Coatings Word February 2011

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DOW 2 CWM0111.qxd:Layout 1 1/10/11 12:03 PM Page 1
We are thinking about the
same thing you are
How to make your products greener and their performance pure gold.
Our customers come to us to help them stay ahead of competitive pressures by helping to re-formulate
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20
DEPARTMENTS
Editors Page ................................6
As We Go To Press ......................8
Index to Companies....................8
Fresh Paint ................................10
New Products ............................18
Industry News ..........................28
Suppliers Corner........................29
People ........................................30
Final Coat ..................................34
February 2011 www.coatingsworld.com Coatings World
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5
February 2011 Vol. 16, No. 2 Table of Contents
COLUMNS
International Coatings Scene ....................................14
Europe M&A Activity Gains Momentum
Latin America Uruguay Paint Consumption Rises on GDP
Business Corner ..........................................................17
The Best of Times, the Worst of Times
ADVERTISING SECTIONS
Classified Ads ..............................................................32
Advertising Index........................................................33
COATINGS WORLD Coatings World (ISSN 152-711-29) is published monthly by Rodman Publications, Inc., 70 Hilltop Road, Ramsey, NJ 07446 USA. Phone: (201) 825-2552; Fax (201) 825-
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20 Wood Coatings Market &
New Technology Review
An analysis of the latest markets trends and new product tech-
nology to hit the wood coatings market.
24 Mixing Equipment Directory
A look at the latest advances in mixing equipment from select suppliers.
26 Expo Preview: ECS 2011
A preview of the European Coatings Show and Congress which will take
place in Nuremberg, Germany March 28-31, 2011.
Courtesy of Thompsons Water Seal
5 TOC0211.qxp:TOC 2/3/11 12:37 PM Page 5
T
hese days we hear a lot of talk about the environment. Sustainability this,
go green that, a hybrid here a Whole Foods there. From leading multi-na-
tional corporations to celebrity endorsers to everyday people, the sustain-
ability message continues to permeate our popular culture with increasing speed.
However, after all the fuff, the sustainability movement really comes down to
taking action. A Japanese proverb says, Vision without action is a daydream.
How many of us are able or willing to make changes, sometimes drastic,
in our already hectic lives to achieve true change?
As this issue was getting ready to go press, I read about a large U.S. corpo-
ration that is redefning its corporate agenda to implement green policy, which
will not only help the environment, but will also strengthen its bottom line.
Enterprise Rent-A-Car said it will invest more than $150 million over fve
years in following a set of internal sustainability guidelines, informing the
building and retroftting of more than 1,000 locations.
The companys Enterprise Sustainable Construction Protocol (ESCP) sets
out principles for green building including the use of materials that have at
least ten percent recycled content, and building on previously developed sites
where possible. These and other measures will save Enterprise up to 35 per-
cent on its energy and water spending, the company said.
The ESCP has seven focus areas:
Materials: In construction, include regionally produced materials and ma-
terials with at least 10 percent recycled content.
Energy: Use energy-effcient controls and systems, for interior and exterior
needs. Examples include signage with T8 long-life lamps and LED, and retro-
ftting garage bays for increased heating effciency.
Sites: When appropriate, build on previously developed sites and use ma-
terials that reduce the heat of parking lots.
Recycling: Reuse fxtures, furniture and equipment such as rental counters,
signs and furniture, and recycle construction debris.
Water: Install water reclamation systems or low-fow/high-effcient pres-
sure wash systems, use high-effciency plumbing fxtures, plant green roofs,
design effcient landscaping.
Air quality: Use low VOC material in paint, carpet, coatings and adhesives and
use Indoor Air Quality (IAQ) plans where appropriate during construction.
Process: Develop innovative approaches for each facility and ensure
changes positively affect employee satisfaction.
Enterprise said it developed the protocol in consultation with a number of
external suppliers, including paint manufacturers Sherwin-Williams, lighting
company Osram Sylvania, offce furniture company Haworth, wall coverings
supplier Hirshfelds/Omnova, fooring frm Shaw Industries Group, and sig-
nage frms the Pattison Sign Group and Sign Resource.
Kudos to Enterprise for taking action and setting an example we can all
learn from.
6
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Coatings World www.coatingsworld.com February 2011
Go Green Now,
Save Green Later
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6 Editorial0211.qxp:Editors Page 2/3/11 2:57 PM Page 6
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AkzoNobel has invested in a new powder
coating manufacturing plant in Apodaca,
Mexico, a suburb of Monterrey. Located
fve miles from the Monterrey airport, the
new 85,000 square foot facility is situated
in an industrial area and will include man-
ufacturing, warehousing, research and de-
velopment labs, administrative offces and
a quality control laboratory. The new site
continues the development of AkzoNo-
bels business in Central America and the
company said it aims to more than dou-
ble its powder coatings business over the
next few years. The site will begin with
four powder lines and the company said
it plans to expand eventually to six or
seven lines. Production will continue at
AkzoNobels current site in Monterrey
until the new manufacturing plant is
ready and fully operational, anticipated to
be in the third quarter of 2011.
PPG introduces
Zircobond pretreatment
for appliance industry
PPGs industrial coatings business has in-
troduced Zircobond 4500 pretreatment, a
zirconium-based metal pretreatment for-
mulated to pass rigorous appliance-indus-
try tests for corrosion resistance.
Zircobond 4500 pretreatment replaces a
two-step iron-phosphate and passivating
sealer process with a single step, simplify-
ing the metal fnishing system and making
it more cost-effcient and environmentally
responsible. Zircobond 4500 pretreat-
ment is based on proprietary technology
PPG developed for the automotive indus-
try. The original Zircobond product won
a 2008 R&D 100 Award from R&D
Magazine for its ability to help users save
energy, conserve water and reduce waste.
MesoCoat signs agreement
with Petrobras to develop
CermaClad process for
CRA application
MesoCoat, Inc., has signed an agreement
with Petroleo Brasileiro S.A. (Petrobras),
to develop and qualify MesoCoats Cer-
maClad process for the application of
CRA (corrosion resistant alloys) to the
internal and external surfaces of pipes
using proprietary high-density infrared
(HDIR) lamp technology. It is in the in-
terest of both Petrobras and MesoCoat
to promote such activities. MesoCoats
CermaClad technology utilizes a high in-
tensity light source, which is effectively
an artificial sun captured in a quartz and
aluminum reflector to rapidly fuse CRA,
metal and ceramic coatings on steel
pipes, plates and bars. CermaClad is a
high speed cladding process that clads
15-100 times faster, is cheaper and offers
better metallurgical properties than the
competitive weld or laser cladding
processes, according to the company. The
speed of this process would ensure that
metal cladding can match the line speed
of steel mills, and reduce lead times for
clad pipes and tubes by 75-80 percent.
The CermaClad application process and
nanocomposite cladding materials pri-
marily address the metal cladding mar-
ket, which is utilized to protect large
surface areas against highly caustic and
corrosive environments. CermaClad
ad-
dresses the needs of the rapidly growing
$3.8 billion global cladding market. Ex-
perts estimate that a less expensive, and
faster cladding process will increase the
global metal cladding market by 100%
in the next three years to $7.6 billion,
this increase will be driven by significant
investments being made by oil and gas
companies in deep water projects. CW
8
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AkzoNobel opens new powder
coating plant in Apodaca, Mexico
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Index to Companies
This index gives the starting page for a department or feature with a signifi-
cant reference to a manufacturer of paint, coatings, adhesives and sealants.
Subsidiaries are indexed under their own names.
AkzoNobel. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8, 10
Antistatic Industries . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
APV Engineered Coatings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
BASF . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
Benjamin Moore . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
Deloro Stellite . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
DuPont . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
H.B. Fuller . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
InMat . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
Jotun . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
Kansai Nerolac . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Kansai Paint. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
Masterchem Industries. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
MesoCoat . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Minwax. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
PPG . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8, 10, 13
Resene . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34
Rustoleum . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
Shawcor. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Sherwin-Williams. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Thompsons Water Seal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
8 AsWeGoToPress0211:As We Go To Press 2/3/11 11:49 AM Page 8
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PPG Industries has published EcoLogical
Solutions, a brochure highlighting the
companys architectural glass, coatings
and paint products for the green building
industry. The latest edition of the
brochure, which was last published in
2006, features new products including
Duranar Vari-Cool coatings that integrate
color-shifting, polychromatic pigments
with proprietary Ultra-Cool metal roof
and siding technology by PPG; Solarban
R100 glass, a neutral-refective, solar-con-
trol, low-emissivity glass; Sungate 400
glass, a passive low-emissivity glass with
a magnetron sputtered vacuum deposition
(MSVD) soft coat that helps commer-
cial buildings in heating-dominated cli-
mates retain heat from the sun and reduce
winter heating costs; and Duranar pow-
der coatings, which combine the environ-
mental advantages of powder coatings
with the aesthetic versatility and perform-
ance benefts of Duranar liquid fuo-
ropolymer coatings. The 12-page booklet
also highlights PPGs commitment to en-
vironmental stewardship through ongoing
research and development, supply chain
management, manufacturing-related
green innovation and support of numer-
ous global environmental organizations.
To order a copy of EcoLogical Solutions,
visit www.ppgideascapes.com.
PPG & Asian Paints sign new
agreement to accelerate
coatings growth
PPG Industries and Indias largest coatings
company, Asian Paints Ltd. (APL), ex-
panded a 14-year relationship to accelerate
growth of the companies non-decorative
coatings businesses in India. As part of the
new agreement, PPG and APL will restruc-
ture their existing non-decorative coatings
businesses to expand their current 50-50
joint venture, Mumbai-based Asian PPG
Industries (APPG), and to create a second
50-50 joint venture. This restructuring is
subject to Indian regulatory approvals and
is expected to be completed during 2011.
Financial terms were not disclosed. APPG
currently serves Indian transportation coat-
ings markets, and this agreement will ex-
pand that companys scope to additionally
serve Indias industrial liquid, marine and
consumer packaging markets. The new sec-
ond venture will serve the protective, in-
dustrial powder, industrial containers and
light industrial coatings markets. PPG and
APL have agreed that PPG will lead APPG
and APL will lead the new venture in order
to best utilize the companies respective
strengths to capture the growth in
Indian markets, including infrastructure
development.
Kansai Nerolac exits
from Nipa Chemicals
Kansai Nerolac Paints Ltd has sold its 49
percent stake in Nipa Chemicals Ltd for
Rs.25.75 Cr to Japanese JV partner
Nihon Parkerizing Co. Kansai Nerolac
considered Nipa Chemicals, which pro-
duces pre-treatment chemicals, as a non-
core business and said it wants to focus on
environmentally friendly products. Nipa
Chemicals was established as a JV be-
tween Kansai Nerolac and Nihon Parker-
izing Co, when Suzuki wanted a pre-treat-
ment chemical spray to be used before
painting. Nipa Chemicals offers pretreat-
ment requirements for automotive, pow-
der coating and auto ancillarie companies.
Kansai Nerolac Paints Ltd, a subsidiary of
Japan-based Kansai Paint Company Lim-
ited, is an industrial coating company and
offers wide range of products in automo-
tive, powder, general industrial and high
performance coatings.
DuPont opens new
ofce in Bangladesh
DuPont India has opened a new liaison of-
fce in Bangladesh as part of the com-
panys strategy to accelerate growth in
developing markets. The new offce will
help support the needs of local customers
in market segments such as agriculture
and food, apparel and textiles, paints and
construction, graphics and packaging, in-
frastructure and renewable energy, safety
and protection and other growth sectors.
The DuPont Bangladesh offce opening
was announced at a launch event in
Dhaka, the countrys capital. The event
was attended by more than 40 senior gov-
ernment offcials, representatives from the
U.S. Embassy and the Indian High Com-
mission, and leaders from the countrys
central bank, local companies and busi-
ness associations such as the Foreign In-
vestors Chamber of Commerce &
Industries (FICCI), India - Bangladesh
Chamber of Commerce, American Cham-
ber of Commerce (AmCham), leading
multi-national corporations, electronic
and print media, distributors and existing
and target potential customers.
H.B. Fuller expands in Turkey
H.B. Fuller Company has strengthened its
foothold in Turkey by signing a defnitive
agreement to enter into a joint venture
with Burak zberk, its longstanding agent
there. A new entity will be created, with
H.B. Fuller owning majority control.
10
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PPG publishes new brochure
for sustainable building design
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The brochure is part of PPGs ongoing efforts
to provide architects with green building
solutions.
10-12 FreshPaint0211:Fresh Paint 2/3/11 11:53 AM Page 10
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This agreement is a continua-
tion of our commitment to in-
vest in geographies that offer
strong growth potential, said
Jim Owens, H.B. Fuller president and
chief executive officer. Our collabora-
tion with Mr. zberk and his team over
a period of nearly 10 years has created a
solid market position in Turkey, and
through this joint venture H.B. Fuller
will further enhance customer support
and deepen relationships in that region.
This fits with our overall strategy to
build on our success around the globe,
and expand our footprint in key market
segments through strategic investments.
Through this new local entity H.B. Fuller
will better support customers and further
solidify its presence in this emerging mar-
ket. The results of the newly created en-
tity will be reported in the companys
Europe, India, Middle East and Africa
(EIMEA) segment. H.B. Fuller expects
the new entity to be fully operational
within the next six months.
Sherwin-Williams partners
with HGTV to launch HGTV
Home by Sherwin-Williams
Sherwin-Williams will launch HGTV
Home by Sherwin-Williams, an exclu-
sive line of interior paint and painting
supplies in the second quarter of 2011.
The licensing partnership includes eight
color collections, durable and low-odor
paint manufactured by Sherwin-
Williams, as well as an array of smart
tools designed to help consumers with
their painting experience. The new al-
liance capitalizes on the strengths of
both organizations, incorporating
HGTVs popularity and design knowl-
edge with Sherwin-Williams expertise
and high-quality products, said George
Diver, senior vice president of marketing
at Sherwin-Williams. Each of the eight
new color collections contains 20 coor-
dinating colors and design guidance to
help homeowners. The new product line
will also include tools to help applica-
tion and clean up, including paint
brushes, paint rollers, tape, gloves and
drop cloths. Sherwin-Williams will sup-
port the launch of HGTV Home by
Sherwin-Williams with a comprehensive
marketing plan including national ad-
vertising, public relations and new in-
store merchandising and color features.
Products will be available in all stores by
June 2011.
AkzoNobel expands
Mexico operations
AkzoNobel invested in a new powder
coating manufacturing plant in Apodaca,
Mexico, a suburb of Monterrey, Mexico.
Located five miles from the Monterrey
airport, the new 85,000 square foot fa-
cility will include manufacturing, ware-
housing, research and development labs,
administrative offices and a quality con-
trol laboratory. The project was ap-
proved by Akzos board in
mid-September, and construction began
early December with completion ex-
pected to take up to eight months. The
site will allow the company to more than
double its powder coatings business in
Mexico and Central America over the
next several years. Based on the sus-
tainable success of our powder coating
business in Mexico, as well as the growth
of the market in Latin America, Ak-
zoNobel has shown great confidence by
allowing us the investment in a new
state-of-the-art manufacturing plant,
said Michael Cash, managing director,
AkzoNobel Powder Coatings, the Amer-
icas Region. The production capability
of the new manufacturing plant will also
enable us to continue our track record of
introducing new and innovative powder
coatings technologies into the Mexican
and Central American markets. The new
facility was deemed necessary, as Ak-
zoNobel rapidly approaches the capacity
limits of the current manufacturing facil-
ity in Monterrey. The company will con-
tinue to produce its products in the
existing manufacturing facility during the
construction phase of the new manufac-
turing plant, which is expected to be fully
operational in the third quarter of 2011.
Industrial coatings maker to
consolidate British operations
Deloro Stellite, maker of wear-resistant
coatings, will consolidate its UK-based
manufacturing to Goshen, Indiana, cre-
ating up to 46 new jobs by 2013. The
company, which manufactures industrial
coatings and specialty metal castings, will
invest $5 million to lease and equip ad-
ditional manufacturing space at its Eisen-
hower Drive location in Goshen. The
manufacturer will add a production line
for rod and wire products, which it is
transferring from a facility in England.
The company, which currently employs
nearly 60 associates at its Goshen facil-
ity, plans to begin hiring additional pro-
duction and supervisory workers
immediately as the new rod and wire
production lines are phased in at the
plant. Globally headquartered in Lon-
don, Deloro Stellite manufactures coat-
ing powders, rod and wire from 13
facilities in nine countries throughout
North America, Europe and Asia. The
companys customers include General
Electric, Rolls Royce and Siemens.
ShawCor to provide subsea
insulation coatings for the
Jack/St. Malo Project
Bredero Shaw, the pipe coating division
of ShawCor Ltd., has received a contract
worth more than $40 million to provide
subsea insulation coatings for the
Jack/St. Malo project, operated by
Chevron North America Exploration
and Production Company. The subsea
flowlines and risers will be installed ap-
proximately 250 miles (400 km) south-
west of New Orleans in water depths up
to 7,200 ft (2,200 m). The work will be
executed at the Bredero Shaw pipe coat-
ing facility in Beaumont, Texas. The site
is being upgraded with the addition of a
new Brigden modular coating facility ca-
pable of applying FBE and multi-layer
anticorrosion systems, as well as Ther-
motite syntactic polypropylene, solid
and foam polypropylene and Thermotite
ULTRA subsea thermal insulation sys-
tems. This contract includes ID blasting
and coating of approximately 92 kilo-
meters of 10-inch pipe with a three-layer
polypropylene anticorrosion coating and
syntactic polypropylene thermal insula-
tion. Qualification activities will com-
mence during the first quarter of 2011,
with full production planned from the
third quarter of 2011 through the sec-
ond quarter of 2012. CW
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Sun patents universal colorants
P
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s
Patent No. U.S. 7,776,146 B2
Sun Chemical Corporation has received a
patent for a method of preparing a universal
base composition comprised of dispersing a
pigment in a resin that is soluble in both
water and organic solvent and wherein the
resin is comprised of both hydrophobic and
hydrophilic monomers; the total weight of
the hydrophobic and hydrophilic monomers
is at least approximately 20% of the total
weight of the resin; and the weight ratio of
hydrophobic monomers to hydrophilic
monomers is from approximately to 5.
PPG patents primer
composition
Patent No. U.S. 7,767,310 B2
PPG Industries has been granted a patent
for an aircraft transparency, comprised a
substrate comprised of a thermoplastic
material; a primer formed over at least a
portion of the substrate, the primer com-
prised of the reaction product of phenol,
4,4-(1-methylethylidene)bis-, polymer
with 2,2-[(1-methylethylidene) bis(4,1-
phenyleneoxymethylene)] bis[oxirane];
and bis(trimethoxysilylpropyl)amine,
wherein the reaction product, when hy-
drolyzed, comprised of at least 12 silanol
groups; a radiation protective coating
formed over at least a portion of the
primer, the protective coating is comprised
of indium tin oxide and having a sheet re-
sistance less than or equal to 10 ohms per
square; and an overcoat formed over at
least a portion of the radiation protective
coating, wherein the overcoat comprises
at least one of polyurethane or siloxane.
BASF patents color effect
polymer dispersion
Patent No. U.S. 7,776,237 B2
BASF has been granted a patent for a process
which is comprised of forming a flm from
an aqueous emulsion of a polymer with
core/shell structure, and then removing
water from the aqueous flm, thereby form-
ing a polymeric flm, wherein the polymeric
flm produces a visual effect upon refection
of electromagnetic radiation, and wherein
the emulsion polymer is obtained by poly-
merizing monomers in at least one frst stage
(core monomers), then polymerizing mon -
omers in at least one further, second stage
(transition stage), and fnally polymerizing
monomers in a third stage which form a
flmable shell (shell monomers), where,
based on the percentage constitution of the
monomer mixtures of the three stages, at
most 30% by weight of the monomers of the
frst stage are identical with those of the third
stage, and at least 5% by weight of the
monomers of the second stage are identical
with, respectively, those of the frst and those
of the third stage, and not more than 60%
by weight of the monomers of the second
stage are monomers absent in the frst stage
and also absent in the third stage, wherein
the polymeric flm is comprised of a matrix
and discrete polymer particles distributed in
the matrix, wherein the shells form the ma-
trix and the cores form the discrete polymer
particles.
Kanisai patents photocurable
for anti-fogging coating
Patent No. U.S. 7,776,937 B2
Kansai Paint Co. has been granted a patent
for a photocurable composition for forming
an anti-fogging coating. It is comprised of
(A) a urethane compound containing at
least two (meth)acryloyl groups and a poly-
oxyalkylene chain in a molecule thereof; (B)
a compound having at least two (meth)acry-
loyl groups and at least two hydroxyl
groups in a molecule thereof, obtained by
reacting at least two components consisting
of an epoxy compound and (meth)acrylic
acid; (C) a compound having an ethylenic
unsaturated group other than the compo-
nents (A) and (B). CW
13 Patents0211:Patents 2/3/11 12:50 PM Page 13
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M&A Activity Gains Momentum
International Coatings Scene Europe
by Sean Milmo
European Correspondent
milmocw@rodpub.com
M
erger and acquisition (M&A) deals
are being bolstered by the relatively
large cash reserves companies have
been building up to strengthen their cash fows
during the downturn.
Also private equity funds are now taking the
opportunity to offoad investments in the sector,
which they made before the recession.
The vast majority of M&A activity involves
suppliers of coatings materials but analysts be-
lieve that the increase in takeovers will soon
spread to coatings producers themselves because
of a general need within the European coatings
industry for restructuring.
In particular companies see a necessity to
build up the strength of their core operations not
only in their mainly Western European domestic
markets but also in the high growth economies
of Asia, Latin America and Eastern Europe.
Although a major driver behind M&A deals
is consolidation, another big impetus is a re-
quirement to gain access to raw materials at a
time of rising costs of some bulk and specialty
chemical ingredients.
Availability of reasonably priced raw mate-
rials is now a major preoccupation of coating
companies and their suppliers, said an offcial
at one European trade association representing
coatings companies as well as other downstream
chemical users. They are worried not just about
raw material costs but also about the prevalence
of shortages. These diffculties with raw materi-
als are infuencing longer term strategies.
Acquisition of companies with access to key
raw materials is one way of easing the problem.
Another option is to use takeovers to build up
vertically integrated operations to enable com-
panies to have full control of the production of
raw materials as well as of the downstream
manufacture of products in which they are used.
The main objectives of two of the latest
major acquisitions in the coatings sectorthe
sale of PolymerLatex of Germany by the equity
fund TowerBrook Capital to Yule Catto of the
UK and the purchase by Frances Arkema of
Totals coating resins businesseshave been
consolidation to expand core operations.
(Yule Cattos acquisition) represents an-
other example of the recent pick-up of both UK
and continental European M&A activity, said
Martin Shaw, a senior executive at the interna-
tional law frm Pinsent Masons, which is han-
dling the takeover for the UK-based company.
However for Arkema, which is both a petro-
chemicals and specialty chemicals producer, the
aim of the resins acquisition was not only con-
solidation but also to establish a leading global
coating materials business which would be
backward integrated into raw materials.
The French company, which itself was a spin-
off from Total in 2006, is paying 550 million
($748 million) for the coatings resins businesses
Merger and
acquisition activity
in Europes coatings
sector has started
to revive as the
region slowly
recovers from the
effects of the
recession.
14-15 Europe0211.qxp:International Coatings Scene 2/4/11 12:07 PM Page 14
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of Totals Cray Valley and Cook Composite
Polymers (CCP) and the photocure resins
operations of Sartomer.
The businesses have total sales of
850 million and employ 1,750 people in
13 countries on 20 sites around the world.
Sartomer makes acrylic esters and
epoxy, urethane and polyester acrylates
for resins with high-curing speeds and 100
percent dry content for applications in in-
dustrial and wood coatings, graphic arts
and electronics. Sartomers primary global
competitor is Cytec.
The main markets for Cray Valleys
resins are architectural, coil, can, marine
and protective coatings as well as resins
for adhesives and sealants. It also has a
big position in rheological additives.
Through its resins activities, Total has
been among the top fve producers in the
global coatings sector for solventborne,
powder and photocure resins.
These businesses are being merged
with Arkemas own coatings operations in
which it has a global leading position in
specialty emulsions, fuoropolymer
binders sold under the brand name Kynar
and in rheology additives through its Coa-
tex business, which it acquired in 2007. It
also has a strong position in glass coatings
through its subsidiary Altuglas.
As a result of the Total acquisition,
Arkema now has a relatively strong posi-
tion in coatings materials in the three
major regions of Europe, North America
and Asia, whereas previously it had no
coatings production facilities in Asia.
Above all with many of the resins
being acrylic, the operation will be highly
integrated into Arkemas own production
of acrylic acids. In Carling in northeast
France, the company has a petrochemicals
site dedicated to the production of raw
materials for acrylic-based products.
Worldwide Arkema is a leading pro-
ducer of acrylic monomers. With the Total
takeover its acrylic downstream integra-
tion will be increased to 40 percent.
As a result it will be a much more pow-
erful rival to other integrated producers of
coatings materials, led by BASF and Dow
Chemical. But its vertical integration will
also give it a competitive advantage over
other non-integrated suppliers to coatings
formulators at a time of increasing raw
material scarcities.
Yule Cattos takeover of PolymerLatex,
which was set up as a merger 15 years ago
of the latex businesses of Bayer and the
former Huels and Roehm companies of
Germany, will bolster the operations of
the UK company in Asia.
Under the ownership of TowerBrook
over the last eight years PolymerLatex
has reinforced its position in Europe
where it is the third largest latex pro-
ducer and has expanded into the Middle
East and Asia.
The acquisition which has a total
transaction value of 443 million, in-
cluding the assumption of debt of 286
million will increase Yule Cattos total
polymer chemicals sales by 386 million
to approximately 760 million, much of
its comprising emulsion polymers for
coatings and adhesives as well as for
products like latex gloves. Already before
the takeover polymer chemicals ac-
counted for approximately 85 percent of
Yule Cattos revenue.
(The acquisition of PolymerLatex)
creates a group with increased scale, an
enhanced product portfolio, stronger
market position and greater effciencies,
all of which provide a foundation from
which to grow and compete more effec-
tively in a consolidating emulsion poly-
mers market, said Adrian Whitfeld, Yule
Cattos chief executive.
At the same time it supports our long-
term strategy by providing a stronger plat-
form and the necessary cash generation to
accelerate our growth in emerging mar-
kets, he said.
Meanwhile among coatings producers,
the biggest recent acquisition in Europe
has been that of the UK plastic coatings
specialist Sonneborn & Rieck by Fujikura
Kasei of Japan.
The Japanese company has now taken
100 percent control of a tripartite alliance
of itself Sonneborn & Rieck and Red
Spot Paint & Varnish Co. Inc of the U.S.,
which it acquired three years ago. The
three have pooled their production, mar-
keting and R&D operations to create a
worldwide venture.
With all three companies now under
one roof, (they) form a sustainable strate-
gic business model to serve customers on
a global basis, said Shigeru Takehashi,
chief executive of Fujichem Sonneborn,
the newly named UK subsidiary.
Coatings producers in Europe are
likely now to have to go through a period
of consolidation to match the restructur-
ing already started by suppliers of coating
materials. Otherwise they run the risk of
losing bargaining power within the coat-
ings supply chain. CW
Europe International Coatings Scene
14-15 Europe0211.qxp:International Coatings Scene 2/4/11 12:07 PM Page 15
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Uruguay Paint Consumption Rises on GDP
International Coatings Scene Latin America
by Charles W. Thurston
Latin America Correspondent
thurstoncw@rodpub.com
U
ruguays national architectural paint
market is estimated at $45 million,
based on consumption of 15 million
liters provided by approximately 20 paint com-
panies, according to a recent report by El Em-
presario, in Montevideo. While the market has
not grown much since the economic downturn
of 2002, many signs are that growth is back.
The driving factor in such growth is the eco-
nomic recovery, which tallied an expansion of
nine percent last year. That growth rate was the
second highest in Latin America, following
neighbor Paraguay, with 9.7 percent, according
to the United Nations Economic Commission
for Latin America, or Eclac. And in December,
Londons Legatum Institute declared that
Uruguay ranked third in the Americasand
28th globallyafter Canada and the U.S. in
their annual Prosperity Index.
Foreign investment in Uruguay is also heat-
ing up rapidly, with a reported 35 percent jump
during the frst-half of 2010. Among major new
investment projects in Uruguay is an estimated
$1.9 billion pulp mill jointly planned by Stora
Enso, of Finland, and Arauco, of Chile. Another
project being planned is a new port facility for
the Rocha area, which could cost up to $2.5 bil-
lion. Total foreign direct investment in 2009 was
$1.3 billion.
Currently, approximately a third of the total
volume of architectural paint consumed in
Uruguay is imported, El Empresario indicated,
citing statistics analyzed by Urunet, a provider
of foreign trade statistics. Among domestic
brand paint companies are Pinturas Elbex-
Behar, Pinturas Granitol and Pinturas Inca, pur-
chased by AkzoNobel in 2008. Other
international paint companies active in the mar-
ket include Sherwin-Williams, Brazils Renner
and Argentinas Sinteplast.
Automotive paint sales also are rising as new
car sales break records, thanks to greater pur-
chasing power in the country. Uruguays per-
capita gross domestic product (GDP) is now the
fourth highest in Latin America at more than
$10,000, following only Chile, Mexico and
Venezuela, and notably ahead of close economic
neighbor Argentina. Uruguays GDP is more
than $32 billion.
While Uruguayan imports of architectural
paint are substantial, the country also exports
paint ingredients and concentrates, the report
indicated. Last year, exports through November
amounted to $43 million, with 26 percent of
that value going to Brazil and 20 percent going
to Argentina. Other destinations for the materi-
als included Chile, with 6.5 percent of the value,
Paraguay with 2.3 percent of the value and
Venezuela with two percent of the value. Beyond
Latin America, Uruguay also exports to coun-
tries including Poland and South Africa, ac-
cording to statistics attributed to Uruguay XXI,
the national investment promotion agency.
Among exporters, Inca is notable, both for
its 20 million-liter-capacity production facility,
and for its one million-liter-capacity distribu-
tion center.
New product development is a way
Uruguayan paint companies aim to boost sales.
Elbex, for example, recently launched a new
anti-microbial paint formulation. Another way
companies are seeking to spur greater sales is
more advertising. Granitol, for example, has
produced a variety of television spots, which it
also posts to consumer-oriented websites like
youtube.com. Similarly, Inca is promoting
Colour Futures 2011 to augment sales of the lat-
est fashion in color decoration. CW
Uruguays paint
market heats up
as the economic
recovery continues.
Lamp on an orange wall in Colonia, Uruguay.
16LatinAmerica0211.qxp:International Coatings Scene 2/3/11 12:03 PM Page 16
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The Best of Times, the Worst of Times
Strategies & Analysis Business Corner
by Phil Phillips, PhD
Contributing Editor
phillips@chemarkconsulting.net
It was the best of times, it was the worst of

times And so begins Charles Dickens
A Tale of Two Cities, with a contradictory
statement about life during the French Revolu-
tion that applies today with even greater force.
As individuals residing in the U.S. we are wit-
ness to the strife of wars and upheavals around
the world through modern day electronic com-
munications, but we are not normally impacted
by them directly. Were insulated and live fairly
comfortably. Yes, we have isolated instances but
after they are behind us we have an uncanny
ability to push the horror of events such as 911
to the sidelines and go on with our lives rela-
tively unafraid and with an uplifted builtin
positive attitude and hope.
We live in the best-of-times commercially
since never before in history have we had a truly
global economy. This tends to compel us to be
more cautious before knee-jerk reacting with
force to settle a dispute or to conquer a people
or a land. This evolving commercial interde-
pendence is moving us ever so slowly as a body
of people globally toward greater peace as a re-
sult of this interdependence.
Yes, we have problems. Some would say
these are the worst-of-times. We have ten per-
cent of the U.S. population living in poverty;
globally, we have 35 percent; we have wars in
the Middle East that are disproportionately
draining the U.S. Treasury; we have terrorists
that have been nurtured by their leaders to de-
stroy those that have a good life and have in-
come producing jobs; we have countries that are
leveraging their economic position by practicing
violations of human rights and stealing intellec-
tual property of other countries; we have a po-
tential double dip recession in the industrialized
countries; and since World War II the gap be-
tween rich countries and poor countries has
grown rapidly.
Im not suggesting international commerce
by itself is the answer to experiencing the best-
of-times globally, but when the various world
economic platelets fnally become one, causing,
or forcing, us all to breath in unison, we do have
a chance to raise the sustenance and quality of
life for all of us, thus dramatically reducing fric-
tion over basic wants.
History has proven that commerce opens up
dialogue, which opens up interpersonal skills,
which opens intercultural appreciation, which
provides the basis for understanding and friend-
ships, which is ultimately the basis for long-term
positive relationships.
Why does it make sense to discuss interna-
tional harmony and commerce in this journal?
What do these two ideas have to do with paints,
coatings, adhesives, sealants and other specialty
chemicals? The answer is simply because they
are elements that fnd use in just about all man-
ufactured goods globally consumed. In addition,
we have indirect and direct opportunities to pos-
itively impact international relationships on a
broad geographical front during the process of
marketing these universal products.
Through our outstanding industry associa-
tions and the leaders in both our large and small
companies along the value chains who supply
regionally and globally, to manufacturers of ap-
pliances, automobiles, trucks, furniture, electri-
cal systems, electronics, highway systems,
containers, agricultural equipment, aircraft and
aerospace equipment to name a few, we can
make progress in leveling the fairness playing
feld while paving the way for future giant steps
of collaboration and friendship.
There exists within our current paints, coat-
ings, adhesives and sealants industries leader-
ship, a pent-up wealth of untapped rapport
and respect bound up in great knowledge, ex-
perience and wisdom, that can be leveraged
diplomatically through developing regions of
the world.
I believe the challenge to the collective lead-
erships of our fne industry suppliers and for-
mulators is to continue to step up tactical
efforts to create a sustainable trust across all
cultural boundaries internationally simply be-
cause it pays off economically and has both a
long and short-term effect on the promotion of
global peace. CW
Global commerce
can lead to greater
international
harmony.
17 BusinessCorner0211:Business Corner 2/3/11 12:04 PM Page 17
Masterchem Industries, manufacturer of
architectural coatings including its flag-
ship KILZ brand products, has intro-
duced KILZ Pro-X Interior Latex Paint,
the companys newest product line spe-
cially engineered for painting and wall
covering contractors, general contractors,
residential remodelers, commercial and
property managers, as well as profes-
sionals involved in new construction.
Available exclusively at The Home
Depot, KILZ Pro-X will be offered in two
series. KILZ Pro-X 300 Series (Product
#s 300, 310, 330 and 370) is a high-qual-
ity interior latex paint series that offers
premium performance with an environ-
mental edge. Product 300 is a Dead Flat
sheen available in five classic white col-
ors. The 310 (Flat), 330 (Eggshell) and
370 (Semi-Gloss) products are available
in a two-base system that can be tinted to
more than 1,000 high-hiding colors. The
KILZ Pro-X color palette is distinctively
designed for professional trade applica-
tions. KILZ Pro-X 100 Series (Product
#s 100, 130 and 170) is an economical
production grade interior latex paint se-
ries ideal for ceilings and walls. It can be
tinted to five classic white colors. The
100 series is available in Flat, Eggshell
and Semi-Gloss sheens.
Jotun launches Jotaoor
PU Universal
Jotun Paints has launched Jotafloor PU
Universal, a new line, which is being
made available to GCC / Middle East
countries including UAE, Oman, Kuwait,
Qatar, Bahrain, Egypt and KSA. Avail-
able in six different colors, the Jotafloor
PU Universal range of floor coatings is
resistant to a wide range of chemicals
and includes key eco-friendly features,
according to the company. It is a high
performance, self levelling, self smooth-
ing, solvent-free, two-component, seam-
less polyurethane floor coating that is
capable of being applied at varying
thicknesses. The new line of floor coat-
ings offer slip resistance coupled with
flexibility abrasion and impact resistance
that can withstand a wide range of
chemicals. It can also be used as a wa-
terproof membrane for multi-storey
parking garages.
New nanocomposite
barrier coatings
InMat, a manufacturer of high barrier
nanocomposite coatings, has introduced
the Nanolok WR water-based barrier
coating product line. Nanolok WR
20135 provides a high oxygen barrier
over the widest relative humidity range
currently available in water-based
nanocomposites, the company said.
Nanolok WR 301409 provides a new
level of direct adhesion to a wide variety
of flexible packaging films including
many polyolefins. This will enable cus-
tomers to reduce the number of layers in
their barrier packaging. After drying this
coating has shown resistance to inciden-
tal contact with water, and will maintain
its barrier properties after top coating
and or application of water-based inks,
the company said.
APV eCoolRoof with Kynar
Aquatec introduced by APV
Engineered Coatings
APV Engineered Coatings has launched
APV eCoolRoof, a new cool roof coating
system comprised of a Kynar Aquatec
resin-based topcoat and an elastomeric
acrylic basecoat. Working together, these
two products can provide up to 63 percent
increase in life cycle energy savings for a
structure, the company said. The APV
eCoolRoof has a low VOC content and re-
sists UV ray degradation, chalking, water
pickup, dirt pickup, staining, chemicals
and corrosion, algae and fungal growth
along with abrasion. The product in-
creases the comfort level of the interior of
a structure by providing lower indoor
temperatures, which reduces the amount
of energy used from cooling systems. The
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18-19 NewProducts0211:New Products 2/3/11 12:06 PM Page 18
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APV eCoolRoof coating system meets or
exceeds initial Cool Roof Rating Council
(CRRC) requirements to refect sunlight
and heat away from a structure. The prod-
ucts are currently participating in a three-
year certifcation program of age testing,
after which they will qualify for Energy
Star and CRRC ratings.
New technology solutions for
the rail industry from BASF
BASF has introduced four new technology
solutions to support the global rail indus-
tryElastotrack, Elastollan, Elastocoat
and Elasturan rail solutions. As a global
platform to support the rail sector and its
customers, BASF Polyurethane Systems
has set out to change how the rail indus-
try addresses maintenance and expansion
challenges. BASF exclusive polyurethane
systems and thermoplastic polyurethane
(TPU) products are used in a variety of
rail solutions. Elastotrack is a two-com-
ponent polyurethane system that, when
applied to ballast stones, prevents shifting
or movement from the dynamic force of
passing trains. Elastollan excels in every
standard measure of polyurethane per-
formance, offering superior compression
set, weather and abrasion resistance, load-
bearing and damping qualities, and hy-
drolytic stability when utilized for railway
pads. Elastocoat permanently protects rail
structures from corrosion and abrasion,
keeping pH levels accurate while adding
strength to existing metal structures. Elas-
turan, a damping elastomer, provides
noise insulation, increases durability and
minimizes railroad maintenance costs.
The benefts of BASF rail solutions include
reduced maintenance costs, reduced po-
tential for derailments, improved environ-
mental performance and a quieter, more
comfortable ride for passengers, the com-
pany said.
Antistatic Industries launches
FDA-approved Static Paint for
restaurants & hospitals
Antistatic Industries has introduced a
new, static dissipative, FDA compliant
foor and wall paint. Static Paint is ideal
for use in food processing plants, restau-
rants, hospitals, schools, warehouse facil-
ities, labs or anywhere where FDA
compliant antistatic paint for direct food
contact is necessary. It can be used to in-
dicate hazardous material and equipment
plus safety features such as exits, ma-
chinery, telephones, lighting panels, alarm
switches, foor paths leading to exits, op-
erating equipment, safety gates, or any
place where safety and static removal are
necessary. In addition, Static
Paint can be grounded, has high
visibility, can be used for interior
or exterior application and is a
water-based, one-part system. It is avail-
able in white and off white and can be
used on walls, foors, steel handles, rail-
ings and various equipment. CW
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The
FEATURE Wood Coatings
Fueled by an increased interest in the DIY segment, as well as the development of higher
performance waterborne formulations, the wood coatings market has shown some
tentative signs of recovery.
by Kerry Pianoforte, Associate Editor
A
fter weathering a number of challenging years, wood coat-
ings manufacturers are reporting some signs of improve-
ment. As the economy and housing market continue to
struggle, more people are foregoing costly renovation projects and
are instead focusing on smaller do-it-yourself (DIY) projects.
People are engaging in more DIY projects, said Jacquelyn
Ferrara, director of marketing, Minwax, Sherwin-Williams wood
care products. They are focusing on repair projects as well as
smaller projects that improve their homes aesthetic appeal in an
economical fashion. The current economy, and the very tentative
recovery, is causing consumers to adjust to a new normal in
which they are not able to move into a newer or bigger home.
This trend is turning many consumers into DIYers who are fo-
cusing on smaller home improvements projects that increase the en-
joyment of their home, even if it does not increase the value. The
bottom line is we see more people entering the DIY market, some be-
cause they want to, many because they have to, said Ferrara.
2010 was a diffcult year for the paint industry as a whole and
the stain market was no exception, according to Jeff Spillane, sen-
ior product manager at Benjamin Moore. However, Benjamin
Moore still recorded a strong year with nice growth that was due,
in large part, to the exterior stain market, he said. With a slight im-
provement in the housing market we expect a strong year in 2011.
For Thompsons Water Seal, a brand specifcally geared to-
ward cleaning and waterproofng exterior wood, the economic
downturn did not hit as hard as in other categories, according to
Mike Kozlowski, director of marketing, Thompsons Water Seal.
Consumers may not be building elaborate outdoor kitchens,
but they can spend under $100 to restore the deck that they
have, he said. We did see positive sales in 2009 and 2010, and
we expect positive sales again for 2011.
Key Markets Driving Growth
Although there are a number of alternative substrates available,
wood still remains a top choice for both residential and com-
mercial structures.
The availability of wood, its fexibility in fabrication and dec-
orative beauty causes it to be present everywhere, which also re-
quires maintenance to maintain its beauty and usefulness, said
Timothy OReilly, director of marketing wood care, Rustoleum
Corp. Commercial maintenance is constant whether on the wa-
Wood Coatings
Market
20-23 WoodFeature0211.qxp:FEATURE 2/3/11 12:41 PM Page 20
terfront or in the shopping mall, each environment brings its
own performance requirements, he said.
New construction has always been an important segment which
continues to be a challenge, said OReilly. However, house painters,
disaster restoration contractors, remodelers and fooring contractors
all regularly require wood coatings. DIYers represent a sizable seg-
ment for exterior stains as well as interior wood fnishing products.
The woodworking enthusiasts are also a passionate group interested
in natural appearances and traditional fnishes.
Decks are still a large market and even with the introduction
of synthetic substrates, wood still accounts for 80 percent of all
decks. At Benjamin Moore we have also seen a greater demand
for more exotic woods like Ipe and Mahogany, said Spillane.
The Thompsons Water Seal brand is primarily a DIY brand. One
of the growth areas of our segment is exterior wood cleaning. While
deck cleaners are not new, the changes in waterproofng product for-
mulations and the changes in the types of products that consumers
have made it more important than ever to offer consumers exterior
wood cleaners geared for their projects, said Kozlowski. The con-
sumer needs a different product to remove a solid deck stain than
they would need to clean a deck that is dirty but doesnt have any
coating. High-extractive woods like redwood and cedar also require
a specifc cleaner to optimize their naturally beautiful color.
The switch to low VOC water-based products is a key trend
in the wood coatings market. However, consumers are not will-
ing to sacrifce product performance. Wood coatings manufac-
turers need to offer environmentally compliant products that are
equal to or better than their oil-based counterparts.
Consumers and painting contractors are always looking for
products that will last longer and are easier to be applied, said
Spillane. With alkyd-based product being the backbone of the
exterior stain market, people have begun to look for water-based,
more environmentally-friendly products.
According to OReilly, consumers are looking for durability,
speed of use and lower odor in their wood coatings. National
companies are looking for nationally compliant products that
perform, he said. The market is shifting as advances in tech-
nology push water well past the durability thresholds of oil.
DIYers are looking for superior quality products that simplify
their project, both in terms of time spent doing it, and in the appli-
cation itself. But they will not sacrifce performance for ease. They
want it all, said Ferrara. The same is true for experienced wood
workers and wood fnishers. They are always on the lookout for
products with improved performance, but demand the same profes-
sional results that theyve come to expect from the Minwax brand.
In order to succeed wood coatings manufacturers need to
meet their customers needs and stay one step ahead of the next
trend. Keeping on top of the next big thing in terms of color is
very important.
The ability to offer innovation and advances in technology
that translate into simplicity, ease of use and time reduction will
ultimately drive incremental business and impact mature mar-
kets even increasing incident of use, said OReilly.
High-quality, performance-driven low-VOC products con-
tinue to be important, not just for their regulatory compliance,
but because many of them, specifcally those that are water-
based, have features and benefts that 21st Century DIYers want
including low odor, fast dry times and easy soap-and-water
cleanup, said Ferrara. When it comes to color, wood tones re-
main very popular. We are also seeing the return of lighter colors,
as seen in the cabinetry and furniture categories.
According to OReilly, interior traditional colors always do well,
such as Golden Oak, Early American and Traditional Cherry. For the
last few years weve been trending toward darker colors and shades
of burgundy such as Espresso, Kona and Cabernet, he said. Re-
ducing wait time is important for the time consuming process of stain-
ing. On the exterior, toners are always appreciated with solid and
semi-transparent wood tones dominating decks, fences and furniture
while the ability to customize is critical for siding. Reducing mainte-
nance, whether it be traffc durability, color retention or coating life,
people want to appreciate wood longer between maintenance cycles.
New Technology Innovations
Rustoleums Varathane brand is a unique interior stain formula in a
squeeze tube that offers fast working time, lower odor, less mess and
great control. Formulated with cling for use on vertical surfaces
simply squeeze the stain directly onto any surface and spread with a
brush, wipe excess with a clean, lint-free rag, said OReilly. A com-
panion line of polyurethane in the same tube packaging is also for-
22
|
FEATURE Wood Coatings
Dow Unveils New Binder Technology
for Wood Coatings Market
Dow Coating Materials has two new acrylic/polyurethane binders
for wood coatings: EXP-77 and EXP-4414. According to the com-
pany, each offers early hardness development, improved block,
print and dirt pickup resistance and warmth when applied to
wood. These properties make it suitable for factory- and eld-ap-
plied waterborne interior wood nishes on applications such as
kitchen cabinets, residential and ofce furniture, DIY interior wood
coating projects, interior joinery and general wood nishing. Both
can be formulated into high performance and lower VOC coat-
ings. They are recommended as a sealer and topcoat in clear coat-
ings, and give clarity and warmth over both dark and lighter
woods, the company said. EXP-4414 and EXP-77 are APEO-free
and NMP-free. They utilize self-crosslinking chemistry responsible
for the development of chemical and stain resistance, are quick
drying, which allows for early sandability, and have high levels of
water resistance. Both products are based on Designed Diffusion
Technology, which offers a new paradigm in waterborne polymer
lm formation, according to Dow. This technology gives cus-
tomers a system for formulating at low VOC levels. It also shows
potential for producing coatings that provide lower TVOC, a
measure of VOC emissions that are released from a coated surface
after a certain period of drying, the company said. An important
aspect in wood coatings, low-TVOC formulations can contribute
to overall improved air quality in residential or ofce environments.
|
23
mulated for vertical cling and offers great control. Both stains and
polyurethanes clean up quickly and easily with soap and water.
Rustoleum also extended its line of NanoShield clear fnishes
offering professional fooring contractors two-pack performance
in a one-pack system into a full stain. Twenty-three on-trend col-
ors have been uniquely formulated to allow target colors to be
reached in one coat and fnishing to begin in as little as two
hours. NanoShields Furniture grade pigments deliver results
with commercial duty NanoShield clear foor poly.
Sherwin-Williams recently launched Minwax Express Color Wip-
ing Stain and Finish, for DIYers who want a fast, easy way to stain
and protect their project in one step. Using Express Color couldnt
be simpler. Just apply to bare wood with a soft, clean cloth, wiping
away any excess in the direction of the wood grain and the project
is complete, said Ferrara. For an even deeper color and sheen, wait
an hour and then wipe on another coat. Let dry overnight, and the
piece is ready for use. Express Color is offered in four classic wood
tonesOak, Walnut, Mahogany and Pecanand four vibrant dec-
orator colorsEmerald, Crimson, Indigo and Onyx.
Another recent introduction from Minwax is Water Based
Helmsman Spar Urethane, a crystal-clear, water-based fnish that is
specially formulated to protect wood against natures toughest con-
ditions. Water Based Helmsman forms a protective barrier against
rain and moisture and the ultraviolet absorbers found in Water Based
Helmsman reduce the graying and fading effects of the sun. The non-
ambering fnish is ideal for use on doors, windows, trim, bathroom
cabinets, bar tops, kitchen countertops and outdoor furniture.
For the wood market Benjamin Moore most recently introduced
Arborcoat exterior stains. The products are based on two different
waterborne platforms. The transclucent, transparent and semi-trans-
parent products combine the use of water dispersible alkyd and
acrylic resin. The alkyd portion offers excellent penetration and the
acrylic resin add additional UV protection. The line also includes a
protective clear coat, semi solid and solid color stain that are 100
percent acrylic-based products. All fnishes can be used on siding,
decks and fences.
Thompsons Water Seal Waterproofng Exterior Wood Stain
in a 12-ounce aerosol is new for 2011. The product is ideal for
small projects like wood chairs, picnic tables, planters, mail-
boxes, benches and more. This aerosol is fast and easy-to-use,
provides superior fade resistant color, all in a coating that resists
UV damage and it is available in four wood tones. CW
Wood Coatings FEATURE
By The Numbers: Breaking Down the Global Wood Coatings Market
According to research from the Chemark Consulting Group, the wood coatings market is poised to make a huge shift from solvent-
borne coatings to radiation curable and waterborne coatings. "Currently three-quarters of wood coatings volume is solventborne," said
Phil Phillips, president and managing director of Chemark Consulting. "Radcure is going to grow dramatically and so is waterborne."
Chemark Consulting Group provided the following data
on the wood coatings market.
Furniture Factory Applied Wood Coatings
EU: 37.4M gallons, valued at $520M
Asia-Pacic (including China): 83M gallons, valued at $1.08B
China: 53M gallons, valued at $691M
ROW: 41M gallons, valued at $533M
Flat Stock
EU: 6.7M gallons, valued at $104M
Asia-Pacic (including China): 16.5M gallons, valued at $255M
China: 11.55M gallons, valued at $161.7M
ROW: 5.5M gallons, valued at $82.5M
Wood Furniture and Fixtures
U.S. and Canada: 44.7M gallons valued at $621M
Prenished Wood and Composition Flat Board
U.S. and Canada: 9.1M gallons, valued at $140M
Architectural DIY Segment
U.S. and Canada: 8M gallons, valued at $150-
$160M (estimated)
24
|
Mixing Equipment
FEATURE Mixing Equipment
Here is a look at the latest offerings from select mixing equipment manufacturers.
For more information on the products listed, please contact the company directly.
Buhler Inc.
Plymouth, MN
Phone: 763-847-9900
Fax: 763-847-9911
E-mail: rene.eisenring@buhlergroup.com
Web: www.buhlergroup.com
Buhler ContiMixer
Buhler offers a ContiMixer for manual or
a u t o ma t e d
systems that
allows contin-
uous mixing
for a variety
of products
and processes.
With Con-
tiMixer, large
amounts of
medium to
high viscosity
products can
be mixed safely in a closed process.
Buhler SEM Batch Mixer
All Buhler SEM mixers are powered by a
new high frequency VFD drive that offers
safe and quiet operation. The SEM mix-
ers from 10 to 125 HP are available in
high speed, high torque and twin shaft
confgurations.
Conn and Company, LLC
Warren, PA
Phone: 814-723-7980
Fax: 814-723-8502
E-mail: rcfreeman@connblade.com
Web: www.connblade.com
New Patented Conn Blade of UHMW
Polyethylene Product #PITT
Conn and Company has recently intro-
duced their 4th patented mixing/disper-
sion blade. The PIT style is a high
pumping/low shear blending blade and
the PITT style is a high pumping/high
shear dispersion blade. Users will fnd they
get much longer life compared to the
stainless blades and may fnd for some ap-
plications it is the last blade they need to
buy.
Disti Kleen, Inc.
Huntersville, NC
Phone: 704-948-1257
Fax: 212-202-4526
E-mail: disti@disti.net
Web: www.disti.net
Kreis-Dissolver
Kreis-Dissolver suitable for mixing, dis-
persing, dissolving and evacuation of mid-
dle to high viscous products. Viscosities up
to 1.000.000 mPas can be processed.
Kreis-Dissolvers are fast running high-ef-
fciency dispersion machines in stationary
design with static frequency converter or
infnitely variable speed adjustment by
Niemann pulley-drive-system.
Kreis-Basket-Mill
Attributes/Comments: Kreis-Basket-Mills
are suitable for the treatment of low- to
medium-viscous products of the paint and
varnish industry, the chemical, pharma-
ceutical and cosmetic industry. Kreis-Bas-
ket-Mills are fast-running
high-performance mills in stationary de-
sign with infnitely variable speed adjust-
ment by static frequency converter for the
discontinuous fne dispersing/fne grinding
in the batch production.
EMI Eiger Machinery, Inc.
Grayslake, IL
Phone: 847-548-0044
Fax: 847-548-0099
E-mail: sales@emimills.com
Web: www.emimills.com
EMI Laboratory Rotor Stator Mixer
The EMI Rotor/Stator mixer can mix,
disperse, homogenize, emulsify and pro-
vide particle re-
duction on a
wide variety of
products requir-
ing fine particles
and uniform par-
ticle or droplet
size. The sublevel
mixing action
avoids air en-
trapment by
drawing liquid
from the vessel bottom. Varying the ro-
tational speed of the rotor will increase
or decrease the mixing effect and energy
transfer. 0.5 to 3 horsepower.
Hockmeyer Equipment Corp.
Elizabeth City, NC
Phone: 252-338-4705
Fax: 252-338-6540
E-mail: sales@hockmeyer.com
Web: www.hockmeyer.com
Dual and Triple Shaft Mixers
Hockmeyers Multi-Shaft Mixers have a
center mounted low speed Helical or An-
24-25 MixingFeature0211:FEATURE 2/3/11 12:15 PM Page 24
|
25
chor Sweep blade sweeping the mixing
vessel wall and an additional high-speed
shaft(s). The high-speed blade typically
provides high shear to disperse or dissolve
ingredients. The low speed blade feeds the
high-speed blade by blending and folding
the mass in the vessel and improves prod-
uct uniformity by scraping the walls.
Multi-shaft mixers are most often used to
mix medium to high viscosity products.
Drum Mixer
The Drum Mixer provides Hockmeyers
unparalleled mixing technology in a con-
venient and compact design convenient
for wall mounting or free standing with
the addition of support legs. The drum
mixer is engineered specifcally for a stan-
dard 55 gallon drum, but is able to
process batches as small as three gallons
in a fve gallon pail. It can accommodate
any style of blade needed to get the best
dispersion in the least amount of time.
Indco Inc.
New Albany, IN
Phone: 800-942-4382
Fax: 800-942-9742
E-mail: info@indco.com
Web: www.indco.com
Deluxe IBC Bracket Mount Mixers
(BTC and BGTC)
Indcos newest bracket mount mixers eas-
ily toggle clamp to your IBC cage. Forklift
channels and hoist lifts provide opera-
tional effciencies and ergonomics. Mix a
variety of materials in tote. Air and elec-
tric motor choices are available.
IBC Tote Lid Mixer (TL)
Indcos newest tote lid mixer can be eas-
ily installed on your IBC tote with the 6
screw cap.
Li g h t we i g h t
variable speed
air models are
ideal for mixing
totes of materi-
als of light to
medium vis-
cosities. Mixers
are shipped
complete.
Jaygo, Inc.
Union, NJ
Phone: 908-688-3600 x170
Fax: 908-688-6060
Web: www.jaygoinc.com
Vakumix model DHOLF
The Vakumix model DHOLF is an in-line
high shear homogenizer. It is a multi-stage
rotor/stator designed to be used in recir-
culating or single-pass processes as a
mixer, disperser and homogenizer. All
Vakumix homogenizers include double
mechanical seals with a pressurized seal-
ing liquid system so that they can be run
in a multitude of processes, and can even
be run dry. The list of options available for
the equipment is extensive: various inlet
metering and feed valves, CIP/SIP capa-
bility for up to 130 C, temperature
probes, fow meters, operation under vac-
uum and more. Typical applications in-
clude emulsion, dispersion, creams,
lotions, gel, pastes, ointments and suspen-
sions.
Myers Engineering, Inc.
Bell, CA
Phone: 323-560-4723
E-mail: cathys@myersmixer.com
Web: www.myersmixer.com
Laboratory Mini
Vacuum Mixer
New laboratory tool
is excellent for formu-
lation trials and small
run batches. It re-
duces raw material
waste, removes air
bubbles and maxi-
mizes material
strength, allows for
fast uniform mixing with quick incorpora-
tion of powders into liquids. Clean up
process is quick and easy. This mini tool is
a must for research laboratories.
Red Devil Equipment Co.
Plymouth, MN
Phone: 763-533-2969
Fax: 763-533-0015
E-mail: info@reddevilequipment.com
Web: www.reddevilequipment.com
The DynoMix
Multi-size gyroscopic mixer built to sup-
port a variety of materials including chem-
ical, automotive, marine, various lab
settings and other applications. Accepts
containers from
one gallon (3.8 L)
to fve gallons (19
L) and features a
retractable top
and bottom plate
for self-centering
containes.
The Air Devil
Pneumatic shaker with a heavy-duty air
cylinder and sealed ball bearings to elimi-
nate common friction and wear. Shaker
containers of all sizes ranging from 3.25
(8.2 cm) to 11 (28 cm) in height and 6
(15 cm) in diameter.
Schold Machine Corp.
St. Petersburg, FL and Chicago, IL
Phone: 708-458-3788
Fax: 708-458-3866
E-mail: schold@schold.coom
Web: www.schold.com
Extra Thick Wear Resistant High
Shear Blade
This is the thickest high-speed high shear
dispersion blade on the market. It is
(.250) thick,
available in high
shear and high
pumper high
shear. Where
abrasive solids
are required or
present, this
blade will last the longest as compared to
standard thickness blades. CW
Mixing Equipment FEATURE
24-25 MixingFeature0211:FEATURE 2/3/11 12:15 PM Page 25
26
|
European Coatings Show
FEATURE Expo Preview
A preview of the European Coatings Show and the European Coatings Congress
scheduled for March 28-31.
by Tim Wright, Editor
T
he European Coatings Show plus Adhesives, Sealants,
Construction Chemicals (ECS), is the paint and coatings
industrys leading event held every other year. ECS re-
turns to Nuremberg, Germany this March 29-31. The 806 ex-
hibitors who visited Nuremberg for the European Coatings
Show 2009 from 42 countries of-
fered the 19,756 trade visitors from
100 countries a world-class range
of raw materials, laboratory and
production equipment, testing and
measuring equipment, and services
on a net display area of 27,490
square meters.
Four months before its start at
the end of March, the ECS 2011
had already exceeded the size of the
previous event in 2009. Anticipat-
ing more than 20,000 trade visitors
from approximately 100 nations,
according to show organizers Vin-
centz Network, ECS 2011 is poised
once again to prove it is the global paint and coatings industrys
most important attraction.
European Coatings Congress
Running alongside the ESC, the European Coatings Congress
(ECC) will run March 28-30. In 2009 ECC included 461 con-
ference participants. This year it will again cover the entire
2011
In 2009, the European Coatings Show featured 806 exhibitors from 42 countries and more than 19,000
trade visitors from 100 countries.
26-27 ECSPreview0211.qxp:FEATURE 2/3/11 12:22 PM Page 26
|
27
range of raw materials and processes for
the formulation of coatings, inks, adhe-
sives, sealants and construction chemi-
cals. Approximately 160 selected papers
in 25 sessions will present scientific and
technical insights on how to address
todays challenges of increasing customer
and legislative demands for both en-
hanced coatings performance and greater
environmental benefit.
The eleventh edition of the European
Coatings Congress again promises to be a
highlight. Congress participants can visit a
variety of lectures at a total of 25 sessions.
The program ranges from architectural
coatings, wood coatings, protective coat-
ings, automobile coatings, smart coatings,
sustainability and biobased coatings, pow-
der coatings, marine coatings, waterborne
coatings, pigments, production processes,
radiation curing, functional materials,
novel materials, polyurethanes and nan-
otechnology to adhesives and sealants,
construction chemicals and printing inks.
The best presentation at the congress will
receive the European Coatings Award
again in 2011, which includes a presti-
gious sculpture and prize money of
2,000.
More Information
For more information on the European
Coatings Show and Congress 2011, log on
to www.european-coatings-show.com. CW
Expo Preview FEATURE
The European Coatings Congress
Monday, March 28, 2011
8:30 am 12 noon Pre-Congress Tutorials
11:45 am 12:15 pm Networking: Welcome Lunch
12:15 pm 12:45 pm Plenary session: Welcome address,
Congress Introduction, European Coatings
Award, Delegates Survey
12:45 pm 1:30 pm Keynote Presentations
1:30 pm 2:00 pm Refreshments & Coffee break
Afternoon sessions: Parallel session 1 - 5
2:00 pm 5:30 pm Session 1: Science today coatings tomorrow
Session 2: Pigments
Session 3: Production processes
Session 4: Architectural coatings
Session 5: Wood coatings
5:30 pm 7:00 pm Poster session & after work reception
Tuesday, March 29, 2011
Morning sessions: Parallel session 6 - 10
9:00 am 12:30 pm Session 6: Adhesives & sealants I
Session 7: Protective coatings I
Session 8: Automotive coatings
Session 9: Smart coatings
Session 10: Radiation curing
2:00 pm 5:30 pm Session 11: Adhesives & sealants II
Session 12: Sustainability & renewable resources
Session 13: Protective coatings II
Session 14: Powder coatings
Session 15: Functional materials
Wednesday, March 30, 2011
Morning sessions: Parallel session 16 - 20
9:00 am 12:30 pm Session 16: Construction chemicals I
Session 17: Novel materials
Session 18: Measuring & testing I
Session 19: Marine coatings
Session 20: Polyurethanes
2:00 pm 5:30 pm Session 21: Measuring & testing II
Session 22: Nanotechnology
Session 23: Printing inks
Session 24: Waterborne coatings
Session 25: Construction chemicals
Four months ago, the European Coatings
Show 2011 had already exceeded the size of
the previous event in 2009.
26-27 ECSPreview0211.qxp:FEATURE 2/3/11 12:22 PM Page 27
Celanese Far East Limited, a subsidiary of
Celanese Corporation, has signed letters of
intent to construct and operate industrial
ethanol production facilities in Nanjing,
China, at the Nanjing Chemical Industrial
Park and in Zhuhai, China, at the Gaolan
Port Economic Zone. Pending project ap-
provals, Celanese could begin industrial
ethanol production within the next 30
months with an initial nameplate capacity
of 400,000 tons per year per plant with an
initial investment of approximately $300
million per plant. The company is pursu-
ing approval at two locations to ensure its
ability to effectively grow with future de-
mand, according to the company. The
projects will use Celaneses newly devel-
oped advanced technology to produce in-
dustrial ethanol. This new process
combines Celaneses proprietary acetyl
platform with advanced manufacturing
technology to produce ethanol from hy-
drocarbon-sourced feedstocks. To meet fu-
ture demand, Celaneses technology also
allows capacity at each facility to be more
than doubled at signifcantly less than the
original investment, the company said.
Current demand for industrial ethanol in
China is approximately three million tons
annually and is expected to grow between
eight percent and 10 percent per year.
Cytec aims to complete
expansion of polymer
additives facility by 2012
Cytec Industries Inc. has announced that a
project is underway to signifcantly in-
crease the capacity of its light stabilizer
production facility in Willow Island, WV.
Global demand for high performance
UV protection for plastics and coatings is
growing, said Domenico Romanino,
global business director polymer addi-
tives. We are expanding our manufac-
turing capabilities for several product
lines including our Cyasorb THT and
Cyasorb Cynergy Solutions stabilizers to
meet our customers needs and leverage
the value we bring to them. The expansion
of the production facility is expected to be
completed beginning 2012.
Kuraray expands PVA resin
production facility
Tokyo-based Kuraray Co., Ltd. is ex-
panding polyvinyl acetate (PVA) resin pro-
duction at its European subsidiary
Kuraray Europe GmbHKurarays
wholly owned subsidiary in Frankfurt,
Germany. In response to growing demand
for PVA resin in European markets, Ku-
raray decided to expand production facil-
ities to secure a stable supply system in
Frankfurt, Germany. By this action annual
production capacity is increasing by
24,000 tons to 94,000 tons with a capital
investment of approximately 58 million.
The planned commencement of opera-
tions is the frst quarter of fscal 2013.
Frost & Sullivan predicts Indian
acrylic emulsions market to
generate revenue of $491.2 M
by 2016
New analysis from Frost & Sullivan, In-
dian Water-based Adhesive Market, fnds
that the total water-based adhesive market
earned revenues of $328.9 million in 2009
and estimates this to reach $666.7 million
in 2016. Increasing income levels and in-
frastructure development in India are ex-
pected to drive the growth of building
materials and related products including
water-based adhesives that are categorized
into acrylic emulsions and polyvinyl ac-
etate (PVA). The former accounts for 66
percent of the total water-based adhesive
market, while the latter contribute the rest.
Widely used in the construction, furniture
and packaging industries, water-based ad-
hesives are set to gain demand in the wake
of the green building initiatives in India.
Buhler acquires Draiswerke
The Buhler Technology Group recently ac-
quired the U.S.-based Draiswerke, Inc. The
company generated sales of approximately
$5 million last year and will be integrated
in the Buhler grinding and dispersion busi-
ness unit, which offers solutions for man-
ufacturing electronic materials, printing
inks and paints, fne chemicals, and prod-
ucts used in other industries. According to
Buhler, the acquisition is a logical further
development after Buhlers acquisition of
parts of Draiswerke Mannheim GmbH in
2003. The parties have agreed not to dis-
close the purchase price. This transaction
enables Buhler to strengthen its position in
the North American market in terms of
both existing and prospective customers.
Integration in the Buhler grinding and dis-
persion business unit is to be completed by
the end of this year.
Arkema increases Kynar PVDF
uorinated polymer capacity
in China
In 2007 Arkema announced the construc-
tion of a Kynar PVDF fuorinated polymer
production plant on its Changshu site in
China, scheduled to come on stream in
March 2011. Arkema has now decided to
speed up the development of this plant,
and announced a 50% production in-
crease effective mid-2012. This investment
is intended to help meet the fast-growing
demand for PVDF resins in emerging tech-
nologies, in particular applications in new
energies and water fltration.
The initial plan for the PVDF produc-
tion plant in Changshu aimed to meet
growing demand in the industrial paint
market in Asia. From the onset, the capac-
ity of the site, which is ftted with the latest
equipment, had been designed to accom-
modate the long-term growth of Asian cus-
tomers. The additional production capacity
will help meet requirements for PVDF
resins from new emerging applications in
Asia. The company reports that currently,
applications using PVDF polymers are en-
joying strong growth in this region, e.g.
polymer membranes for drinking water fl-
tration, electrodes for lithium ion batteries,
and protective flms for the backsheet of
photovoltaic panels. CW
28
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Celanese to construct industrial
ethanol production facilities in China
I
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29
Bayer MaterialScience has launched Des -
mophen 1150 polyester resin and Desmodur
VL technologies for self-leveling foors.
Desmophen 1150 polyester resin and
Desmodur VL technologies are appropriate
for a variety of applications requiring a seam-
less foor, particularly those in the healthcare
market, industrial settings and other high-
traffc and high-impact areas. These bio-
based coatings provide a number of
advantages for renovation and refurbishment
projects and are appropriate for a variety of
applications requiring a seamless foor, par-
ticularly those in the healthcare market, in-
dustrial settings and other high-traffc and
high-impact areas. Decorative topcoats can
be applied over the self-leveling coatings,
which are compatible with polyaspartic, wa-
terborne and UV topcoat systems.
Cytec offers Ebecryl 4858
aliphatic urethane acrylate
Cytec Industries Inc. has launched Ebecryl
4858 aliphatic urethane acrylate for UV/EB
cured flms and plastics. Ebecryl 4858 is well
suited for applications where fexibility and
toughness are required together with good
chemical and abrasion resistance. Ebecryl
4858 can be used for numerous forming ap-
plications, such as thermoforming and in-
mold decoration and it exhibits excellent
outdoor performances in flms and fexible
sheet coating. Ebecryl 4858 also features
low viscosity and can be formulated with
other resins.
Silberline introduces liquid
metal effect pigments
Silberline has introduced Sparkle Silver Ultra
liquid metal (LM) effect pigments. Accord-
ing to the company, the pigments produce a
brilliant sheen with no visible particles and
provide the appearance of pure metals such
as brushed aluminum, polished steel or an-
odized aluminum. Sparkle Silver Ultra LM
effect pigments deliver the look and appear-
ance of Vacuum Metallized Flake (VMF)
with the application benefts of conventional
aluminum pastes. Features and benefts in-
clude brilliant sheen and distinctness of
image (DOI), narrow particle size distribu-
tion and smooth patina. The pigments are
ideal for automotive interiors, wheel coat-
ings, trim and accessories and specialty ap-
plications. CW
Bayer MaterialScience launches bio-based
solution for self-leveling coatings
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29 SuppliersCorner0211:Suppliers Corner 2/3/11 12:26 PM Page 29
The Chemark Consulting Group, Inc. of
Southern Pines, NC has appointed Reggie
Horne as vice president, industrial coat-
ings and chemicals. Chemark , a globally
recognized management consulting com-
pany focusing narrowly on all aspects of
the coatings, paints, adhesives, sealants
and specialty chemicals value chain, will
be improved further with Hornes knowl-
edge, experience and contacts in the in-
dustrial coatings markets. With his
30-plus years of highly successful mar-
keting experience in the industrial coat-
ings and chemicals businesses, the last 10
years being with PPG and Rohm & Haas,
Reggie can directly relate to the issues
and help industrial coatings businesses
grow proftably, said Dr. Phil Phillips,
president and managing director of
Chemark. Reggie is steeped in a broad
working knowledge of the industrial
coatings and chemicals business as a re-
sult of his diversifed career in entry, mid-
dle and corporate level management
responsibilities. Chemark looks forward
to Reggies contribution and assistance in
client proftability.
Aceto Corp. names new
VP human resources
Aceto Corp. has named Charles Alaimo
vice president, human resources, respon-
sible for the coordination of all of Acetos
human resources activities globally. Most
recently, Alaimo served as director, global
human resources for Colby Electronics
Corp. where he was hired to lead the
strategic development and creation of the
human resources function for the global
consumer electronics and manufacturing
company.
Michelman appoints new
chemical specialties R&D
manager
Michelman has hired Michael Kramer as
its chemical specialties R&D manager.
Kramer will be based at the companys
headquarters in Cincinnati, OH and will
be responsible for the global chemical spe-
cialties R&D activities, including project
and technology leadership, technical serv-
ice and laboratory management. He will
also serve on the companys technology
leadership team. Kramer has more than
15 years of technology experience in the
specialty chemical industry, including ex-
perience in radiation-curable and water-
based technology, industrial coatings,
powder coatings, pressure-sensitive adhe-
sives and printing inks.
DKSH appoints new head for
global specialty chemicals
DKSHs performance materials business
unit has appointed Natale Capri global
head of its business line specialty chemicals
industry. Capri brings more than 15 years
of experience in the
specialty chemicals
industry. Capri
started his career at
DKSH in 1998 as a
sales manager for
DKSH Italy. Subse-
quently, he managed
the business line spe-
cialty chemicals In-
dustry in Europe and
in 2007 he was ap-
pointed vice president performance materi-
als India, where he consolidated DKSHs
chemical distribution business and success-
fully integrated the Voltas acquisition.
Deeks makes additions
to company
Deeks and Company, Inc., a chemical and
container distributor based in the south-
east U.S., has hired Dennis R. James as an
account executive responsible for eastern
GA and SC. In his new position James
brings many years of experience in the
chemical trades. Deeks also hired Edward
B. Grey as account executive for western
GA, AL and the panhandle of FL. Grey
brings 15 years of chemical sales experi-
ence to his new position. The company
also promoted C. Michael Buerkle to
product manager-chemicals, Charles
Bridges to product manger-containers and
Laurie Barfeld has been named manager-
new markets.
Nuplex Resins appoints John
Willhite as technical manager,
industrial markets
Nuplex Resins has appointed John A. Will-
hite as technical manager, industrial mar-
kets, effective November 29, 2010. In this
role, Willhite will
lead and manage all
activities of the Ap-
plications and Tech-
nical Service
Laboratory related
to the industrial
coatings markets.
Willhites broad ex-
perience from a wide
range of coatings
and resins companies will be benefcial in
Nuplex Resins technical service support to
its customers.
Pilarz named 2011 ASTM
International chairman
Catherine (Kitty) H. Pilarz, senior director
of Mattel/Fisher-Price product safety has
been elected chairman of the board of di-
rectors of ASTM International, one of the
worlds largest and diverse standards devel-
oping organizations. Pilarz, who has served
on the ASTM board of directors since
2006, is vice chairman of new projects for
ASTM Committee F15 on Consumer Prod-
ucts, co-chairman of Subcommittee F15.18
and is a participant in many other F15 sub-
committees. She was honored with the
2006 ASTM Award of Merit and accom-
panying title of fellow for her contributions
to F15, a committee of more than 900 man-
ufacturers, end-users, industry associations,
regulatory authorities, health professionals
and consumer advocacy groups who de-
velop voluntary product standards to im-
prove product safety. CW
30
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Chemark names Reggie Horne VP,
industrial coatings and chemicals
P
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Natale Capri
John Willhite
30 People0211:People on the Move 2/3/11 12:29 PM Page 30
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Feb. 23-25: Smart Coatings 2011, Orlando, FL/USA. More
info: Dr. J. Baghdachi, admin@smartcoatings.org;
www.smartcoatings.org.
Feb. 28 - Mar.4: Waterborne Symposium, New Orleans,
LA/USA. More info: The School of Polymers and High
Performance Materials, www.psrc.usm.edu/waterborne.
Mar. 1-3: Middle East Coatings Show, Cairo, Egypt. More
info: The Coatings Group, www.coatings-group.com.
Mar. 28-30: European Coatings Congress 2011, Nuremberg,
Germany. More info: www.european-coatings-
show.com/en/congress.
Mar. 29-31: European Coatings Show 2011, Nuremberg,
Germany. More info: Vincentz Network, www.european-
coatings-show.com/en.
Mar. 31 - Apr. 1: EuPIA Annual Conference, Vienna, Austria.
More info: EuPIA c/o CEPE, www.eupia.org.
April 19-22: Primus: Interfarba 2011, Kiev, Ukraine. More
info: www.theprimus.com/en/interfarba.
May 11-13: Coat Expo China 2011, Guangzhou, China. More
info: Wise Exhibition (Guangdong) Co., Ltd.,
www.coatexpo.cn/en.
May 18-19: Asia Coatings Congress, Ho Chi Minh City,
Vietnam. More info: The Coatings Group, www.coatings-
group.com.
June 27 - July 1: COSI 2011, 7th Coatings Science
International, Noordwijk, The Netherlands. More info:
www.coatings-science.com.
July 13-14: Latin America Coatings Show 2011, Mexico City,
Mexico. More info: The Coatings Group, www.coatings-
group.com.
Sept. 14-15: Asia Pacific Coatings Show 2011, Singapore.
More info: The Coatings Group, www.coatingsgroup.com.
Oct 5-7: CEPE - Annual Conference & General Assembly
2011, Dublin, Ireland. More info: www.european-
coatings.com/cepe.
Oct. 18-20: RadTech Europe 2011 Conference & Exhibition,
Basel, Switzerland. More info: Vincentz Network,
www.european-coatings.com. CW
Waterborne Symposium opens
Feb. 28 in New Orleans
MAJOR UPCOMING MEETINGS
Feb. 28-Mar. 4: Waterborne Symposium,
New Orleans, LA/USA
www.psrc.usm.edu/waterborne
Mar. 1-3: Middle East Coatings Show,
Cairo, Egypt
www.coatings-group.com
Mar. 29-31: European Coatings Show
Nuremberg, Germany
www.european-coatings-show.com/en
31 Meetings0211.qxd:Meetings 2/3/11 12:31 PM Page 31
32
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WWW.COATINGS WORLD.COM
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48 Classifieds0211.qxp:Classifieds 2/3/11 2:10 PM Page 48
Company Name Page Phone Fax Website
Asia Pacific Coatings Show 2011 ..............9................+44 (0)1737 855078.....................................................www.coatingsgroup.com
Blairgowrie Associates, LLC. ....................15....................602-539-2683...............................................www.blairgowrieassociates.com
Buhler Inc..................................................13....................763-847-0280...............763-847-9909.................www,buhlergroup.com/ink
BYK USA Inc. ............................................4 .....................203-265-2086...............203-284-9158.....................................www.byk.com
Celanese Emulsion Polymers .................Cov. 2.................972-443-4543 ................................................www.Celanese-Emulsions.com
Chemark Consulting.................................31....................910-692-2492 ..............910-692-2523 ..............www.chemarkconsulting.net
Conn & Company....................................29....................814-723-7980...............814-723-8502 ..........................www.connblade.com
DOW .........................................................3 .....................800-447-4369...............989-832-1465..........www.dowcoatingmaterials.com
European Coatings Show 2011 ................11 .............+49(0)5 11.99 10-2 70....................................www.european-coatings-show.com
Hoover Color Corp ...............................Cov. 4.................540-980-7233...............540-980-8781........................www.hoovercolor.com
Reichhold...................................................7 .....................800-431-1920 ................................................................www.Reichhold.com
Sartomer ..................................................19....................610-363-4100...............610-363-4140.............................www.sartomer.com
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Products & Services
Coatings World
For info on placing classifed ads
please contact Patty Ivanov
Phone: 631-642-2048
Fax: 631-473-5694
patty@rodpub.com
Advertising Index
48 Classifieds0211.qxp:Classifieds 2/4/11 3:06 PM Page 49
P
aint recycling in New Zealand is due to hit a signifcant
milestone in 2011, with the Resene PaintWise paint and
paint packaging recovery program expecting to get back
its one millionth pack this year. Already over 100,000 liters of
paint has been donated and over 100,000 kilograms of steel
packaging has been recycled.
Following nearly fve years of development, Resene PaintWise
was launched in 2004 by Resene to encourage paint users to min-
imize the effects of their decorating on the environment. The
service with assistance from 3R Group then rolled out to the rest
of New Zealand to become nationwide in mid 2007.
Residents can bring in unwanted paint and paint packaging,
any brand, to one of the Resene ColorShops designated Paint-
Wise Collection centers. Returns are monitored by store staff be-
fore being put into the PaintWise collection bins. This prevents
abuse of the system, and avoids any nasty surprises when the bin
is collected for processing.
Good quality Resene paint is provided free to community
groups, waterborne paint is used for other applications such as
covering graffti, solventborne paint goes through a solvent re-
covery program and packaging is recycled.
Resenes managing director, Nick Nightingale, said the Paint-
Wise idea was conceived in 1999 and is an extension of the com-
panys commitment to the development of environmentally
friendlier products and practices.
Over ffty years ago, Resene turned the paint industry on its
head with the development of New Zealands frst waterborne
paint, he said. Since then weve achieved a milestone of 15
years of Environmental Choice certifcation and developed a
highly successful environmental choice product range, but we
never intended to stop there and Resene PaintWise is testament
to that.
In New Zealand its estimated that just over six liters of
paint per person is sold every year, Nightingale said. Thats
great for the industry, but the disposal of old paint and paint
containers is largely uncontrolled and the potential impact it
could have on the environment is alarming.
Community groups can apply for donations of paint from the
Resene PaintWise program online at www.resene.co.nz/paint-
wise.htm or complete and return the Community Paint Regis-
tration Form available from Resene ColorShops. CW
34
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One Million Cans and Counting
F
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C
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Resenes PaintWise paint and paint packaging recovery program has donated more than 100,000 liters of paint and over 100,000 kilograms
of steel packaging has been recycled. Pictured above is a PaintWise collection bin, truck and an example of what is done with some of the re-
cycled paint. Here a skateboard park receives a fresh coat to smooth out its surface and cover up grafti at the same time.
34 FinalCoat0211:Final Coat 2/3/11 12:34 PM Page 34
PO Box 218, Hiwassee, Virginia 24347
T(540)980-7233
F(540)980-8781
www.hoovercolor.com
E-mail: hoover@hoovercolor.com
Colors
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CV4CWM0305.pdf

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Project2:Layout 1 1/31/11 1:00 PM Page 1

the only thing

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