycorrectly.Avoidusingcertainquotemarks,
punctuationsandsymbols.Pleasemakesurethatyousticktothe50wordslimit.

Please include names of referees that can testify to your entrepreneurial capability and good
character?
1.Name
Relationshiptoreferee
Organisation/Company/Educational
Institution

Designation
Tel
Email

2.Name

Relationshiptoreferee
Organisation/Company/Educational
Institution

Designation
Tel
Email

3.Name
Relationshiptoreferee
Organisation/Company/Educational
Institution

Designation
Tel
Email

Indicationsofmarketreputation,ifany.
(I.e.Pastprojects,awardsreceived,etc.)

CoreManagementTeam's(CMT)KnowledgeOfTheIndustry
(I.e. Please write an executive summary not more than 1500 words of why the idea would work.
Detail out your industry knowledge, the market opportunity, the technology innovation and
customers.Tip:Alwaysrefertopopupguidegiven)

TheSummaryshouldaddressthefollowingpoints:(Thisshouldonlyactasaguideandshouldnotbe
consideredtobeexhaustive,inanycase)
a) SituationalanalysisWhatis theproblemstatement?Howarethingscurrentlybeingdone
tosolvetheproblems?Whatisthevalueproposition?Whatisthemarketgapthatyouare
addressing?
b) What is your idea? Define your idea. Does your idea resolve the problem? Who does your
ideaserve(targetmarket/potentialcustomers)?Whatisuniqueaboutyourideathathasnot
beendonebefore?(ifso)Howwilltheyuseyourideatosolvetheproblemandwhy?
c) Howbigdoyouthinkthemarketis?Whatisthecommercialviability?Canyouprovideany
quantifiable customer base data to justify that there is a sizeable market size and
quantifiabledemand?Whatkindofmarketorfeasibilitystudieswillyouneedtodo?Isyour
Ideaorsolutioncheaper/faster/better?Why?
d) Isanyoneelsedoinganythingsimilarcurrently?Name3competitorsthataredoingthesame
orsimilarthingandsuggestwhyyourIdeawouldprevailoverthecompetitors.Alsopointout
whatarethe3potentialriskfactorsthatmightleadyourIdeatofailandwhatyouintendto
dotomitigatethatfailurerisk.
e) TechnologyWhatkindoftechnologywillbeused?Isitabrandnewtechnology/language?
Whatisyourjustificationforusingthistechnologyandwhydoyouthinkthemarketisready
forit?

BusinessExperienceandCapabilities
(Innotmore than1500words,detailandlistoutthebusinessexperienceandcapabilitiesofeachof
yourcoremanagementteam,previous trackrecord, andhowtheseexperiencesandcapabilitieswill
help develop your idea. Capabilities illustrated should be related to the roles and responsibilities of
eachmemberintheimplementationofthisidea.)
ObjectiveistoseetheimplementationskillsoftheCoreManagementTeam.Tohighlightrelevant
areasofeducationalandentrepreneurialachievement,areasofresponsibilitiesinemployment,
majorachievements(ifany)andextracurricularactivitiesthatevidenceleadershipskills,risktaking
nature,experience,problemssolvingcapabilitiesandlevelofcommitmentinpastendeavors.List
eachteammemberexperienceandcontributioninseparateparagraphs.

Goals
(What is your vision, mission and direction for the idea, should it succeed? Detail out your plans for
theidea,shoulditgettherequiredfundsthatyouneedtomakeitarealityovertheshort,medium
andlongterm.)

Stakeholder/CoInvestorSupport(Optional)
(Please detail the nature of stakeholder/coinvestor support (i.e. identity of stakeholder, amount of
matchingfunds(ifany),marketandbusinessdevelopment,incubationorindustryorentrepreneurial
mentoring.Listoutpotentialpartiesthatwouldberelevanttoyouridea)
a)Stakeholder/CoInvestor
StakeholderName:______________________
MatchingFundsPledged(InCash/InKind)RM________________
MarketandBusinessDevelopment(ifany).
Identifying/recruitingstrategicpartners(ifany).
Industry/EntrepreneurialMentoring.
b)Incubation/AccelerationServices
Incubator/AcceleratorName:______________________
Detailsofsupportservicesprovided.

BusinessModel&CommercialViability
(Please detail out the Business Model for the idea, i.e. revenue sources, real need for the products
and/or services and a ready market for it, why the customer would pay for it, what helps to sustain
thebusinessmodelandpotentialscalabilityorscopeexpansionofthebusiness,etc.)

The combination of factors that describe the business, including the market the business will serve,
the perceived value delivered to the customer which determines profitability and the sustaining
factorsthatwillallowthecompanytothriveoverthelongterm.

Toshowthatthebusinessmodelforyourideaisviable.Showhowtherevenuecomesin,whatcost
goesoutandwhatkindofprofitmarginsareretained.Forinstance,wheredoyouexpectyourmain
revenues/incometocomefrom?Whatalternativewayscanyougeneratemultiplerevenuestreams
in future? What is your pricing structure? Is your idea better/cheaper/faster and benefit customers
more? Does it provide more choices? Can it link up into other related markets? Do you estimate a
faster or lower customer acquisition cost than current market players, from this Idea? What is the
commercialpotentialofyouridea?

Customer&Market
(Please detail out the value proposition to the customer, target industry, marketing strategy, the
benefitrelativetotheprice,estimatedsizeofcustomermarket,currentcustomerbase(ifany)and/or
examplesofreadycustomersfortheidea)

This is to indicate the amount of research that you have done to know the potential customers to
yourbusiness.Itdoesnotrequireaprofessionalmarketresearchsurvey,althoughitwouldbeuseful
ifyoucouldquotesomemarketeconomicinformationthatyouhaveobtained,thatissupportiveof
yourIdea.Shouldyourequiredoingaproducttesting,marketresearch and feasibilitystudieswith
theCIPfunding,pleaseindicatewithwho,whereandwhatwillbedoneorpurchased.

Show also your Marketing plans, SWOT Analysis, Branding & Promotion strategies, Product
Packagingideas,etcthatwouldhelpincommercializingyouridea.

Who are your target customers? Which industry focus does your product serve? What is the
process that a customer would go through to use your product/service? What is the user
experience and payment transaction procedure? How will the idea be produced, marketed,
distributed & sold? Will core technologies be licensed out? Will your team handle the end to end
processyourselves?

Tip:SearchonlineforSampleMarketingPlans&BrandingStrategies.

MarketAccess&Timing
(Pleasedetailoutthe estimatedmarketacceptance and access, currentcustomerpractice,potential
or existing competitors and analysis, current or potential substitutes to the product/services,
competing or emerging technologies, and why you think that this is the correct time to launch the
idea.)

This is to indicate the amount of research that you have done to know the timing and opportunity
factors that would affect your business. What has been developed already and what will be
additionallydeveloped?Whohasownershipoftheproduct?

What are the barriers to entry for other anticipated competitors entering your idea domain?
Indicate which specific industry segments you are targeting? Do already have inroads and business
relationships with potential customers to secure them as clients? How will you approach them?
What is your strategy in promoting this product so that it can generate consistent growth over the
next35years?Wherewillthefundstodothismarketingcomefrominfuture?

Economictrends
(Pleasedetailouttherelevanteconomictrendsthatwouldaffectthecommercialviabilityoftheidea
locally, regionally and internationally, i.e consumer market trends, economic growth, disposable
incomeofcustomers,spendingpatternsofthecustomerbase,etc.)

This is to indicate the amount of research that you have done to know the economic factors that
would affect your business. It does not require a professional market research survey, although it
wouldbeusefulifyoucouldquotesomesupportingeconomicinformationthatyouhaveobtained,
thatissupportiveofyourIdea.

TechnologyDevelopment&Innovation
(Pleasedetailoutandhighlightwhattechnologyyouwillbecreating/adapting/innovating/inventing
with the funding, and list out all the technical modules/sections/parts for your product/service that
willbedeveloped/deliveredaswellastherelevanttechnologytrendsthatwouldaffecttheviabilityof
theidea,i.enewcompetingtechnology,newresearchfindings,technologyinvestmentfocus,etc.)

Thisistoindicatethetechnologyandinnovationcriteriatoqualifyforthefunding.Whathasbeen
donesofarandisyour currentdevelopmentstage?Whatwillyoubedoing withinthisfundingand
whatwillbedoneorneededinfuturetocompletetheproduct.Whatisyourproductdevelopment
strategy?Whatkindofspecifictechnological/platform/developmenttoolswillyouneedtoexecute
whatyouplan?Willthetechnologydevelopmentbedoneinhouseoroutsourced?

Explainalsowhytheopportunityisavailablenow,competingtechnologysubstitutes,originalityand
uniquenessoftechnology/application,(ifany)andforeseeable changesintheindustrywhichwould
favouroraffecttheviabilityoftheidea,futureR&Dplansandentrybarriersifany.

Whatisuniqueaboutyourtechnology?Howareyouimprovingwhatisalreadyoutthere?Whatare
youmodifying?

Ifyouareapplyingforalternativefundingfromotherproviders.Clearlystatewhatwillbedeveloped
withCradleandseparately,whatwillbedevelopedwiththeotherfundingindifferentparagraphs.
Tip:Searchyourideaonlinefirstbeforeansweringsectiononcompetitors.

IntellectualProperty&Regulation
(Please detail out, as far as you know, any rules, regulations, licensing, incentives, monopolies,
governingbodiesandlawsthatimpacttheidea.Specifyifthere'sanyIntellectualPropertyadvantage
orbarriers,patents,copyright,trademarks,standards,certificationsthatcanbeappliedtoyouridea.)

Test out your idea against any regulatory or Intellectual Property variables. How will your idea be
protectedfromduplication,andhowwillissueslikepiracy,privacy,copyrightissuesandroyaltiesbe
addressedifapplicable?Arethereanyconflictingintellectualproperties(IP)orpatent,trademarkor
copyright issues related to the components or technologies used or being developed in your idea?
Will your product be able to or already have, an international patent, trademark and/or copyright
thatwillenableprotectionofyouridea/productfrombeingimitatedbylocal/overseascompetitors?
Willtherebeanylicensingofcomponentsfromanythirdpartysupplier?

Who will ultimately own the IP rights in the CIP deliverables and ultimately, the product/service to
be commercialised? Is there likely to be anything in the general regulatory framework that could
positively/negatively impact the idea? Is there a need for safety standards / certification required
prior to sale of product? Are there any International laws or standards/trends or local industry
regulationsthatwillenhancetheadoptionofsimilarproducts?

StageoftheIndustry&FuturePlans
(Please detail out the stage of the Industry, i.e. whether it is still growing or shrinking, estimated
acceptanceofindustryandmarkettotheideawithinthenext35years(withreasonstosupportyour
belief),andsuitabilityoftimingforexploitationofopportunity.)

What do you feel is a suitable plan for your financial/operational needs after CIP funding? What is
your strategy? (Eg: Self Commercialisation, VC Investments, Financial Institution Loans, Sales &
DistributionthroughLocalRegionalorInternationalchannels,AcquiredbyorOutrightSaletoBigger
Competitors, Licensing, Franchising, Listing..) How will your product/service be developed towards
fullcommercialstage?Whatinvestmentamountsisneededtoberaised?Whattimelinesandstages
willyoubelookingatforyourproducttoberolledout?Areyouplanningtodoapilottestforproof
ofconcept?Isthereanypartner/companyinparticularyouwouldliketotestandgetfeedbackwith?

DeliverablesforIdeaDevelopment
(Please specify what the deliverables are for the development of the idea (i.e. Proof of Concept,
BusinessPlan)inrelationtothesizeofthefundingrequestedandwithinadurationof3to6months,
andthensetoutthemilestones(notmorethan3)involved,togetherwithKPIs)

Asageneralnote,CIPfundsideasforproducts/servicesthathaveinnovativetechnologycomponents
or are viable for Venture Capital, Investments or have high growth commercialisation potential at a
later stage. Technology Innovation with Commercial Value. CIP strictly does not fund companies
directly or the cost of formation of companies (it's not needed yet until you are ready for it),
patenting or license purchases, and office setup/operational start up items. We simply fund the
development of an idea into prototypes up to proof of concept stage, the business plan
documentation and the group of individuals behind it. The ownership of the idea and IP will be
owned by the main applicant. Funds are given via reimbursement of actual expenses that you will
have to pay first and claim later. Funds also cannot be used for reimbursement claims on expenses
spent before your application and agreement has been approved by CIP. Consider how this
arrangement will affect your application for CIP. See the CIP website for other information on what
itemsareallowableandthosenotfunded.

KeyDeliverableItems
BusinessPlanisadocumentthatlaysoutthekeycomponentofthebusiness,whichisused
internally and as a capital raising tool. It should include: executive summary, product or
servicedescription,marketand competitionoverview,production/operations,management
team,financialdata/projections,financialstructure
Prototype is a functional "firstcut' model of the product/application that has been
developed
ProofofConceptisafunctionaldemonstrationofhowyourideawillwork.

Youwillneedtobreakdownyourprojectdetailsasweallowyoutoapplyuptoamaximumofthree
(3) tranches, of up to RM50,000 each, within this single application. Each tranche should be
completed within 46 months. Release of second and third tranches is conditional and subject to
performancereviewbeforeapprovalforfuturedisbursement.

Deliverableitemsshouldbeprovidedandexpandedindetailforeachtrancheandmilestone:
Tranche1(T1):MobilisationT1+MilestonesM1,M2andM3.Duration46months,TotalRM50,000;
Tranche2(T2):MobilisationT2+MilestonesM4,M5andM6.Duration46months,TotalRM50,000;
Tranche3(T3):MobilisationT3+MilestonesM7,M8andM9.Duration46months,TotalRM50,000.

CIP funds the development of prototypes, the testing phase and the compulsory preparation of a
detailed business plan. Please state the main specific product development milestones deliverables
as per above over the various tranche stages during CIP and areas to be addressed in the business
plan(ActualBusinessPlanmustbeinMicrosoftWordformat).Listdownexactlywhataretheexact
final deliverables and its components/modules/parts/sections that will be done in the 812 months
timelineintoTranche1,2and3clearly.

Asageneralrule,theimplementationperiodforthecompulsoryDeliverablesareasfollows:
a) Business Plan 812 months (Templates will be given to you. Drafts have to be submitted at all
threemilestonesforreview&feedback.80%shouldcompletedbytheendofTranche2.)
b)Prototypeand/orProofofConcept812months

Ifyouknow,pleasesetouttheKeyPerformanceIndicatorsofeachmilestone.Otherwise,leaveitout
and it shall be determined later at the Interview Stage, should you succeed in getting that far. See
alsotheclarificationboxforSizeofFundingformoreinformation.

SizeofFundingandMilestones
(Please detail out size of funding required and a simple cash flow breakdown for the utilization of
funding.)
a) Defineoutthepurposeofthefundutilizationandjustifications
b) Breakdown Monthly basic requirements (salaries), Training, services and technology
hardware needed for the Proof of Concept/Prototype/Business Plan, specialized
consultants/researcherstohelpoutwithmarketresearch,etc.)

Descriptions Amount Date


Mobilisation
(Estimatedcosttogetstarted.)

(LeaveBlank)

(LeaveBlank)

Tranche 1
(Time and cost to deliver the first
draft of the Idea feasibility plan
and/orProofofConcept.)
Month
Tranche 2
(Time and cost to deliver the
second draft of the Idea feasibility
planand/orProofofConcept.)
Month
Tranche 3
(Time and cost to deliver the final
draft of the Idea feasibility plan
and/orProofofConcept.)
Month

Guide
a)Defineoutthepurposeofthefundutilizationandjustifications.
b) Breakdown Per Milestone basis requirements for each tranche needed for the Proof of
Concept/Prototype/BusinessPlanforallareasspent.

YouwillneedtobreakdownyourprojectexpenditureintotranchelimitofRM50,000each.
Tranche1(T1):MobilisationT1+MilestonesM1,M2andM3.Duration46months,TotalRM50,000;
Tranche2(T2):MobilisationT2+MilestonesM4,M5andM6.Duration46months,TotalRM50,000;
Tranche3(T3):MobilisationT3+MilestonesM7,M8andM9.Duration46months,TotalRM50,000.

InCradle,themaximummobilisationfundis10%ofthetotalfundsappliedfortocoverpurchaseof
mobilisation equipment/hardware/software/raw materials (i.e. If you are applying for RM50,000,
10%wouldbeRM5,000maximumformobilisation).Thisistheonlymoneywegiveatthebeginning
of each tranche to kick start your project. The rest is given on a reimbursement basis over the 46
monthsovereachtrancheoftheprojectatthedesignatedmilestoneswhichyouset.Anyadditional
orspilloverupfrontcostcanthereforebebilledinthefollowingmilestone.Thisrepeatsandapplies
again to the T2 & T3

tranche of RM50,000 for each stage. Release of second and third tranches is
conditional and subject to performance review before approval for future disbursement. CIP can
also only fund up to 50% cost of general purpose hardware such as PCs and notebooks, servers,
hosting.Wealsohavespecialdevelopersoftwareandhardwareoffersfromourpartnerstominimise
yourcost,uponrequest.Pleasenotethatfundingfromthisgrantisonareimbursementbasis,only
for work done after the agreement date and will be paid out on an "invoice/payment
vouchers/receiptedclaims"submissionbasisateachmilestone.

MentorFees,whichisacompulsoryallocation,(MaximumofRM5,000fromeachoftheRM50,000
foreachtranche),canbepaidinstagesoverthemilestones.Youhavetheoptiontoretain1mentor
(maximumfeesRM10,000)orhave3separatementorsforeachtranche(RM5000x3Tranches).CIP
allows for a minimal allowance for the CMT to cover expenses (Maximum of RM1500 per CMT per
month for full time members and maximum overall total of 30% of the total fund amount applied
for). Indicate how much each person is paid. This allowance is not meant to replace
salary/employment income and should be a reasonable figure over the maximum period of 46
months for each tranche. CIP also only covers a maximum of 1.5% of the total fund applied for
miscellaneousexpensessuchasmeetings,travel,stationary,printing,othersmallercosts.

AllowableAreasofFunding:
1. Productdevelopment,refinementandresearch(approximately50%oftotalfunding**)
a) Prototypedevelopment
Rawmaterialandequipment(approximately30%oftotalfunding)
Upto100%fundingoncostforspecificpurposehardwareandsoftware
Upto50%fundingoncostforgeneralpurposehardwareandsoftware
Webhosting/serverhostinglimitto1yearsubscription
Outsourcingfeesandexpensesincludeconsultants,rapidprototyping,professional
programmers,designengineers,technicaldrawings(notmorethan25%oftotal
funding).
Productrefinementandresearch(approximately20%oftotalfunding,forUCIP15%)
Producttesting
Productsamplingforcustomersurvey
Certificationorendorsement
Businessplan,feasibilitystudy,
Marketresearchpapers
Costsconsultancyandprofessionalservicesfee,andreferencematerials

2. IPProtection,LegalandCompliance(maximumofRM15,000or10%oftotalfunding)
SearchfeemaximumofRM10,000
Legalconsultancyfee
Agreementdrafting

3. ProofofConceptandPrecommercialisation(maximumofRM5%totalfunding,forUCIP
10%)
Marketaccess
Tradeshow(boothrental)
Professionalfees
Relevanttraining
BelowtheLine(BTL)collaterals
Brochures,folders,companyprofile,CDROMreplication
Samplesformarketing

4. Others(maximumof35%fundingoncostoruptoRM50,000,whicheverislower)
CMTallowances
Part/FulltimebasismaximumofRM1,500perpersonpermonth(maxoveralltotal
RM45,000)
Mentorfee
RM5,000permentorpertranche(differentmentors);TotalRM15,000
RM10,000forsamementortotalforall3tranches
Rentalorleaseofincubatororrentaloflaboratory
MaximumofRM6,000oftotalfunding(orRM500permonth)
Miscellaneousexpenses
Maximumof1.5%oftotalfundingrequested.

Mobilisation(10%pertranche)canbeuseforitemsinSection1a&1bonly.
MaximumRM5,000pertranche.

**Anyfundsnotusedunderitems2,3&4maybereallocatedandutilizedtowardsitem1.
Productdevelopmentshouldbeapriority.

Whilethesefiguresandlimitsexist,certaincaseswhichrequireflexibilityandvariationswillbe
consideredonacasetocasebasisdependingonthejustificationsprovidedafterinterviewsonly.

Please note that Cradle strictly does not fund companies or formation cost of companies, full
patenting, promotional/marketing related items and its office setup/rental/operational start up
items.Fundsaregivenviareimbursementofactualexpensesthatyouwillhavetopayfirstandclaim
later. Funds also cannot be used for reimbursement claims on expenses spent before your
applicationandagreementhasbeenapprovedbyCIP.Wewillstillgothroughinfurtherdetailifyou
getshortlistedfortheinterviewandthefiguresyouprovidenowcanbeyournearestimatebudgets.

Theremaybeotheralternative/matching/futurefundingproviderslike,MOSTI,MECD,MDeC,
Martrade,MBC,MARA,MTDC,DAGSorSMECorporationthatcanassistyouwithotherfunding
areasandneedsofyouridea.BankNegarawebsitehasausefuldirectorylistingsectionother
fundingprovidersaswell.

GoodLuck.