19.5.

2014 Teachers Guide | | University of Zaragoza

http://titulaciones.unizar.es/asignaturas/27537/actividades13.html 1/2
Overall
methodological
Presentation
1
Learning activities
scheduled
2013/14
University of Zaragoza
Finance and Accounting
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The learning process has been designed for this course is based on
the following:
The combination of participatory lectures, cooperative work, problem solving and case
studies, the use of own decision for tools, as well as discussion and reflection on texts and
readings.
The program that the student is offered to help you achieve the
expected results includes the following activities ...
C lases theoretical exhibition. They consist of exposure of lectures by the teacher, with
the main objective to convey the concepts of the subject in a clear, concise and
entertaining way. To encourage interest and participation of students and improve
retention capacity of the notions above, audiovisual materials are used. These materials
are intended to illustrate the theory explained the reality of organizations, thus
emphasizing the practical use of the knowledge transmitted. It is expected that the
lecture is participatory, and that she doubts are resolved and settle sometimes debates.
These sessions will be held once a week and the following topics:
ITEM 1 -. Marketing environment analysis and market
ITEM 2. Marketing Information Systems
ITEM 3 -. Relational Marketing
ITEM 4 -. Web Analytics
TOPIC. 5 - Design and implementation of an information system for relationship
marketing
Resolution and presentation of problems and case studies, preparation and
presentation of papers, discussion topics, readings and interactive review activities.
Performing these activities both inside and outside the classroom as well as individual
and / or group is contemplated.
Using a specific software application for managing customer relationships, as well as
applications for determining the effectiveness of marketing activities and the use of the
information the company provides through the different web applications.
Independent work: activities include study of theoretical and practical content,
Course Gui de
Basic Information
Initiation
Context and skills
Evaluation
Activities and resources
Course:
Semester:
Credits:
4
1
6.0
27537 - Information systems for
marketing
19.5.2014 Teachers Guide | | University of Zaragoza
http://titulaciones.unizar.es/asignaturas/27537/actividades13.html 2/2
Planning and
scheduling
Course Program
Independent work: activities include study of theoretical and practical content,
resolution of practical activities, conducting individual and / or group information search
and analysis, among others.
Evaluation activities.
Calendar of classroom sessions and presentation of work
The timing and scheduling of theoretical and practical sessions of the course will be
communicated to students through the program at the beginning of the academic year and
ADD.
ITEM 1 -. Marketing environment analysis and market
ITEM 2. Marketing Information Systems
ITEM 3 -. Relational Marketing
ITEM 4 -. Web Analytics
TOPIC. 5 - Design and implementation of an information system for relationship marketing
Bibliography
Bibliografa por Centros
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INICIO > BUSCAR > BIBLIOGRAFA RECOMENDADA > BASE BR-UZ
Sistemas de Informacin para el Marketing
CDIGO:27537
Graduado en Finanzas y Contabilidad por la Universidad de Zaragoza
Facultad de Economa y Empresa, Zaragoza
Curso: 4
Carcter: Optativo
Bibliografa validada el: 06/09/2013
Enlace permanente a esta asignatura
LISTADO DE LA BIBLIOGRAFIA: [BB-Bibliografa Bsica / BC-Bibliografa Complementaria]
BB Estrade Nieto, Jos Mara.. Marketing digital : marketing mvil, SEO y analtica web / Jos
Mara Estrade Nieto, David Jordn Soro, M ngeles Hernndez Dauder. Madrid : Anaya
Multimedia, 2013.
BB Garmendia Aguirre, Fermn.. El nuevo Sistema de Informacin de Marketing (SIMK) : una
nueva generacin de marketing que trabaja en equipo y por procesos / Fermn Garmendia A.,
John R. Serna P. . Pozuelo de Alarcn (Madrid) : ESIC, 2007.
BB Maldonado, Sergio. Analtica web: medir para triunfar : cmo definir una estrategia digital
basada en datos / Sergio Maldonado . - 2 ed Pozuelo de Alarcn, Madrid : ESIC Editorial,
2012
RELACION DE PROFESORES:
Casado Romn, Luis Francisco
Lucia Palacios, Laura
Facul ty of Economi cs and Busi ness