0 évaluation0% ont trouvé ce document utile (0 vote)
27 vues9 pages
The role of a Value Management Facilitator has become crucial since they need to lead and guide the participants during the Value Management workshop. A Facilitator is like a Maestro in an orchestra, responsible in assembling each and every idea from the participants to satisfy the Client as well as the End User's needs and wants. This research aims to provide insights to enhance understanding of VM Facilitator role and competency.
The role of a Value Management Facilitator has become crucial since they need to lead and guide the participants during the Value Management workshop. A Facilitator is like a Maestro in an orchestra, responsible in assembling each and every idea from the participants to satisfy the Client as well as the End User's needs and wants. This research aims to provide insights to enhance understanding of VM Facilitator role and competency.
The role of a Value Management Facilitator has become crucial since they need to lead and guide the participants during the Value Management workshop. A Facilitator is like a Maestro in an orchestra, responsible in assembling each and every idea from the participants to satisfy the Client as well as the End User's needs and wants. This research aims to provide insights to enhance understanding of VM Facilitator role and competency.
Muhammad Zharif Sufyan, zharif_06@yahoo.com 2013192401
Abul Aswad bin Abdul Latiff aswadlatiff@gmail.com 2013311777
Muhammad Akramin akramin87@gmail.com 2013159617
Faculty of Architecture, Planning and Surveying, Universiti Teknologi MARA, Selangor, Malaysia
ABSTRACT Ever since Value Management (VM) was introduced to the Malaysian Construction Industry in 1999, the awareness of the approach has increased. Currently, not only is the public department practicing Value Management in their projects, but it has also started to attract the attention of the private sector to adopt this approach too. Because of that, the role of a Value Management Facilitator has become crucial since they need to lead and guide the participants during the Value Management Workshop in fulfilling the Clients and End Users needs. The purpose of this paper is to review the importance of an efficient Value Management Facilitator in securing the success of a Value Management workshop. The required characteristics, skills and knowledge will be identified and assessed thoroughly. This research aims to provide insights to enhance understanding of VM Facilitator role and competency. Keywords: Certified Value Manager; Value Management Facilitator; CVM Competency; Malaysian Construction Industry; Successful VM 1.0 INTRODUCTION In 2009, The Economic Planning Unit (EPU) of the Prime Ministers Department, Malaysia issue a Value Management Circular 3/2009 highlighting that all government project above RM50 million must undergo Value Management Process. Ever since the issuance of the Circular, Value Management has gained greater recognition in Malaysia. With the increase in awareness of VM amongst Malaysians, the role of a Facilitator to conduct the Value Management Workshop became crucial. A Facilitator is like a Maestro in an orchestra. He is the one who will conduct the workshop, responsible in assembling each and every idea from the participants to satisfy the Client as well as the End Users needs and wants. This study intends to explore the characteristic, skills and knowledge that a Facilitator should have in order to successfully lead the team in achieving the goal and objective of the VM Workshop. This study employed three (3) case studies and four (4) semi-structured interviews as the method for collecting the data. This study is aimed to provide descriptive findings of the characteristic, skills and knowledge of a successful Facilitator in the Malaysian context.
2.0 LITERATURE REVIEW This section discusses the role of a Facilitator in a Value Management Workshop as well as the characteristic, skills and knowledge that a Facilitator must possess to secure the success of the VM Workshop. 2.1 Value Management Value management was originated from a supply crisis during World War II by a key person Mr Lawrence Miles, General Electric company chief engineer, who develop a method to reduce a cost over product performance during that time (Jaapar, A., J.B. Torrance, et al., 2005.). Then, this technique known earlier as value analysis has been introduced and established through the world nation and its been accepted due to its benefit. VM in Malaysia was first introduced by Prof Barton from Australia to Dr Mazlan Che Mat from UTM , which they have worked together to promote the Value Management until it was been accepted to various industry in the country. Later, Value Management has been recognized by Malaysian government and its application has been utilized nationwide with the guidance from Dr Mazlan and the team ( Che Mat 1999). Value Management is define as a rigorous, systematic and innovative methodology with multi- disciplinary approach to achieve better value and cost optimization for projects, products, facilities, systems and services without sacrificing the required performance levels. (Che Mat, M.M (2004,) Value management usually incorporates a series of workshops, interviews and reviews, through which the project requirements are evaluated against the means of achieving them. Any construction project should only be commissioned following a careful analysis of need. Failure to carry out this analysis will cause problems at subsequent design and construction stages. Many projects suffer from poor definition through lack of time and thought at the earliest stages. This is likely to result in cost and time overruns, claims, user dissatisfaction or excessive operating costs. Value management can help to avoid these problems. The Value Management job plan started off with a pre-study phase in which during this phase the value management team will conduct a thorough study in regards to the subject matter. It follows with the information phase where the understanding of the subject matter influenced the development of the project design. The designers will present an oral overview of the project. The information phase of VM study never ends as it keeps on adding as the study progress. The VM team then accomplishes the creativity to generate as many ideas as possible at speculation phase. Ideas that generate from the speculation phase are then judged as to their merits and demerits in the judgment phase. Ideas are found impractically to be irrelevant or not worthy of additional study are disregarded. Those ideas that have potential for cost savings or improvements to the project are then developed further. During the development phase, the ideas that have been evaluated and selected earlier are expended into workable solution. Alternative design sketches and illustration are prepared whenever necessary. The alternative proposal is estimated preferably its life cycle cost that includes not only initial cost but operation and maintenance during economic life span. Lastly is reporting phase that function to sell recommendations, incite action and convey the information. Although each job plan phase has specific items that must be accomplished and specific cut off time and dates, it is solely depending on the facilitators skill and knowledge to manage and utilize the workshop to achieve the required goals.
2.2 Facilitator Jerry K. (2000) defined facilitation as the vehicle that synthesizes the VM discipline into a variable process which serves as the cornerstone for a successful value improving venture. Jerry K (2000) then added both parts of the process and the delivering of that process is essential to achieving a successful VM projects. According to Zuhri (2014), to obtain maximum benefit from a value management approach, it is important to make somebody within the organization which is the architects, engineers or a representative from the project team to be explicitly responsible. The appointment of an experienced facilitator either from within the organization or as an external consultant - is critical to the success of any value management exercise. The facilitator should be knowledgeable about value management methods and techniques and experienced in applying them. Rigorous application of value management techniques requires competence in a range of skills including (Constructing Excellence, 2004): 1. organizing and managing workshops 2. communicating with both technical and lay project participants 3. providing conditions to challenge project assumptions about needs and approaches 4. motivating project participants towards achieving objectives 5. the ability to analyze complex problems 6. providing conditions to seek innovative solutions to project needs 7. the ability to tease out issues from a project background 8. leadership and authority. Jerry K (2006) mentioned that the VMF serves to educate the team on the guiding principles, methods and applications of VM prior to and during the process of facilitating the team. The VMF establishes a clear set of goals that are later used to gauge the success of the projects. The main objective of the VMF regardless of the nature assignment is to improve value. 2.3 Certified Value Manager In Malaysia, a Value Management Facilitator is called Certified Value Manager (CVM). It is the highest level of certification attainable through Institute Value Management Malaysia (IVMM) who has demonstrated expert level of experience and knowledge in the practice Value Management methodology. The CVM qualification signals competence to lead and manage VM studies and contribute to the development of VM methodologies. Certification must be earned by fulfilling all criteria and requirements and is for individual recognition and may not be transferred or used to imply that an organization or association is certified (IVMM, 2014). Figure 2.1 shows the certification route practiced in Malaysia. Minimum of 3 years post full members Certification for Certified Value Manager Application for Full Member Value management modul II (VM Simulation Workshop) Value management modul I (VM Awareness & Principle) Figure 2.1: Certification Route (IVMM, 2014)
2.4 Characteristic, Skills and Knowledge of a CVM Thurnell, D (2002) and Male, Kelly, Fernie, et.all (1998) confirmed that experienced VM facilitators are necessary for a successful VM workshop and they also mentioned that these facilitators should posses the required characteristics, skills and knowledge to do so. As Palmer (1990) stated that it is crucial for a VM facilitator to secure the necessary commitment and enthusiasm from the client and the entire team. In order to do so, the required characteristic, skills and knowledge will be elaborate further into this topic. According to the Merriam-webster dictionary, characteristic can be defined as a special quality or trait that makes a person, thing, or group different from others. As we generally know, each and every person on earth has a different characteristics/ traits. We might have a similar characteristic with one to another but we can never have the exact same characteristic with another person, not even twins. So here are some general characteristic that a VM facilitator should or might have in order to achieve a successful VM workshop. According to Cook, M.J. (1999) the characteristic of a VMF are more or less the same with a consultants characteristic. They should have patience, humility, self-confidence, openness, willingness to learn, courage and empathy. Merriam-webster dictionary defines skill as the ability to do something that comes from training, experience, or practice. As shown in figure 2.2, to become an effective VM facilitator, one not only require to have the ideal characteristic, but also the skills that comprises technical skills, interpersonal skills as well as other supporting skills. Examples of Technical skills required for conducting a VM workshop according to Cook,M.J. (1999) are as below: Function Analysis Report writing and documentation FAST Diagramming Storyboarding Analytic skills Evaluation skills Problem identification & Definition Scientific methods Decision-making tools Scribing techniques Creativity techniques Financial skills Knowledge of application arena (e.g., Industry, Construction, Government)
The above listed tools are some of the technical skills that can help to further enhance the credibility of a VM Facilitator. Different project might require the VMF to use different combination of tools depending on the issue to be tackled. Other than these technical skills, Cook, M.J. (1999) also suggests that the VMF should know other supporting skills such as: Technical skills Interpersonal skills Supporting skills Figure 2.3: Consultant skill set (Cook, M.J, 1999) Technical skills Interpersonal skills Supporting skills Figure 2.2: Consultant skill set (Cook, M.J, 1999)
All of these supporting skills are very important to hold together the technical skills applied. Last but not least is the interpersonal skill. According to Dalziel, Murray M. and Schoonover, Stephen C. (1988), The critical barriers are not technical knowledge or skill. Rather they are simple oversights, lack of persistence, poor communication, or other more personal vulnerabilities. All of the mentioned abilities fall under interpersonal skills. There are few interpersonal skills mentioned in Cook, M.J (1999) proceedings paper which are: Building relationships Perception Introspection Perceiving others Valuing Diversity Communication skills Dealing with resistance Resolving conflict Leadership
Clearly, all of these characteristic, skills and knowledge are inter-related with each other. But the bottom line here is a VM Facilitator must understand the Value Management concept and processes first before he can conduct any of the workshop. Apart from that, he also must know what the client needs and wants so that he can always lead the workshop back to the clients requirement. According to an interview conducted with a representative from IVMA, Zuhry (2014), mentioned that the process of VM workshop are all more or less the same in every country and every project, but the issue might be different from one project to another. It is depending on the VM Facilitators skills and knowledge on how he want to conduct the workshop in order to come out with an effective outcome that satisfy the function and the need of a client as well as the end user. 3.0 Methodology For this research, we solely used the qualitative approach using two (2) methods; Case study and Open ended interview. The techniques used as the instrument for recording interview are tape recording, taking videos and writing comments. The data collected will describe the characteristics, skill and knowledge of an effective VM Facilitator based on the literature review. Three projects are selected for this research; project in UiTM Dengkil, UiTM Mukah and UiTM Raub. The client for the three projects is UITM and the end user for this project is the students, lecturer and UiTM staff. The client (UiTM) has appointed an external value manager consultant (MCM Value Sdn Bhd) to conduct the value management workshop. All data and information collected will be divided into categories (by question) to simplify the data analysis proses. Table below is a summary of the projects selected for this assignment:-.
DETAILS WORKSHOP 1 WORKSHOP 2 WORKSHOP 3 Project UITM Dengkil UITM Mukah UITM Raub Type of Project Building Building Building Type of Client Public Public Public Certified Value Manager Dr. Mazlan Che Mat (MCM Value Sdn Bhd) Dr. Mazlan Che Mat (MCM Value Sdn Bhd) Dr. Mazlan Che Mat (MCM Value Sdn Bhd) Facilitator 1. En. Azmi 2. En Zuhry 3. En. Faiz 1. En. Azmi 2. En Zuhry 3. En. Faiz 1. En. Azmi 2. En Zuhry 3. En. Faiz Original contract sum RM 364,082,542.62 RM 399,841,008.00 RM 338,028,000.00 Revised contract sum RM 315,736,437.90 RM 313,290,882.00 RM 261,490,000.00 Impact of VM Workshop on cost 13.28% 21.65% 22.60%
4.0 Result and Discussion The findings were synthesized into table which was headed according to the criteria of an efficient value management facilitator as proposed by Michael J. Cook (1999). The interview revealed that all of the key personnel interviewed agree with the value management facilitators criteria as proposed by Michael J.Cook (1999). The results are then tabulated into the table below: Question/Interview Dr Mazlan CVM En Azmi CVM/Assistant Facilitator En Zuhry Assistant Facilitator En Faiz Assistant Facilitator Sufficiency of the current CVM in Malaysia Sufficient as government handled VM by themselves through EPU unit. For private sector is not mandatory to conduct VM. Sufficient as CVM only required in certain government project only. For private sector theres no enforcement to conduct VM. Sufficient as government projects handled by their respective government officer. CVM appointed on case to case basis only for the government project. Sufficient as government has in- house team to conduct VM workshop. For private sector there arent really VM, instead they are doing VE/cost cutting
Difference between a workshop conducted by a CVM and a workshop conducted by a full member of IVMM The requirement of CVM to conduct Value Management workshop are only applicable to private/GLC projects only, as they are very stringent while for the government projects, the requirement of CVM to conduct Difference in term of: 1. Mind setting. Non CVM only follow the guideline 2. Tendency to get bias by targeting to cut cost rather than aiming for enhancing value through fulfilling Difference in term of: 1. Level of confidence of CVM is higher than full member or non- IVM member. 2. Skills & techniques which regards to facilitation; A CVM are not just having Difference in term of: 1. Exposure & experience. CVM require completing the 120 hour of workshop. While for non-CVM perhaps lack of experience due less workshop conducted. 2. Confidence level between CVM and
Value Management workshop is not very stringent.
the function. the technical experience, but also non-technical experience. 3. Real in depth understanding of the methodologies itself. 4. Thinking process. The gap of understanding is huge between CVM and ordinary member.
non-CVM will be different also due to amount of workshop conducted. The characteristics, skills and knowledge that a Facilitator should have in order to successfully conduct a workshop 1. Communication skill 2.Interpersonal skill 3. Deep knowledge of value management methodology 4. Some level of understanding with regards to subject matter of the project. 5. Understand the wisdom of managing people. 6. Understand the traits of a person, & human behavior. 7. Able to understand how people will react towards certain issue; how people will counter your argument and proposal.
1. Study on the project 2. Understand the situation and the objective of the project 3. Good negotiation skills. 4. Tacit knowledge, instinct how to go about or tackle different person in certain situation. 5. Get info and know other subject matter expert so that they will know how to handle a situation, persuade participant and encourage them to involve and interact. 1. The technical aspect that includes discipline of the project 2. The technical background of the projects etc. 3. Non-technical aspect which includes the right techniques in managing conflicts etc.
1. Vast experience 2. High confidence level 3. Know how to control the situation and tackle different personnel Do they agree with Michael J. Cook? Yes Yes Yes Yes
Additional comment A good CVM should have wisdom and communication skill. Add on the tacit knowledge by having vast 1. In term of technical skills a CVM might also n/a
also be able to apply the right technique at the right situation
experience in conducting the workshops will be much better. have to be neutral, professional, fairly , not bias and avoid conflict of interest need to have value added such as problem solving skills, management skills; strategic planning, asset management, facilities planning etc. in which can help him assist to proceed his VMW.
2. Time management which is also quite crucial since the workshop has to be conducted within 40 hours only. *Data above has been extract from the interview by taking relevant key point related to the research Based on the interview conducted above, we can see that a CVMs experience, skills and knowledge are very beneficial in managing the issue as well as the participant. All of the skills and knowledge are somehow inter-related between each other. Experience in conducting VM workshop is also important so that the facilitator know what technical tools or methodology to apply for that particular issue at that particular time. Jaapar, Zawawi, Ahmad Bari and Ahmad (2011) confirmed through their observation on VM workshop that having a CVM definitely helps in running the VM processes smoothly and following the job plan accordingly. 5.0 Conclusion To summarize everything up, a competent facilitator to conduct a VM workshop is very crucial in securing the success of the VM process. Based on our observation and interview with relevant parties, CVM in Malaysia is competent to manage a Value Management workshop successfully because they have the right characteristic, skills and knowledge to do so. This is proven from the impact of VM workshop to the original cost of the project. Case study 1, 2 and 3 explicitly shows cost saving of 13.28%, 21.65% and 22.60% individually. The study consists only three (3) of the public projects as the case study. The data was entirely gathered through interviews conducted with the value management consultant only. None of the data represents comments from other parties such as clients and participants from value management workshop. Hence, it is not viable to generalize the findings for the Malaysian construction industry as a whole.
6.0 References Che Mat M.M, Mohd Shah Z ( 2006), Value Management as effective & effiecient tool fo space management. Page 5-6 Cook, Michael J. Essential VE Consulting Skills. SAVE Proceedings 1999 International Conference, p.52-60 Dalziel, Murray M. and Schoonover, Stephen C., Changing Ways, American Management Association, New York, New York, 1988. Institute Value Management, 2014. Retrieved 24 May 2014. http://ivmm.org.my/v1/ IVMM, P. O. (2014 ). Certification Route. Retrieved from Institute of Value Management Malaysia : http://ivmm.org.my/v1/wp-content/uploads/2011/10/CVM-App-Process_New1.pdf Jaapar,A., Zawawi, M., Ahmad Bari, N.A., and Ahmad,N., (2011), Value Management in the Malaysian Construction Industry: Addressing a Theory and Practice Gap, Asia Pacific International Conference on Environment-Behavior Studies, Salamis Bay Conti Resort Hotel, Famagusta, North Cyprus, 7-9 December 2011 Kaufman, J.Jerry (2006),The Making of a Value Management Facilitator. Value World. Volume 29, Number 1. Kelly, J. and Male,S. (1991), The practice of value management; enhancing value or cutting cost?, Royal Institution of Chartered Surveyors, London Male, S., Kelly, J., Fernie, S., Gronqvist, M., & Bowles, G. (1998).Value Management: The Value Management Benchmark: A Good Practice Framework For Clients And Practitioners London,UK. Thomas Telford. Palmer, A. (1990) A Critique of Value Management. Technical Information Service No. 124. TheChartered Institute of Building (UK). Thurnell, D.. The Personal Style of The Value Management Facilitator-How Important It Is?. HKIVM 5 th Conference. 2002 Yeomans, P. (1995). A Functional Analysis of Value Management Facilitation in the Australian Construction Industry. Curtin University, Perth, Australia.