I am a research scholar in Superior University Lahore.

I am conducting research on
Purchase intension of consumer behavior. This questionnaire is primary designed to elicit
your response about your purchasing behavioral intension and its services. Your cooperation
will be highly appreciated. I assure you that all the information provided by you will be kept
confidential and will only be used for research purpose.

a) Gender Male Female
b) Age 18-30 30 39 40 - 49 Above 50
c) Since how long you have
purchase intension with the
brand awareness.
Less than 1 year 1-2 Years 2-3 Years More than 3 years

Please respond to each of the following Statement relate to your feelings about your bank. Please show the
extent to which you believe this brand has the feature described in the statement.
1=Strongly
Disagree
2= Disagree 3= Neutral 4=Agree 5= Strongly Agree

No. Statement Strongly
disagree
Disagree Neutral Agree strongly
agree
Purchase Intension
1 I am satisfy with the behavior of staff dealing. 1 2 3 4 5
2 I can get a better service from the brand other than local
stores.
1 2 3 4 5
3
I am getting quality and design.
1 2 3 4 5
4 Should environment effect on purchase intension. 1 2 3 4 5
5
I have no issue with price as he is getting desired any
product.
1 2 3 4 5
Product Involvement
6 These products make you attract other peoples attention. 1 2 3 4 5
7 This product could bring you prestige. 1 2 3 4 5
8 In buying this product, you get value of money for your
status.
1 2 3 4 5
9 This product brings you exclusivity. 1 2 3 4 5


Product Knowledge
10
The willingness I want to understand this product
actively.
1 2 3 4 5
11 Have a wide range of varieties. 1 2 3 4 5
12 I am very conscious about the product knowledge. 1 2 3 4 5
13 The level what I actually stored in my memory about this
products information.
1 2 3 4 5
Pricing
14 Prices are Reasonable. 1 2 3 4 5
15 Price range is suitable for people of different societies and
class.
1 2 3 4 5
16 Price range is cheaper as compare to other brands. 1 2 3 4 5
Brand Image

17 I am able to recognize a product, evaluate the quality, lower
purchase risk through brand image.
1 2 3 4 5
18 Do you think this brand is a good fit for this celebrity to
endorse?
1 2 3 4 5
19 In comparison with other brands, this brand has high
quality.
1 2 3 4 5
20 Customer can reliable predict how this brand will perform. 1 2 3 4 5