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Ufone is a wholly owned subsidiary of PTCL that started its operations in January 2001 under the brand name 'ufone'. PTML became a part of the Emirates Telecommunication Corporation Group (Etisalat) in 2006.
Ufone is a wholly owned subsidiary of PTCL that started its operations in January 2001 under the brand name 'ufone'. PTML became a part of the Emirates Telecommunication Corporation Group (Etisalat) in 2006.
Ufone is a wholly owned subsidiary of PTCL that started its operations in January 2001 under the brand name 'ufone'. PTML became a part of the Emirates Telecommunication Corporation Group (Etisalat) in 2006.
Notes: (1) If you wish to propose more than one project, please make multiple copies of this template such that for one project one template is submitted. (2) We usually receive project proposals that are more than the number of student groups available in our MBA program. Therefore, it may not be possible for us to ensure that each project proposal we receive will be taken up by students. However, my office circulates each project proposal to students for them to decide which projects they want to pursue. Students normally contact a number of clients and discuss their project proposals before deciding which project they want to work on. (3) If a client receives expression of interest from a number of student groups, they are free to decide which group they want to give their project to. For this purpose clients can use any criteria which fulfill their objectives.
1. Name of the Company Proposing Project
Ufone
Pak Telecom Mobile Limited (PTML)
2. Name & Contact Details of the Individuals Responsible for this Project. (Please name two individuals who are responsible for this project at your organization and can interact with students on regular basis)
1. Main Contact Person for this Project (Name & Contact Details including Phone Numbers, Email Address)
2. Person Sponsoring or Owning this Project (Name & Contact Details including Phone Numbers, Email Address Must be Different from the Main Contact Person)
Noman Azhar Head of Mobile Financial Services 0333-5900009 noman.azhar@ufone.com
3. Project Description (At least a pager (A4 size) on project description including project objectives and scope)
Introduction Ufone (PTML) Pak Telecom Mobile Limited (PTML) is a wholly owned subsidiary of Pakistan Telecommunication Company Limited (PTCL) that started its operations in January 2001 under the brand name 'Ufone'. As a result of PTCL's privatization, Ufone became a part of the Emirates Telecommunication Corporation Group (Etisalat) in 2006. Since its inception, Ufone has focused on the people of Pakistan, empowering them with the most relevant communication modes and services that enable them to do a lot more than just talk, at a price that suits them the most. Upaisa In line with this customer focus, Ufone, in collaboration with U Microfinance Bank Ltd., introduced Mobile Financial Services (branchless banking) in October 2013 under the brand name Upaisa. Within a very short span of time, Upaisa has attained 10% market share. This is attributable to Ufones quick time to market and innovative offerings. Upaisa offers services such as sending and receiving cash, utility bill payment, Interbank Fund Transfer (IBFT), Utopup, etc. Upaisa is the only mobile financial services provider in the local industry to offer a debit card to its mobile wallet customers; several other innovations are on their way.
Project Objective The project objective is to devise and propose a comprehensive marketing plan for increased penetration and usage of Upaisa Mobile Wallets.
Project Scope In-depth research for understanding existing and potential MFS providers and consumers nationwide will be expected.
Please send this form to the following address by 30 th July, 2014. Hassan Rauf Coordinator MBA Projects Suleman Dawood School of Business, Lahore University of Management Sciences Opposite Sector U, DHA, Lahore Cantt, Lahore, Pakistan. Phone (Office): +92 (0)42 560 8424, (Cell): +92 (0)300 8411666, E-Mail: hassan.rauf@lums.edu.pk