1

st
intro
Indias consumer market is riding the crest of the countrys economic boom. Indias fast moving
consumer goods (FMCG) sector is the fourth largest sector in the economy of India with a total
market size in excess of US$ 13.1 billion. If we go by statistics, roughly around 73% of the Indian
population lives in the rural areas- thats a very large market. Many
giant players, both foreign as well as domestic, are competing in the market with a view to capture
it. The growing consumerism in India shows the rapid increase in Indian consumer purchasing
power, it shows strengths and opportunity that lies in rural Indian markets especially for
FMCG products. As a result of it I have opted to undergo the training in Marico Company a leading
Indian FMCG Company having excellent distribution channel and deep rural reach in India. As the
major part of the market is yet to be taped one need to evolve a set of strategies and there by plans
to tape the potential Indian consumer market. To capture such a great opportunity, only good
product and brand awareness will not be sufficient but proper distribution channel must be there.



2
nd
intro


Marico is a leading Indian Group in Consumer Products and Services in the Global Beauty and
Wellness space. Marcos Products and Services in Hair care, Skin Care and Healthy Foods generated
during 2005-06 a revenue of about US $650 million. Marico markets well-known brands such as
Parachute, Saffola, Sweekar, Hair & Care, Nihar, Shanti, Mediker, Revive, Kaya, Sundari, Aromatic
Fiancee and Hair Code. Maricos brands and their extensions occupy leadership positions with
significant market shares in most categories- Coconut Oil, Hair Oils, Anti-lice Treatment, Premium
RefinedEdible Oils, and Fabric Care etc. Marico is present in the Skin Care Services segment through
Kaya Skin Clinics (47 in India and the UAE), the Sundari range of Spa skincare products (in the USA &
other countries) and also through a recently acquired nascent soap franchise in
(India and Bangladesh).
Marico's branded products are also present in Bangladesh, otherSAARC countries, the Middle East
and Egypt. The Overseas Sales franchise of Maricos Consumer Products (whether as exports from
India or as local operations in a foreign country) is one of the largest amongst Indian Companies and
is entirely in branded products and service.