Independent Article on

Nemesis Sub-Terra
Beamish Living Museum
Leafet
Media and Form
Internet version of a daily newspaper
article from the travel section (UK)
Media and Form
A leafet to be printed and distributed
via Tourist Information Centres, otels,
railway stations etc or sent out as
publicity!
Audience
"ead by re#ular readers of the
Independent, usually educated and
$nowled#eable, as well as others who
%nd the article on&line and are
interested! Usually UK but could be
international! 'erhaps more youn#er
readers on&line!
Audience
Tourists, especially in the north&east(
those interested in social history(
parents and teachers perhaps!
Purposes Purposes
Ideas and Attitudes
)hat happens when people #o on rides
to become scared*
The newspaper has to attract readers
so that it can sell advertisers!
Critical of the way companies try to
over&sell new rides!
The writer+s opinion of how successful
the new ride is!
There is a distinctly humorous feel to
the article, as if the writer doesn+t ta$e
the claims of the company seriously!
Ideas and Attitudes
The leafet emphasises the importance
of history and tradition!
It appeals to those who want
$nowled#e throu#h e,periencin#
histroy, not -ust to learn about history!
The leafet ta$es a personal approach
to the reader!
The purpose of the museum is to
educate, not ma$e money!
Structure and Organisation
. The Independent name and lo#o is at
the top of the internet pa#e to
emphasise the article+s lin$ to the
newspaper and its values!
Structure and Organisation
. The leafet has a cover pa#e which is
#oin# to be on display and has to
attract people to pic$ it up!
. /pens with headline and picture
desi#ned to attract audience attention
. The initial 0uestion involves the
audience, and involves them!
. IThere is only one way of readin# the
article, from be#innin# to end!
. The article is structured around the
-ournalist+s e,perience of the ride while
bein# tested to record its e1ects on
him!
. In between the aspects of personal
e,perience he also #ives us information
and e,planation, such as thrillin#
rides, the scientists and what is found
out from the e,periment!
. The writer uses comple, sentences to
e,press comple, ideas and simpler,
short sentences for impact and
simplicity!
. The leafet is divided into separate
pa#es but there is no one way to read
it! The reader can move to whatever
attracts them!
. The leafet is structured around
themes which the museum selects,
such as the museum durin# the year,
the sensory appeal of the museum, and
the activities and products you can #et
from the museum!
. The museum has a lar#e section
#ivin# information which readers will
need to $now in order to visit, such as
location, price and openin#!
. Illustrations, photos and dia#rams
occupy most of the space althou#h
they are in support of the te,tual parts
of the leafet!
Language
2 personal lan#ua#e( addressin# the
audience directly( collo0uial everyday
lan#ua#e
2 usin# metaphor and comparison to
ma$e ideas clear
2 e,pects the educated audience to
$now more comple, vocabulary
2 there is e,a##erated description of
the e,perience and rides, sometimes
from 3erlin!
2 uses lan#ua#e to #ive the impression
he is communicatin# the actual
e,perience, such as the present tense!
2 uses actual, clear and accurate
lan#ua#e for the informational section!
2 uses lan#ua#e which #ives the
impression that he is thin$in# as he
under#oes the e,perience!
Language
2 Uses lan#ua#e addressed to the
audience, as if they were spea$in# to
one person
2 uses lan#ua#e which will be familiar
to ordinary people as it is aimed at a
wide audience!
2 uses the lan#ua#e of the senses to
emphasise the realistic nature of the
museum, a place to e,perience history!
2 Uses traditional, old&fashioned
lan#ua#e to emphasise the importance
of the historical world!
2 uses actual, clear and accurate
lan#ua#e for the informational sections!
2 4eamish uses lan#ua#e to ma$e the
e,perience seem easy, rela,in# and
en-oyable!
2 They advise the readers how to
2 uses 0uotes to communicate their
idea and #ive the impression that he is
hearin# them!
2 uses lan#ua#e which sounds
interestin# and memorable!
spend time at 4eamish, usually usin#
imperatives!
2 uses 0uotes from visitors to
emphasise how en-oyable 4eamish is to
everyone!
2 uses lan#ua#e which sounds
interestin# and memorable!
Presentation
.The Independent title is written in the
paper+s uni0ue typeface which ma$es it
reco#nisably part of the Independent
brand!
. The ea#le between the two words of
the paper+s title is used to symbolise
the speed and reliability of the news,
as well implyin# that they are better
than other newspapers!
. The headline is clearly visible to
attract readers!
. The photo#raph of the older -ournalist
attracts attention but also perhaps
su##ests that thrillin# rides are not -ust
for youn# people!
. The caption of the photo#raph is used
to e,plain the photo but also to lead
into the content of the article!
. It is clear from the way the article is
laid out that it is from the internet
version of the newspaper! The printed
version would be laid out in columns!
. The article is mainly te,t, with very
little illustration! This refects the fact
that the audience don+t need much
illustration and are comfortable with
lar#e amounts of te,t!
. The information to enable readers to
visit Alton Towers uses te,t and spacin#
Presentation
. The 4eamish lo#o uses an iron #ider
as a bac$#round, symbolisin# the
industry which is an important part of
the museum!
. The cover uses a lar#e photo of a
woman in period costume smilin# as if
to invite people to come to the
museum a#ainst a picture of the the
old town!
. The leafet uses a wide ran#e of
bri#ht, lifeli$e colours to attract the
readers to pic$ up a leafet!
. The leafet uses te,t bo,es of red,
#rey and oran#e to draw attention to
particular sections and lin$ them (e#
#rey for visitors+ 0uotations)
. 'hotos are used to support te,t and
are arran#ed as if they are visitors+
pictures set out in a scrapboo$!
. The people used in the photos are
almost all dressed in period costume
and smilin# at the camera!
.The leafet uses symbols to encoura#e
readers to %nd out more on social
networ$in# and internet sites and
emphasises its internet site in lar#e
letterin#!
. The leafet shows its lin$s with those
who help fund the museum, such as
to separate and mar$ out the
information5 bold title and italics for
the sections!
local councils which su##ests it is
educational, not pro%t&ma$in#!
. The bi##est illustration is an
illustrated plan of the site, which uses
the techni0ues of old hand&drawn
maps!
. The picture of an old&fashioned bus
tic$et is used to frame the info about
the 4eamish unlimited tic$et!