Summary of Davenport, T.

(2012); Enterprise Analytics: Optimize Performance, Process, and Decisions Through Big
Data; FT Press, 268p.

Prepared by Ariadna 73 Page 1 of 4
Overview what is it?
Three types of Enterprise analytics
Business,
Web
Big
ROI
Application Proprietary data
Web + big data
Technologies
Production
Cloud
Business user
Organizational performance
The human side
Organizing analysts
Talent
Global capabilities
Case studies
Health care,
Human Resources
Merk
Supply chain
Introduction
Analytics are being recognized as something that can benefit an entire organization
TREND: BIG DATA
Social media
Genome
This book is primarily small data
PART I: WHAT IS IT
Chapter 1: What is analytics
Evolution of the term through time
1970's term is Decision support systems
80's t Executive information systems
80's OLAP (online Analytical processing)
90's Business intelligence,
New label: Analytics IT IS NOT BUSINESS INTELLIGENCE
Predictive Analytics
Data mining
Business Analytics
Web analytics
Big data analytics
Three types of Analytics
Descriptive (what happened)
Predictive =Models of the past to predict the future
Prescriptive =What to do? Optimization
Other types: Web Analytics: Big data (Unstructured)

Summary of Davenport, T. (2012); Enterprise Analytics: Optimize Performance, Process, and Decisions Through Big
Data; FT Press, 268p.

Prepared by Ariadna 73 Page 2 of 4

Chapter 2: ROI in Analytics
Traditional=(Total value/benefits cost)/cost
Teradata method
Validate goals
Envision new capabilities
Determine ROI
Communicate
PART II APPLICATION
Chapter 3: Proprietary Data can be good most opportunities are not pursued
Chapter 4: Analytics on web data. Big data. All activity data should be collected
Shopping Behaviors
New analytics: customer segmentation
Early adopters will have a superb advantage.
Chapter 5: the analytics of online engagement
Level of involvement, interaction, intimacy an individual has with a brand over time
Formal definition: Estimate of the degree and depth of visitor interaction against a clearly defined
set of goals
DEMONSTRATION OF ATTENTION
Analysis of several indexes.
Examples in various entities
Chapter 6: Next best offers" (Pattern)
Strategy design
Know your customer
Know your offers
Know the purchase context
- Analytics & execution
- Feedback & adaptation
PART III Technologies for analytics
Chapter 7: Analytics and a production scale: Involves IT Greatly
Chapter 8: Predictive analytics in the cloud: Result of a survey that is in favor of CA
Chapter 9: Analytical technology & business user
Largely separated from the rest of the rest of the organization
Staged (extracted).
Multipurpose
Complex
Product based
Generic
Quantitative
Too close or too far from the decisions
Too complex!
For Health care, there are two goals
Productivity
Quality.
Steps
1 focus
2 info provisions
3 design
4 execution


Summary of Davenport, T. (2012); Enterprise Analytics: Optimize Performance, Process, and Decisions Through Big
Data; FT Press, 268p.

Prepared by Ariadna 73 Page 3 of 4





















PART IV The human side of analytics
Chapter 11: Organizing Analysts
Analyst are scarce
Purposes
Deploy
Develop
How to organize for that
Models














There are other 2: Center of excellence and decentralized
Chapter 12: Engaging analytical talent
How the talent is situated in the organization
Like all employees, analyst are most engaged by work that allows them to apply their skills
and talents, gain valuable experience, and contribute to the organization's overalL goals.
However, several things are uniquely important to analysts. They need to understand the wider
business as well as analytics. They need to know exactly what is expected of them, and they
need to have oPportunities keep their technical skills and expertise up to date."
"When employers keep analytic talent engaged, everyone wins. Analysts relish their work, and
their companies build analytical capabilities and bolster their long term competitiveness"




Summary of Davenport, T. (2012); Enterprise Analytics: Optimize Performance, Process, and Decisions Through Big
Data; FT Press, 268p.

Prepared by Ariadna 73 Page 4 of 4
















Chapter 13: Governance for Analytics.
Governance: How to define and manage a capability and its resources
Elements
Goal
Scope
Organization
Roles
Processes
Compatibility
Chapter 14: Building a global analytical capability: USA Has more data than other countries
PART V: Case studies
Chapter 15: Health Care
Improved the ADE outcomes.