Instructions:

1. In the "Weightings" tab, customize weightings to match current business priorities. Be sure that your total weight equals no more or less than 100%.
2. In the "Requirements Scoring" tab, rank each requirement on a scale of 1-10 based on how well it meets the selection criteria.
3. Evaluate channel scores in the "Rankings" tab and select the channels that are the best fit.
4. Use the "Bubble Matrix" tab to communicate channel rankings for strategic fit, impact, and feasibility.
Web Requirements Priority Index
Instructions:
1. In the "Weightings" tab, customize weightings to match current business priorities. Be sure that your total weight equals no more or less than 100%.
2. In the "Requirements Scoring" tab, rank each requirement on a scale of 1-10 based on how well it meets the selection criteria.
3. Evaluate channel scores in the "Rankings" tab and select the channels that are the best fit.
4. Use the "Bubble Matrix" tab to communicate channel rankings for strategic fit, impact, and feasibility.
Total
Web Features & Requirements Company Goals Value Proposition Allocated Budget Economic Impact Customer Value
Industry
Attractiveness
Technical Risk
Ease of
Implementation
Skills &
Resources
Weight
Weighting Scale 15% 15% 10% 10% 15% 15% 10% 5% 5% 100%
Ranking Critieria:
Company Goals
Value Proposition
Allocated Budget
Economic Impact
Customer Value
Industry Attractiveness
Technical Risk
Ease of Implementation
Skills & Resources Do we have the skills to implement this feature?
How aligned is this requirement to corporate goals & objectives?
What is the value of this requirement for OUR INTERNAL NEEDS?
How easy will it be to implement this requirement?
What is the value of this requirement for the END USER or CUSTOMER?
Web Requirements Priority Index
Value Feasibility Fit
How much risk does this requirement introduce?
Do we have the required budget allocated for this requirement?
What is the economic impact of this requirement (revenue growth, leads, etc.)?
Definitions:
Do we NEED to do this to stay up with our industry?
Web Requirements Priority Index
Web Features & Requirements Company Goals Value Proposition
Ease of
Implementation
Economic Impact Customer Value Allocated Budget Technical Risk
Industry
Attractiveness
Skills & Resources
Weighting 15% 15% 10% 10% 15% 15% 10% 5% 5%
Browser Compatibility (Firefox, IE, Chrome, etc.) 7 8 9 8 6 10 6 8 8
Web Analytics 8 6 8 7 9 7 8 10 7
Update Branding 8 6 6 6 7 7 6 5 7
Lead Scoring & Nurturing 9 8 6 5 6 4 2 3 4
Email Integration (real-time messages) 5 4 6 6 5 4 10 8 3
Secure Online Transactions (certified) 6 4 5 3 2 5 6 8 6
CRM Integration 1 2 4 6 6 6 7 9 7
Paid-Search Campaign Integration 6 6 2 4 6 2 4 5 3
Financial System Integration 3 4 3 7 4 6 7 7 5
Rich Media (streaming audio/video) 2 3 2 1 4 3 2 3 2
Fit
Rank each "Web Feature & Requirement" on a scale of 1-10 depending on how much you agree or disagree with the criteria outlined in the "Weightings" tab (10 - Strongly Agree, 1 - Strongly Disagree).
Value Feasibility
Web Features & Requirements Requirement Score Fit Value Feasibility
Browser Compatibility (Firefox, IE, Chrome, etc.) 7.8 3.2 3.2 1.4
Web Analytics 7.7 2.9 3.1 1.7
Update Branding 6.6 2.7 2.7 1.2
Lead Scoring & Nurturing 5.7 3.2 2.0 0.6
Email Integration (real-time messages) 5.5 2.0 2.0 1.6
Financial System Integration 4.9 1.4 2.2 1.3
CRM Integration 4.8 0.9 2.4 1.5
Secure Online Transactions (certified) 4.7 2.0 1.4 1.3
Paid-Search Campaign Integration 4.4 2.0 1.6 0.8
Rich Media (streaming audio/video) 2.6 1.0 1.2 0.5
Note: Sort by selecting all Requirements, Requirement Score, Fit, Value, and Feasibility cells. Click "Data" and "Sort", and sort by Requirement Score (Largest to Smallest).
Web Requirements Priority Index
Browser Compatibility (Firefox, IE, Chrome,
Web Analytics
Update Branding
Rich Media (streaming audio/video)
Lead Scoring & Nurturing
Email Integration (real-time messages)
Financial System Integration
CRM Integration
Secure Online Transactions (certified)
Paid-Search Campaign Integration
F
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i
b
i
l
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Fit


Top Priorities
Back Burners
Future Potentials
Potential Cuts
Low High
Bubble Size = Value
Low

High

Browser Compatibility (Firefox, IE, Chrome,
etc.)
Lead Scoring & Nurturing