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the what and the why lecture 01

inspiration to application lecture 02


making it and breaking it lecture 03
evaluating success lecture 04
overview
lectures on grid
2011 Mario J. Estioko
what is grid?
a non-printed system of horizontal
and vertical lines that divides the
page and helps the designer align
elements consistently.
the skeleton of the design.
a two-dimensional structure made
up of a series of intersecting vertical
and horizontal axes used to structure
content. the grid serves as an
armature on which a designer can
organize text and images in a
rational, easy to absorb manner.
grid lecture 01
lectures on grid
2011 Mario J. Estioko
but what is it really?
[grids are] designed in response to the internal pressures
of content (text, image, data) and the outer edge of frame
(page, screen, window), an effective grid is not a rigid
formula but a exible and resilient structure, a skeleton
that moves in concert with the muscular mass
of information.
~ellen lupton
grid lecture 01
lectures on grid

note the metaphors used:


not a formula; exible
skeleton moving in concert with muscle
2011 Mario J. Estioko
grid is
the abs
tract
understr
ucture of
design
grid lecture 01
lectures on grid
the visual underpinnings
that point to coherence
in communication
2011 Mario J. Estioko
the stigma of grid
old-fashioned
oppressive
banal; boring
grid lecture 01
lectures on grid
2011 Mario J. Estioko
the stigma of grid
old-fashioned
oppressive
banal; boring
grid lecture 01
lectures on grid
timelessly modern
freeing for creativity
intriguing and adaptable
this is easy to say but only dedicated practice
and experimentation can yield true conviction
of the points above
2011 Mario J. Estioko
the value of grid
clarity
consistency / unity
systemization
speed
expressiveness
grid lecture 01
lectures on grid
2011 Mario J. Estioko
the value of grid
clarity
consistency / unity
systemization
speed
expressiveness
grid lecture 01
lectures on grid
2011 Mario J. Estioko
the value of grid
clarity
consistency / unity
systemization
speed
expressiveness
grid lecture 01
lectures on grid
2011 Mario J. Estioko
the value of grid
clarity
consistency / unity
systemization
speed
expressiveness
grid lecture 01
lectures on grid
2011 Mario J. Estioko
the value of grid
clarity
consistency / unity
systemization
speed
expressiveness
grid lecture 01
lectures on grid
2011 Mario J. Estioko
the value of grid
clarity
consistency / unity
systemization
speed
expressiveness
grid lecture 01
lectures on grid
2011 Mario J. Estioko
case study
grid lecture 01
lectures on grid
event poster and postcard
note how the aforementioned
factors play into this piece.
2011 Mario J. Estioko
case study
grid lecture 01
lectures on grid
horizontal/vertical grid lines
derived from placement of
macro type elements initially
2011 Mario J. Estioko
case study
grid lecture 01
lectures on grid
diagonals in the grid
note the different directions facilitate
reading the card in different ways
2011 Mario J. Estioko
case study
grid lecture 01
lectures on grid
main element N proportions
notice how its dimensions can be
found in other areas of the composition
2011 Mario J. Estioko
case study
grid lecture 01
lectures on grid
2011 Mario J. Estioko
case study
grid lecture 01
lectures on grid
2011 Mario J. Estioko
case study
grid lecture 01
lectures on grid
2011 Mario J. Estioko
case study
grid lecture 01
lectures on grid
units and spacing
unit proportions (i.e., within the N)
nd use in space
2011 Mario J. Estioko
case study
grid lecture 01
lectures on grid
proportions in E nd their way
into other areas of the design
2011 Mario J. Estioko
grid is the skeleton that moves with the muscle of content
grid should facilitate timelessness, creativity and adaptation
dynamic grid thrives on varied relationships of proportion
summary ~ lecture 01
lectures on grid
2011 Mario J. Estioko