Sil ence i s not golden when i t comes to your customers.

Exposed! Di scover the Hidden Secrets The #1

Mareti ng !oo "ses #reatest Strategy That
$nother Mareti ng !oos Don% t &ant
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)*+ o, smartphone owners are -smartphone shoppers- . #oogle/ Thin0nsights. 1
Sil ence i s not golden when i t comes to your customers.
Dear 1eader/
2irst/ than you ,or reading this e(oo.
0 hope that thans to the in,ormation contained in it/ you are already a(le to
create your own mareting strategy and taste a (ig o, its 3magic3.
0, you ,ound that this e(oo was interesting/ please/ let me now it.
4ou can contact and ,ollow me at twitter. com5 agungserver
$lso/ i, you have suggestions a(out ,urher in,ormation to add in these pages/
or i, you wish to report me any mistae/ do not hesitate to contact me.
$gung 'am(udi
)*+ o, smartphone owners are -smartphone shoppers- . #oogle/ Thin0nsights. 6
Sil ence i s not golden when i t comes to your customers.
7ustomers rarely need the products or services you sell. &hat they
are really looing ,or are solutions to pro(lems and new
opportunities. "nderstand this simple truth and you will increase
your sales.
)*+ o, smartphone owners are -smartphone shoppers- . #oogle/ Thin0nsights. 8
Sil ence i s not golden when i t comes to your customers.
7hange your vi si tor i nto l oyal customer
'E1S9:$;0<ED. 9ne uni=ue advantage o, mo(ile mareting is how it can deliver
exceptionally tight personal targeting.
0:TE1$7T0>E. The ,undamental advantage o, smartphones over other/ media is that it is a
two?way communications device that can generate immediate response regardless o, the
customer-s location.
)*+ o, smartphone owners are -smartphone shoppers- . #oogle/ Thin0nsights. @
Sil ence i s not golden when i t comes to your customers.
'ro,ita(le 0deas ,or !usiness
Mo(ile Mareting is the answer to any (usiness that is looing ,or ideas that
are a,,orda(le/ easy to use/ and proven to wor. 0n this (oo/ you will learn
a(out the mo(ile mareting you can use in your (usiness/ how you can use
them to spur company growth/ create (rand awareness/ and achieve many
other goals. The (oo gives you an in?depth loo at the mo(ile mareting and
speci,ic ideas you can use in your (usiness today. There are over 6)A million
mo(ile phone su(scri(ers in the ".S./ and over 1BB million.
:ew 9pportunities
Through the u(i=uity o, mo(ile devices/ you have a new opportunity to
connect with consumers on a glo(al scale/ (ringing their own uni=ue shopping
experience to any smartphone?carrying consumer. The mo(ile smartphone has
e,,ectively condensed the maretplace into a pocet?siCed store,ront/ creating a
massive new sales channel and an opening the door to new marets around
the world.
More and more consumers were shopping through mo(ile devices and decided
to create a multi?channel distri(ution strategy with a heavy ,ocus on mo(ile.
)*+ o, smartphone owners are -smartphone shoppers- . #oogle/ Thin0nsights. A
Sil ence i s not golden when i t comes to your customers.
The result was a slee and =uic shopping experience that allowed consumers
to interact with any product on the ,ly.
Sees to uncover the role and opportunities ,or mo(ile in the shopping
experience.
1. Start communicating with your visitors and eep communicating
6. Trac your results and (uild your visitor (ase.
0magine what your sales would (e lie i, you were the only ,lower shop in
town using mo(ile mareting. How would you (ene,it your visitors and create
more salesD
0t all starts with getting the word out. 2or instance/ a visitor comes in at the
last minute on >alentine-s Day to (uy a (ou=uet. &hile there/ you can prevent
his tardiness in the ,uture (y signing him up ,ree o, charge ,or your mo(ile
mareting. 4ou give him an extra rose or a ,ree gi,t card or a
discount o,, o, his next purchase i, he signs up today.
)*+ o, smartphone owners are -smartphone shoppers- . #oogle/ Thin0nsights. E
Sil ence i s not golden when i t comes to your customers.
&ays to &in 7ustomers on Mo(ile
Mo(ile devices are always on and connected with customersF which give you
immense opportunity as mareter to turn this little device into great selling
tool. So how can you leverage this opportunity to generate more salesD
Mae a mo(ile o,,er your visitors can% t re,use
? Mo(ile Discounts
Sometimes getting sale is as simple as o,,ering value added service in return to
acting immediately. 2or exampleG 1B+ o,, ,or ,irst AB purchase! 1ather than
promoting a discount o,,er to thousands/ you can customiCe it and mae
visitor ,eel special (y asing them to avail exclusive discount at point?o,?sale
via mo(ile device. 7hances are high that you will go and try to avail that
discount.
Examples that you can use G
)*+ o, smartphone owners are -smartphone shoppers- . #oogle/ Thin0nsights. )
Sil ence i s not golden when i t comes to your customers.
a. 1B+ o,, ,or ,irst AB purchase
(. To get 8B+ discount/ you should (e spending a minimum o, H1BB/ ? a,ter
discount. Shopping a(ove HABB/ ? will get @B+ discount.
? 2ree
&ho is not interested in the word -2ree-D This word a,,ects a person-s
emotional and interest. 4ou can give a ,ree gi,t or ,ree shipping to your visitor.
2or example/ when $maCon applying ,ree shipping ,or purchases over H**/
(uyers ,elt they had to pay H1B more to get the ,acility. 0n ,act/ the re=uired
postage ,ee is Iust H8.*A.
#regory 7lotti/ ,ounder o, Sparring Mind/ said that the word -,ree- expose the
reluctance o, many people to lose more.
0n :ovem(er 6B16/ $maCon lowered the minimum order to H)A to get ,ree
shipping/ the average (uyer order amount o, HJB.
Examples that you can use G
2ree Shipping on orders o, H6A or more
)*+ o, smartphone owners are -smartphone shoppers- . #oogle/ Thin0nsights. J
Sil ence i s not golden when i t comes to your customers.
? #uarantee
The word -guaranteed- to (e some sort o, promise to the satis,action o, the
consumers i, they (uy a product. 7onsumers ,eel protected/ sa,e/ and also
increase their con,idence.
$ study ,ound that people have a tendency to (e a,raid o, something that they
have to pay. 2ear o, damage/ not as they wish/ have a negative impact on
health/ and so on.

!y ensuring their purchases/ this ,ear ris can (e lowered so (uyers do not ,eel
hesitate to (uy your product .
4ou should provide a warranty or guarantee/ such as 3Money !ac #uarantee3/
(ut must (e accompanied (y some rules so that visitors do not ar(itrarily tae
advantage o, your good intentions.
Examples that you can use G
a. 8B day Money !ac #uarantee. #oods can return/ exchange or money (ac
within 8B days o, receipt o, goods.
)*+ o, smartphone owners are -smartphone shoppers- . #oogle/ Thin0nsights. *
Sil ence i s not golden when i t comes to your customers.
(. &arranty Exchange item/ Shipping 1eturn #oods 9ur 1esponsi(ility.
Secrets Selling To $lways !e $ !one o, 7ontention
Selling goods can (e done easily. Here are some secrets that are owned (y
some local products and the world.
9n many occasions/ we see the phenomenon o, luxury malls such as the
maret/ marets such as the sea o, people/ and not in,re=uently/ a small mo(
or a car containing several types o, products purchased hundreds o, people. 0n
an instant/ the goods sold soon change hands. $dvantage was predicta(le. :ot
Iust thousands/ (ut (illions.

How did all this happenD 9, course/ all through the process. However/ (ehind
it all/ there is secret o, each person and the (rand is taen/ so that they
(ecome num(er one in the ,ield. &hat is itD Here are ) things that they used
to do/ which are summariCed ,rom several interviews/ conversation/ and
writing are scattered in various media ...
)*+ o, smartphone owners are -smartphone shoppers- . #oogle/ Thin0nsights. 1B
Sil ence i s not golden when i t comes to your customers.
1. Does the product a(le to solve various pro(lems in (ulD
7ontext o, this secret is how the product we have to (e a(le to (e enIoyed (y
the common people. !ecome a solution to their pro(lems ,aced.
6. &hether the product has added value or uni=uenessD
&e have to mae value?added products that are not ? or at least ? not owned
(y other similar products. i'ad in the ,irst launch directly attaced a ,an not
Iust (ecause o, the name $pple/ (ut more (ecause o, the uni=ueness and
added value generated ,rom these products. :o wonder/ then promptly
stormed similar products to the maret with a variety o, shapes and prices.
#rowth o, ta(let product has increased rapidly. However/ in the midst o, a
very tight competition/ the i'ad has always (een the num(er one game as it
continues to provide a variety o, value?added.
8. Does the product have a loo o, 3,lirting3D
0mproving the pacaging and display. 0t-s no secret that many people choose a
product (ecause the pacaging loo attractive.
)*+ o, smartphone owners are -smartphone shoppers- . #oogle/ Thin0nsights. 11
Sil ence i s not golden when i t comes to your customers.
@. 7an the product descri(e (y simple termsD
i'ad to (e an example o, why the product is in demand. Tae a loo also why
2ace(oo or Twitter (estselling downloaded and used various circles. 0n short/
people love to socialiCe. $nd/ (oth o, these products is most easily searcha(le
social media and its potential is maximiCed.
:o wonder i, the current users continues to grow with advertisers who also
continues to provide enormous (ene,its to (oth the social media.
A. &hat i, the product is in comparisonD

'roduct must have a value?added that can (e compara(le with other similar
products. #ive product samples. 0t-s a ,reemium era where there are a lot o,
com,ort provided ,ree o, charge. &here is the revenueD #oogle mail ,or
example/ they provide a ,ree email up to ) giga(ytes K#!L. 9nce the space is
used up/ when people are com,orta(le and laCy discard old email/ #oogle o,,ers
email pacages/ "S HA per year ,or an additional 6B #!. $s a result/ people are
laCy switch to another product.
)*+ o, smartphone owners are -smartphone shoppers- . #oogle/ Thin0nsights. 16
Sil ence i s not golden when i t comes to your customers.
E. Does the product have a positive testimonyD
'roduct must have a convincing testimony/ ,or example/ o, a particular agency
or media. Hollycow Stea which also maximiCe Twitter as a media campaign
and got a lot o, positive testimonials on their products. The resultD 0ncreasing
revenues and pro,its also come into its own .

). Do we have products with a lot o, ,unction that answer the needs o,
customersD
$t a minimum/ a product that we sell must (e a(le to meet the needs. !ut/ i,
you can give more/ it will (e (etter again.
Those are some things that could (e a re,erence so that our products can
always (e a (one o, contention. However/ (ehind it all/ the main ey is
satis,action ,actor. So/ how your a(ility to satis,y all customersD 0, you can
answer this =uestion with a resounding 4ES answer/ Iust wait/ your product
will undou(tedly always (e a (one o, contention !
)*+ o, smartphone owners are -smartphone shoppers- . #oogle/ Thin0nsights. 18
Sil ence i s not golden when i t comes to your customers.
7ase Study G Star(ucs understand the power o, mo(ile mareting.
Star(ucs ,ound a new way to drive sales to their co,,ee shops/ (y launching a
contest that re=uired su(scri(ers to answer =uestions a(out speci,ic topics.
Those that got the right answer won a chance to participate in an exclusive
game with a grand priCe. This method o, reaching out to their prospective
visitors is called response advertising.
The inducement was an immediate ,ree give away/ such as a ringtone or ,ree
cup o, co,,ee/ in return ,or permission to add the prospective visitor to their
mo(ile mareting list.

This gives you an important advantage over much larger competitors who
haven-t realiCed that your visitors are o,ten seeing solutions to
speci,ic pro(lems. So/ let-s increase our ,ocus on speci,ic solutions that you
can o,,er your niche maret.
)*+ o, smartphone owners are -smartphone shoppers- . #oogle/ Thin0nsights. 1@
Sil ence i s not golden when i t comes to your customers.
Mareters need to integrate digital o,,ers into their multichannel strategy i,
they want to maintain their relationships with their visitors.
? The digital o,,er promise ,or visitors and companies
? The mo(ile phone is a device people have with them literally 6@5)/
$ll these are valid reasons ,or investing in a mo(ile. &hen you start to loo at
mo(ile as an opportunity to create (etter solutions ,or your visitors Kand ,or
your (usinessL/ then you are on the right trac.
? Service is >ery 0mportant
The ,i,th principle is to improve your service. Humans tend to (e emotional.
They are highly in,luenced (y the warmth/ ,riendship/ Ioy/ and willingness.
1apidly changing maret maes it di,,icult to give value added to the product
)*+ o, smartphone owners are -smartphone shoppers- . #oogle/ Thin0nsights. 1A
Sil ence i s not golden when i t comes to your customers.
so that the customer services (ecome widely applied in various companies to
provide a competitive advantage to their products or services.
Examples that you can useG
&hen customers contact you via phone/ do not ever say 30-m sorry/ who is
thisD3
4ou (etter pic up the phone (y saying/ 30t-s a store M/ there-s pro(lem can we
help youD3
)*+ o, smartphone owners are -smartphone shoppers- . #oogle/ Thin0nsights. 1E
Sil ence i s not golden when i t comes to your customers.
To (e sure/ there are tremendous opportunities to engage and pro,it ,rom
mo(ile visitors. 2or now/ there are three things 0 recommend to tae
advantage o, mo(ile.
? 7reate customer loyalty through smart/ innovated that produce value ,or the
customer. 4ou can then later push out promotional noti,ications.
? Mae it easy to research and purchase your items in?store and out.
!uild an site to Extend51eignite the !rand
Some companies are looing at smartphone to help them improve their (rand
reputation. &hat other medium can you thin o, that has such a power,ul
adoption (y their usersD The i'hone demographic has their i'hones with them
almost constantly. 4oung people are spend on site more hours every day than
they watch T>.
)*+ o, smartphone owners are -smartphone shoppers- . #oogle/ Thin0nsights. 1)
Sil ence i s not golden when i t comes to your customers.
79:S"ME1 $dvantages o, Mo(ile
7onsumers can save time through =uic access to in,ormation a(out a
company or store and its products. These devices help consumers
e,,iciently.
Mo(ile shopping provides greater availa(ility o, in,ormation. $ given site
can o,,er a wealth o, in,ormation on a company/ product speci,ication/
costs.
7ommunication is o,ten two?way via e?mail so you can have =uestions
answered and (etter communicate your exact needs. The site allows
consumers to directly interact with you/ increasing visitor involvement
and satis,action/ and (uilding relationship (etween the you and the
visitor.
E?shopping is convenient ? visitor can do it 6@ hours5) days/ without
leaving the com,ort o, their home or o,,ice.
)*+ o, smartphone owners are -smartphone shoppers- . #oogle/ Thin0nsights. 1J
Sil ence i s not golden when i t comes to your customers.
'romotion Tactics the Mo(ile site
? 'lace your site in directories and search engine/ and su(mit to review sites.
? Mo(ile site landing pages can mae a good ,irst impression on users.
0, you plan to launch your mo(ile site/ you might want to include a mo(ile site
landing page. site descriptions and assets in the site stores may give users a
limited understanding o, your site. $ landing page can also provide a place to
lin to all versions o, your site.
9ther items you might include on a mo(ile site landing page/ includeG
? >ideos or slide presentations
? !ulleted list o, site ,eatures.
? Support and contact in,ormation
? 'romoting in social networing sites
? Exclusive content.
0nclude and promote exclusive content within your site that is unavaila(le
elsewhere.
)*+ o, smartphone owners are -smartphone shoppers- . #oogle/ Thin0nsights. 1*
Sil ence i s not golden when i t comes to your customers.
#etting results ,rom mo(ile mareting
&ell/ (y now you now more a(out the process o, mo(ile mareting than any
o, your competitors and this is what we re,er to in mareting as a competitive
advantage. 9ne o, the (iggest advantages over your competition will (e that
you are most liely the ,irst and only one try it.
That means since you are the only one doing it/ you will most liely getting
more customers.
)*+ o, smartphone owners are -smartphone shoppers- . #oogle/ Thin0nsights. 6B