Market Analysis of Oversys:

Bicycle market has evolved and expanded ever since the introduction of sensors and other electronics
in its development. This expansion can be attributed to the fact that a safer and improved riding is
always appreciated by the bicycle riders. Oversys is directed exactly with this same purpose of giving
the bicycle user a safe yet not very expensive experience,
Target Group
Oversys is an advanced overtaking sytem detector, therefore it has been designed to group who use the
main road to ride the bicycle in their day to day life.
Oversys can be attached and detached to the bicycle at absolute ease. Hence we have made the system
easily accessible to people of all age groups. However, the most targeted age group here is the working
class adults and student ,where bicycle is an integral part of their lives .As safety takes the highest
priority of any system, Oversys can also be very functional with kids and senior citiens.
Oversys system is an accident detection and sensing system. !t does not give any actuation to bicycle
and avert the accident The "ight and sound alarming signals are produced at a very #uick speed and
with minimum delay in response. Hence it depends on the user to react to the signal and respond
accordingly. Therefore, Although theoretically it is accessible by people of all age groups it an be best
utilied by aforementioned group of bicycle$users .
Ergonomics
%hen it comes to market demand ,&rgonomics and human factors are of prime importance. 'o matter
how technically complicated the device is, the comfort factor and the ease to use , are the first
considerations of the users. Oversys has a simple fixation procedure which can be learned and followed
(ust by reading the user manual. The battery fixation and replacement is (ust one clip process. Also, the
display and sound alarm are placed right in front of the user, which makes it very easy for the user to
detect a danger.Therefore we have respected the value of comfort of the user.
Market research
!t is estimated that approximately )*** people die and around +*,*** get in(ured every year due to
bicycle accidents,-.. This an astonishing number considering the number of bicycle users and the
bicycles being sold every year.
There have been many devices in the market focusing on the cumulative bicycle safety such as balance
detectors, skid detectors etc. But Oversys is mainly concentrated on the real time bicycle safety as the
on$road detection of danger during the ride is detected . Over /** thousand sensing devices are being
sold for bicycles in the world such as 0yrometers, speed and acceleration sensors etc,/.. But (ust a very
small percent of these devices are concerned with the real$time danger detection .This shows the need
of electronics and sensors dedicated to safety and accident$free riding .
Oversys over other products and Advantages
Oversys faces competition in the sensor technology with two main products.These sensors are used by
the contemporary accident detecting systems.
-1 2-**B3 3adar Bicycle 4etector5 4esigned by 0olden 3iver T26,7alifornia,8.
This system uses 3A4A3 6ensing with upto 8m radius of detection. Oversys uses 9ltrasound
technology. Hence the &lectro$2agnetic interactions and errors can be completely eradicated. Also
there is no risk for the users who are sensitive to &lectro$2agnetic waves.
/1 2icro3adar 6ensor5 4esigned by 6ensynetworks,).
This is an improved sensor compared to to 2B-**B3 with higher sensitivity. But the overall cost of
the sensor is about thrice that of the 9ltrasonic sensor. !n the final system, this adds up to a very large
extent.

Future of market requirements
%ith the growth in sensor technology , the sensors with very high accuracy and sensitivity are also
growing. This makes our work very challenging, to adapt the system to these sensors. But the use of
Arduino gives us the advantage to make the new system changes with minimum change in hardware
and hence the overall cost of the system.
"inks5
-1http5::www.pedbikeinfo.org:data:factsheet;crash.cfm
/1http5::ec.europa.eu:transport:road;safety:pdf:statistics:dacota:bfs/*-*;dacota$swov$-$8$cyclists.pdf
81http5::www.clearviewtraffic.com:clearview$traffic:products$golden$river:art:<=:m-**br$radar$
bicycle$detector.htm
)1http5::www.sensysnetworks.com:products:microradar: