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IP Multimedia Subsystem (IMS)
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Next Generation Services Architecture Based on IMS
Web Portal Web Portal
Applications Applications
SIP Endpoints
Media and
End Point
Layer
Session
Control
Layer
Legacy IP Endpoints
H.323 and MGCP
SIP App SIP App
Application
Layer
SIP
Parlay App Parlay App
Parlay GW Parlay GW
Element Management System Element Management System
Support Systems Support Systems
Operations, Maintenance,
Fault Correlation, Billing
Mediation,
Access Network Access Network
TDM
PBX
Analog
Endpoint
PSTN PSTN
Media Media
Gateway Gateway
PSTN and PSTN and
Legacy Gateway Legacy Gateway
SS7 SS7
MGCF MGCF
MGC MGC
IN Access IN Access
SG SG
IP Signalling IP Signalling
Converter Converter
Session and Resource Control Session and Resource Control
MRFC MRFC
SS--CSCF CSCF
II--CSCF CSCF
PP--CSCF CSCF
PDF
BGCF BGCF
Service Control Service Control
H.323 PBX
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SIP LAG
HSS HSS
Centralized Centralized
Databases Databases
AAA, Profiles,
Media Media
Server Server
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SIP TAG
Session
Border
Controller
Support Systems
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IMS Entity Defini ti ons
Signaling Entities
HSS - Home Subscriber Server or HSS Collective
CSCF - Call Session Control Function 3 flavors
BGCF - Breakout Gateway Control Function
MGCF - Media Gateway Control Function
MRFC - Multimedia Resource Function Controller
PDF - Policy Decision Function
AS - Application Servers provides services and applications
Bearer Entities
MGW- Media Gateway
MRFP - Multimedia Resource Function Processor
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Layeri ng of IMS Sol ution
ENDPOINTS
SESSION
APPLICATION
USER DATA
Web Portal
IM VoIP VoD
Verti cally Integrat ed
Archit ecture
IMS
Archit ecture

Common Resources
Sharing of common data
Single user profile
Single Sign on
Integrated Web portal experience
Common Resources
Sharing of common data
Single user profile
Single Sign on
Integrated Web portal experience
Session Control
Walled access to applications
Prevents bit pipe hijacking
Hides endpoint idiosyncrasies fromapps
Provides service interaction policies
Leverage investments across many
applications and market segments
Session Control
Walled access to applications
Prevents bit pipe hijacking
Hides endpoint idiosyncrasies fromapps
Provides service interaction policies
Leverage investments across many
applications and market segments
Access Agnostic
Eliminates multiple service solutions
Supports global roaming
Consistent services / home network
Access Agnostic
Eliminates multiple service solutions
Supports global roaming
Consistent services / home network
Simpli fied Converged Apps
Common applications across Networks
Independent applications
Reduced interaction development costs
Integrated voice and data services
Underlying network hiding
Simpli fied Converged Apps
Common applications across Networks
Independent applications
Reduced interaction development costs
Integrated voice and data services
Underlying network hiding
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Session and Session and
Resource Resource
Control Control
Session and Resource Control El ements
Session Control
Provi des wall ed access to appl ications
Appli cation i nteract ion control
Centralized net work rout ing
Simplif ies appli cat ion development
Hi des endpoint i diosyncrasies from apps
Centralized Media Resource Control
Provi des effi ci ent scal able infrastruct ure
Leverage invest ments across many
appl icati ons and market segment s
Access Network Access Network
Trusted
Application
Servers
SIP
Trusted
Gateway
SS--CSCF CSCF
II--CSCF CSCF
PP--CSCF CSCF
PDF
BGCF BGCF
Service Control Service Control
MRFC MRFC
Media Media
Server Server
Session
Border
Controller
HSS HSS
Centralized Centralized
Databases Databases
AAA, Profiles,
Central ized AAA and subscriber profil es
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HSS is the master database in the IMS architecture
Logi cally it can be viewed as one enti ty
Physical ly can be made up of several physical dat abases
AAA Server
Provi des IP based Authent ication, Authorizat ion, and Accounting funct ions
Typical Databases
Subscriber Profi les
Subscriber specific information that is used for service and feature authorization.
Dynami c Subscri ber Inf ormati on
Current session registration data (i.e.: S-CSCF Address, access network)
Net work Poli cy Rul es
Subscription resource usage, QoS, valid times and routes, geographical service
area definitions, policy rules for the applications serving a user, etc.
Equipment Ident ity Regist er (EIR)
Information such as records of stolen equipment
Home Subscriber Server (HSS) or HSS Collecti ve
Centralized sharing of common data Centralized sharing of common data Centralized sharing of common data
HSS HSS
Centralized Centralized
Databases Databases
AAA, Profiles,
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SIP Proxies used to manage SIP sessions
Coordi nat es wit h ot her net work elements
Session control, feature control , resource all ocati on,
Three flavors of CSCFs
Serving CSCF (S-CSCF) - Sessi on control entity f or endpoint devices
Interrogating CSCF (I-CSCF) - Entry point to IMS from ot her net works
Proxy CSCF (P-CSCF) - Entry point t o IMS for devi ces
Functionally CSCFs follows Internet paradigms
P-CSCF I-CSCF S-CSCF
Stat eless entit ies at net work edge, st at eful entit ies i n core
Simple processing at edge, compl ex processing in core
Security and aut henti cat ion requirement s increase towards core
Call Session Control Functi on (CSCF)
Walled Garden control of sessions Walled Garden Walled Garden control of sessions control of sessions
Session and Resource Session and Resource
Control Control
SS--CSCF CSCF
II--CSCF CSCF
PP--CSCF CSCF
PDF
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Multimedi a Resources
Multimedia Resource Function Controller
(MRFC)
Controls media resources in MRFP via H.248
Requests received from IMS elements
Generates CDRs
Multimedia Resource Function Processor
(MRFP)
Mixes incoming media streams (e.g. for multiple
parties)
Sources media streams (for multimedia
announcements)
Processes media streams (e.g. transcoding)
Tones and announcements
Access
Net work
Access
Net work
User
Equipment (UE)
Central management of a pool of media resource servers Central management of a pool of media resource servers Central management of a pool of media resource servers
IMS App IMS App
IMS App IMS App
IMS App IMS App
MRFC MRFC
MRFP MRFP
SS--CSCF CSCF
MRFP MRFP
MRFP MRFP
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Simplifi ed IMS IPTV Functi onal Archi tecture
NASS: Network Attachment Subsystems
RACS: Radio Admission and Control Subsystem
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IMS-based Network Archi tecture
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Discovery and Sel ecti on of IPTV Service and
Establi shment of an IPTV Sessi on
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SIP Regi strati on
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Basi c Session Set-up and Termi nati on usi ng SIP
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Session Set-up with Successful QoS negotiation
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Session Set-up with Unsuccessful QoS negotiation
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Example Prototype Implementation of QoS using
IMS Network Elements
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IMS Subscriber to IMS Subscriber: Putting it All Together
Control
Bearer
Called Party Called Party
Visited Network Visited Network
Called Party Called Party
Home Network Home Network
Calling Party Calling Party
Home Network Home Network
Calling Party Calling Party
Visited Network Visited Network PP--CSCF CSCF
HSS HSS
SS--CSCF CSCF
SIP
SIP
Diameter
PP--CSCF CSCF
AS AS
HSS HSS
SS--CSCF CSCF
SIP
AS AS
SIP
Diameter
II--CSCF CSCF
Diameter
DNS DNS
Backbone
Packet
Net work
Backbone
Packet
Net work
Access Access
Backbone
Packet
Net work
Backbone
Packet
Net work
Access Access
Init iate SIP Invitation 1
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Retrieve Subscriber Profile (if needed) 2
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3 Apply Service Logic
Retrieve Address of CLD Party Home Network
and Forward INVITE.
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Identify Registrar of CLD Party and Forward INVITE. 5
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Retrieve Subscriber Profile (if needed) 6
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7 Apply Service Logic
Forward INVITE to CLD Party 8
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SDP Negotiation / Resource Reservation Control 9
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RTP Stream
Ringing / Alerting 10
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Answer / Connect 11
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Summary of IMS
True converged Wireline/Wireless architecture
Access agnosti c with roami ng bet ween domai ns
Home control all ows service different iation and promot es roami ng
Investment protection
Wal led sessi on control avoi ds becoming a bit pipe
Managed network provides product and service differentiation
Hi ghly adaptabl e bandwidt h management and security
Guaranteed and adj ust abl e QoS t o meet individual customers needs
Common multi -market segment applications and databases
Same appli cat ions & customer data avai labl e regardless of access method
Fosters and promotes the introduction of new services
Common IMS net work for voice and data al lows for integrat ed multi medi a
services
Al lows the int egration of disparate appli cations by carrier i nst ead of suppl ier
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Outline of the Presentation
Industry Trends
Convergence
Video over Internet
Multicast
Technology Trends
Challenges
Challenges for Video-over-Internet Service Provider (Open Net)
Challenges for Telecom Service Provider (Closed Net)
Opportunities
Novel Media Delivery Networks
Targeted Advertisements
Conclusion
Opportuni ties: Novel Media Del i very Networks Opportuni ties: Novel Media Del i very Networks
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Video to TV is tightly controlled by Cable and Satellite Operator
Cable/TV Set Top Box (STB) is tightly controlled by Cable Operators
Cable STBs are propri etary pl atf orms
Sci ent ifi c At lanta (now Ci sco) & General Instrument s (now Motorola)
No l inux versions!
STB is NOT directly connected to Internet for there is NO i nter face bet ween STB
and the Cable Modem
Movies cannot be downloaded i nto the STB wit hout the hel p of Cabl e Operators
Can you bypass the Cable/Satellite Operators?
Cable/TV STB is not
directlyconnected
to Cable Modem
Cabl e/TV
Net work
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MovieBeam: Download Movies/Videos using wireless connection to
MovieBeam Player which plays directly on TV
MovieBeam is a brilliant new way to rent and watch movies at home.
Movies delivered directly to TV -- no cable, satellite, or computer is needed!
Movies are beamed wirelessly into the MovieBeam Player at home.
Amazing HD quality!
Acquired by Movie Highway!!
MovieBeam Pl ayer
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In-Network Video Transcoding and Caching
Video del ivery syst em wit h caching and scal ing features
In-net work services to support mul tiple pl atforms and varyi ng net work capacity
Caching of content closer to end-user based on pref erences
INTERNET
Video Transcoding
& Caching Service
Fiber/DSL Access Network
Cellular Access Network
Transcoding Wireless
Gateway
Sun Microsystem s Agnosti c Medi a Gri dCoder
A multi-format soft ware-based transcoding solut ion
Turnkey solut ions for content encodi ng and appl ication devel opment t o
del iver compelli ng TV and media user experi ences on Java- enabled handset s.
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Agnostic Media Frameworks and No Click Transcoding
GridCoder
brings High Performance
Computing architecture to
broadcast and media world
utilizes InfiniBand to move
over 30 Gbps at 17ms latency
resulting in massive
throughout improvements
4-30 x Real-Time speed!
Supports
format conversions for audio, video,
images, document formats
all industry-standard video and audio
encoding formats (Windows Media,
Real, MPEG-1, MPEG-2, MPEG-4,
AAC, APE, Flac, etc.)
transcodingof high-definition video
content
Provides
full image processing and format
conversion capabilities
ability to dynamically support new
transcodingtechnologies with minimal
change to existing applications
Integrates with
software and hardware-assisted
transcodingsolutions
custom software or hardware-assisted
transcodingtechnologies
Modular frameworks:
Asset Management Framework
Media Processing Framework
Rights Management Framework
Application Framework
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Outline of the Presentation
Industry Trends
Convergence
Video over Internet
Multicast
Technology Trends
Challenges
Challenges for Video-over-Internet Service Provider (Open Net)
Challenges for Telecom Service Provider (Closed Net)
Opportunities
Novel media delivery networks
Targeted Advertisements
Conclusion
Opportuni ties: Targeted Advertisements Opportuni ties: Targeted Advertisements
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Interactive (viewer can interact with an ad)
Maui Golf Vacation
Transforming Television Advertisements
From To
Passive (viewer can only see an ad)
Ford Escape 2005
Pull-based (pulled by viewer)
Save Share Browse Interest Buy
Hawaii
Vacation
Package
Vacation Entertainment Real Estate Save Share Browse Interest Buy
Maui Golf Vacation
8-10
5-8
3-5
< 3
Push-based (pushed by advertiser)
Ford Escape 2005
Uniform (same ad seen by all viewers)
Tundra
Targeted (different ads seen by viewers)
Business Owner Soccer Mom Young Adult
Tundra Sienna FJ Cruiser
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Outline of the Presentation
Industry Trends
Convergence
Video over Internet
Multicast
Technology Trends
Challenges
Challenges for Video-over-Internet Service Provider (Open Net)
Challenges for Telecom Service Provider (Closed Net)
Opportunities
Novel media delivery networks
Targeted Advertisements
Conclusion
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Conclusion
Trends in Digital Media Industry
Convergence of Networks and Services
Internet TV andIPTV are both Hot!
Multicast is Hot thanks to Mobile TV and IPTV
TechnologyTrends that are making video delivery over the Internet economically feasible:
GB memories at significantly lower price points
Faster CPUs
Residential Broadbandnetworks providing large bandwidth at low monthly rates
Broadband Wireless access
Improved Compression Technology
Challenges in Digital Media Delivery
Challenges for Video-over-Internet Service Providers (Open Network)
Limited Video Delivery over the Internet (Content Source: existing TV/studios; limited #of channels)
UnlimitedVideo Delivery over the Internet (Content Source: anyone; potentially millions of channels)
Challenges for TelcomService Providers (Closed Network)
Set up high-throughput low-cost multicast trees in hybrid wired-wireless networks
Single Converged Network infra-structure for Quadruple Play (Video, Voice, Data, Cellular)
Deliver exactly the same video/TV channel to multiple devices in different networks
Opportunities in Digital Media Delivery
Novel Delivery Networks (MovieBeam)
In-network Trans-coding and Caching (Agnostic Media, Rhozet, AnyStream, Envivio, Thomson)
Targeted Advertisements (RelevantAd, Navic, Invidi, Visible World)
Digital Media Industry is at the Crossroads
Cable and Satellite are NOT the only television/video service providers
Telco: IPTV & New Generation TV/Video Service Provider: Video over Internet
Opportunities abound: imagination is the only limitation
Thank you!!! Thank you!!!
Questions?? Questions??