EXTENDED UNIT OUTLINE (EUO)

AUSTRALIAN INSTITUTE OF MUSIC: AIM.EDU.AU 1-55 Foveaux Street, Surry Hills NSW 2010 T +61 2 9219 5444 F +61 2 9219 5454 E enquiries@aim.edu.au
CRICOS Code 00665C RTO Code 90465
Page 1 of 6
Version: May 2014
Unit Name: Visual Media & Design Skills
Unit Code: M1MD1
Teaching Period: Trimester 2, 2014 Sydney


STAFF

Role Staff Member Email / Extension
Unit Coordinator Rob Cannon rcannon@aim.edu.au / 02 9219 5429
Teacher(s) Angelo Kehagias ak@akfotography.net


LOCATION AND TIMES

Lesson Location Time
Lecture/Tutorial
Tom Mann 2
(Directions provided on last page)
Thursday, 2:00pm - 4:00pm
NOTE: Classes commence 5 mins after the hour, and finish 5 mins before the hour


UNIT RATIONALE

This unit is an elective unit in the Entertainment Management department. It is open to all students
from all departments.

UNIT DESCRIPTION

The design of visual media tools (such as photo and video content, marketing collateral), and their
manipulation and dissemination through digital and traditional media, is a fundamental step in the
creation of an artistic or entertainment-based brand. These tools are prevalent in today's
entertainment industry and play a significant role in the success of an artist, tour, event or other
entertainment entity. They include music videos and other video content, photos, album covers,
tour posters etc.

The Visual Media and Design Skills unit aims to teach students how to identify, conceptualise,
commission and curate these numerous multi-media visual and design tools. The unit will discuss
topics such as design, composition and aesthetics, photo & video shoots and editing, style/image
management, design and aesthetics of promotional collateral.


WEEKLY TOPICS


Week Topics
Week 1

Introduction

Introduction to Visual Media & Design
Course overview
Establishing your brand identity

EXTENDED UNIT OUTLINE (EUO)

AUSTRALIAN INSTITUTE OF MUSIC: AIM.EDU.AU 1-55 Foveaux Street, Surry Hills NSW 2010 T +61 2 9219 5444 F +61 2 9219 5454 E enquiries@aim.edu.au
CRICOS Code 00665C RTO Code 90465
Page 2 of 6
Version: May 2014
Week Topics
Week 2

Design pt.1

Briefing the designer
Mood board presentations

Week 3

Design pt.2

Logos
Artwork concepts

Week 4

Photoshoot pt.1

Guest speaker Photography
Guest speaker Styling

Week 5

Photoshoot pt.2

The photo shoot

Week 6

Photoshoot pt.3

The photo shoot


Mid-Trimester week 30
th
June

4
th
July 2014
NB. Monday 30
th
June classes as usual

Week 7

Photoshoot pt.4

Image selection
Retouching

Week 8

Video content pt.1

Guest speaker Directing music videos

Week 9

Video content pt.2

Creating a video treatment

Week 10

Video content pt.3

The video shoot

EXTENDED UNIT OUTLINE (EUO)

AUSTRALIAN INSTITUTE OF MUSIC: AIM.EDU.AU 1-55 Foveaux Street, Surry Hills NSW 2010 T +61 2 9219 5444 F +61 2 9219 5454 E enquiries@aim.edu.au
CRICOS Code 00665C RTO Code 90465
Page 3 of 6
Version: May 2014
Week Topics
Week 11

Putting It Together

Presenting the complete media package

Week 12

Written Examination



LEARNING OUTCOMES

By the successful completion of this unit a student should be able to:

a) Conceptualise and commission a range of visual tools
b) Work with various media to establish and permeate a visual aesthetic
c) Communicate effectively with consumers through the use of visual tools
d) Communicate and collaborate with creative professionals such as photographers,
directors, designers, stylists

ASSESSMENTS

Summary
Description Weighting Submission Date
Learning Outcomes
Assessed
Assessment 1:
Portfolio
60%
Week 11
Due 5pm Friday 8
th

August
Outcomes (a), (b) and
(c)
Assessment 2:
Written Examination
40%
Week 12
In Class, 2-4pm
Thursday 14
th
August
All learning outcomes


ASSESSMENT DESCRIPTIONS

Assessment 1: Portfolio (60%)
Description
Students will be placed in groups in the first class of the trimester. Each group must then find an
artist to work with for the duration of the trimester.

The groups will create a portfolio of visual tools for their chosen artist, containing:

Artist bio
Mood board
Logo
Album artwork
Promo photos
Video/EPK treatment

EXTENDED UNIT OUTLINE (EUO)

AUSTRALIAN INSTITUTE OF MUSIC: AIM.EDU.AU 1-55 Foveaux Street, Surry Hills NSW 2010 T +61 2 9219 5444 F +61 2 9219 5454 E enquiries@aim.edu.au
CRICOS Code 00665C RTO Code 90465
Page 4 of 6
Version: May 2014
Hard copies of the portfolio should be submitted to student services by Friday 5pm in week 11.

Each group will also present their portfolio to the class in week 11. The presentation should be
approximately 10-15 minutes long and cover the following:

Introduce the artist, using the artist bio
Explain the mood board in detail
Explain the first draft treatment for logo/artwork from the designer, and discuss the
feedback given, as well as how this then helped to shape the final treatment
Discuss the photo shoot and the preparation you did sourcing styling, props etc.
Choose 3 images for promo and discuss why you chose these particular images
Discuss the final cover art
Discuss the EPK treatment, your ideas, concepts etc.
Discuss what you might do differently if you had to go through this process again

Assessment Criteria
Breakdown of weighting for Portfolio components:
10% - Presenting Artist bio and moodboard
10% - Photo shoot & styling of Artist
10% - Music video treatment
10% - Student assessment of fellow group members
20% - Portfolio presentation


Penalties for late submission without official approval for extension apply as per the AIM Student
Handbook. Marks will be deducted at a rate of 10% per day, including weekends.

Assessment 2: Written Examination (40%)
Description
The exam will cover all topics from the trimester


TEXTS

Key References:
Anon., 1999. The 20
th
Century Art Book, London: Phaidon Press
Austerlitz, S., 2008. Money for Nothing: A History Of The Music Video From The Beatles To The
White Stripes, London: Continuum
Corbijn, A., Waits, T., Jarmusch, J. & Christgau, R., 2011. Waits/Corbijn '77-'11: Photographs by
Anton Corbijn. Curiosities by Tom Waits, Munich: Schirmer/Mosel Verlag
Corbijn, A. & Skupin, B., 2000. Anton Corbijn: Werk, Munich: Schirmer/Mosel Verlag
Dean, R. & Howells, D., 1987. The Ultimate Album Cover, New York: Simon & Schuster
Gullick, S. & Sweet, S., 2002. Nirvana, London: Vision On
Heller, S., Heimann, J. & Museum Ludwig Cologne (eds.), 2012. 20th Century Photography (25),
Cologne: Taschen
Turcotte, B. & Woods, D., 2007. Punk Is Dead: Punk Is Everything!, Berkeley: Gingko Press

EXTENDED UNIT OUTLINE (EUO)

AUSTRALIAN INSTITUTE OF MUSIC: AIM.EDU.AU 1-55 Foveaux Street, Surry Hills NSW 2010 T +61 2 9219 5444 F +61 2 9219 5454 E enquiries@aim.edu.au
CRICOS Code 00665C RTO Code 90465
Page 5 of 6
Version: May 2014
Photographers Websites:
Anton Corbijn - http://www.corbijn.co.uk/
Steve Gullick - http://www.gullickphoto.com/
Kevin Westerberg - http://www.kevinwestenberg.com/
Phillip Lorca Di-Corcia - http://www.thecollectiveshift.com/show/portfolio/diCorcia
General Websites:
http://ffffound.com/
http://www.istockphoto.com/
http://www.google.com/imghp

STUDENT RULES

Please refer to Section 5 of the AIM Student Handbook for details regarding policies on
Assessment, Examinations, Grading, Late Penalties and Student Conduct.


DIRECTIONS TO THE TOM MANN THEATRE

Level 1
136 Chalmers St, Surry Hills

Please refer to map & photo below

EXTENDED UNIT OUTLINE (EUO)

AUSTRALIAN INSTITUTE OF MUSIC: AIM.EDU.AU 1-55 Foveaux Street, Surry Hills NSW 2010 T +61 2 9219 5444 F +61 2 9219 5454 E enquiries@aim.edu.au
CRICOS Code 00665C RTO Code 90465
Page 6 of 6
Version: May 2014