MAY / JUNE 2005 ISSUE

Exhibitions Event Marketing Permanent Exhibits Multimedia

I nterior A rchite cture & A dvertising Signage C onferences & Meetings

International
Motor Shows
Bangkok & Shanghai

MNG Shop &

Chongqing
Fashion Show
Shenzhen

IMDEX Asia
Int'l Convention &
Singapore

IS China/
Exhibition Centre
Infocomm China Opens in Late 2005
Shanghai

HOFEX/HKICC
Hong Kong SAR

Telecom Arabia
Bahrain

PICO a global event marketing company www.pico.com

 Worldwide Events

PICO Group Awarded Contract by

Chongqing State-Owned Enterprise
To manage the New Chongqing International Convention &
Exhibition Centre scheduled to open late 2005

T
he Pico Group recently inked an
agreement with a state-owned
enterprise under Chongqing city
government, Chongqing City Construction
Investment Corporation, to manage the new
Chongqing International Convention and
Exhibition Centre (CQCEC).

In addition to Pico's established international

network of sales offices and production
facilities located in 30 cities, the Group now
manages three main exhibition and
convention facilities located in three major
Asian cities, namely, Chongqing, Ho Chi Minh
City and Colombo.

Under a joint venture agreement, Pico holds

70 per cent controlling stake of Chongqing
Nanping Convention And Exhibition Center
Management Company Limited (Chongqing
Nanping) and will oversee all aspects of
marketing, sales, maintenance and operation
of the CQCEC. Global Spectrum Asia Ltd, a
joint venture of Global Spectrum Inc. and Pico
established since 1997, will provide technical
advice and make available a wide range of
venue management expertise in support of reported that nearly 100 mayors from over 30
the operations of CQCEC. countries will present at the Summit.

With a gross built area of some 238,000 sqm,
the new Chongqing International Convention
& Exhibition Centre represents one of the
municipality's key infrastructure development
projects, and is scheduled to open in the last
quarter of 2005.
CQCEC is situated in a prime location in the
Nanping district, close to several top-class
international hotels, and is strategically
positioned as a city landmark to house
international and local events and trade fairs.
It will be the most important exhibition and
convention venue in Chonqing when
completed and will host all events organised
by the city government. CQCEC's inaugural
event will be the bi-annual Asia Pacific Cities
Summit conference in October 2005. It is
Mr Lawrence Chia, Chairman of Pico Far East
Holdings, said, "Chongqing is the largest
municipality in
China and rapidly
becoming the
commercial
capital of western
China. The city
offers huge
business potential
and tremendous Mr Lawrence Chia, Chairman of Pico Far
growth East Holdings (left) meeting Mr Wu
opportunities for Jianong, Vice Mayor of Chongqing
local and foreign Municipality
multinational
corporations. a video-wall and is amply equipped for
Initiatives from outdoor or tented functions.
both the
government and To meet the discerning demands of
the commercial conference organisers, the CQCEC meeting
sectors will lead to an increasing demand in facilities are versatile and flexible with an
exhibition and convention facilities. With a 800-seat theatre-style meeting room and a
successful track record of more than 37 years number of multi-purpose meeting rooms
in the exhibition industry, the Pico Group is which can comfortably seat over 300 people.
committed to play a key role in developing Modern AV facilities, including simultaneous
CQCEC as one of the signature commercial interpretation systems, are also available.
infrastructure projects in Chongqing."
The Banquet Hall can accommodate more
The Exhibition Centre occupies a 3-storey than 1,000 people on a round-table-seating
building and delivers a total indoor exhibition plan and offers a wide array of cuisine to
area of approximately 45,000 sqm. To meet differing requirements and event
facilitate access by heavy and delicate exhibits themes. Ample car-parking facilities are at
such as aircraft, cars and machinery, both the hand and a 1,000-seat food court offers an
ground level and first level are served directly exciting range of international food choices.
by roads. An additional outdoor exhibition Chongqing, May
area of approximately 10,000 sqm is served by Ho Koon Dow, Edmond Ho, Kenny Tong

2 ImageMaker MAY / JUNE 2005

Worldwide Events

Spanish MNG Fashion Lacoste

Opens in Shenzhen 2005
Pico a hit at Spring & Summer Fashion Show
Boutique
W
orld-renowned lady's fashion
store MNG from Spain recently Vintage sports brand Launches
awarded Pico its renovation work New Face
for their retail shop in the newly-opened
MIXC Shopping Mall in Shenzhen.

renovation work and the fashion show

produced by Pico."
Guangzhou, April
Henry Lee

F
rench brand Lacoste - established by the
Pico was also
1925 and 1927 world number one
commissioned to
French player of that name, and the
organize and manage the
oldest luxury brand in the sports accessories
MNG Spring & Summer
firmament - produces clothing and accessories
collection fashion show
which sell in more than 70 countries and in
in Shenzhen. Mr Tony
over 800 boutiques.
Koon, Executive
Director for MNG In 2005, Lacoste launched a new design for
Fashion China, said, their boutique furniture and used the Tax Free
"We are very World Exhibition in Singapore as an
impressed with the opportunity to showcase the new design to
retail travel distributors
in Asia.

th
OSIM 25
Anniversary
'New look' received with enthusiasm

I
n celebration of OSIM's 25th
Anniversary, Pico was appointed to
create a total new image and experience
for OSIM main launch at Takashimaya Pico's challenge was to produce a furniture
Singapore. Departing from OSIM's usual 'Spa' booth of universal appeal with on-site
inspired image, this new design integrated installation to a tight schedule. The brief was
live events, branded environments and other to create the atmosphere of a real boutique,
experiences that involved high levels of which it did with canopy and changing
interactivity, sensory impact and relevance to coloured lights.
Singapore, May
the target audience. Marc Tronson, Olivier Saillot
The treatment
generated rave
reviews and was
chosen to represent
OSIM's regional
image for their
upcoming road
shows in 2005.
Singapore, April
Lim Kian Meng

ImageMaker MAY / JUNE 2005 3


Record Attendance at
Auto Shanghai 2005
Major brands showcase new models in twice
the space of last exhibition
A
uto Shanghai 2005 has celebrated its
second decade as the first and only
UFI certified international A-Class
show in China, and has become a renowned
world auto exhibition in its own right in
regard to scale and influence.
This year, the prestigious event was hosted by
the Shanghai New International Expo Centre
over 120,000 square meters, a 50% increase
over the last exhibition. Some 26 countries
and regions were represented by a record
1,036 exhibitors.
Ford Motor Corporation
assigned Imagination to
design and Pico to
handle logistics and
construction for stands
exhibiting the latest
models from Jaguar,
Land Rover, Ford,
Lincoln and Volvo
amongst others.
Raumtechnik was assigned by Daimler
Chrysler to handle the Mercedes Benz and
Maybach stands. In view of Pico’s expertise in
delivering quality and precision work,
Raumtechnik had appointed Pico for the first
time to produce the stand of 2,190 sqm with
double deck office building for VIP and
Directors’ Rooms. The double deck office
building was connected by two bridges (open
deck) with display of 3 cars, demonstrating
the models with classic and style of the brand.
The outcome was a remarkable look and feel
brought to visitors. A total of 80 tonnes of
steel were used for this stand and was
cladded by white panels and metal sheets.
4 ImageMaker MAY / JUNE 2005
Worldwide Events
"I heard Mercedes and
Maybach were a great success at
the Shanghai Auto Show. Thanks
for your assistance," wrote Barbara
Drissner, Manager Support/Supervision
of Shows, Exhibitions & Events of
DaimlerChrysler AG.
"Thank you for the great effort and
especially for your commitment and The complex 3D configuration of the Nissan
dedication on site and during standby. stand gave it the illusion of floating in the air
You coped very well with our tight with minimum supports, and probably ranks
schedule
and the
high
expectations
we had for
the whole
booth," said Peter Dannhauer, Member of
the Board, Raumtechnik.
"Indeed, even for us it was one of the
toughest projects we have ever taken on
but we had good partners and it worked
out well. I have to thank you and your
team very much for all your efforts," said
Wolfgang Veit, Senior Project Manager of
Raumtechnik.
as one of the most extraordinarily challenging
projects that Pico has undertaken to date.
With the exception of AV and sound, Pico
undertook the entire construction.
Other stands built by Pico included Mitsubishi,
Shanghai General Motor, Peugeot, Citroen,
Volvo, Renault trucks, Mobis, Kenwood and
Asimco.
Shanghai, April
Florence Tan, Isamu Takano, Richard Ng
Worldwide Events

The 26th Bangkok

International Motor Show 2005
1.7 Million people visit high-profile show over 10-day period

while the back of the stand

served as a bar lounge area for
sales purposes. Creative
lighting and environmental
graphics imbued a 'natural'
feel to the stand.

Six classic cars from the

Mercedes-Benz museum in
Stuttgart helped celebrating
100 years of Mercedes-Benz in
Thailand on a stand designed
and constructed by Pico.

DaimlerChrysler (Thailand) Co Ltd has won

P
ico was appointed official contractor of the "Best Presentation Award". In addition,
the event for the seventh time, and under DaimlerChrysler umbrella, Mitsubishi
constructed stunning booths for several Fuso has appointed Pico for the first time to
famous car brands, including Mercedes-Benz, design and construct its booth for its truck
for whom Pico had an opportunity to present series.
the new CLS Class World Premier Right Hand
Bangkok, April
Drive four-door coupé and the new A-Class to
Sirintip Chalongklang
stunning effect. Wood, aluminum and silver
projected a luxurious feel for the stand while
advanced lighting and sound systems
maximized visual and audio appeal.

Pico was also appointed by an authorised

dealer of DaimlerChrysler to design and
construct their exhibition environment - a
botanical 'pod' featuring earth tones stand
was created to display a commercial vehicle

The revolutionary E-Class NGT & Jeep Sun

Diesel were prominently displayed on Daimler
Chrysler's blue corporate stand, which was
designed in Germany. Graphics came courtesy
of Singapore while the stand - which was
visited by Science and Technology Minister
Korn Tapparansri and his family - was
constructed in Thailand.

ImageMaker MAY / JUNE 2005 5

 Worldwide Events

Abbott Japan's High

Performers Visit Oz
Meeting Planners pull out all the stops
for incentive winners

M
eeting Planners delivered a memorable
6-day luxury trip from the Gold Coast
to Port Douglas for some 44 high performers, spouses and senior executives of Abbott Japan.
Highlights included an exciting awards presentation dinner and non-stop laughs at the farewell party.

Zahir Lavji, President and Representative Director of Abbott Japan, said, "Once again my
compliments to you and your team for making the incentive trip a fabulous and memorable one
for everyone at Abbott. The special touches you put into place made it even more of a special
experience for the awardees."
Gold Coast, May
Anita Cheng

Get a Glimpse of the Exciting

Hong Kong 2006 Discover Hong Kong Year' in a visually
dynamic manner.
Hong Kong, May
Discover Hong Kong Year Teresa Chiu
Campaign Launch

G
lobal travel industry leaders spent three
days experiencing the city's new tourist
attractions as part of the Discover
Hong Kong Year campaign launch to enable
them to promote Hong Kong more creatively in
their home markets. Pico designed and featured a multimedia mechanical backdrop
fabricated venue decorations, which included tailor-made for unveiling the new logo '2006
staging, signage, welcome-arch and
conference rooms across the territory.

Arabian Travel
Market 2005
Major brands rely on Pico
expertise for regional clout

T
he Arabian Travel Market Exhibition is
the region's largest and most
comprehensive exhibition for the
tourism industry. This year, the prestigious
event was held in the Dubai World Trade
Centre on a scale rivaling that of last year. Pico
fabricated 15 stands for this show and received
overwhelming praise from clients in recognition
of the company's commitment to excellence.

Dubai Chamber of Commerce, Morocco

Tourism, Kuwait Tourism, Accor Hotels,
Hertz Rent-a-Car, Hyatt Hotels, Oberoi
Hotels, Sharaf Travel numbered amongst
At Lamma Island's welcome dinner, yachts and Pico's satisfied clients.
restaurants were dressed in colourful banners
& backdrops while the opening ceremony in Dubai, May
Hong Kong Convention and Exhibition Centre Toleen Badawi

6 ImageMaker MAY / JUNE 2005

Worldwide Events

Integrated Systems China 2005

Showcases Exhibits in Shanghai

I
S China 2005 - incorporating InfoComm (ICIA/InfoComm) and the National Systems plus of exhibition space by domestic and
China - concluded its exciting second Contractors Association (NSCA). international exhibitors. Some 11 stands -
presentation in April. The major 3-day including Schot, Toshiba, Mitsubishi and
event featured 126 exhibiting companies The latest projection technology, display Vtron - were designed and built by Pico.
from Asia, America and Europe and attracted devices, audio technology, projection screens,
monitors, control systems, interfacing Shanghai, April
more than 9,000 trade visitors.
equipment and home theatre and residential Jane Loh, Carol Chen
IS China is organised by InfoCommAsia Pte technology were showcased in 10,000sqm-
Ltd, an affiliate company of Meeting
Planners International Pte Ltd, in
partnership with CEDIA, ICIA/InfoComm
and NSCA. Deputy Director of the
Standing Committee of Shanghai
Municipal People's Congress Wang Pei
Sheng officiated at the Opening Ceremony
with VIPs from local associations as well as
the three sponsoring associations - Custom
Electronics Design and Installation
Association (CEDIA) Inc., the International
Communications Industries Association,

Pico Maintains Long-Term Links

with IMDEX ASIA
F
or the fifth year in a row, Pico was
appointed official contractor for the International Maritime Defence Exhibition &
biggest IMDEX Asia event to date. Conference bigger and better
The 5th IMDEX has again attracted
new exhibitors from the international
Special-
defence
design
industry
booths were
with
contracted
contractors
by Holland
and buyers from
Pavilion, BAE
India, Korea, Dubai,
Systems, Amaris, EDO Corporation, Raytheon,
Russia, UK, Italy
Sikorsky, Thales, Rafael, Germanos, GEM
and the United
Elettronica, Qinetiq and Germanisher Lloyd.
States well
represented. Singapore, May
Malina A. Tjhin

Global Security Asia 2005

Homeland Security Exhibition & Conference a first

T
he organizers of the IMDEX
Asia Series recently launched
Global Security Asia 2005 -
the first combined Conference and
Exhibition to focus exclusively on
this new and fast expanding area of
Home Front Security and
Asymmetric Defence.

Pico has been assigned as official contractor, and special design booths contracted
to Pico included Singapore Technology Electronics/Engineering, Singapore Ministry
of Home Affairs, Cisco, Motorola, Thales and BAE Systems.
Singapore, March
Malina A. Tjhin

ImageMaker MAY / JUNE 2005 7


VISA Presents Itself at MEOS 2005
2005 Smart Card Show
World leader appoints Pico to fabricate
cutting-edge technology booth
T
he 3rd Smart Card Show was recently
held at the Taipei International
Convention Centre to an enthusiastic
reception by the trade, financial institutions
and the public alike. The smart card technology
on display by world credit card leaders Visa was
one of the major draws of the show, and Pico
was briefed in
meticulous
Telecom Arabia 2005
Pico delivers the right connection for Batelco
T
he International Telecommunications
Exhibition and Conference, Telecom
Arabia, acts as a platform for
international telecommunications
professionals to showcase their products and
services to the Middle Eastern region. The
main sponsor for this first time ever event was
Batelco (Bahrain Telecommunications
Company) - Bahrain's leading full-service telco.
Pico was privileged to have been selected to
conceptualize and design the exhibition stand
for Batelco. The 400 sqm, two storey
exhibition stand stood out prominently from
the rest. During the exhibition Batelco
showcased their range of products and
services including cost effective virtual private
networks for customers, private corporate
networks, Internet Protocol telephony,
customer Contact Centre services, Data
Centre services, the @ltijara.com payment
gateway and a wide range of collaboration
and website content management tools.
8 ImageMaker MAY / JUNE 2005
Worldwide Events
Pico's Creativity Flows
M
EOS 2005 attracted some record
total of 6,075 trade visitors and
conference delegates from around
the world. The high level technical conference
ran parallel to the exhibition of products and
services, this year under the theme Meeting
the Global Demand Challenge.
detail by the company to conceptualize,
design and build a booth which would reflect
their dominant stature in the industry and
their pioneering their positioning as 21st
Century leaders in the use of secure,
convenience-driven technology.
Taipei, May
Celine Cheng
Pico was commissioned to design and
fabricate the pavilion for the main sponsor,
the Ministry of Oil comprising of the Bahrain
Petroleum Company, Bahrain National Gas
and Gulf Petrochemical Industries Co.
Pico also designed and constructed the
exhibition stand for one of the world's largest
energy corporations, Chevron Texaco. Both
clients had requested for a reusable, modular
exhibition stand with a modern look and a
This island stand had three distinct areas, one
bold statement enhancing their presence at
representing a home environment, the other
the exhibition.
an office and a presentation area.
Bahrain, March
The mezzanine floor served as a
Yasmin E. Hussain
hospitality and meeting area for
VIPs and other guests. The main
colors used for this contemporary
stand were white and red which
are the corporate colors of the
telecommunications company.
Mr Ian Dench, General
Manager, Sales & Marketing at
Batelco said, "The exhibition
was designed and built in a
relatively short space of time and we
enforced some tight constraints on
budgets. I am delighted to say that Pico
was up to the task and delivered a superb
stand in a short space of time and within
budget".
Bahrain, March
Yasmin E. Hussain
Worldwide Events

HOFEX 2005
Highly competitive industry inspires greater creativity on ground floor

H
OFEX - the biennial event
for the food & beverage
and hospitality industry -
was successfully held in Hong Kong
and once again appointed Pico as
the official contractor of the show.
Pico created 30 special design
booths and 3 national pavilions for
China Light & Power, Friesland
Foods, Frette Pacific and Kolb.

"We have been able to achieve our marketing

goals in attracting large numbers of potential
buyers to our booth,"said Mr Michael Nip,
Marketing Manager of Friesland Foods Hong
Kong. "Our brands and our products have
been showcased in a top-notch, eye-catching
booth. We are very satisfied with the quality
of Pico's production and its attentive service."
Hong Kong, May
Fanny Wong

Kohler's Art & Innovation

China Building & Construction Trade Fair

A
worldwide leader in plumbing
products, Kohler, appointed Pico to
design and build its stand to display
the Kohler family of businesses which extends
far beyond kitchens and bathware. Kohler’s
theme for 2005 is "Art and Innovation and
Life". The very effective layout incorporated
separate showrooms and yet generated a
feeling of spaciousness and classic elegance in
the 500 sqm stand in keeping with Kohler's

Records Tumble at
HKICC 2005
Hard work all round pays off in record attendance

T
he 420 entries to this year's
Hong Kong International
Culinary Classic has surpassed
attendance records set in previous
years with some 47% coming from
overseas and 53% from local groups
- a more than two-fold increase over
last year. As a result of strong co-
operation between the Organizing
Committee and Hong Kong philosophy.
Exhibition Services, the event Mr Warren Lin, Senior Promotion Manager
organizer, this year's HKICC received of Kohler said, "Pico is able to demonstrate
a lot of positive comments from local and their thorough understanding of Kohler’s
international participants, making the hard brand and product concept. What is more,
work of Pico team demonstrate their devoted
Meeting attitude and are hardworking to deliver
Planners and our desired results. We have been working
Pico even more with Pico for many times and have
rewarding. confidence to have Pico transforming our
concept into reality."
Hong Kong, May
Shanghai, May
Anita Cheng
Shirley Li & Andy Liu

ImageMaker MAY / JUNE 2005 9

 Worldwide Events

Toshiba at NAB China Int'l

in Las Vegas Aquatic
Major Japanese brand returns in style
Sports &
A
fter a 3-year absence, Toshiba
returned to NAB in Las Vegas with a
sharp looking, custom booth
constructed by the collaborative efforts of
Boat Show
Pico offices on a turn-key basis. The 30x40 French companies shine at
ft. exhibit attracted visitors to Toshiba's
product atop custom display counters. A
big maritime sales event
simple colour scheme helped projecting a

B
professional environment in which industry rittany in western France was the VIP
professionals could learn about new partner of the China International
products and build and network extensively. Aquatic Sports & Boat show hosted this
year by Qingdao. Some 70 French officials
Las Vegas, April
from the representative office in the northern
Courtney Silbiger, Koji Taguchi
Chinese city visited the province of Shandong
during the show in order to establish closer
relationships on boating activities between
the two maritime provinces.

Venke Property
Roadshow
Exciting new concept draws on old traditions

V
enke - one of the leading property
development companies in China -
recently assigned Pico to design and
build its newly created courtyard concept The Brittany booth was divided into two
road show in Guangzhou. The management sections, with a welcome desk and VIP room,
of Venke group congratulated Pico's design and facilitated exhibition space for 8 different
companies displaying products and services.
Pico's design created a boating ambience by
employing wood, chrome, stainless steel and
flags on masts. On the floor area, multi-hued
blue carpeting struck the right visual chord.
The booth was generally acknowledged to be
the most impressive of the exhibition.
Qingdao, May
Marc Tronson

team on the creative work

produced, which led to wide media
exposure for the show and an
enthusiastic response by home
buyers for its new courtyard
concept.
Guangzhou, April
Henry Lee, Chris Zhao

10 ImageMaker MAY / JUNE 2005

Worldwide Events
Chongqing Real Estate Fair 2005
Hot real estate market drives record numbers to big property event
I
n a city where property continues to sky-
rocket, the Chongqing Real Estate Fair
this year attracted over 230 exhibitors,
more than 120,000 visitors, and was
reputedly the biggest & most successful in the
history of the fair.
Pico was appointed to design and construct
four special stands, all of which were
delivered with respect to special consideration
of our clients' brand positioning and unique
attributes.
Spring Trade Fair/Canton Fair
Pico Designed & Built Impressive Stands
P
ico was once again given the
opportunity to demonstrate the
company's strength in design and
construction by producing five impressive
state-of-the-art double-decker exhibition
stands for Fuzhou Eastern Garden House,
Pico's Quality Service
Commitment
Pico Satisfaction Survey Provides Feedback Channel for Clients
S Performers
ince early 2005, Pico's Corporate
Customer Service Centre has launched
a on-line satisfaction survey to measure
clients' opinion on service standards, quality
of design, production and all aspects of
project delivery. Thanks to the support by
our clients, we have received valuable
feedback.
While it is our primary objective to improve
our service, we would also like to take the
opportunity to express our sincere gratitude
to all clients who have taken the time to
respond. As a token of appreciation, lucky
"Pico has provided a professional
service to the exhibition industry in
Chongqing and has done an excellent
job for us," said Hu Yang, Marketing
Manager of Chongqing Longhu Real
Estate Development Inc. "In this fair,
our stand clearly delivered our
corporate image as a leading real
estate company with 10 years' history
in China."
Chongqing, May
Paul Wan, Lily You
Lucky Collection Household Necessities, design and build their stand.
Minhou Minxing Weaving, Bright Sun
Guangzhou, April
(Quanzhou) Light Industry and Xiamen Star
Henry Lee
Arts & Crafts in the Spring Canton Fair.
Spring House also commissioned Pico to
Pico
Recognizes
High
draws were held in April and in June. Mr
Danny Lee of XGI Taiwan is the lucky winner
of a special Pico gift from the April draw,
and Mr Liu Weijiang of China Natural
Petroleum Corporation was successful in Promotions in 2005
June.
The Corporate Customer Service Centre is Sarah Pang is promoted to General
open at all times, and your comments on Manager
Pico are welcome. All comments, complaints Pico Taiwan
and suggestions will be directed to senior
management for immediate attention. Please Terry Dao is promoted to General
feel free to write to Manager, Corporate Events & Exhibitions
customer.care@picowor ld.com. Division
Pico Hong Kong
Pauline Tan is promoted to Senior
Account Manager
Pico Singapore
ImageMaker MAY / JUNE 2005 11
Worldwide Events
Industry Update:
Semiconductor
Hi-tech developments to drive profits - and competition - to higher levels
T
he invention of the transistor some 60
years ago has forever changed the
way we work, play and communicate.
Today, billions of transistors have successively
been packed into thin silicon chips, which,
with shrinking size and cost, has spurred the
development of the personal computer and a
plethora of high-
tech products.
President of SEMI
Southeast Asia
George Lin(GL)
talks to Sarah Pang
(SP), General
Manager of Pico
Taiwan about the
prospects of the
semiconductor
industry in an ever-
President of SEMI
competitive
Southeast Asia
business
George Lin
environment
SP: What are the recent de velopments in
the semiconductor industr y?
GL: Semiconductor revenues, recovering
from the tech-bubble correction, grew by 18
percent in 2003 and about 28 percent in
2004, fueled by commercial and consumer
spending on electronics - particularly for
entertainment, communications, wireless
devices, home networks and consumer
electronics
Accretech @ Semicon Japan 2003
Worldwide IC companies will likely remain
somewhat cautious in 2005 although global
suppliers are expecting chip revenues to grow
6.3 percent in 2005 to US$226.5 billion.
Suppliers are more optimistic about the next
several years after seeing stronger-than-
expected chip sales in the first quarter of this
year.
SP: What mar keting strate gies w ill be
favoured?
GL: It's clear that manufacturers will depend
on advanced technology and ever-more cost
12 ImageMaker MAY / JUNE 2005
effective solutions to stay alive in the
increasingly competitive global
chip manufacturing
industry. Providers of
these advanced
manufacturing
technologies,
materials and
solutions use
SEMICON
expositions to
showcase new
products and services, and
provide an excellent venue to
network with industry peers and gain
access to critical information.
SP: Please define SEMI' s roles. Hauman @ Semicon Taiwan 2004
GL: SEMICON expositions are one of the
many valuable offerings from SEMI, the results for both visitors and exhibitors.
SP: Can you comment on Pico ' s role in
SEMI CON expositions?
GL: Successfully hosting such a large
collection of companies and their high-tech
customers requires skillful arrangement of on-
site facilities. Additionally, the exhibit hall
must be brought to life with exciting displays,
clear signage and compelling design. For
many years, SEMI has relied on PICO to
provide exposition design and contracting
services for two important industry events in
Praxair @ Semicon West 2004
the region - SEMICON Taiwan and SEMICON
Singapore.
global industry
association serving We're now several decades into the silicon
companies that revolution. It has driven the information age
provide technology and continues to be promoted by the efficient
to semiconductor, communication and display of new
flat panel and technology. This happens at SEMICON
related industries. expositions thanks to quality services provided
SEMI maintains by exposition contractors like Pico.
offices and
Taiwan, June
organizes
Sarah Pang
expositions and
other activities in
every major
microelectronics
and display
manufacturing
region around the world. Given that
most new investment is occurring in Asia,
the region is well positioned to showcase
advanced technology, products and
services.
SEMI members sold a combined total of
$63 billion-worth of equipment and
materials to the global semiconductor
industry last year, with US$75 billion
anticipated in 2007. So, there is plenty
of opportunity for companies at the
forefront of innovation, and efficient
GE @ Semicon China 2005
exposure to SEMICON expositions means