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GANGA WATER MANAGEMENT FIRM

NAME : ASHISH VINAY KULKARNI
ROLL NO: O12091 DIV. CORE B
ASSISGNMENT OF BUSINESS ENIVERONMENT
TOPIC: INTERNATIONAL BUSINESS ENVIRONMENT




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1: EXECUTIVE SUMMERY
Package drinking water The fountain of all life. Even a
toddler will tell you it is a prime need of the body.
Sixty per cent of our body weight is made up of it. Water can
also be the cause of much misery. Especially in India, where
contaminated water continues to bring down
millions with diseases such as diarrhea, dysentery,
typhoid, jaundice and gastro-enteritis.Getting pure
drinking water from municipal taps in cities and
towns is now aluxury. At home most people are forced to
either boil water or install purifiers.While traveling or eating
out in restaurants, buying bottled water has become a
necessi ty. So GANGA WATER
MANAGEMENT FIRM come i nto exi stence to
provi de pure water for all
Thi s need has seen an expl osion of companies
marketi ng safedrinking water in bottles across the
country. Now around 100 companies sell an estimated 424
million liters of bottled water valued at around Rs. 200 crore
in the country annually.The tradition of bottled water and
mineral water is not very old. Even in westerncountries the
practice of bottled drinking water started in 1950s. The trend
of having mineral water gained grounds in the market.Since
ancient time people have used water from mineral springs,
especially
hotspri ngs, for bathi ng due to i ts supposed ther
s
apeutic val ue for rheumatism, art hri t i s , s ki n
di s eas es , and vari ous ot her ai l ment s

bottled has been quite prevalent in western countries due to gr
eater healthconsciousness and higher awareness
about health and hygiene countries areexported every
year.In INDIA with exposure of media and
exposure to international life styles, deteriorating
levels of potable water, increase in a number of water borne
cases,increase in awareness about health and hygiene and
other related factors led toacceptability of concept of mineral
water. The market has not looked back ever since then and
has grown leaps and bounds to such an extent that a number
of genuine as well as fly-by -night operators have entered it to
milk
MISSION: PROVIDING PURIFIED WATER ACROSS
COUNTRY;
Ganga water management business plan
1Providing a quality water to all people
2 Export a bottled drinking mineral water towater shortage
countries east Africa , dubai
To export, company require a licence from government of india
lot of licence norm is required like ,
1:Export plan show to authority and their recommendation on that
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2 : Make the right strategic choices.
3: financial plan
4: Laws and regulation regarding export of product.


2.Product/service plan
Providing purified bottled water to water shortage
countries like Dubai, mauritainia, sudan niger Iraq
Uzbekistan, Pakistan, Egypt, tumkmenistan & Syria.
The countries like Mauritania&niger more than 90% reliant
on external water supplies ,so as starting a business we first
focus on mauritainia& niger countries.
Now let see the unique features of our product :
1. Water necessary for all .
2. Profitable business .
3. Apart from commercial business it is also social service.
4. Main focaus is on serving purified water ,
5. High cost of machinery is requird for purification of water.

So we first concentrate on exporting purified bottled
water.After reaching break even point ,or when profit stage of
our product start, we also diversified our business into,
supplying purified water machinery then we look into dam
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connectivity project , river connectivity project, rain water
harvesting at domestic level.
Now let see start up requirement for our business plan
Start-up

Requirements In $

Start-up Expenses
Legal $10,000
Stationery etc. $850
Brochures $6,500
Consultants $5,000
Insurance $0
Rent $0
Research and
Development
$0
Expensed Equipment $0
Other $0
Total Start-up
Expenses
$22,350

Start-up Assets
Cash Required $124,223
Start-up Inventory $10,000
Other Current
Assets
$90,000

Long-term Assets $220,000
Total
Requirements



$466,573

Now let see start up fund required for our business
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Start-up Funding
Start-up Expenses to Fund $22,350
Start-up Assets to Fund $444,223
Total Funding Required $466,573

Assets
Non-cash Assets from Start-up $320,000
Cash Requirements from Start-
up
$124,223
Additional Cash Raised $0
Cash Balance on Starting Date $124,223
Total Assets $444,223


Liabilities and Capital

Liabilities
Current Borrowing $21,354
Long-term Liabilities $180,000
Accounts Payable
(Outstanding Bills)
$61,409
Other Current Liabilities
(interest-free)
$16,810
Total Liabilities $279,573

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Capital

Planned Investment


New Investors $75,000
Other $20,000
Additional Investment
Requirement
$0
Total Planned Investment $187,000

Loss at Start-up (Start-up
Expenses)
($22,350)
Total Capital $164,650


Total Capital and Liabilities $444,223

Total Funding $3,74,573
Now we plan it that above investment we required, how to get
above investment is big task it will consider in our financial plan

3 INDUSTRY / MARKET ANALYSIS:
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This section analyzes the micro and macro environment analysis
and its outcome. Micro environment


The requirement of water to foreign player intheir industries
Table: Market Analysis
Market
Analysis


Year
1
Year
2
Year
3
Year
4
Year
5

Potential
Customers
Grow
th

CAG
R
Dialysis
Units
2% 55,00
0
56,10
0
57,22
2
58,36
6
59,53
3
2.00
%
Labs and 5% 112,0 117,6 123,4 129,6 136,1 5.00
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Pharmaceuti
cals
00 00 80 54 37 %
Electronics
Manufacture
rs
0% 223,0
00
223,0
00
223,0
00
223,0
00
223,0
00
0.00
%
Machine
Tool and
Parts
7% 167,0
00
178,6
90
191,1
98
204,5
82
218,9
03
7.00
%
Other 10% 222,0
00
244,2
00
268,6
20
295,4
82
325,0
30
10.00
%
Total 5.43
%
779,0
00
819,5
90
863,5
20
911,0
84
962,6
03
5.43
%

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means study in large scal such as national income, per capita
income of one nation.Macro enviorment study of individual,
compietitors etc.we enterned into that market ,so we first
concider the statergy of competitors. After that suppose we export
our mineral water in Dubai , so in the dubai the our competitors
are , Abdulla subaih drainage service &water dist., al ain drinking
water dis. Etc. so first we survey about market condition in dubai,
what the people want and also take into consider the pricing policy
of our competitiors.first starting business in outside country we
first of all maintain good relation with them and not use any
defective contain in our product that not suited or hazards their
culture.
It is benefital to us that we concentrate on the countries like
Mauritania & Niger because more than 90% they reliant on
external water supplies. So it is easy for us to concentrate on that
countries analyzing our competitiors in that country as an
introductory stage we first export our product at less cost as
compare to our competitor in order to capture entire market.
Since water is useful to all so there is more demand of purified
bottled water in water shortage. We all know that water we not
even produce we totally depend on rain season so through rain
water harvesting or dam construction, river conactivity we expand
our business . as technology or machinery we create by
reacher,but what about water.

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4:Operation plan
For serving water we required bottled that we purchase from
domestic market. To export we required good paking so that
minimizing abnormal loss, we required warehouse in
mauritanina , niger&dubai countries because we first concentrate
to export first in that country.
Lot of cost required to establish our
business inthat country. This is explain as below.
1 warehouse cost
2 labour cost
3 packaging cost
4 advertisement cost
5 employers cost
6 transportation cost
7 sundry expenses cost
Now let discuss our product development and channels of
distribution plan
Product development:
lot of research required or high cost of machinery required for
purification of water. Apart from that good packaging is essential .
we also take into consideration that product we sold is not harmful
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to the life of customer. Before entering into the market we also take
into consider the political environment of dubai, niger&
Mauritania countries whom we export our product.

channels of distribution :
the product go to ultimate consumer the channels of
distribution is efficient require. We point four distributors
from our buyer market.first introductory of our business
stage we given discount to retailers or distributors. Sample
water purified bottled provide to them and special offer given
to that distributors who sold more our product in the market.

5 :MARKETING PLAN
Through advertisement or through distribute free
bottled water sample to selected customer or say100
customer, and analyse their views about our product.
And if any changes required rectify that changes
To survive in the market we follow three STP STATERGY
S- SEGMENTATAION: We all know that water is necessary to
all so we not segment it , it is for all, so it may be one advantage
that we have lot of consumer in water shortage countries
T-TARGETING: We target consumer by advertisement or by
other mode. Creating awareness about our product.
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P-POSITIONING : Create image of ( ganga water management
firm) in the minds of Dubai , Mauritania& niger countries
customer we have to spend nearly 50000 p.m. towards advertising
budget.
Pricing policy
Before charge price to our product, we first of all see that what
price our competitor charge in the dubai , niger& Mauritania
country. And according to that we charge price to our product
Let see in the detail
Details of cost Price as per AED& OUGUIYA
1 ADVERTISEMENT COST 5000
2 DISTRIBUTORS COST 25000
3 OFFICE STAFF SALERY 50000
4 WAREHOUSE RENT 5000
5 MACHINERY
MAINTAINANCE COST
10000
6 LABOUR COST 150000
7 MANIFACTURING
BOTTEL COST
TOTAL COST

ADD: 5 PER BOTTEL COST
TOTAL COST
5000

250000 FOR 10000 BOTTLED
PURIFIED WATER.
50000
300000FOR 10000BOTTEL
PURIFIED WATER
SO 30 PER BOTTEL CHARGE.
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AED IS THE CURRENCY OF DUBAI ( ARAB EMIRATES DI
HAM) FROM WHO WE SOLD OUR PRODUCT. AND
OUGUIYA IS THE CURRENCY OF MAURITANIA .
6 FINANCIAL PLAN
Through taken loan from bank
Asking government for help
Fund generate from stock market
Taking financial help from MNCS
It is not easy that to generate finance from above sector , we
require huge effort to generate fund sothat we first concentrate
on ( Dubai, niger & Mauritania countries) two or three countries
and after that expand our business. To start business we require
560000 AED. Minimum five years require for generation of
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profit

The estimated break even point is as above So we plan or think
that after 2017 our profit generation start







x-revenu





y-year
$0
$5,000
$10,000
$15,000
$20,000
($5,000)
($10,000)
($15,000)
($20,000)
($25,000)
2010
2011 2012 2013 2015 2016 2017 2018
16
0
2019

2020 2021
Break-even Analysis
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7:Growth plan

: I t is not easy that after starting business our business grow
in10 days. Because we not have reputation in the market. First
we create image or reputation in the market. It requires 2 years
for expansion of our business.
Then slowly we caputere the market. First of all we sale botteld
purified water inas earlier mention countries than divrcify our
business line to enter in purified water machine, we may be
entered into corporate water waste management .
As all of you know that water is not created as per machinery
that we create . after 20-30 years there is great demand for
water because population increase in next 20 years, and apart
from that power generation or you take any industry water is
essential every where.
8 Conclusion
: so ultimately we say that there is great scope for our business
in next five years in water shortage countries we have to
concentrate problem into oppourtunity .there is lot of problem
for us to generating finance for our product and also we have to
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consider the export policy of government of india before
entering into a foreign market. And also take into consideration
the political and policy of our(Dubai,niger&Mauritania country)
customer country.
Starting a business in foreign market is not at all easy task. We
have to done lot of planning, and proper utilization of available
resources before entering into market. Hope we succeed in the
market.

GANGA WATER MANAGEMENT FIRM




Thank you !
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