SSmyth BaltPrint Global Printing

Sean Smyth The Global Printing Industry
Dr Sean Smyth
Print Consultant
The Global Printing
Market
2014-2019
BALTPRINT 2014
Do You Recognise This Man?
Agenda
Smithers Pira global printing market forecasts
Drivers and barriers to printing
Technology developments
Printing interacting with the digital world
Strategies for change - innovation
Who we are Who we are
Delivering high value information
enabling you to make better decisions, faster
3 Information
Hubs
in Europe
and the US
Working with a
Global Network
of associates
consultants, freelancers
and experts
To serve a
World-wide
Customer Base
Who we serve
Sean Smyth
Printing Technologist
Smithers Pira consultant
Researcher & Author Future of Global Print to 2018
Journalist: DDW; FlexoTech; WhatTheyThink; PIA;
RadTech; Digital Labels & Packaging magazine
Non-exec director at print companies
Print Markets
Print informs and entertains
Print educates
Print promotes (and advertises)
Print is used for transactions
Print is an integral part of packaging where it
protects, informs and promotes
Printers
Print for profit not home/office/workgroup
Commercial print companies
Newspaper/magazine printers (some owned by publisher)
Currency producers (including state printworks)
Instant print shops
Inplants (part of business or government agency)
Prepress, printing, finishing, distribution

The Print World is changing
Other things can accomplish some or all of these functions
Differently
More features / Less features
Cheaper (for originator, not always for end user)
Faster to distribute
So print has to do more
Part of a wider communication system
Better print functions, produced more efficiently
Peoples expectations and experiences are changing

Global Print
2008 2012 2013 2014 2018
Change
2008-18
$ billion, current prices & exchange rates
Publishing 178.8 168.9 165.0 164.7 165.7 -7.9%
Commercial 336.8 343.5 343.9 351.3 395.0 14.7%
All Graphics 515.6 512.3 508.9 516.0 560.8 8.1%
Packaging 311.0 375.4 392.2 414.7 529.9 41.3%
Total 826.6 887.7 901.1 930.7 1,090.7 24.2%
$ billion, constant (2012) prices & exchange rates
Publishing 198.4 168.9 165.3 161.9 150.2 -32.1%
Commercial 368.9 343.5 343.9 344.8 356.8 -3.4%
All Graphics 567.3 512.3 509.1 506.6 507.0 -11.9%
Packaging 342.1 375.4 388.3 402.8 472.9 27.7%
Total 909.4 887.7 897.5 909.4 979.9 7.2%
Million A4 prints or equivalent
Publishing 29,923 26,841 26,667 26,591 26,534 -12.8%
Commercial 17,018 15,370 15,459 15,609 16,694 -1.9%
All Graphics 46,941 42,211 42,127 42,200 43,228 -8.6%
Packaging 6,069 6,664 6,913 7,180 8,503 28.6%
Total 53,010 48,875 49,039 49,379 51,732 -2.5%
Global Print
Print is changing
Before 1998 print market tracked GDP
Difficult to get something printed
Print had no competition except other print
Now there is the Internet, electronic media/SMS/instant
messaging/social media
Production lead industry(ies) changing
Lean manufacturing
Rise of print management
Cross-media capability
Print Markets by process
Offset Litho
Sheetfed, heatset web, coldset web
Gravure
Flexography
Screen
Others
Letterpress, intaglio, pad printing, dry offset, foiling
Digital Print
Electrophotography and inkjet

Global Print
Printing Drivers
Economics (macro and per project)
Demographics
Technology
Environmental impact
Competition from other media
Changing user preferences

In 2014
We all live in a digital world
Connectedness and sharing
Consumer communication preferences change:
Facebook/instant messaging/texting/filesharing/TV/
radio/Twitter/ WhatsApp/Internet/paper/ the next one?
Print must fit in
Print must pay its way

Print Drivers Technology
Analogue still improving significantly
Digital faster, better quality, more reliable
Inkjet heads, inks, substrates, systems
B2 digital engines
Liquid toner technologies (Oc, Xeikon, Miyakoshi)
Indirect inkjet (Landa)
$$ investment in digital
He is called Martin Cooper
Technology development is not predictable
Martin Cooper in 1973 invented the Motorola mobile phone
Texting
Instant messaging
Recorder
Camera
Reading
Maps
Internet access
Social media
Music/radio/TV/films
Gaming
Apps, etc., etc.
Mobile printing
SmartPhones
Apple iPhone6 costs $600+
In sub-Saharan Africa, Orange sells smartphones below
$55*
Mobile subscriptions there will rise from 635m in 2014 to
930m by the end of 2019*
Mobile data grows 20X in 2013-19 there,
double the rate of the rest of the world*
This will continue to affect print demand
*Source: FT October 6, 2014
Print Drivers the digital world
QR codes
Augmented reality e.g. Lego stores, Ikea catalogue
Real time video rendering
Competitions
Promotion
Print Drivers Environment
Perception is Key rather than the facts
People see print and packaging, too often as waste
Need scientific rigour, not Greenwash
Sustainable paper from certified managed forests
The EU contains ~5% of the world forests and have continuously
expanded over 60 years, 45% higher volume in 2012 than 1946
Paper has most environmental impact in printing
Paper recycling ticks the box for buyers and users
Electronic is NOT always better for environment
Comparison print & e-book

Water use
Book made from recycled paper: 5l
E-reader: 200l
Electricity
Any Book: 2 kWh
E-reader: 100 kWh
Health Effects (mainly air pollution)
Adverse health effects from making an e-reader are 70 times worse than making a book
Source: Goleman and Norris How Green is my ipad, NY Times
UN estimates e-waste in EU is growing by 2.5% pa
Reach about 12.3 million tons by 2020
Source: United Nations University 2007, Waste Electrical and Electronic Equipment Final
Report

Electronic Waste
50-80% of European & N American electronic waste
collected for recycling is shipped overseas
Often unsafely dismantled
Source: Facts and Figures on E-Waste and Recycling, Electronics
Take Back Coalition
Agbogbloshie, in Ghana

www.lightstalkers.org/janehahn
Different drivers for each sector
Content
Cost (return on the expenditure)
Quality
Timeliness
Relevance
Specific functionality

So, how will printing develop?
How do I change to succeed in print?

Explore Value Chains
What do customers have to buy to use and distribute
the print?
Marketing support services
PoS become retail support consultants
Book printers become publishing supply chain experts
Data analytics to develop better response
Adding value
Adding Value in Print
Add features that customers want, and value!
Lenticular
Metallics, foiling
Print Effects
Varnish & coatings
Tactile
Odour
3-D Dimensional effects
Clever finishing

Lenticular
Print Effects
Effect coatings
Metallics and foiling
Varnish & coatings
Tactile finishes
3-D effects
Tactile
Innovate
After 500 years is there anything new?
Dont repeat the same errors
Be bold and delight your customer
USA printer, 150,000 unique mailers for BMW
How would you do it? Like this?
Innovation (by Classic Color, Chicago)
Dcor and laminate
Ceramics
Electronics
Glass
Automotive
Bio-medical
Promotional/miscellaneous
3D Printing

Beyond graphics Industrial Print
So, how will printing develop?
I dont know, but . . . . . . .
BUT - It will be through customer acceptance
BUT - There will be new technologies
BUT - It will be clever printers spotting opportunities
BUT It will be brands differentiating themselves
These will be copied, before we know it, it will be the norm
So, this means what?
Printing is changing
Ink on paper is probably not enough
You cannot stand still
Dont be bounded by the way it is done
Challenge and thrive
Look at Packaging
Look at Industrial Print

Dkojame u Js dmes!
Dr Sean Smyth Print Consultant
Phone: +44 (0)1372 802113
Email: ssmyth@smithers.com
www.smitherspira.com
@seaninprint

SSmyth BaltPrint Global Printing

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