Tuesday, October 14, 14

Tuesday, October 14, 14
A fire puja is an offering of a large number of specific substances tossed into a fire during an elaborate ritual.
The Fire Puja is very powerful and has many benefits. For the living, a fire puja ceremony fulfills wishes, removes obstacles, improves health, and increases merits.
This is something that happened at Aquarius
AQUARIUS
Whatever your spiritual path, here, you can find the
proper tools and information for your journey.
mission statement
objective/goal
To bring people together, young and old, and
help them obtain more positivity in their lives.
DREAM. BELIEVE. BECOME.
tagline
current brand elements
too blue. doesnt need to be this
literal
brand attributes
Spiritual
Tranquil
Liberating
Mystical
Healing
Spiritual: of, relating to, or affecting the human spirit or soul as opposed to material or physical things.
Tranquil: free from disturbance; calm.
Liberating: release (someone) from a state or situation that limits freedom of thought or behavior.
Mystical: inspiring a sense of spiritual mystery, awe, and fascination.
Healing: tending to heal; therapeutic.
target audience
college student who likes painting, indie music, and animals.
middle aged yoga instructor who likes meditating, nature, and traveling.
an older man whos a friend of the store owner that likes reading, self-healing, and healthy food
inspiration
spiritual, tranquil, liberating, mystical, healing
some of my original sketches
Aquarius is the eleventh sign of the zodiac, and Aquarians are the perfect representatives for the Age of Aquarius. Those born under this sign have the social conscience needed
to carry us into the new millennium.
Urban Dictionary: A good person who doesn't judge. A person that can make you feel special in the world.
A person who knows how to have fun. A person who isn't arrogant.
spiritual
1
Spiritual: of, relating to, or affecting the human spirit or soul as opposed to material or physical things.
for this direction I wanted to focus on something that maybe an older generation would be attracted to.
!"#$%""& !'#(()
so here are some new brand attributes. I wanted to stick to some bright colors that could still bring in a younger crowd with the
older crowd, but keeping it at a lighter, softer tone that doesnt head them in the opposite direction.
So here it is in color. I went ahead and drew (well traced) my own version of the hand, so the look feels less default and
mechanical.
heres a tshirt front and back of how this logo could look beyond the computer
possible business card
and button
This is a potential poster
So the imagery would be again something very soft, that makes it easy to have the logo overlay on top of it.
mystical
2
Mystical: inspiring a sense of spiritual mystery, awe, and fascination.
So one of my name explorations included the word aura. Aura is the ever-changing flow of life energy around one's body. In the shop you can get your aura picture taken, which
displays the colors that make up your personality.
ORATOR STD SLANTED
So for this direction I denitely wanted to focus more on the younger crowd, bringing in the bright, fun colors from my
inspiration.
So heres the logo in color, big and small.
Potential tshirts again with the option of the logo big and bold on the front or in a smaller version for something a little more laid
back
So possible business cards or information cards that inform you about upcoming events.
A fun poster that can hang in the customers room, reminding them of their positive experience in the store.
So heres what the loading screen could look like on an app that can be downloaded to keep up with whats going on weekly in
the store
the store
the store
the store
the store
the store
So the imagery would focus more on the mystical mystery that makes up the metaphysical world.
tranquil
3
Tranquil: free from disturbance;
calm.
So going back to Aquarius, using the waves of the zodiac sign portray a calming vibe that works for people of any age, especially
the lovers of yoga.
Gill Sans Shadowed MT Pro
So the colors would be a more earthy tone. And by earthy I dont mean brown and green foresty colors, but blue and green to
represent water and land.
AQUARIUS
AQUARIUS
So heres the logo in color. The waves are owing, representing feeling free and going with the ow.
Bags are a really important for the brand, so customers have a safe place to keep their purchases on their way home. Potential
business cards, letterheads, and envelopes and displayed here as well, equally important.
As well as a fun little pin to go on your tshirt or backpack.
AQUARIUS
So the imagery would be focusing on the colors within the logo, having the option of logo in black and white.









Tuesday, October 14, 14

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Tuesday, October 14, 14

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