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com

2004 All Rights Reserved

Executive
Summary

Stack The Logs!
Building a Success Framework
to Reach Your Dreams










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2004 All Rights Reserved
Stack The Logs!



Frank F. Lunn was living a normal
busy life when he received a phone call that
stopped time: His eight-year-old son had just
been diagnosed with leukemia. The next six
months were a struggle for the entire Lunn
family, as they battled with Frankie against a
cancer of the blood and bone marrow, a cancer
very similar to what ironically had defeated
Lunns father four years earlier.

At the time of his sons illness, the
premise for this book was still in its infancy. It
is based on his fathers homespun advice to
stack the logs, one decision and choice
stacked on top of another, until success is
achieved.

It took Lunn a while to realize just
how simple yet profound his fathers wisdom
was. He eventually realized that success,
whatever your definition is, is an accumulation
over time rather than a singular event. It is
about incremental achievement.

As he reflected on his fathers message
from a note in a birthday card, Lunn realized
there were seven essential components: (1)
plan well, (2) keep an excellent forward thrust
to your objectives, (3) deal with
disappointments and setbacks, (4) create a
positive support structure, (5) stay positive and
focused, (6) maintain moral character, and (7)
keep on Stacking The Logs!

Divided into twenty chapters, this
powerful text expands on these basic
principles, including planning for guaranteed
success, and the power of Applied Incremental
Advantage, which Lunn calls the compound
interest of success. It also tells what the
number one reason people fail is, and how to
overcome it, as well as programming yourself
to become a champion with the techniques
used by Olympic athletes and astronauts.

Additionally, the book details the
history of St. Jude Childrens Research
Hospital, where Frankie Lunn was treated.
Lunn credits his new family at St. Jude for
teaching him the gift of optimism in the face of
adversity and how to weather personal storms
and come back stronger.


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2004 All Rights Reserved

Table of Contents


Special Acknowledgement to St. Jude Childrens Research Hospital
Dedication
Foreword by
Introduction

Part 1- Plan Well
Chapter 1 Secret Principle of Success
Chapter 2 STACK Strategy for Guaranteed Success
Chapter 3- The Key to the Journey- A Compelling and Dynamic Destination
Chapter 4- Action! The Fuel of Your Dreams

Part 2- Keep an Excellent Forward Thrust to Your Objectives
Chapter 5- The Only Limiter of Your SuccessYou (And How to Get Out Of The Way)
Chapter 6- Personal Initiative! How to Completely Separate Yourself from the Crowd
Chapter 7- Learn How to Always Fail Forward

Part 3- Deal With Your Disappointments and Setbacks
Chapter 8- Dominate Fear and Make It Your Servant
Chapter 9- Learn to Convert Discouragement, Disappointment and Setbacks Into Fuel for Your
Success!
Chapter 10- Overcoming the #1 Reason People Fail

Part 4- Create a Positive Support Structure
Chapter 11- Your Absolute Best AdvocateYOU!
Chapter 12- Develop and Enhance Your Inner Circle

Part 5- Stay Positive, Stay Focused
Chapter 13- Program Yourself to Create the Attitude of a Champion
Chapter 14- Destroy the Cancer of Success- Negativity and Unfocused Activity
Chapter 15- Develop the Power of Challenge Alchemy- Consistently Convert Lemons to
Lemonade

Part 6- Maintain Your Moral Character
Chapter 16- Accept Personal Responsibility-The Great Liberator!
Chapter 17- Weather Your Storms and Come Through Stronger
Chapter 18- Honesty and Integrity- The Twin Pillars of Your Support

Part 7- Keep On Stacking The Logs!!
Chapter 19- The Incredible Power of Continued Incremental Improvement
Chapter 20- Advanced STACK Action Plan (A Success Strategy Guaranteed to work 100% of
time)

Epilogue
Further Reading to Gain an Incremental Advantage
Acknowledgements
Index
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About The Author

Frank F. Lunn is an expert in
leadership, marketing, and small business
entrepreneurship with a proven record of
success. He has a diverse background and a
wide range of life experiences allowing for
greater perspective in sharing and teaching
others.
Lunn attended Illinois State
University, majoring in economics with a
minor in military science. Commissioned in
1987 as an officer in the U.S. Army, he
received specialized military training in
many facets of advanced leadership,
logistics, resource management, and strategic
planning. He served in the Persian Gulf
during Operation Desert Storm and received
a Bronze Star for meritorious service. After
six years of military service, he retired to the
inactive reserves as a captain.
In 1995, he founded CMS
Inc./Kahuna Business Group. His unique
experience is vital to his role in facilitating
and leading Kahuna Business Group through
continued growth.
Lunn is a devoted husband to his
wife Lisa and father to their three children
Frankie, Matthew and Rachel.

Reviews

This is a wonderful book, loaded with ideas and inspiration for success and achievement in every
part of life.
Brian Tracy
Best-selling author of over 26 books including Goals!: How to Get Everything You
Want--Faster Than You Ever Thought Possible


This book is a shot in the arm! Frank Lunn has written a genuine, must-have book that is page
after page of timeless wisdom. The aggressive path to success lies within these pages.
Michael A. Janke
Best-selling author of Power Living (Mastering the Art of Self Discipline)
Decorated Navy SEAL, and founder of Special Operations Consulting.



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Stack The Logs!
Building a Success Framework to Reach Your Dreams

Foreword by Mark Victor Hansen
Co-Author of the New York Times bestsellers:
Chicken Soup for the Soul

series
The One Minute Millionaire
The Power of Focus


Success is creating a state of mind that allows you to achieve
whatever it is you want.- Mark Victor Hansen

You may know me better as the Chicken
Soup for the Soul" guy. For over 26 years, I
have focused solely on helping people in all
walks of life reshape their personal vision of
what's possible. When Robert Allen and I
wrote The One Minute Millionaire: The
Enlightened Way to Wealth, our mission was
to inspire the creation of one million new
millionaires this decade. I believe you can
create the life you desire and the one you
deserve. After reading Stack The Logs!, I was
both encouraged and inspired by Franks
approach of distilling timeless truths into an
easy to read and easy to apply book. The
principles found within are absolutely
foundational and universal to success.
Combine this with the heartwarming way in
which Frank and his family took the horrible
storm of childhood cancer and weathered
through to come up with something
beneficial to others and you have a winning
book that should be read by everyone.
I resonate with Franks personal
story as well as with his philosophies and
beliefs. Just over two decades ago, I was
bankrupt from a failed business, no money,
and even fewer resources. I knew that my
own success would come out of the course I
set for myself and I knew the outcome I
wanted to achieve. It was not always easy
and it was not always fun, but today I am
thrilled with my lifes journey and my
outcome. Stack The Logs! is a wonderful
metaphor for success, one log at a time. You
will be amazed at how easily you can apply
this text to literally change your own future.

This book is foundational and
inspiring. I do not feel it would have the
unique and rich texture were it not for the
struggle of the Lunn family in one of the
scariest things a parent can imagine, a
childhood catastrophic disease. Their story
and the St. Jude story are both inspiring and
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2004 All Rights Reserved
insightful to the true nature of success.
Success has many measures and is valued
differently by each one of us. This success
hits many levels.
My philosophy on tithing and
philanthropy is widely known. I believe in
giving back. Enrich to be enriched; inspire to
be inspired. This book gives and receives.
Frank told me he wrote Stack The Logs! with
two distinct purposes in mind. His goal with
the book is to: Inspire, Educate and Empower
People to Take Bold Action to Achieve Their
Dreams! His other goal is to increase
awareness and raise money to assist St. Jude
Childrens Research Hospital in the ongoing
mission of: Finding cures. Saving children.
When you purchase and read this book, your
outcome is simple: You will definitely
benefit yourself. You will also further the
work of St. Jude Childrens Hospital.

You will thoroughly enjoy Stack The
Logs! and your life will be enriched through
the journey.

-Mark Victor Hansen

More Reviews

An absolutely heartwarming and life-changing work that will remind you of the greatness inside
of us all. A book you want to read 3 times a year!
Mike Litman, Co- Author - #1 Best-Seller, Conversations with Millionaires


Some books are packed with useful content. Stack the Logs! is JAM-PACKED with useful
content. Each chapter provided me with small, bite-sized truths that brought home an important
aspect of success. Great reading with time-tested wisdom. Read it slowly and apply it daily!
Chris Widener, President
Made for Success and Extraordinary Leaders


Stack the Logs! is a GREAT book which inspires, helps and encourages the reader in every part
of life. I recommend purchasing a case of them so that you can have them ready as precious gifts
for your friends, family and business associates.
Dottie Walters CSP, International Speaker, Author, Consultant
Publisher/Editor: SHARING IDEAS MAGAZINE
Author Speak & Grow Rich
President, Walters International Speakers Bureau


This book is a powerful wake up call for who we can become and how to get the most out of life.
Frank Lunn's words will touch your heart, strengthen your courage, and stoke your enthusiasm.
Rich Fettke
Success Coach and Author of EXTREME SUCCESS

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2004 All Rights Reserved
Live Your Life By Design!

How to Break Through Your Success Barriers

Facing adversity is a part of life. It is
up to those challenged as to how these
obstacles will impact their lives. In this
inspiring new book, Stack the
Logs!

Building a Success Framework to

Reach Your Dreams, Frank F. Lunn
describes how his relationship with his late
father and his young sons devastating
diagnosis of leukemia led to a new formula
for success based on a tried and true
philosophy. The result is a remarkable
lesson on how we can get the most out of
life.

Lunn, who has a success
entrepreneurial background, engages you
from the very first pages. He describes an
experience, with his father, which provided
the foundation for the book, and details his
own sons frightening fight against cancer.

Lunn tells of a simple note in a
birthday card from his father about how
stack the logs one at a timemaking life
choices, one by onewas the only route to
success and how it suddenly became clear
this simplistic idea was truly profound.

In this compelling book, youll discover how
to:
v Define your own success
v Become your own success consultant
v Build your dream life
v Achieve everything you have ever
wanted to achieve
v Dominate fear and make it your
servant
v Learn to convert discouragement,
disappointment, and setbacks into
fuel for your success!


Stack The Logs!: Building A Success
Framework To Reach Your Dreams by
entrepreneur and marketing expert Frank F. Lunn
is a straightforward self-help guide for members of
the business community in their dealings with
adversity by making their life choices one at a
time. From learning to keep tight control over
one's fear; to accurately defining success for
oneself; to tips for dealing with disappointment
and laying firm plans, Stack The Logs! offers solid,
accessible, rational, effective guidelines which are
directly applicable to both business concerns and
personal life issues.
The Midwest Book Review
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2004 All Rights Reserved
What Others Have Said


I salute all those behind this worthy project and encourage everyone to buy Stack The Logs!
Everyone wins form this initiative; especially the children in need of a cure.
Dr. Walter Doyle Staples
Best-selling author of Think Like A Winner!


Informative and lovingly written, 'Stack the Logs!' is a treasure for every family. I had the
pleasure of meeting Frank and his son, Frankie, and will forever be moved by their sweet spirits.
The mission of 'Stack the Logs!' is clear and powerful: succeed on your own terms with hope,
knowledge and a positive attitude!
Wynonna, Grammy Award-Winning Country Music Artist


A great read for anyone looking for success. Makes you sit back and think, you know, he's right.
I can't wait to share the book with my staff to use as a framework for achieving an outcome(s),
short and long term, through the STACK strategy.
Ron Schuldt, President
Columbus Data Services


Read Stack The Logs! yourself. Give it to your spouse, your son, your daughter, your business
partners, employees, the people you are mentoring and anyone else you truly, deeply care about.
This is more than a business book ...Stack The Logs! will help you live a better, more productive
and successful business and personal life. Frank's practical, thoughtful approach and ability to
distill meaningful truths into incredibly powerful lessons makes this book one of the most powerful
I have ever read. Pray your competitors don't read this book before you do!
Rick Galbreath, SPHR
President, Human Resources Growth Partners, Inc.


This warm and inspiring book is a testament to courage, tenacity and determination.
Dan Poynter
Best Selling Author, Publisher, Speaker.


Stack The Logs! is written from the heart by someone who has lived the principles he teaches
us. Frank's STACK Action Plan Strategy is an easy-to-use winning formula for success in
any circumstance, despite any obstacles. Read it. Use it. Live it.
Vic Johnson
Founder, www.AsAManThinketh.net
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2004 All Rights Reserved
Preview of Contents

The following is an excerpt from Stack The Logs! Building a Success Framework to Reach Your
Dreams by Frank F. Lunn 2004. Published by Kahuna Business Group, Bloomington, IL. All
Rights Reserved.

Chapter 6- Personal Initiative! How to Completely Separate Yourself
from the Crowd.

Do or do not. There is no try.-YODA

Time (Choice) Management
There is not really any such
animal as time control or time
management. You do have the ability for
time choice and event or activity
management within the time allotted.
This may seem like a small distinction,
but it is quite important. You cannot
control time, no one can. Your success in
time management is to better control
your incremental activities within a given
time period for success. Instead of
spending time in front of the television or
relaxation activities, what if you invested
those hours in study toward improving
your skill set or increasing your specific
knowledge in your industry or exercising,
etc. Imagine what that translates to over
time. According to Nielson Media
Research 2000, the average person
watches over 30 hours of television per
week which translates into 1460 hours or
the equivalent of 36 forty hour work
weeks wasted in escapist activity. That is
incredible! I am not against relaxation
and leisure in moderation. Unchecked
however, the trade off between what
Brian Tracy characterizes as tension
relieving versus goal achieving is
tremendously steep. Success comes not
through the months and years, but
through the hours and minutes and the
choices within each.

How to Get Promoted in Life
Dont wait for things to happen.
Set yourself apart from the crowd and
make things happen. Take initiative and
take a chance. Most people never will so
if you do, it naturally sets you apart from
others. We all have areas of weaknesses
and personal liabilities. Our strategy
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should be to determine which areas are
improvable to provide us maximum
benefit for the investment of our time,
effort and energy. Dont spend time and
effort dwelling on your limitations or
what you cant do. Instead, look to
magnify and capitalize on your strengths
and potential. Spend energy focusing on
finding Incremental Advantages and
changing and improving areas you can
rather than focusing on what or why you
cant.
Assume you have two financial
accounts. One is a mutual fund providing
you an annual yield in consistently in
excess of 15% per year. The other
account is a savings account getting you
3% if you are lucky. You just earned a
thousand dollar bonus check and you
want to invest all of it. Assume further
you have emergency saving covered and
you are interested only in future gains
with this new found money; where do
you invest it? Unless there was some
compelling reason otherwise, you would
naturally invest your capital where it
could get the best highest return on
investment. This is no different for your
skills talents and abilities invested in the
time increments available and equal to all
human beings. Leverage and separating
yourself comes from consistently doing
the highest payoff and highest leverage
activities.
The interesting thing is most
people look outward for success. They
look for someone else to appreciate them,
someone else to promote them, someone
else to motivate them. Success is not
external shining in, it is internal
radiating out. If you look for other
people to define your success or
happiness, you will never find your full
measure of either. You are the convening
authority for your own life, not others. If
you want a promotion, set up the
conditions to get promoted. Apply the
STACK Strategy and you will find the
power and control in yourself rather than
in others or circumstances.

You, Inc.
When you have your own
business, it is clear to see the selling of
services or other value in return for
money. You may not realize this, but
even if you are an employee, you are
basically self employed. You are your
own personal services corporation selling
to one customer in this case, your
employer. Whether you earn minimum
wage or are in the top bracket of income
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earners, your business entity, You, Inc.,
is at the heart of your earning. In a job,
you package and market your talents,
skills, abilities, attitudes and efforts into
something traded to your employer for
income. This is no different than being
self employed. The quickest route to
earning more money is to recognize your
situation and to provide more value to
your organization. The more you develop
your skills, talents, abilities, attitudes and
efforts into value for your employer or
your clients, the more you earn and are
worth.
In working with other business
owners, as an employer myself and a
former supervisor of over 350 people, I
can relate to you the most desirable
characteristics for employees. Skill and
talent are helpful, but only a basis to start.
The most important characteristics
revolve around attitude. Employees
possessing a positive attitude, willing to
learn and grow and who take imitative to
advance the supervisors goals or take
away headaches are rated the highest. Is
this any surprise? Employees provide
leverage to a business. The more benefit
an employee brings you, the more
valuable they are in the leverage they
bring to advance the businesss
objectives. If you want to earn more or
move up in an organization, add more
value to your supervisor and the
organization. If you have your own
business, do the same for your customers.
It is quite simple, yet missed by so many
who forget that they are hired to serve
rather than to be served. If you cannot
provide value to an organization, why
would they employ you? If someone else
can provide the same value you do for
less money, why would they not look to
replace you with that person. If you have
scarcity mentality, this might rub you the
wrong way or make you scared. I would
challenge you to look at it the reverse.
Knowing most people look at their jobs
as an entitlement, find ways to add more
value, learn more and apply your skills to
your organization.
Create a personal balance sheet
for yourself. List out your assets and your
liabilities in the areas of knowledge,
talents, skill set, abilities. Also evaluate
your attitude and advantages you have to
be a benefit. Your liabilities in reality are
only what you have yet to learn and apply
to improve the items on the asset side.
You may think you have more liabilities,
but those are only self limiting beliefs
created and enforced by yourself. The
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key to your potential is to develop and
refine your potential of you. The concept
of You, Inc. is not new. It has been used
by many people to illustrate that your
earning power and production capability
rests squarely on YOU, Inc.
What are you doing to push the
boundaries and improve the production
capability of You, Inc.? The good news is
that you dont have to get all of your
education at once. You dont have to quit
your job to go back to school or take a
sabbatical to learn new things. The best
education is the application of knowledge
to your goals. Incremental learning is
certainly a log stacking activity.
Learning is like climbing a mountain.
The more you climb, the more you see
and the better you can improve your
perspective of all that is below you. The
more knowledge and information you
gather and put to applied use in your life,
the easier it is to gain new information
and apply that information to your life.
Whether you acknowledge it or not, you
are self employed regardless of who signs
your paycheck. Failure to recognize this
leads to dependence on others and a
failure to develop the single most
valuable asset you own.

"We are what we repeatedly do.
Excellence, then, is not an act, but a
habit."-Aristotle





Stack the Logs! is a wonderful, illuminating, and inspiring book. Through laughter and tears, you
will re-think how you are living your life, and discover how we all have the capacity to contribute
and make a difference in the world.
Stacy Allison, First American woman to reach the summit of Mt. Everest
Author of Beyond The Limits and Many Mountains to Climb


As a father who has spent many months in hospitals with a seriously ill son...I can fully
understand why you felt compelled to share your story in order to highlight how it IS possible to
keep a positive view on life when it all seems to be falling apart. The seven staggeringly simple
steps to success defined so clearly in Stack the Logs! are a wake up call for anybody who is
interested in having a more positive, successful...and above all, happy life.
Gary Vurnum
Author and Publisher of "Our Success Partnership"
www.oursuccesspartnership.com


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2004 All Rights Reserved
Contact Information


For information on Stack the Logs! including

v Corporate discounts

v Speaking & Training

v Charitable partnership opportunities


Please contact: Timothy Bill (tim@kahunaworld.com) or
Tim Keith (tkeith@kahunaworld.com)

Kahuna Business Group
801 W. Chestnut, Suite C
Bloomington, IL 61701
309-828-8396
888-357-8472




.



ISBN 0-9728300-4-9
LCCN 2003101717
Publisher- Kahuna Business Group (2004)