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BUYERS GUIDE
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Alex Heyen was bcrn and rased n a small tcwn
n Nebraska. Hs famles farm n Cltner, whch
s a small ccmmunty between Crand lsland
and Hastng's had been n hs famly fcr cver
fcur generatcns. when t came tme tc pck a
schccl, Alex cculdn't thnk cf gcng anywhere
cther then UNL and ma|cred n busness. After
fcur gccd years at UNL, he fcund hs way tc
Ohc where he started hs real estate career.
lennfer was bcrn n Mchgan and lved n
Cncnnat, Oregcn and the Netherlands befcre
attendng 1he Ohc State Unversty fcr a
degree n Pcltcal Scence. lt was durng her
scphcmcre year that they met and entered ntc
a whrlwnd rcmance.
As fate wculd have t, the twc wculd end up
n Oregcn clcser tc lennfer's famly. Alex
cbtaned hs lcense there and ccntnued tc
sell Peal Lstate, learnng a sgncant amcunt
abcut brngng technclcgy tc hs Peal Lstate
busness and the mpcrtance cf havng the
rght tccls fcr ycur clents.
when lennfer and Alex started tc talk abcut
marrage and startng a famly, Alex knew that
there was ncwhere he wculd rather rase a famly
then Nebraska. 1he twc mcved back tc Omaha
and were marred n 200. Once agan Alex gct
hs lcense and ccntnued tc sell Peal Lstate wth
ancther brckerage n tcwn. As ther famly grew
rst wth a scn and then a daughter, Alex knew he
wanted tc cffer a better servce tc hs clents and
started hs cwn brckerage n lanuary 20i4.
wth the cpenng cf the brckerage, Alex knew
he needed an extra hand. lt cnly made sense
that lennfer wculd take the leap and get her
lcense as well and take a mcre hands cn rcle
n the busness. Ncw they make a dynamte
team, brngng dfferent strengths tc the table
and cfferng all ther clents a well rcunded
and perscnalzed hcme buyng experence.
About The Owners
!"#$%&'(%)#''*+#,%-#.#'%/#&"%012&2#%
BUYERS GUIDE
WHAT IS BUYERS
REPRESENTATION?
ln mcst real estate transactcns there are twc real estate agents nvclved - the
Lstng Agent whc represents the seller and the 8uyers Agent whc represents
the buyer by shcwng them hcmes and helpng them tc execute a ccntract.
1hs can change n twc scenarcs. One f as a buyer ycu dc nct have any rep-
resentatcn cr twc when the lstng agent represents bcth the seller and ycu
as a buyer. Fcr example, f ycu were tc call a lstng agent drectly tc shcw
ycu a prcperty and decded tc wrte an cffer cne cf twc thngs cculd happen.
Ycu cculd be an unrepresented party, whch means that ycu wculd navgate
the ccntract cn ycur cwn and any advce receved wculd be frcm the lstng
agent whc s wcrkng n ther sellers' best nterest. Or the Agent may be a
dual agent, whch means that they are suppcsed tc wcrk n bcth ycur best
nterest and the sellers.
Dual agency can be trcky. Mcst agents lcve dual agency because t means
mcre mcney fcr them wth cnly a lttle mcre wcrk. 1hat beng sad, t s ex-
tremely dfcult tc wcrk n twc partes best nterest wthcut there beng a
ccnct cf nterest. 1hnk abcut t, the seller wants tc get the mcst mcney fcr
a hcuse and the buyer wants the best pcssble deal cn a hcme - hcw can cne
agent wcrk tc acheve bcth cf thcse thngs7 1hey can't.
Fcr the exact reascn we dc nct even allcw Dual Agency at cur brckerage.
we truly beleve that t s nct n ether the buyer cr sellers best nterest and
therefcre as a best practce we dc nct partcpate n t. whether ycu chccse tc
use us cr nct, we enccurage ycu tc make sure that ycu ether represent ycur
cwn nterests cr have scmecne tc help represent ycu and ONLY ycu when ycu
are makng the bggest purchase cf ycur lfe.
!"#$ '
BUYERS GUIDE
HOW DOES
A BUYERS
BROKER GET
PAID?
LOCALLY THE SELLER
PAYS THE VAST MAJORITY
OF COMMISSIONS AT THE
TIME OF CLOSING.
One exceptcn tc ths wculd be the brcker admn fee. 1hs s a fee that many cf the large ccmpanes requre
ther agents tc charge n crder tc put addtcnal mcney back ntc ther pcckets cut cf each transactcn.
1hs fee can range anywhere frcm 200 dcllars up tc i000 dcllars and s cften |ust slpped ntc the
paperwcrk wthcut actually dscussng t wth a prcspectve buyer cr seller.
1hs s bascally a ccmmsscn cn tcp cf the ccmmsscn that the buyers agent s already gettng pad whch
s typcally anywhere between 2.4% and 3% cf the transactcn.
Althcugh ths s cften pad by the clcsng ccsts, t ultmately ccmes cut cf ycur pccket!
!"#"$ &"'( )*+'+" ,)-)& ./'01"* ' 2034"0 '567$ 8""9
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BUYERS GUIDE
YOU
GET
WHAT
YOU
PUT
IN
BENEFITS TO HAVING ONE
BUYERS AGENT
Over the past ccuple cf years, we have nctced a trend n
the Peal Lstate 8uyers market where 8uyers tend tc hcp
frcm agent tc agent as they lcck at hcmes rather then
ccmmttng themselves tc cne agent. Scmetmes ths s cut
cf ccnvenence, scmetmes t s because ycu aren't sure hcw
sercus ycu are and scmetmes t s because buyers |ust dcn't
understand hcw the prccess wcrks. Ultmately thcugh, the
perscn whc really ends up lcsng n ths stuatcn s the buyer.
1here s that sayng, ycu get what ycu put n" and that s
absclutely true abcut the relatcnshp between a buyer and
ther real estate agent. lf ycu hcp frcm agent tc agent and
dcn't value ycur relatcnshp wth them cr ther prcfesscn,
ycu may end up wth scmecne representng ycu whc has
never scld a hcme befcre, may |ust want tc get ycu
n ccntract befcre ycu |ump tc ancther agent and
ultmately may nct have ycur best nterest n mnd.
Fcr us, when we have a scld relatcnshp wth cur buyers
we can truly cffer the best, mcst perscnalzed servce. we
can prcvde accurate and hcnest hcme valuatcns sc ycu
kncw where ycu stand nancally befcre actually puttng
ycur current hcme cn the market, we can set up detaled
searches fcr ycu cnlne, and we can alsc help explan the
whcle prccess tc ycu sc ycu kncw what tc expect. Ancther
thng that we can cffer s early access tc prcpertes. Often
tmes we kncw abcut prcpertes befcre they even ccme cn
the market. lf kncw what ycur crtera are we can get ycu n
the hcuse early sc ycu have the best chance cf securng the
hcme cf ycur dreams.
Mcre mpcrtantly thcugh, when ycu dc nd ycur dream
hcme ycu wll kncw that we are cn ycur sde and want tc
make sure that ycur best nterests are represented. Pather
then dcng busness wth a stranger, ycu wll have an ally cn
ycur sde tc help ycu walk thrcugh the prccess.
!"#$ >
BUYERS GUIDE
BUYERS GUIDE
A WRITTEN AGREEMENT TO
PROTECT EVERYONE
1he best way tc scldfy ycur relatcnshp wth us s by sgnng an exclusve buyers agreement.
1hs states that we wll exclusvely represent ycu as a buyer and ycur best nterests cn ycur
transactcn. 1hs can be termnated at any tme f ycu are nct happy wth the servce we
prcvde, but t ensures that whle we are wcrkng dlgently tc nd ycu ycur dream hcme ycu
are alsc ccmmtted i00% tc us.
Ycu may be askng ycurself, why wculd they need ths7" Part cf what makes Heyen Peal Lstate
unque s that we fccus cn perscnalzed servce backed by experence that many cf the lccal
franchses cannct match. 8ecause cf ths we can cnly take cn sc many clents at a tme and
we have tc ensure that the pecple we wcrk wth are as ccmmtted tc us as we are tc them.
!"#$ ,
!"#$%&'() +%,)- ./)0#, ./-))1)02
This is a legally binuing agieement. If not
unueistoou, seek legal auvice.
____________________________________________, contiacts exclusively with Beyen Real Estate
foi the puiposes anu unuei the teims set foith below, with the name of my specifieu
limiteu Buyei's Agent to be Alex anu }en Beyen.
1. !"#$%&'() 3'/42 25 6507%#2 8)/52'92'50&. Beyen Real Estate agiees to use theii
best effoits to locate a piopeity foi the buyei to puichase at a piice anu upon
teims acceptable to the buyei. Buyei giants Beyen Real Estate the sole anu
exclusive iight to conuuct all negotiations foi the Buyei's puichase of ieal
piopeity.
2. :)-1 5; ./-))1)02. The teim of this agieement shall begin______________________,
anu enu_________________________. Buyei states that they uo not have any othei
iepiesentation by anothei Real Estate Agent oi Biokeiage.
S. <%2')& 907 =>$'/92'50& 5; ?),)0 3)9$ !&292). Beyen Real Estate, iepiesenting
a Buyei as a Buyeis agent shall be a limiteu agent with the following uuties anu
obligations:
a. To peifoim the teims of any wiitten agieement with the client.
b. To exeicise ieasonable skill anu caie foi the client.
c. To piomote the inteiests of the client with the utmost goou faith, loyalty
anu fiuelity.
u. To account in a timely mannei foi all money anu piopeity ieceiveu.
e. To comply with any applicable feueial, state, anu local laws, iules anu
iegulations, anu oiuinances, incluuing faii housing anu civil iights
statutes oi iegulations.
4. 650;'7)02'9$ @0;5-192'50A Beyen Real Estate, acting as a Buyei's Agent shall
not uisclose any confiuential infoimation about the client without the clients
wiitten peimission, unless failuie to uisclose the infoimation woulu constitute
fiauuulent misiepiesentation. No cause of action shall aiise against Beyen Real
Estate acting as a Buyei's Agent foi making any iequiieu oi peimitteu
uisclosuies.
S. 651B)0&92'50A Buyei agiees that Beyen Real Estate will be paiu a minimum of
2.4% of the gioss sales piice on the puichase of the buyeis home. Buyei
authoiizes Beyen Real Estate to obtain a 2.4% commission by the following
means:
a. Acceptance of a coopeiative fee fiom anothei biokei. If the coopeiative
fee offeieu in the NLS is less then 2.4%, buyei authoiizes Beyen Real
Estate to iequest 2.4% befoie scheuuling a showing on the piopeity.
b. Foi Sale By 0wnei. Buyei authoiizes Beyen Real Estate to negotiate a
commission with a FSB0 gieatei than oi equal to 2.4% of the gioss sales
piice not to exceeu S%.
c. Builueis. Buyei authoiizes Beyen Real Estate to negotiate a commission
with a builuei gieatei than oi equal to 2.4%.
CA +%,)-& <%2')& 907 3)&B50&'>'$'2')&D
a. Buyei agiees not to jeopaiuize the ielationship with Beyen Real Estate by
visiting Nouel Bomes, 0pen Bouses, etc. without peimission fiom Beyen
Real Estate oi theii piesence on saiu visits.
b. Buyei agiees to notify Beyen Real Estate immeuiately if theii intentions
change anu they no longei intenu to puichase a piopeity.
7. <%9$ ./)0#,. Beyen Real Estate uoes not paiticipate in uual agency so this
agieement shall be non-binuing in the event that the buyei chooses to puichase
a piopeity listeu by Alex anu }en Beyen. The buyei will have two choices, they
can puichase the piopeity as a non-iepiesenteu buyei oi they can seek
iepiesentation fiom anothei Real Estate Piofessional.
8. 65B, 5; ./-))1)02: Buyei acknowleuges that they have ieceiveu a copy of this
agieement.
Agent Signatuie Buyeis Signatuie
4u2.4uS.S7Su
alexanujenheyeniealestate
www.heyeniealestate.com
"#$%&' Auuiess
"#$%&' telephone
"#$%&' email
BUYERS GUIDE
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WHAT HAPPENS IF YOU PICK
THE WRONG AGENT?
when a seller gces tc lst ther
hcuse, they cften ntervew several
agents tc see whc wculd be the
best t fcr them. Oddly encugh
ths dcesn't really seem tc happen
cn the buyers sde and we see
the ramcatcns cf that all the
tme. 8uyng a hcme s equally
as mpcrtant as sellng, sc when
determnng whc wll represent
ycu n ycur purchase make sure
that ycu chccse the rght agent!
!"# %&! "'()*&! +")
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Askng fcr clcsng ccsts s pretty
standard n the Omaha market,
but dcn't be fccled ntc thnkng
that ycu are nct payng thcse
clcsng ccsts. Ultmately mcst
sellers lcck at the number they
are nettng and have a bcttcm
dcllar that they need/want tc
walk away wth. lf ycu are askng
fcr clcsng ccsts that number s
added tc ther bcttcm dcllar, sc
ts extremely mpcrtant that ycur
clcsng ccsts be as accurate as
pcssble when make an cffer cn
a hcme.
All tcc cften we see agents whc
advse ther clents tc cver-ask fcr
clcsng ccsts when they make an
cffer tc make sure that everythng
s ccvered. what happens when
ycu dcn't use all that mcney7
Ycu lcse t. lust recently we dd
a transactcn wth an agent whc
had ther buyers request $,000
n clcsng ccsts. 1hey cnly ended
up usng $6,38.8 and sc the
buyer essentally cverpad by
$2,07i.ii fcr the hcuse because
the seller wculd have accepted
a lcwer prce wth lcwer clcsng
ccsts.
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Many franchses n Omaha
charge what s called a brcker
admn fee. 1hs fee s n addtcn
tc the ccmmsscn that the agent
wll already make when ycu
purchase a hcme. 1hs can range
anywhere frcm twc hundred
dcllars tc as hgh as a thcusand.
Often tmes ths s hdden n the
purchase agreement wthcut
even beng dscussed and ends
up gettng lccped ntc ycur
clcsng ccsts.
Smlar tc abcve, even thcugh
the seller may be ccverng ycur
clcsng ccsts ths stll results n
ycu payng mcre fcr the hcuse.
lf the seller accepted ycur net
wth an 800$ brcker admn fee,
then they wculd have accepted
an 800$ lcwer cffer wth nc
brcker admn fee.
we dcn't charge ths fee - L\LP,
because we dcn't thnk t s rght.
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Aflated 8usness Agreement,
t dcesn't scund lke a bad thng
cffhand and can be presented as
reccmmended vendcrs by ycur
agent. what t usually means
thcugh s mcre mcney cut cf
ycur pccket. wth many cf the
large franchses n tcwn, they
have mcrtgage ccmpanes, hcme
nspectcrs, hcme warranty and
ttle ccmpanes (|ust tc name a
few) that wll gve them cr ther
agents kck backs tc refer them
busness.
Once agan ths means mcney
cut cf ycur pccket n the
purchase cf ycur hcme because
that referral fee means the
agent may be pushng mcre
expensve servces n crder tc
ensure they make extra mcney
cn the backend.
we dc nct have any aflated
busness agreements because
we dcn't need them. lf ycu ask
us fcr a reccmmendatcn we are
gvng ycu an hcnest cpncn cf
whc we thnk s the best.
RECAP OF WHY TO PICK
HEYEN REAL ESTATE
-"2(.,! &20 12,(7)1,!
1hat shculd gc wthcut sayng, but dc ycu
thnk an agent whc s hdng hundreds cf
dcllars wcrth cf fees s beng hcnest7 1he
fee s nct the prcblem, but the fact that the
ccnsumer s nct educated abcut t befcre
beng expected tc pay t s.
;2"<3(07(
Heyen Peal Lstate has kncwledge cf nct
cnly lccal, but natcnal real estate practces.
what ths means fcr ycu s that ycu wll
get the benet cf the mcst nncvatve
prcducts and practces ccmbned wth lccal
kncwledge cf the area. we are ccnstantly
stayng educated cn what s new and hct
n the market.
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we deal n real estate everyday, ths means
we kncw pretty well whc the best pecple
are tc use fcr everythng frcm ttle servces
tc hcme rencvatcns. Ycu can be assured
that when we cffer ycu advce cn whc tc
use t s hcnest and nct clcuded by hcw
much we wll get pad cn the backend fcr
reccmmendng them.
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we chcse tc cpen cur cwn brckerage
because we wanted tc dc busness cur cwn
way, nct the way that the Omaha bcys club
dctates. Ycu can be sure that when we
wcrk fcr ycu we are truly representng ycur
best nterest and nct that cf a ccrpcratcn.
9)";() &44(..
1he state cf Nebraska says that a brcker
must cversee ycur transactcn. wth mcst
large ccmpanes that |ust cant happen
because there are tcc many lndans and nct
encugh chefs. 8rckers have three tmes
the educatcn cf the average real estate
agent, wculdn't ycu want that kncwledge
behnd ycu when ycu are makng the
bggest purchases cf ycur lfe7
FAMILY OWNED,
FAMILY VALUES
BUYERS GUIDE
!"#$ &&
BUYERS GUIDE
!"#$ &'
QUESTIONS TO ASK WHEN
INTERVIEWING OTHER
AGENTS
whether ycu chccse tc wcrk wth me cr ancther agent n Omaha,
make sure tc educate ycurself and ask any realtcrs ycu may be
ntervewng the fcllcwng:
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