VERJINIA FOODS LTD

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Our Profile
VERJINIA FOODS LTD. BRIEF HISTORY PROMOTERS Verjinia Foods Ltd. is set up by Ms.
Smita R. Pethe & Mr. Rajiv Thatte. Ms. Pethe is B. Sc. M.A.M. from Mumbai
University. She has 20 years experience in manufacturing of foods, edible oils,
and cosmetics products on large volumes. Mr. Thatte is B. Pharm (Hones) from UDCT
and M.M.S. (Finance) from Jamnalal Bajaj Institutes of Management Studies. Mr.
Thatte has also done Entrepreneurship development program from IIM (Ahemdeabad).
Mr. Thatte has experience of herbal medicines, edible oils and cosmetics industry
for last 23 years. He is approved as technical expert for manufacturing Drugs &
Pharmaceuticals, foods, spices etc. by FDA, Maharashtra.. LOCATION Our unit is
located at Digha, Navi Mumbai. This MIDC area is declared by Government of India
an Agricultural Export Zone (AEZ0) and Special Economic Zone (SEZ). MIDC Plot area
is 25000 Sq.ft. and Rcc construction is 8000 Sq. ft. This is an area approved for
food industry. FINANCE Our project is finance by Export Import Bank of India (Exim
Bank). EXPORTS Our unit is engaged in exports. Our indirect exports are to Dubai,
Australia, UK, USA etc. Last year our direct export has been done to Ghana.
PRODUCT RANGE We are in manufacturing of various food products. Main products
manufactured / to be manufactured are as below. : � Instant Mixes (Idli, Dosa,
Vada Mix, Gulab Jamun Mix, Kheer Mix) � Pouches of Curried vegetables (Palak
Paneer, Muter Paneer, Chole, Navaratankorma etc. ) � Spices / spice gravies
(Chilly, Turmeric, Coriander powder & other spice & gravies) � Mango Pulp ( Mango,
Kesar Mango, etc. ) � Other food related items including sorted, processed, packed
grains pulses etc. LICENCING We have obtained all required licenses like FPO,
MPFA, Central Excise, Sales Tax. We have Water Pollution Board NOC, MIDC NOC, MSEB
power connection. Our unit is also registered as exporter with RBI, Spice Board,
Apeda etc.

Products we deal in:

READY TO COOK AND READY TO EAT FOOD ITEMS SUCH AS INSTANT MXES(UPMA SHEERA GULAB
JAM KHEER IDLI DOSA VADA JEERA RICE KHICHADI )HEAT & EAT VEGETABLES
Year of Establishment : 1999
Type of Business :Manufacturers and Exporters
Number of Employees :75
Turnover : 2 CR

Our Products S.No. Categories Subcategories Products

1 Agro, Marine & Other Food Products and Beverages Processed Food & Snacks
All Categories 0

Contact Details :
SMITA PETHE
PLOT NO. 22 TTC MIDC AREA VISHNU NAGAR ,DIGHA . NA,
MAHARASHTRA - 400708
INDIA
Telephone : 9902227606949
Fax : 9902227600205
Website : http://

Agro, Marine & Other Food Products and Beverages European B2B
Subject MANUFACTERER & EXPORTER OF READY TO COOK & EAT PRODUCTS
Description verjinia foods ltd. brief history promoters verjinia foods ltd. is set
up by ms. smita r. pethe & mr. rajiv thatte. ms. pethe is b. sc. m.a.m. from
mumbai university. she has 20 years experience in manufacturing of foods, edible
oils, and cosmetics products on large volumes. ms. pethe is currently doing her
ph.d in economics with subject related to foods industry. ms. pethe has visited
united kingdom & usa and have studied the market potential for food products over
there. she has also test launched verjinia products in these countries and
response to quality, packing & brand was excellent. mr. thatte is b. pharm (hones)
from udct and m.m.s. (finance) from jamnalal bajaj institutes of management
studies. mr. thatte has also done entrepreneurship development program from iim
(ahemdeabad). mr. thatte has experience of herbal medicines, edible oils and
cosmetics industry for last 23 years. he is approved as technical expert for
manufacturing drugs & pharmaceuticals, foods, spices etc. by fda, maharashtra..
location our unit is located at digha, navi mumbai. this midc area is declared by
government of india an agricultural export zone (aez0) and special economic zone
(sez). midc plot area is 25000 sq.ft. and rcc construction is 8000 sq. ft. this is
an area approved for food industry. finance our project is finance by export
import bank of india (exim bank). total terms loan sanctioned is us $ 3 lakhs.
exim bank has also sanctioned market development term loan of rs. 40 lakhs.
interest rate for term loan is only 4 % and for market development term loan. it
is 12%. exports our unit is engaged in exports. our indirect exports are to dubai,
australia, uk, usa etc. last year our direct export has been done to ghana.
product range we are in manufacturing of various food products. main products
manufactured / to be manufactured are as below. : � instant mixes (idli, dosa,
vada mix, gulab jamun mix, kheer mix) � pouches of curried vegetables (palak
paneer, muter paneer, chole, navaratankorma etc. ) � spices / spice gravies
(chilly, turmeric, coriander powder & other spice & gravies) � mango pulp ( mango,
kesar mango, etc. ) � other food related items including sorted, processed, packed
grains pulses etc. licencing we have obtained all required licenses like fpo,
mpfa, central excise, sales tax. we have water pollution board noc, midc noc, mseb
power connection. our unit is also registered as exporter with rbi, spice board,
apeda etc. we have launched our instant mixes & heat & eat vegetables in bombay
market six months before. we are getting excellent response as our quality is
export oriented & packing is also attractive. verjinia products are now available
at big bazaar, d � mart, true mart, giant, haiko etc. in mumbai. verjinia foods
ltd. is engaged in packing of chilly, turmeric & coriander powder for everest
brand for last 2 years. verjinia foods ltd. is packing 100 tons of ctc on
automatic filling machinery in 50 & 100 gm. sizes. packing of 200 gm., 500 gm. &
100gm is done manually. verjinia foods ltd. is offering services to selmax export
(i) ltd. to export one container per week of all items to dubai after cleaning,
packing manufacturing etc. verjinia has started 2 more activities in last couple
of months. one is sub contract manufacturing for shangi foods to process all type
of sauce & jams. another job work undertaken by verjinia is to grind & pack spices
for malabar foods pvt. ltd. product dubai based organisation under their brand
name �shama�. product launch abroad verjinia wants to now launch its food products
in selected cities in usa/uk launching of products require special promotional
efforts, advertisement, conference of nris in each town sampling, employment of
managerial & executive marketing staff to ensure reaching of products to
customers. local newspapes, websites and tv medias will be used for launch
campaign. verjinia would like to hire godown cum office at 20 points as detailed
below herewith in phased manner. verjinia has already finalized this type of
arrangement with one importer in u.k. who will work as marketing associate for
verjinia. verjinia wants to finalise similar arrangement in u.s.a. as well.
verjinia wants to participate in exibitions in these countries in coming years to
make publicity of all food items verjinia foods ltd. is an export-oriented
project. it falls under priority category being a agro based food project.
verjiniatm brands are appreciated by reputed companies like reliance infocom ltd.,
l & t infocom ltd., l & t infocom ltd and patni computers. all three organization
have expressed their support to verjiniatm . verjiniatm will provided with net/e-
mail address of all employees working abroad for these three companies. they will
also give brief to all their staff proposed for posting abroad for verjiniatm
brands. this will give committed loyal customers to verjiniatm in the future.
product launch in india presently verjinia is supplying products directly to all
malls in mumbai. verjinia wants to make all products available in chennai,
banglore, hyderbad, kerla in next 6 to 9 months time. verjinia is planning to hire
in these areas godown cum office to supply the goods to mall & directly to web
mall customers. this will like a pilot plant for verjinia�s activities in u.s.a. &
u.k. etc. verjinia got excellent response from i.t. industries to make these
products available in india. verjinia wants to tie up with these infotech
companies to make verjinia food items available to their employees in india &
abroad. this will give verjinia ready �a� class clients those are interested in
quality products by establishing franchise network in metro cities.

Company VERJINIA FOODS LTD,

PLOT NO. 22 TTC MIDC AREA VISHNU NAGAR ,DIGHA . NA,
MAHARASHTRA - 400708, INDIA
Phone 9902227606949
Fax 9902227600205
Website http://

parle g

about parle

Parle Products has been India's largest manufacturer of biscuits and

confectionery, for almost 80 years. Makers of the world's largest selling biscuit,
Parle-G, and a host of other very popular brands, the Parle name symbolizes
quality, nutrition and great taste. With a reach spanning even the remotest
villages of India , the company has definitely come a very long way since its
inception.

Many of the Parle products - biscuits or confectioneries, are market leaders in

their category and have won acclaim at the Monde Selection, since 1971. With a 40%
share of the total biscuit market and a 15% share of the total confectionary
market in India , Parle has grown to become a multi-million dollar company. While
to consumers it's a beacon of faith and trust, competitors look upon Parle as an
example of marketing brilliance.

history
In 1929 a small company by the name of Parle products emerged in British dominated
India. The intent was to spread joy and cheer to children and adults alike, all
over the country with its sweets and candies. The company knew that it wouldn�t be
an easy task, but they decided to take the brave step. A small factory was set up
in the suburbs of Mumbai, to manufacture sweets and toffees. A decade later it was
upgraded to manufacture biscuits as well. Since then, the Parle name has grown in
all directions, won international fame and has been sweetening people's lives all
over India and abroad.

Apart from the factories in Mumbai and Bangalore Parle also has factories in
Bahadurgarh in Haryana and Neemrana in Rajasthan, which are the largest biscuit
and confectionery plants in the country. Additionally, Parle Products also has 7
manufacturing units and 51 manufacturing units on contract.
parle quality
Hygiene is the precursor to every process at Parle. From husking the wheat and
melting the sugar to delivering the final products to the supermarkets and store
shelves nationwide, care is taken at every step to ensure the best product of
long-lasting freshness. Every batch of biscuits and confectioneries are thoroughly
checked by expert staff, using the most modern equipment hence ensuring the same
perfect quality across the nation and abroad.

Concentrating on consumer tastes and preferences, the Parle brand has grown from
strength to strength ever since its inception. The factories at Bahadurgarh in
Haryana and Neemrana in Rajasthan are the largest biscuit and confectionery plants
in the country. The factory in Mumbai was the first to be set up, followed soon by
the one in Bangalore, Karnataka. Parle Products also has 14 manufacturing units
for biscuits and 5 manufacturing units for confectioneries, on contract.

core value
An in-depth understanding of the Indian consumer psyche has helped Parle evolve a
marketing philosophy that reflects the needs of the Indian masses. With products
designed keeping both health and taste in mind, Parle appeals to both health
conscious mothers and fun loving kids. The great tradition of taste and nutrition
is consistent in every pack on the store shelves, even today. The value-for-money
positioning allows people from all classes and age groups to enjoy Parle products
to the fullest.

Parle products have been shining with the golds and silvers consistently at the
Monde Selection ever since they were first entered in 1971. Monde Selection is an
international institute for assessing the quality of foods and is currently the
oldest and most representative organization in the field of selecting quality
foods worldwide.

parle brands
Get your biscuit goodies:
Parle - G Hide and Seek
Krackjack Hide & Seek Milano
Magix Digestive Marie
Monaco Parle Marie
Kreams Milk Shakti
Parle 20-20 Cookies Goldenarcs
Nimkin Kreams Gold
Chox Monaco Jeera

Grab Your Sweets:

Melody Kismi Gold
Mango Bite Orange Candy
Kaccha Mango Bite Xhale
Poppins 2 in 1 Eclair
Kismi Toffee Golgappa
Kisme Toffee Bar Melody Softee
Mazelo Parle Lites

Get Your Snacks:

Musst Bites Jeffs
Cheeslings Musst Stix & Musst Chips
Sixer Sixer Zeera
exports

Parle Products Pvt. Ltd. Is a US $ 450 million conglomerate started in India in

1929. We are in the business of manufacturing and marketing biscuits and
confectionaries.

We have State-of-the-art machinery with automatic printing and packaging

facilities. Our biscuit baking oven is the largest of its type in Asia.

Over the decades the efforts of our Research & Development wing have made the
repertoire of our products grow manifold. In biscuits we have Glucose, Milk, sweet
and salted cream, wafer cr�me, cumin seed and cheese categories.

In confectionery, we have a range of toffees and hard-boiled candies available in

chocolate, mint, cola, and tropical fruit flavors. Some of these are double
layered toffees and center filled candies packed in rolls or pillow packs, or have
single or double twist wrapping.

Almost all of our products are market leaders in their category and as recognition
of their quality, have won Gold, Silver and Bronze Monde Selection medals since
1971.

Parle enjoys a 40% share of the total biscuit market and a 15% share of the total
confectionary market, in India.

Import-Export

The immense popularity of Parle products in India was always a challenge to our
production capacity. Now, using more modern techniques for capacity expansion, we
have begun spreading our wings and are going global.

Parle biscuits and confectionaries are fast gaining acceptance in international

markets, such as, Middle East, Africa, South East Asia and the more sophisticated
economies like U.S.A., UK, Canada, Australia and New Zealand now relish Parle
products.

As part of the efforts towards a larger share of the global market, Parle has
initiated the process of getting ISO 9000 certification.

The Parle name symbolizes quality, health and great taste. And yet, we know that
constantly innovating and catering to new tastes have built this reputation. This
can be seen from the success of its new brands such as Hide & Seek, Mangobite etc.

Today, the Parle brands have found their way into the hearts and homes of people
all over India & abroad.

The Parle Biscuit brands, such as, Parle-G, Monaco, Krackjack, Marie Choice,
Hide & Seek and confectionery brands, such as, Melody, Poppins, Rolacola,
Mangobite enjoy a strong imagery and appeal amongst consumers across the world.

Which has resulted into Parle-G being the �worlds largest selling biscuit".
 Almost all of our products are market leaders and as recognition of their
quality, have won us 111 gold, 26 silver and 4 bronze Monde Selection medals since
1971.

parle social rsponsibility

Parle Products with its wide platter of offering of biscuits and sweets like
Parle-G, Krackjack, Monaco, Melody, Mango bite and many others since 1929 is also
actively engaged to change & uplift the social face of India. As a part of
Corporate Social Responsibility Policy Parle is keenly involved in the overall
development of younger generation with focused endeavor to built New Face of India
and spread happiness & joy all over.

Parle Centre of Excellence as an institution is dedicated to enrich the lives of

people through conducting various cultural programs across all region to
facilitate the all round development of the children. Every year, Parle organises
Saraswati Vandana in the state of West Bengal during the festival of Saraswati
Puja, inviting schools from all across the state to participate. The event is one
of much fanfare and celebration, keeping alive the culture and traditions of ages.
Our involvement in cultural activities has seen the inception of Golu Galata in
Tamil Nadu, held during Navratri. Its gives a platform to all the members of a
household to showcase their creativity and being judged by immanent personalities.
Thousands of families participate and celebrate the occasion on a grand scale.

These events give us a chance to interact with children on a one-to-one basis, and
promote our belief of fun and health for the whole family.

Parle � The world of Happiness...

Dedicated to enriching the lives of people across India, the Parle Centre of
Excellence has been keenly involved with promoting programmes to facilitate the
all-round development of children. Parle Saraswati Vandana, one of its
initiatives, is an inter-school contest based on the Saraswati Puja celebrations.
It gives the children an opportunity to exhibit their creative skills and makes
the celebrations even more special in the process. Started in the year 2002 in
Kolkatta, it has seen a tremendous increase in the number of schools participating
each year, with entries coming from schools of West Bengal.

Every year a grand programme is organized by Parle in Kolkotta to felicitate the

winners. Here eminent personalities from the field of literature, education, art,
films, media and politics grace the occasion. Performances by popular artistes
make it a night to remember for every invitee present there. The awards and
adulation makes it unforgettable for the winners.
pARLE GOLU GALLATA
Parle Products is in the business of manufacturing and marketing biscuits and
confectioneries since 1929. Over these years Parle has been active across regions
conducting various social activities as part of our Corporate Social
Responsibility policy.

In Tamil Nadu, traditionally, women decorate various dolls made of clay during
Navaratri celebrations by setting up 7-9 steps. This display is well decorated and
friends and relatives are invited to witness the same. Through a detailed
research, Parle found that due to time pressures, this tradition is slowly dying
and is getting restricted to a select few households.

Thus, to revive the fading event, Parle introduced this novel promotion called
Parle Golu Galata contest. Golu means Doll & Galata means Dhammal.
PARLE GOLU GALATA CONTEST - 2008