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This document is a case study on Breadtalk Group, a Singaporean food and beverage company with over 6,000 employees in 17 countries. It discusses Breadtalk's background and explores how corporate social responsibility (CSR) influences organizational behavior. CSR involves balancing economic, environmental and social factors. The document asserts that CSR can positively impact employee motivation and team performance by implementing policies like flexible work hours. Understanding cultural differences is also important for Breadtalk's international managers to effectively communicate with diverse workforces across countries.
This document is a case study on Breadtalk Group, a Singaporean food and beverage company with over 6,000 employees in 17 countries. It discusses Breadtalk's background and explores how corporate social responsibility (CSR) influences organizational behavior. CSR involves balancing economic, environmental and social factors. The document asserts that CSR can positively impact employee motivation and team performance by implementing policies like flexible work hours. Understanding cultural differences is also important for Breadtalk's international managers to effectively communicate with diverse workforces across countries.
This document is a case study on Breadtalk Group, a Singaporean food and beverage company with over 6,000 employees in 17 countries. It discusses Breadtalk's background and explores how corporate social responsibility (CSR) influences organizational behavior. CSR involves balancing economic, environmental and social factors. The document asserts that CSR can positively impact employee motivation and team performance by implementing policies like flexible work hours. Understanding cultural differences is also important for Breadtalk's international managers to effectively communicate with diverse workforces across countries.
Research Case Study (RCS) Due Date: 30 th May 2014 OB in action: Breadtalk Lecturer: Andy Gan
Discussion
Background of Breadtalk Breadtalk Group is a homegrown food & beverage organization from Singapore. Founded in the year 2000, the company has a global staff strength of 6.000 employees within 17 countries in Asia and the Middle East. Breadtalk has businesses, which include bakeries, restaurants, and food courts. Some of the brand portfolio includes Breadtalk. Toast box. Food republic. Ramen play etc
Question 1 Corporate Social Responsibility (CSR) There are many facets of definition to Corporate Social Responsibility (CSR). In Asia, the CSR differs in many ways from the CSR in the West (Williams 2011). CSR is a management concept whereby organizations have a responsibility towards the public, which keeps them going. Organisations are obligated to behave in moral and ethical ways. CSR is generally understood as being the way through which a company achieves a balance of economic, environmental and social imperatives
Economic sustainability is the ability to support a defined level of economic production indefinitely with systems such as corporate governance and business ethics . Social sustainability is the ability of a social system, such as a country, to function at a defined level of social well being indefinitely. It also includes providing employment. corporate philanthropy and human rights etc. Environmental sustainability is the ability to maintain rates of renewable resource harvest, pollution creation, and non-renewable resource depletion that can be continued indefinitely using ways such as preserving endangered creatures and recycling(Singapore Compact for CSR 2007).
The influence of CSR on Organisational Behaviour Organisational behaviour is essentially studies of groups and individuals within an organisation. It involves understanding and forms prediction and tried to establish some form of control of human behaviour. How a organisation is perceived by the public usually affect the mindsets of its employees as well. (Ray et al. 2011).
In Singapore, Companies practice CSR by giving back to the community (Thomas 2010)through volunteerism and charity. Those companies that adopt CSR practices earn the trust and support of its stakeholders.
CSR could influence the organisational behaviour of Breadtalk. Studies have shown that CSR can have a great impact on team efficacy and team self- esteem as part of team performance in organisational behaviour. (Chieh et al. 2011). The two key areas that indirectly influence team performance are social and economic sustainability. One way of social responsibility is bringing flexi work time to employees to give them work life balance. The team will be happier and would appreciate this gesture; the resulting increase in motivation will increase the teams performance in their respective work area.
Making sure that the organisation does not violate laws increase the employees trust and confidence in the organisation. Brand image and reputation of the organisation is gained in the process.
Conclusion CSR affects the work rate of the entire organization and is becoming a key motivational factor in their daily performance.
Question 2 Importance of Understanding Cultural Differences Cultural differences are an important concept to the business managers as breadtalk is an international company with operations around the world. Culture is defined as the ways of living which are shared by people of the same social group and their respective concepts and values which are passed down from generations past. (Kawar, 2012).
With such a diverse workforce and markets in this global company, the business managers of Breadtalk are to make sure that within the organisation, differences are resolved and solved as soon as possible because employees coming from different cultures will bring forth different behaviors, values and expectations (Day 2007).Ability to understand cultural differences helps managers in better communication with the team, trust is also developed between team members, sharing of ideas with an open mind and being willing to discuss and accept fresh ideas.
Many forms of cultures exist in the world. It can be divided into multiple levels of culture including group culture, organizational culture, national culture and global culture (Leung et al. 2005).A famous researcher, Geert Hofstede developed the five dimensions of culture within a nation by studying workers and managers from 60 different countries to explain the cultural differences of the culture in each country. The five dimensions include power distance. uncertainty avoidance. Individualism, masculinity and long term - short term orientation (Wood et al. 2010).
Conclusion Understanding cultural differences is crucial to the business managers as it assists them in understanding the culture of the country to improve the culture of the organisation. In Singapore, having a wide variety of cultures brings us all types of food culture and exotic cuisine which brings an opportunity for Breadtalk to expand its business.
References
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