Dabur

Dabur India Limited is the fourth largest FMCG Company in India with interests in Health care,
Personal care and Food products. It is most famous for Dabur Chyawanprash and Hajmola.
Dabur has a turnover of approximately Rs. 19 billion (approx. US$ 420 million) during the fiscal year
2005-2006, with brands like Dabur Amla, Dabur Chyawanprash, Vatika, Hajmola & Real. Their
growth rate rose from 10% to 40%. In two years the growth rate expected by them to change two
folds. Dabur operates in more than 5 countries and has sales worldwide. The company was founded
by Dr. S.K. Burman in 1884 as a small pharmacy in Calcutta (now Kolkata), West Bengal, India, and
is now led by his great-grandson V.C. Burman. The company headquarters are in Ghaziabad, Uttar
Pradesh, India, near the Indian capital of New Delhi, where it is registered. Dabur has manufacturing
operations in India, Africa and the United Arab Emirates. Hospitals, schools and call centers, as well
as exports to Australia, West Asia, Africa and Europe.
The company, through Dabur Pharma Ltd.b does toxicology tests and markets ayurvedic medicines
in a scientific manner. They have researched new medicines which will find use in O.T all over the
country therein opening a new market.
Dabur Foods, a subsidiary of Dabur India is expecting to grow at 25%. Its brand of Juices, namely,
Real and Active, together make it the market leader in the Fruit Juice Category
Leading consumer goods company in India with a turnover of Rs.2233.72 Crore (FY07)
2 major strategic business units (SBU) - Consumer Care Division (CCD) and Consumer Health
Division (CHD)
3 Subsidiary Group companies - Dabur Foods, Dabur Nepal and Dabur International and 3
step down subsidiaries of Dabur International - Asian Consumer Care in Bangladesh, African
Consumer Care in Nigeria and Dabur Egypt.
13 ultra-modern manufacturing units spread around the globe
Products marketed in over 50 countries
Wide and deep market penetration with 47 C&F agents, more than 5000 distributors and over
1.5 million retail outlets all over India
CCD, dealing with FMCG Products relating to Personal Care and Health Care
Leading brands -
o Dabur - The Health Care Brand
o Vatika-Personal Care Brand
o Anmol- Value for Money Brand
o Hajmola- Tasty Digestive Brand
o and Dabur Amla, Chyawanprash and Lal Dant Manjan with Rs.100 crore turnover each
Vatika Hair Oil & Shampoo the high growth brand
Strategic positioning of Honey as food product, leading to market leadership (over 40%) in
branded honey market
Dabur Chyawanprash the largest selling Ayurvedic medicine with over 65% market share
Leader in herbal digestives with 90% market share
Hajmola tablets in command with 75% market share of digestive tablets category
Dabur Lal Tail tops baby massage oil market with 35% of total share
CHD (Consumer Health Division), dealing with classical Ayurvedic medicines
Has more than 250 products sold through prescriptions as well as over the counter
Major categories in traditional formulations include:
- Asav Arishtas
- Ras Rasayanas
- Churnas
- Medicated Oils
Proprietary Ayurvedic medicines developed by Dabur include:
- Nature Care Isabgol
- Madhuvaani
- Trifgol
Division also works for promotion of Ayurveda through organised community of traditional
practitioners and developing fresh batches of students
Business Profile
Dabur India is into business of manufacturing and selling of ayurvedic medicines, baby care,
ayurvedic, natural and herbal personal & health products and processed foods either directly or
indirectly through its subsidiaries. It has its presence in Indian market for past 115 years.
The Burmans hold 75% of the stake in Dabur India. The company conducts its operations through
six business units: Family Products, Healthcare, Ayurvedic Specialities, Pharmaceuticals, Exports and
Miscellaneous products. Hair care products like Dabur Amla and oral care products like various
branded toothpowders are major contributors to the company\'s revenue. Dabur Chyawanprash,
health care product is the second major contributor. The company\'s other products include anti
allergic & anti- cancer drugs and guar gum. The company's exports division primarily sells products
to the Middle East, with the rights of sales
being given over to Redrock Limited. Dabur has plants situated in eight different locations in India,
three of which are in special economic zones. Dabur has six plants overseas in Egypt, Nigeria, Dubai,
Bangladesh and Nepal. It is also planning to commence local manufacturing in Pakistan and Russia.
It plans to expand its overseas business with emphasis on the South Asian markets and Russia.
It acquired Balsara home products in April\'2005

Author: Islandnaro Longkumer (on Behalf of MarCell)