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Corporate prole 2014.

2 | We . | Daimler
274,616 people employed worldwide.
8,000 sales sites around the world and produc tion facilities in 19 countries.
1,565,563 passenger cars sold in 2013 from smart to S-Class.
484,211 trucks from 5t to 49t sold by us worl dwide in the past year.
270,144 Mercedes-Benz vans put on the road in the last twelve months.
33,705 urban buses and touring coaches sol d by us in 2013.
EUR 83.5 billion was the contract volume gene rated by Daimler Financial Services.
EUR 118 billion generated by Daimler in 2013 i n global sales revenue.
EUR 10.8 billion in EBIT achieved by Daimler in the past year.
EUR 5.4 billion invested in research and develo pment in 2013.
EUR 5.0 billion of capital spending on propert y, plant and equipment in the last year.
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Experience
the world of
mobility in the
Daimler online magazine.
w we.daimler.com
We are Daimler.
We move people. Innovative. Leading the way. Global. From page 07
We never stop thinking. Clean. Safe. Connected. From page 41
We point the way. Diversity. Integrity. Responsibility. From page 81
We move people. Daimler is one of the worlds most innovative automotive companies.
Daimler vehicles can be found in almost all countries around the globe, thanks to its leading
brands and a comprehensive range of products. Learn about how Daimler denes its claim
to be a premium vehicle manufacturer and what it means to be the inventor of the automobile.
Experience the variety offered by our brands and look into the global markets that our prod-
ucts help to create.
We never stop thinking. Daimler is more than the sum of its brands and products. The heart of
our performance capability is clean, safe, connected mobility with intelligent interconnectivity.
Look behind the face of Daimler and there you will nd us 274,616 highly qualied and highly
motivated individuals who deliver exceptional results. Daimler thrives on the ideas and passion
of its employees. We shape the company and its brands. Find out how we are fashioning the
future of mobility.
We point the way. We see ourselves as drivers of innovation, but we also believe that this lead-
ership expresses our obligation to society. Our aim is to shape the future and act responsibly.
Diversity, acting responsibly with integrity are not empty words; they are basic principles that
underlie our behaviour and that we put into practice day after day. You can nd out about our
social commitment on the following pages.
For a more comprehensive insight, visit we.daimler.com: our website offers further
information, which you can also access directly via the QR codes in this brochure.
We are delighted that you have chosen to take a closer look at our world within Daimler
and hope you will be inspired by what you read.
You can also discover the world of Daimler
in our corporate video.
www.daimler.com/corporatemovie
Daimler | We . | 001
4 | We . | Daimler Daimler | We . | 001
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2013 facts and gures.
wwww.daimler.com/reports
274,616 people employed worldwide.
8,000 sales sites around the world and produc tion facilities in 19 countries.
1,565,563 passenger cars sold in 2013 from smart to S-Class.
484,211 trucks from 5t to 49t sold by us worl dwide in the past year.
270,144 Mercedes-Benz vans put on the road in the last twelve months.
33,705 urban buses and touring coaches sol d by us in 2013.
EUR 83.5 billion was the contract volume gene rated by Daimler Financial Services.
EUR 118 billion generated by Daimler in 2013 i n global sales revenue.
EUR 10.8 billion in EBIT achieved by Daimler in the past year.
EUR 5.4 billion invested in research and develo pment in 2013.
EUR 5.0 billion of capital spending on propert y, plant and equipment in the last year.
274,616 people employed worldwide.
8,000 sales sites around the world and produc tion facilities in 19 countries.
1,565,563 passenger cars sold in 2013 from smart to S-Class.
484,211 trucks from 5t to 49t sold by us worl dwide in the past year.
270,144 Mercedes-Benz vans put on the road in the last twelve months.
33,705 urban buses and touring coaches sol d by us in 2013.
EUR 83.5 billion was the contract volume gene rated by Daimler Financial Services.
EUR 118 billion generated by Daimler in 2013 i n global sales revenue.
EUR 10.8 billion in EBIT achieved by Daimler in the past year.
EUR 5.4 billion invested in research and develo pment in 2013.
EUR 5.0 billion of capital spending on propert y, plant and equipment in the last year.
We are Daimler.
We move people. Innovative. Leading the way. Global. From page 07
We never stop thinking. Clean. Safe. Connected. From page 41
We point the way. Diversity. Integrity. Responsibility. From page 81
We move people. Daimler is one of the worlds most innovative automotive companies.
Daimler vehicles can be found in almost all countries around the globe, thanks to its leading
brands and a comprehensive range of products. Learn about how Daimler denes its claim
to be a premium vehicle manufacturer and what it means to be the inventor of the automobile.
Experience the variety offered by our brands and look into the global markets that our prod-
ucts help to create.
We never stop thinking. Daimler is more than the sum of its brands and products. The heart of
our performance capability is clean, safe, connected mobility with intelligent interconnectivity.
Look behind the face of Daimler and there you will nd us 274,616 highly qualied and highly
motivated individuals who deliver exceptional results. Daimler thrives on the ideas and passion
of its employees. We shape the company and its brands. Find out how we are fashioning the
future of mobility.
We point the way. We see ourselves as drivers of innovation, but we also believe that this lead-
ership expresses our obligation to society. Our aim is to shape the future and act responsibly.
Diversity, acting responsibly with integrity are not empty words; they are basic principles that
underlie our behaviour and that we put into practice day after day. You can nd out about our
social commitment on the following pages.
For a more comprehensive insight, visit we.daimler.com: our website offers further
information, which you can also access directly via the QR codes in this brochure.
We are delighted that you have chosen to take a closer look at our world within Daimler
and hope you will be inspired by what you read.
You can also discover the world of Daimler
in our corporate video.
www.daimler.com/corporatemovie
274,616 people employed worldwide.
8,000 sales sites around the world and production facilities in 19 countries.
1,565,563 passenger cars sold in 2013 from smart to S-Class.
484,211 trucks from 5t to 49t sold by us worldwide in the past year.
270,144 Mercedes-Benz vans put on the road in the last twelve months.
33,705 urban buses and touring coaches sold by us in 2013.
EUR 83.5 billion was the contract volume generated by Daimler Financial Services.
EUR 118 billion generated by Daimler in 2013 in global sales revenue.
EUR 10.8 billion in EBIT achieved by Daimler in the past year.
EUR 5.4 billion invested in research and development in 2013.
EUR 5.0 billion of capital spending on property, plant and equipment in the last year.
002 | Wir . | Daimler Daimler | Wir . | 003
Nie war Daimler aufregender als heute.
Wir so lautet das Motto unserer Unternehmensbroschre 2014: kurz und wie ich nde
sehr treffend. Auf den folgenden Seiten laden wir Sie herzlich ein, Daimler nher kennenzulernen:
unsere Historie und Zukunft, unsere Produkte und Marken, unsere Werte und unser Team.
Doch das Wir steht auch noch in einem anderen Sinne fr Daimler Buchstabe fr Buchstabe:
W wie Wachstum Mercedes-Benz hat 2013 mehr Autos verkauft als je zuvor. Keine andere
Premium-Marke ist so schnell gewachsen wie der Stern. Auch im Nutzfahrzeug-Geschft haben
wir unsere Spitzenposition in wichtigen Mrkten wie Westeuropa und den USA ausge baut. Das
Beste ist: Die Wachstumsstory geht weiter. In Schwellenlndern wie China und Indien bieten sich
enorme Absatzchancen. Entsprechend wollen wir 2014 weiter an Tempo zulegen: mit acht neuen
Pkw-Modellen, hochefzienten Nutzfahrzeugen und zukunftsweisenden Mobilittskonzepten.
I wie Innovation Wir haben das Automobil vor 128 Jahren erfunden seitdem haben
wir es mit ber 100.000 Patenten weiterentwickelt. Vor allem auf dem Weg zum unfall- und
emissions freien Fahren haben wir immense Fortschritte erzielt. Wir haben eine grere
Bandbreite elektrischer Fahrzeuge auf der Strae als jeder andere Hersteller. Und auch beim
Thema Sicherheit setzen wir Mastbe: Beim autonomen Fahren haben wir uns einen klaren
Technologie-Vorsprung erarbeitet den werden wir weiter ausbauen.
R wie Richtung Wir sind auf Kurs: Das zeigt das Feedback unserer Kunden und Aktionre.
Unsere rund 275.000 Kolleginnen und Kollegen weltweit haben in den letzten Jahren eine sehr
gute Basis fr knftige Erfolge gelegt. Und wenn es eines gibt, wofr das Wir bei Daimler nicht
steht, dann ist es: die Hnde in den Scho zu legen. Im Gegenteil: Wir wollen gemeinsam noch
viel mehr erreichen die Richtung stimmt!
Dieter Zetsche
Vorsitzender des Vorstands der Daimler AG
und Leiter Mercedes-Benz Cars
004 | We . | Daimler Daimler | We . | 005
We never stop thinking.
We move people.
We point the way.
Connected mobility
requires innovative ideas
that bring together ground-
breaking technologies and
customer needs.
Connected.
Comprehensive protection
in all situations is the
objective of our integral
safety philosophy.
Safe. Clean.
Clean mobility requires
an intelligent combination
of internal combustion
engine, hybrid and pure
electric drive.
Leading the way means
combining the highest quality
and engineering standards with
a broad range of products.
Operating globally means
making the most of expertise,
ideas and stimulus from every
corner of the globe.
Innovative. Global. Leading the way.
Innovation drives us
forward: our aim is to
shape the mobility of
tomorrow, both actively
and responsibly.
Diversity is a natural
feature of corporate life
at Daimler and makes us
more successful.
Acting with integrity
means doing the right
thing out of conviction.
Acting responsibly means
committing to the future
of our society and our
environment.
Diversity. Responsibility. Integrity.
Mercedes-Benz
Cars
Daimler
Trucks
Mercedes-Benz
Vans
Daimler
Buses
Daimler
Financial Services
Daimler | We . | 007 006 | We . | Daimler
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Our brands.
www.daimler.com/our-brands
W
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We
move people.
We experience
the future of
mobility together.
Innovative.
Leading the way.
Global.
Daimler | We . | 009 008 | We . | Daimler
We move people.
Innovative in our approach. Our business is driven by ideas. It is only with new ideas that
we are able to meet the challenges presented by the mobility demands of the future. We feel
as much commitment to protecting the climate and the environment as we do to the safety of
our vehicles. Every year, we launch new vehicle models that demonstrate our innovative capa-
bility as we progress toward accident-free and emission-free driving. As far as active safety is
concerned, we are developing a number of systems based on cameras and radar, for example.
To help protect the environment, Daimler has for years been systematically investing in the
development of alternative drive systems. As a result, Daimler offers not only hybrid vehicles
but also the largest range of local zero-emission electric vehicles powered by batteries and
fuel cells. We just love to keep on raising the bar. For example, the new climatic wind tunnels
at the Mercedes-Benz Technology Centre in Sindelngen set global standards for environmen-
tally friendly, efcient development of vehicles.
Leading the way in what we fashion. We are one of the worlds leading automotive com-
panies. It is with passion that we create sustainable solutions for the mobility of today and
tomorrow. Our aim is to produce safe, comfortable, efcient vehicles that become more
economical and more environmentally friendly from generation to generation. Daimler is a
byword for strong brands and innovative products. We focus on what we do best, which is to
build premium passenger cars and high-quality trucks, vans and buses with maximum user
value, and to offer tailored services related to these products. It is becoming increasingly
important to have local production facilities, and we are targeting investment in local mar-
kets and new production capacity to enable us to meet the global demand. On the sales side,
we always get as close to the customer as we possibly can. Since 2011, for example, Chinas
automobile enthusiasts have been able to experience the magic of Mercedes up close in our
newly opened Mercedes-Benz Centre in Beijing one of the largest Mercedes-Benz agship
showrooms in Asia.
Global in how we act. We help to generate global growth. We enjoy success throughout the
world the fruit of good ideas and our ability to produce new, improved solutions, time and
time again. Our brands transport people and goods right around the globe. As Daimler grows
to meet the challenges, its performance data grows too, both in its core markets of Europe
and the USA, as well as in the emerging markets. This is supported by new brands and prod-
ucts, not to mention development and production networks. Within an incredibly short time,
the BRIC countries (Brazil, Russia, India and China) have become the engines of growth for the
worlds automotive industry. The passenger car markets in these four countries will soon be
in the global top ten. Demand for mid-sized and heavy goods vehicles is also likely to soar in
the medium term. All this makes us extremely happy, because we still have plenty of ideas.
We are Daimler.
Innovative.
Global.
Leading the way.
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010 | We . | Daimler Daimler | We . | 011
We are pioneers in the construction of
automobiles, and we see it as both an
incentive and an obligation to repeat-
edly put our innovative capabilities to
the test in a quest for groundbreaking
technologies and products that are
second to none.
The rst motor car, the rst production
automobile with a diesel engine, the rst
safety body ever these and many other
milestones demonstrate our contribu-
tion to shaping the mobility of the future.
Nowadays, however, our innovative drive
is not focused directly on our vehicles.
We also work on solutions, so that we
can continue to enhance the safety and
efciency of our vehicles. Sustainable
mobility is a common thread in every-
thing that we think and do.
A current example is the climatic wind
tunnel facility at the Mercedes-Benz Tech-
nology Centre in Sindelngen. This facility
recreates extreme weather conditions
inside and enables us to develop new
vehicles and components efciently and
in an environmentally friendly manner.
It is not possible to eliminate road testing,
but it can be signicantly reduced. This
capital investment is helping to shorten
the development process before our prod-
ucts can be put on the road. This is also
an innovation that illustrates the differ-
ence between Daimler and many others:
precision forward thinking.
The extent of this forward thinking
is impressively demonstrated by the
Mercedes-Benz S 500 Intelligent Drive
in particular: this research vehicle with
autopilot is able to autonomously merge
into owing trafc, safely cross junctions
and also detect obstacles. The innova-
tive concept vehicle was unveiled at
the 2013 Frankfurt International Motor
Show. Just a few weeks previously,
the vehicle with near production level
equipment had completed the historic
Bertha-Benz route from Mannheim to
Pforzheim, covering over 100 kilometres
through 24 towns and villages. Whats
more, it did this autonomously.
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Talking point: innovation in mobility.
We invented the car:
now we are shaping its future.
We are pioneers.
For more than 128 years we have been a driving force in the development of all kinds of road transport,
because we invented the automobile. We have been responsible for a huge range of innovations involving
personal mobility in passenger cars, local and long-distance public transport and the transporting of goods
in commercial vehicles. This experience gives us an advantage that we are exploiting to ensure that this
mobility continues to be sustained into the future.
Innovative.
Innovation drives us forward.
Our aim is to shape the mobility of tomorrow,
both actively and responsibly.
www.daimler.com/innovation
The fuel consumption data can be found on page 108.
002
012 | We . | Daimler Daimler | We . | 013
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Driving without taking to the road: the Mercedes-Benz Technology Centre is home to the most advanced
driving simulator in the automotive industry. Its 360-degree screen, fast electric drive system and 12-metre
rail for movement provide optimal conditions for testing components for future models in all phases of
development. Tests with volunteer drivers allow ordinary road users to push vehicle handling to the limit
without any risk to themselves, providing engineers with information on the acceptability and handling of
new safety systems. Equally impressive is that a part of the energy required to drive the simulator is recovered
through regenerative braking and fed into the power grid.
We test from every angle.
www.daimler.com/driving-simulator
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003
014 | We . | Daimler Daimler | We . | 015
www.daimler.com/business-units
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Innovative, high-quality, reliable: our strong
brands are synonymous with enduring success.
Talking point: dynamic brands.
Daimler is one of the worlds leading
automotive companies. Our name
represents brands with the highest
standards of quality and a huge range
of high-end products. We are not only
one of the largest manufacturers of
premium passenger cars, we are also
the number one producer of commer-
cial vehicles.
Daimler AG comprises ve divisions
overall: Mercedes-Benz Cars offers
innovative automobiles ranging from
the trendsetter in urban mobility to
premium luxury limousines. Daimler
Trucks focuses on particularly heavy-
duty requirements with six strong brands
of manufacturing trucks and school
buses. Mercedes-Benz Vans produces
various lightweight vans and trucks
(1.9 to 7.5 tonnes), primarily aimed at
commercial users. Daimler Buses is the
worlds leading producer of buses over
eight tonnes, its products comprising
city, intercity and tour buses, as well as
vehicle chassis. Finally, Daimler Finan-
cial Services offers a range of nancial
services, optimally coordinated to sup-
port sales of products from the Daimler
Group throughout the world.
Mercedes-Benz is one of the worlds
leading premium automotive brands. The
Mercedes-Benz name is already a byword
for the highest level of quality. This is
based primarily on our claim to measure
everything that we do against our guiding
principle of The best or nothing.
All our strength and passion at Daimler is
dedicated to developing outstanding and
long-lasting ideas, manufacturing exciting,
sustainable products, offering customer-
oriented services and, at all times, deliv-
ering exceptional performance.
We fashion leading brands.
Daimler is among the most successful of vehicle manufacturers. With our strong brands and approximately
8,000 sales locations, we have a presence in nearly every country around the globe. We capture the hearts and
minds of our customers with innovative products across the passenger car, truck, van and bus market segments.
Tailored nancial services and mobility products covering all of these vehicles complete the portfolio.
Leading the way.
Leading the way means combining the highest
quality and engineering standards with a broad
range of products.
004
016 | We . | Daimler Daimler | We . | 017
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www.daimler.com/mercedes-passenger-cars
The new S-Class is both a dream car and a mission statement. Every moment and every touch in this unique
luxury saloon is an experience in itself. Travel, work, relax, enjoy the tranquility and arrive safely no other car
offers more. The new S-Class extends the boundaries of technology on many levels with the three engineering
priorities Intelligent Drive, Efcient Technology and Essence of Luxury. This pursuit of the best is particularly
noticeable in the interior: whether it is the seats or the climate control, the controls or the design, the
infotainment or the comfort and safety in the rear new ideas, their painstaking realisation and highest
perceived quality underpin the high standards that the engineers have set for the Mercedes-Benz agship
model and for themselves.
We extend the boundaries of technology.
The fuel consumption data can be found on page 108.
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005
018 | We . | Daimler Daimler | We . | 019
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www.daimler.com/mercedes-passenger-cars
The all-new C-Class is another new chapter in the Mercedes-Benz success story. The C-Class boasts class-
leading efciency, thanks to an intelligent lightweight-construction concept that makes it up to 100 kilogrammes
lighter than the predecessor model. Elegant and sporty at the same time: there is an interplay between the
lines, edges and convex and concave surfaces.
The strength exuded by the exterior is also reected in the interior: high-quality, exquisitely nished
materials, a rened and sporty design idiom, plus intelligent details details, an atmosphere of poised and
assured tranquillity. Innovative assistance systems such as COLLISION PREVENTION ASSIST and
ATTENTION ASSIST are tted as standard and offer safety at the highest level.
We combine sportiness with lightness.
The fuel consumption data can be found on page 108.
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006
020 | We . | Daimler Daimler | We . | 021
We are dening urban mobility: the new smart fortwo electric drive offers urban mobility in the most
compact form. It produces zero emissions on the road, but is all the more fun to drive as a result. Its powerful
55 kW electric motor provides acceleration of 0 to 60km/h in just 4.8 seconds. The new smart fortwo electric
drive was developed using the experience from various electromobility projects in order to meet the highest
standards of sustainable drive technology. Environmentally friendly, packed with innovations, powered by
a groundbreaking drive system and with a unique ultra-modern design, the smart fortwo electric drive is set
to elicit an enthusiastic response from a broadly based range of customers in more than 30 markets.
Small, nimble and green is what we like.
www.daimler.com/smart/en
The fuel consumption data can be found on page 108.
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022 | We . | Daimler Daimler | We . | 023
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www.daimler.com/mercedes-trucks
High performance even when the going gets really tough the new Arocs impressively continues the
successful tradition of Mercedes-Benz construction vehicles, which stretches back more than 110 years. Be it
a semitrailer tractor, platform truck, concrete mixer or heavy-duty tipper the on-road and all-wheel-drive
versions of the Arocs offer the right solution for practically any challenge on the construction site. Its high-torque,
high-capacity drive congurations allow it to powerfully master almost any driving situation. It also boasts
a very robust chassis, suspension and frame construction. And high efciency comes courtesy of the
standard-t Euro VI engines with common-rail, high-pressure injection. In short, the Arocs delivers exactly
what the job requires.
We are tough.
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008
024 | We . | Daimler Daimler | We . | 025
We mobilise America.
Impressive. Economical. With the Freightliner Cascadia Evolution, Daimler Trucks North America is reinforcing
its position as a trailblazer in environmentally friendly technologies and making a statement about its innovative
strength; out on the road, you just cannot miss it. The new heavy-duty truck appeared on the US market in 2013
having already been on a one-week trip right through the USA in realistic operating conditions to show off its
fuel efciency. The Evolution of Efciency tour not only demonstrated that the fuel consumption of
the Cascadia Evolution was up to seven per cent lower than in its predecessor, it also highlighted that
economy and performance are not mutually exclusive, provided you have the right combination of
technology under the hood.
www.daimler.com/freightliner/en
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009
026 | We . | Daimler Daimler | We . | 027
We have the most economical hybrid truck in production.
Highest quality standards meet cutting-edge hybrid technology: our Fuso brand has established a world-
wide reputation in the light- to heavy-duty truck segment, and its new Canter Eco Hybrid model is emphatically
demonstrating how to reinterpret the concept of sustainable mobility. This lightweight truck is extremely
impressive, thanks to its parallel hybrid drive, low fuel consumption and reduced exhaust emissions.
Another plus point is the vehicles compact construction, which makes it ideal for use in urban areas. These
sustainability-based selling points mean that the Fuso Canter Eco Hybrid is popular not just in its home country
of Japan, but in other markets too. Incidentally, it also leads the way in unit sales, with around 2,000 vehicles
having been sold worldwide.
www.daimler.com/fuso/en
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010
028 | We . | Daimler Daimler | We . | 029
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www.daimler.com/vans/en
Mercedes-Benz vans represent the last word in reliability. Ultimately, they have to deliver awless
performance day in, day out. Practical equipment options and body variants mean that they are exible and
can be customised in line with individual requirements. With the new Sprinter, Mercedes-Benz again sets
new standards in the large van segment with a host of innovations and an exemplary safety concept.
The strategic objective is to capture new fast-growing markets and exploit growth potential in our traditional
markets. Quality, economy, driving dynamics and a broad range of models are allowing us to offer solutions that
are perfectly matched to practically any tough job the Sprinter, Vito and Citan keep our customers businesses
moving forward.
We keep the economy moving.
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011
030 | We . | Daimler Daimler | We . | 031
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www.daimler.com/buses
Setra is the class of kings in the bus and coach segment. Boasting a powerful stature and hallmark
lines, the new TopClass 500 is one of the latest additions to the Daimler model portfolio. A number of
unique traits make the new three-axle luxury models stand out. Optimised transitions from front end to
side wall, roof and rear end reduce the noise level in the passenger compartment. The distinctive
aerodynamic edge and other individual measures combine to give the long-distance kings a drag
coefcient of 0.33 so they also lead the European bus and coach industry in terms of economy.
It is already clear that the TopClass 500 will be setting trends in terms of design, innovation, comfort
and safety for some time to come.
We are rening travel.
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Not all the innovative products from Daimler have four wheels: Daimler Financial Services (DFS) offers
a range of services built around Daimler vehicles, including nancing, leasing, insurance, eet management
and innovative mobility platforms such as moovel and car2go. The head ofce is in Stuttgart, but the division
operates worldwide in more than 40 countries. The premium services offered by DFS add value for customers,
dealers and brands, and thus represent a valuable component of the successful nancial performance of
Daimler. DFS makes a substantial contribution to the prots of the Daimler Group. The outlook for the future
is excellent too: demand for commercial eet management is growing, and, especially in Asia, we are seeing
a rapid rise in the demand for automotive nancial services and DFS is offering optimum solutions.
We offer automotive nancial and mobility services.
www.daimler.com/nancial-services/en
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Talking point: global markets.
To keep the world on the move, you have to
operate worldwide: we are a global enterprise.
Around the globe, the automobile
forms part of everyday life for the
human race. It is part of its past,
its present and its future. The auto-
mobile must keep pace with changes
in the world and be able to satisfy
the diverse range of human needs
effectively.
In other words, global thinking is required
to take the automobile forward and
that is exactly what we do at Daimler. We
would not be one of the most successful
companies in the history of the auto-
motive industry if we did not rely on
expertise, ideas and other impetus from
the four corners of the earth to bring
about continuous further development
of our brands and products. Daimler
employs 274,616 people around the
world, of which 167,447 are in Germany,
20,993 in the USA and 11,275 in Brazil.
Our production facilities are spread over
ve continents and 19 countries. Even
research and development at Daimler is
on a global basis with sites in Europe,
the USA and Asia.
Around the globe, we also have around
8,000 sales facilities, and our products
and services can therefore be found in
almost all countries of the world. We
attach particular importance to a per-
manent global network of research and
development activities as well as produc-
tion and sales facilities. This not only
provides us with considerable potential
for enhancing efciency, it also gives us
an edge in comparison with our interna-
tional competitors.
Great things are only possible if opera-
tions are networked. Achieving great
things has been our benchmark for more
than 128 years. Numerous innovations
from Daimler have shaped the entire
automotive industry in the past. We intend
to continue to play this role in the future,
seeking progress conceived on a global
scale and thereby living up to our reputa-
tion as an innovation leader worldwide.
We develop markets.
Daimler is on course for growth. In our core markets, our capacity to think ahead and innovate means that
we are on a winning track. In addition, new products, together with networks for development and production,
are enabling us to gain more momentum in emerging markets. The dynamic growth in these markets will pro-
vide excellent prospects for Daimler in the coming years.
Global.
Operating globally means making the most of expertise,
ideas and stimulus from every corner of the globe.
D
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more
daimler.com
* Average annual growth up to 2020
** Market volume 2013
Global passenger car market 2020: 93.8 million vehicles sold (forecast)
Global passenger car market 2013: 72.3 million vehicles sold
USA 1.3 %
Market growth*
15.5 million vehicles
Market volume**
3.5 million vehicles
Market volume**
13.0 million
vehicles
Market volume**
2.6 million vehicles
Market volume**
Europe 3.0 %
Europe excluding Russia
Market growth*
Russia 4.6 %
Market growth*
China 6.4 %
Market growth*
India 10.6 %
Market growth*
Brazil 4.2 %
Market growth*
16.3 million vehicles
Market volume**
Global growth
markets for
passenger cars.
We create growth.
The future in our sights: at Daimler, we are forward-thinking and not just in regard to our innovations, but
in relation to our markets too. Our objective is to continue our success over the long term. For this reason,
our aim is not only to remain strong in our traditional markets, but also to exploit and step up our presence
in todays growth markets. You can nd us wherever our customers are located.
Property, plant and equipment expenditure in 2013: EUR 5.0 billion
Research and development expenditure in 2013: EUR 5.4 billion
Production
Design
Research & development
274,616 employees
Daimler
facilities
worldwide.
Active throughout the world: as a global enterprise through and through, we attach a huge amount of impor-
tance to integrating expertise from a variety of areas in the world into our processes so that we can continuously
produce the best possible results. Just as we have a worldwide presence with our products, we also have a
global presence in terms of design centres, production facilities and research and development sites.
We are on the road around the globe.
2.6 million vehicles
Market volume**
www.daimler.com/global/en www.daimler.com/growth
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daimler.com
www.mercedes.me/en
Mercedes-Benz focuses on the customers. And always has done. Now we are taking the logical next
step and bundling the new world of Mercedes-Benz services for our customers under a single umbrella brand:
Mercedes me. Our aim is to offer solutions adapted to our customers and their needs. Thats why we invite
them to join us to develop innovative services and features covering every aspect of the automobile. Access
We focus on the customers.
to this new and fascinating world of services will be enabled in summer 2014: simple, convenient and contemporary.
Mercedes me is not only a digital platform, however: our experience stores in major cities such as Berlin, Hamburg,
Munich, Paris and Tokyo open up the world of Mercedes me to our customers right in the heart of town.
Mobility
Mercedes move me gives you
intelligent mobility solutions
regardless of whether you own
a car or not.
Connectivity
Mercedes connect me lets you
connect with your vehicle
wherever you are and whenever
you like.
Service
Mercedes assist me
provides a personalised
and individualised
service for you and your
Mercedes-Benz.
Financing
Mercedes finance me offers you
finance and insurance solutions
precisely tailored to your desired
vehicle and your needs.
Inspiration
Mercedes inspire me lets
you be part of our ideas
and invites you to shape
the future together with us.
Daimler | We . | 041 040 | We . | Daimler
Welcome to
the movie:
Daimler on
YouTube.
www.youtube.com/daimler
We
never stop thinking.
We develop
the future of
mobility together.
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Clean.
Safe.
Connected.
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ABS
Daimler | We . | 043 042 | We . | Daimler
We never stop thinking.
Clean mobility. Daimler is on the road to creating emission-free driving. Our objective is to
achieve signicant reductions in fuel consumption and emissions by our vehicles even by the
vehicles we are producing now and avoid such consumption and emissions altogether in the
long term. There is no silver bullet. Therefore, we are developing a broad range of cutting-edge
drive technologies that meet the specic mobility requirements, both now and in the future,
for all types of road transport. To this end, Daimler has set out an environmental roadmap. The
rst priority is to continue optimising energy efciency in vehicles with internal combustion
engines. Even in the future, these vehicles will form the backbone for mobility. The second pri-
ority is to focus on needs-based hybridisation, i.e. combining internal combustion engines and
electric motors in the most efcient way possible. Thirdly, and nally, there is zero emissions,
maximum emotion our programme to achieve zero-emission driving with electric vehicles
powered by batteries and fuel cells. Electric vehicles from Daimler are not only particularly
clean and quiet when on the road, they are also extremely enjoyable to drive.
Safe mobility. Billions of people around the world are involved in trafc journeys every day.
Our aim is to make the mobility of the future as safe as possible for every single person. We
are pioneers in road safety and are pursuing our vision with our Road to accident-free driving
initiative. Daimler engineers have frequently been ahead of their time in the development
of vehicle safety. Our most important aim is to prevent accidents happening in the rst place.
Our integral safety concept is geared to real trafc and accident circumstances. The corner-
stones of our Road to accident-free driving initiative are to banish driver stress, actively
support the driver in difcult situations and provide optimum protection for all road users.
The individual vehicle safety components in our passenger cars and trucks are coordinated
and interconnected.
Connected mobility. Population growth, the increasing density of population within limited
geographical areas and a simultaneous rise in the requirement for mobility are creating a
demand for innovative mobility solutions that are environmentally compatible, economic
and socially acceptable. This requires the provision of intelligent mobility for people and
urban areas. The starting points for Daimler are a systematic expansion of infrastructure and
web-based carpooling communities. Daimler is investing heavily in networked mobility. One
example is moovel. This mobility platform shows its users how they can best get from A to B.
The moovel system bundles the services from a variety of private- and public-sector mobility
providers and presents suitable travel options via app or mobile webpage. And with the mobil-
ity concept car2go, Daimler provides more than 10,000 vehicles that can be rented on the
spot around the clock in Europe and North America.
We are Daimler.
Clean.
Connected.
Safe.
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Talking point: clean driving.
Daimler is on the road to creating
emission-free driving. The key to
environmentally friendly mobility is
an intelligent combination of drives.
The biggest lever for reducing fuel
consumption and emissions is the
energy-efcient internal combus-
tion engine. Such engines will continue
to form the backbone of our mobility
systems for many years to come. In the
case of diesel engines, Daimlers range
includes a clean technology in the form
of BLUETEC. In addition to cutting harm-
ful emissions, BLUETEC also reduces
fuel consumption, and this reduction
may be by up to 2,000 litres a year for a
truck. Petrol engines as economical as
diesel engines are what you can expect
from the new BlueDIRECT generation
of engines with six and eight cylinders.
The advance in technology is that, while
performance and torque are increased,
fuel consumption is reduced by up to
one quarter.
A milestone on the road to further
efciency enhancements is needs-
based hybridisation. Daimler has
developed a modular hybrid system
kit for passenger cars and commercial
vehicles. This allows Daimler to produce
all the variants of a hybrid drive: from
drives known as a mild hybrid to drives
that are totally electric. A further option
is the plug-in hybrid, in which the battery
can be charged from a socket in order to
increase the vehicles electrical range.
Daimler is the global market leader for
hybrid drives in commercial vehicles.
The third development priority is
local zero-emission driving with elec-
tric vehicles. A large number of electric
vehicles are already proving themselves
on the road; two examples being the
smart fortwo electric drive and the new
B-Class Electric Drive. As the Mercedes
of electric vehicles in the compact class,
they set high standards in terms of
comfort, quality and safety for up to ve
people. The B-Class Electric Drive will
initially be launched in the USA in 2014.
Sustainable mobility at Daimler:
no less than three clean drive options
We have an environmental roadmap.
Our objective is to secure sustainable mobility over the long term. We aim to be a leader in green
technologies without neglecting typical Mercedes-Benz virtues such as safety, comfort and sublime driving
pleasure. We are bringing together different vehicle strategies with tailor-made drive solutions in accordance
with our environmental roadmap.
more
daimler.com
Clean.
Clean mobility requires an intelligent combination of
internal combustion engine, hybrid and pure electric drive.
www.daimler.com/drive-technologies
The fuel consumption data can be found on page 108.
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Environmentally
friendly mobility
from Daimler.
Combustion-based drive
Electric drive (emission-free driving)
Long-distance transport Intercity transport Urban transport
Efcient internal combustion engines
Hybrid vehicles
Plug-in hybrid drives
Electric vehicles with batteries
Electric vehicles with fuel cells
more
daimler.com
We optimise internal combustion engineering and technology.
The more intelligent the better: the quality and advances in our internal combustion engines will be critical
in determining how efcient and environmentally friendly vehicles will actually be in the next 20 years. In the
medium term, diesel and petroleum with or without hybrid options will continue to be used as sources of
fuel for automobiles. For this reason, we are continuously improving these engines.
We are working on the best mix of drive systems.
The future is diversity: our product mix with different drive combinations offers customer-friendly and
environmentally friendly mobility solutions for every requirement. Our activities are focused on optimising the
internal combustion engine, continuing to enhance efciency through customised hybridisation and developing
local zero-emission driving options using electric vehicles with batteries and fuel cells.
www.daimler.com/drive-technologies www.daimler.com/combustion-technology
Petrol & diesel Electricity Hydrogen
021 020
048 | We . | Daimler Daimler | We . | 049
The Actros has made history with a record run. The run was from Rotterdam to Szczecin and back
10,000 kilometres at a record-low fuel consumption of 25 litres per 100 kilometres. The Actros thereby
demonstrated beyond any doubt whatsoever that, with BLUETEC technology, even the kings of the motorway
can be extremely economical and efcient.
We are writing truck history.
more
daimler.com
www.daimler.com/bluetec/en
We cut fuel consumption and emissions.
www.daimler.com/energy-efciency
Clean performance: We are on the road to creating emission-free driving. One of our approaches is to
systematically optimise internal combustion engines. The results are impressive: between 1990 and 2013
we were able to cut fuel consumption in our passenger cars by more than 50 per cent.
Diesel
more
daimler.com
* Figures are based on the most fuel-efcient comparable
model (NEDC).
1990 - 2013
Reduction in fuel consumption C-Class *
1990 - 2013
Reduction in fuel consumption E-Class *
1990 - 2013
Reduction in fuel consumption S-Class *
1990 - 2013
Reduction in fuel consumption C-Class *
1990 - 2013
Reduction in fuel consumption E-Class *
1990 - 2013
Reduction in fuel consumption S-Class *
Petrol
-
51.2 %
-
50.2 %
-
50.1 %
-
50.7 %
-
54.6 %
-
53.54 %
30% 80%
100% 70%
4 3
2 1
023 022
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The hybrid drive is a combination of an internal combustion engine and an electric motor. When the
vehicle starts off, and in slow urban trafc, the electric motor is activated. For trips at speed, the internal
combustion engine is used. The combination of engines also produces additional efciency. The benets
are lower fuel consumption and lower emissions. Regenerative braking, which converts the vehicles braking
energy into electricity, is used to charge the battery.
We bring together different worlds.
more
daimler.com
more
daimler.com
Internal combustion engine
Driving with an internal combustion engine
and full battery
The combination of an internal combustion engine
and electric motor delivers additional output
Braking energy is converted into electricity,
which is used to charge the battery
Electric motor Internal combustion engine Battery
Electric motor
Driving away solely with an
electric motor
www.daimler.com/hybrid-drives
www.daimler.com/hybrid-passenger-cars
We are plugging in the S-Class.
The fuel consumption data can be found on page 108.
Second-generation hybrid drive: alongside the S 400 HYBRID and the S 300 BlueTEC HYBRID, the third
hybrid model in the new S-Class the S 500 PLUG-IN HYBRID sets new standards in terms of efciency,
drive comfort and climate comfort. Its new high-voltage lithium-ion battery has ten times the energy content
and offers the option of being recharged from an external source via a charging socket.
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This is sustainable mobility: hybrid technology is the solution to use to make local bus travel environmentally
friendly and therefore t for the future. This is being amply demonstrated by Mercedes-Benz with its Citaro G
BLUETEC hybrid. This bus can travel for up to ten kilometres using just its electric drive and is therefore making
urban trafc that little bit greener.
We manufactured the rst ever hybrid bus.
more
daimler.com
The second generation of the FUSO Canter Eco Hybrid is reinforcing the reputation of Daimlers Japanese
subsidiary Mitsubishi Fuso Truck and Bus Corporation as a pioneer in sustainable mobility. The hybrid truck
is highly efcient and one of the cleanest vehicles in its class an innovation from the Global Hybrid Centre in
Kawasaki, which manages the hybrid activities for all Daimler truck brands.
We manufacture the FUSO hybrid.
www.daimler.com/hybrid-buses www.daimler.com/hybrid-trucks
026
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daimler.com
We have electric vehicles for everyone.
Drive with zero local emissions: You can already do this with electric vehicles now. And if you do so, you
will be making a huge contribution to todays sustainable mobility. Our electric vehicle eet highlights the
range of electric mobility available and is demonstrating that vehicles with electric drives are not only clean
and quiet, they are also extremely enjoyable to drive. Because, thanks to the electric motor, the maximum
torque is available right from the start, allowing powerful acceleration. And the same applies to all Daimler
electric vehicles now and in the future. The range includes small, sporty cars for use around town, urban
buses and the SLS AMG Coup Electric Drive, a superb vehicle in terms of performance, drive technology
and design; proof that even legendary vehicles can be electric.
www.daimler.com/electric-vehicles
more
daimler.com
The fuel consumption data can be found on page 108.
more
daimler.com
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Number of hydrogen lling stations in Germany in 2015: 50 (forecast)
Number of hydrogen lling stations in Germany in 2013: 15
Existing
Intended
Currently
being planned
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Expansion of
hydrogen lling
stations in Germany.
Hamburg
Dsseldorf
Berlin
Frankfurt
Munich
Stuttgart
Karlsruhe
Freiburg
more
daimler.com
The potential offered by hydrogen as a source of energy is huge. However, we can only make use of it if
the conditions are right. Therefore, Daimler is committed to supporting the development of a network of hydrogen
lling stations in Germany. As part of the H
2
Mobility initiative, we are working in close collaboration with
partners to set up the necessary nationwide infrastructure, thereby ensuring that the future is arriving today.
We are promoting mobility based on hydrogen.
Ambassador for a new era: the B-Class F-CELL is the rst vehicle with a fuel cell drive produced by Daimler
under mass production conditions. The fuel cell generates electricity from hydrogen and oxygen. In place of
CO
2
you get water pure progress, the practical application of which was demonstrated by the F-CELL World
Drive in 2011, which covered 30,000 kilometres around the world with zero emissions.
We showcase pure progress.
www.daimler.com/fuel-cell-vehicles
The fuel consumption data can be found on page 108.
ABS
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www.daimler.com/safety
We set the standards in safety.
The number of vehicles is increasing, presenting a challenge for road safety. We see this as a
holistic responsibility covering everything from road safety education for small children, to active
and passive safety systems, and manuals emergency services. Incidentally, the rescue cards for
our vehicles can now be called up using the QR code on the fuel cap or the B-pillar.
Talking point: innovative safety.
From crumple zone to proactive assistants:
innovations from the safety pioneer
We do not simply construct vehicles;
we also work continuously to rene
and improve vehicle safety systems.
This is guided by our integral safety
philosophy, in which our objective is
to protect and support road users in
all situations.
We aim to banish driver stress. Intel-
ligent systems support the driver in the
driving tasks and act as an extension of
their senses. At the Mind Lab research
laboratory, scientists investigate driver
behaviour patterns in order to develop
further improvements in assist systems.
This led, for example, to the introduc-
tion of the ATTENTION ASSIST drowsi-
ness warning system in passenger cars,
which identies the rst indications
of drowsiness and is able to warn the
driver in good time.
How can the vehicle be used to
actively cope with difcult situations?
Assist systems are able to identify hazard-
ous situations at an early stage and inform
the driver accordingly. However, they
can also intervene in a support capacity
to help avoid accidents or mitigate the
consequences. The vehicle becomes a
proactive partner. We are working hard
to ensure that, in the future, radar and
camera systems will be in a position to
spot pedestrians, cyclists or other vehi-
cles, predict their likely behaviour and
direction, and initiate appropriate action.
Ultimately, it is our responsibility to
provide optimum protection for road
users. For over 50 years, innovative
vehicle features and intelligent protec-
tion systems have helped to minimise
the consequences of accidents for all
road users. Airbags, inertia seat belts,
seat-belt pre-tensioners and belt force
limiters have provided Daimler pas-
senger cars and commercial vehicles
with a high level of safety. The safety of
other road users has been increased,
for example, by body parts that yield
on impact and by underride guards on
trucks.
more
daimler.com
Comprehensive protection in all situations is
the objective of our integral safety philosophy.
Safe.
030 031
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Prevent
Integral safety
React
Protect Rescue
Safety, from a new perspective. Our integral safety philosophy comprises four components. Prevent means
preventing hazards and warning in good time. React refers to the anticipatory occupant protection in passenger
cars by means of PRE-SAFE, for example. Protect relates to minimising the consequences of accidents. Finally,
Rescue refers to facilitating a rapid rescue and avoiding anything worse.
We view safety holistically.
Daimler is synonymous with automotive safety. His tradition is closely associated with the name Bla
Barenyi. This visionary engineer worked at the Sindelngen plant from 1939 and was responsible for innovations
such as the crumple zone and the passenger safety cell, thereby not only shaping the development of the
company but also the history of the automobile a heritage that we have lived up to since then with a stream
of new accomplishments.
We are the pioneers in road safety.
www.daimler.com/safety-philosophy
www.daimler.com/accident-research
more
daimler.com
more
daimler.com
032 033
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www.daimler.com/safety-pioneer www.daimler.com/passive-safety
We write safety history.
On the road to accident-free driving: over decades, numerous achievements from Daimler have repeatedly
brought about further advances in automotive safety and set global standards. One of the latest is Intelligent
Drive the perfect networking of assistant systems enabling the driver to respond to (almost) any hazardous
situation on the road as showcased by the new S-Class in 2013.
1931
High-volume production passenger car with independent wheel suspension and hydraulic braking system.
1959
Safety body with crumple zones and interior appointments designed to reduce injury hazards.
1964
First bus with non-wearing brakes.
1967
Safety steering system with a telescopic steering column and impact absorber.
1978
Anti-lock braking system ABS in production passenger cars.
1981
Airbags in production passenger cars.
1987
ASR for commercial vehicles.
1995
Driving safety system ESP (Electronic Stability Program)
1996
BAS brake assist system.
1998
Tridion safety cell, DISTRONIC adaptive cruise control.
1999
ABC (Active Body Control) chassis in production passenger cars.
2000
Lane assistant and proximity control in production trucks.
2001
Stability control in production trucks and buses.
2002
PRE-SAFE anticipatory occupant protection system.
2005
Active Night View Assist.
2006
Intelligent Light System, Active Brake Assist ABA 1 in trucks and PRE-SAFE braking in passenger cars.
2009
ATTENTION ASSIST drowsiness warning system.
2010
Active Brake Assist ABA 2 in trucks.
Active Lane Keeping Assist and Active Blind Spot Assist.
2011
Collison Prevention Assist becomes standard in the new Mercedes-Benz B-Class.
2012
Active Brake Assist ABA 3 in Mercedes-Benz trucks.
2013
Intelligent interconnectivity between sensors and assistance systems in passenger cars: Intelligent Drive.
2013
Mercedes-Benz S 500 Intelligent Drive: 100 km autonomous test drive in inter-urban and urban trafc.
more
daimler.com
The objective of passive safety is to minimise the consequences of accidents. Critical factors in addition to
restraint systems such as seatbelts and airbags include body structure and the passenger compartment. To achieve
continuous improvements in safety, Daimler undertakes a large number of crash tests during the development of
each vehicle. Some of the requirements in these crash tests extend well beyond the statutory stipulations.
We promote passive safety.
more
daimler.com
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www.daimler.com/assist
www.daimler.com/active-safety
Automatic partial braking
If the driver does not respond, the system initiates automatic partial braking (30%).
Warning indicator
A warning signal sounds if the drivers vehicle is too close to the vehicle in front.
Automatic full braking
If drivers vehicle continues to move closer to the vehicle in front,
full braking is applied by the vehicle itself.
This is how
Active Brake Assist
(ABA 3) works.
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We are developing active safety.
Active safety comprises systems and technologies that help to avoid accidents or minimise the conse-
quences of accidents. Daimler is setting the standards in this regard with a variety of advanced developments.
Whether they involve camera-based assistance systems, Lane Keeping Assist or Cross-Trafc Assist, radar-
based systems such as adaptive cruise control or intelligent analysis of the condition of the driver, our innova-
tions are redening safe driving.
BAS PLUS and
PRE-SAFE braking
With pedestrian identication and
automatic emergency braking function
DISTRONIC PLUS
steering assistant
Comfortable assistance for lane-changing
manoeuvres
Adaptive
Highbeam Assist
Permanent high beam, thanks to masking-out
of other vehicles
BAS PLUS Cross-Trafc Assist
Braking assistance, including in cross-trafc
Road-Sign Assist
Now also identies No Overtaking and
No Entry signs
Night View Assist Plus
Alerts the driver to people and animals
Active Parking Assist
Automatic entry and exit
to/from lengthways and side-on parking spaces
Active Lane Keeping Assist
Avoids collisions in the event of unintended
lane departure
Eight times
active safety
more
daimler.com
We connect our cars to their environment.
Mobility: intelligent as never before: a new dimension in driving was at the focus of Mercedes-Benz TecDay
in 2012. Intelligent Drive a concept that merges safety and comfort, and intelligently interconnects sensors
and systems. The C-Class, E-Class and S-Class feature a host of innovations that make motoring even safer and
more comfortable.
037 036
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www.daimler.com/intelligent-drive/en
We are building the intelligent automobile.
It has all-round vision, which is critically dependent on networking between the vehicle systems, also
referred to as sensor fusion. Our objective is to provide comprehensive protection not only for the vehicle
occupants but for all road users. Mercedes-Benz Intelligent Drive stands for the intelligent linking of the
sensors and assistance systems in passenger cars.
360 degrees:
sensor eld
of vision.
200m
Long-range radar
with mid-range scan
60m
Long-range radar
30m
Short-range radar
30m
Short-range radar
80m
Multi-mode radar
160m
Near/far infrared camera
500m
Mannheim
Heidelberg
Wiesloch
Bruchsal
Pforzheim
Stereo-multi-purpose camera
1.2m/4.5m
Ultrasonic sensors
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Km
0
Km
19
Km
19
Km
33
Km
33
Km
54
Km
54
Km
100
Km
100
We are dening autonomous driving.
Autonomous long-distance drive: with the S 500 INTELLIGENT DRIVE research vehicle, Mercedes-Benz
showed that autonomous driving is also possible in urban and inter-urban trafc. The journey from Mannheim
to Pforzheim covering approximately 100 kilometres, undertaken in 2013, followed the route taken by pio-
neer Bertha Benz when she had attempted the rst long-distance journey by car 125 years ago.
www.daimler.com/autonomous-driving
more
daimler.com
039 038
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Assist systems are intended to provide support, but not to relieve the driver of all decision-making
responsibility. Therefore, Daimler also attaches great importance to training for safe driving, a key additional
component in the strategy for preventing accidents. Daimler offers special safe-handling training sessions
for drivers of all its vehicles, whether passenger car, truck, van or bus. Each year, our instructors show tens
of thousands of drivers how they can deal with hazardous situations and recognise or avoid risks.
We train for safety.
Our comprehensive safety approach is not limited just to the vehicle and driver. We also believe that
we have an important responsibility to provide information on our vehicles and their safety systems to
emergency services. For many of its models, Daimler therefore provides vehicle-specic rescue cards that
can be called up using a QR code, online or ofine via an app.
We help save lives.
more
daimler.com
www.daimler.com/rescue
The fuel consumption data can be found on page 108.
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more
daimler.com
Talking point: connected mobility.
How are we going to move around in
the future? We are shaping the mobil-
ity of tomorrow, driven by the passion
and innovative spirit established by
our founders, Gottlieb Daimler and
Carl Benz. To do this, we are exploit-
ing our competitive advantage and the
options offered by digital technology.
We are applying innovative ideas to
satisfy customer needs for exible, urban
mobility. For example, the moovel mobil-
ity platform helps users get from A to B
efciently. The moovel system bundles
services from regional mobility providers
and presents suitable travel options via
app or mobile webpage. At the start of
2014, Daimler will make available more
than 10,000 vehicles in Europe, the USA
and Canada as part of the car2go and
car2go black car-sharing schemes. After
users have completed a one-off registra-
tion process, or via app, they can rent
these cars at any time of the day or night.
If cities and urban areas are to main-
tain their appeal, trafc must ow and
be eco-friendly. Daimler is supporting this
objective with groundbreaking products
and solutions. Bus Rapid-Transit (BRT) is
an intelligent system aimed at booming
mega cities and urban areas. State-of-
the-art buses travel at frequent intervals
in dedicated priority lanes with their own
trafc lights. Passengers arrive at their
destinations more quickly and at the
same time, emissions per passenger
kilometre are signicantly reduced.
However, Daimlers commitment
extends even further. As a company,
we also have a responsibility to develop a
suitable framework for our mobility strat-
egies. In many places, we are actively
involved in promoting and developing
charging stations or hydrogen lling sta-
tions, intelligent trafc management or
telematics. However, the establishment
of a customer-friendly, practical and
affordable infrastructure is a matter that
must be jointly addressed by policymak-
ers, energy suppliers and the automotive
industry.
Mobility of the future needs solutions:
welcome to digital life.
Ideas for a new culture of urban mobility. In the rapidly growing towns, cities and regions of the world, there
is an increasing need for climate-friendly, comfortable and affordable mobility options. We skilfully network
innovative services, web-based communication technologies and clean drive systems, thereby opening up new
prospects for the future.
We network mobility and daily life.
Connected.
Comprehensive protection in all situations is
the objective of our integral safety philosophy.
www.daimler.com/connect
The fuel consumption data can be found on page 108.
15:11
15:11
15:11
15:11
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072 | We . | Daimler Daimler | We . | 073
Connected mobility for all moovel is making it possible. The moovel mobility platform bundles services from
various mobility providers and has an online interface, showing its users how they can best get from A to B.
The associated car2go car-sharing scheme covers towns and cities nationwide and provides vehicles that can be
rented and dropped off without any notice at all, 24 hours a day.
We are bringing about advances in mobility.
more
daimler.com
Our aims are not limited to fashioning the future of the automobile. We also want to be actively
involved in shaping the mobility of tomorrow. We are working in close collaboration with numerous partners
to create the infrastructure for an efcient, networked form of mobility, helping to ensure that, in the future,
everyone gets to their destination by the best possible route.
We are investing in connected mobility.
Where
do I want
to go?
www.moovel.com
D
044 043
074 | We . | Daimler Daimler | We . | 075
www.car2go.com
Registered car2go customers at the end of 2014: 1,000,000 (forecast)
Registered car2go customers at the end of 2010: 60,000
* As at: February 2014
more
daimler.com
vehicles with
electric drive*
vehicles
in total*
Vienna
Birmingham
Miami
Columbus
Austin
San Diego
Calgary
Vancouver
Denver
Minneapolis Montral Seattle
Portland
London
Amsterdam
Washington, D.C.
Toronto
Ulm/Neu-Ulm
Stuttgart
Munich
Hamburg
Berlin Dsseldorf
Cologne
In cities operating the car2go scheme, smart fortwo models are available at all locations. Once users
have registered, they can rent one of these vehicles spontaneously at any time of the day or night. When
they have used it, they simply drop it off at any public parking space or specially designated parking area
without a rental agreement, minimum rental period or at-rate fee. It is exible and hassle-free: just how
21st-century mobility should be.
We move people.
An idea is taking over the world: in 2008, the car2go mobility project was launched in Ulm. It offers ex-
ible urban mobility and looks set to become highly successful. The car2go scheme has now become well
established, and not only in major European cities such as Berlin or Amsterdam. These car clubs have also
been enthusiastically received in the USA and Canada, and are now transporting people around Miami,
Washington, D.C., Toronto and many other cities.
We offer cars to go.
1,200 10,000
The fuel consumption data can be found on page 108.
Milan
Rome
045 046
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more
daimler.com
more
daimler.com
Mercedes-Benz CharterWay is a specialist provider of services in connection with purchasing, servicing and
managing Mercedes-Benz commercial vehicles. CharterWay provides rapid and efcient transport solutions
such as CharterWay rental: customers can make use of vehicles from the CharterWay rental eet, which
comprises more than 7,000 vehicles in Germany alone.
We are breaking new ground.
Fleetboard: Keeping a close eye on everything. The telematics system supports the automation of transport
processes and the capture of driver hours data. It also reduces maintenance and fuel costs. Fleets of any size
can benet from the diverse range of pioneering services offered by Fleetboard: from networking of drivers and
transport managers to efciency increases through a reduction in the number of empty truck movements.
We are automating the cockpit.
www.daimler.com/eetboard/en www.daimler.com/charterway/en


048 047
078 | We . | Daimler Daimler | We . | 079
INNOVATION
CONNECTIVITY
INTERACTION
MOBILITY
INFORMATION
VIRTUALITY
NETWORKING
COMMUNICATION
CONNECTION
DIGITAL DRIVESTYLE
In car-to-car and car-to-infrastructure communications (car-to-X communications) the car becomes
an alarm system. In the event of black ice or fog, warning messages sent to following vehicles can help
to prevent accidents an innovative approach that Daimler has also pursued in its SIM-TD (Safe Intelligent
Mobility Test Field Germany) research project.
We are turning the car into an alarm system.
New information technologies, increasing networking options, online communication and services in and
around the vehicle offer exciting prospects for digital mobility. We combine mobility and connectivity the best
of both worlds for our customers.
We are dening digital mobility.
Car-2-X
and SIM-TD
prevent
accidents.
N
o
t d
r
a
w
n
to
s
c
a
le
Accident warning
Safety messages
Sender
Recipient
Other trafc
Trafc congestion warning
Proximity warning
Daimler | We . | 081 080 | We . | Daimler
more
daimler.com
Join us on the
Daimler Blog
and mobilise
the future.
www.blog.daimler.de
W
e

p
o
in
t

t
h
e

w
a
y
.
We
point the way.
We shape the
future of
mobility together.
Diversity.
Integrity.
Responsibility.
Daimler | We . | 083 082 | We . | Daimler
We point the way.
Making the most of diversity. Every person is different and thats a good thing. At Daimler
were delighted by the diversity amongst our employees. They have a multitude of talents,
experience, skills and expertise that we use around the globe. They are a mirror of our custom-
ers, suppliers and investors. All employees in the Group help to create an appreciative, diverse
working environment. In the future, we intend to make even more of a conscious effort to put
together mixed teams with the aim of generating potential for innovation and creativity. This
leads to new requirements, but also to a great number of opportunities. Diversity continues to
shape everything that we think and do and is an integral component of our corporate culture.
Acting with integrity. If you act with integrity, you gain the respect of others. Responsible
conduct is the core prerequisite for long-term success. We believe that integrity amounts to
more than formal compliance with laws, rules and regulations. It is a fundamental ethical atti-
tude, a kind of internal compass that keeps us on the right path. The objective of Daimler is to
ensure that integrity is permanently embedded in its corporate culture. However, core ethical
values are not easy to lay down. Daimler therefore promotes a culture of acting with integ-
rity through a variety of initiatives and continuous dialogue. In these initiatives and dialogue,
employees at all hierarchical levels and in all functions and countries share their views on what
integrity means for each individual person in their day-to-day work. The results have been fed
into the new Daimler Integrity Code. It provides all employees with guidance on responsible
conduct in day-to-day work. Back in May 2011, Daimler launched the groupwide campaign
known as fairplay. This international initiative heightens employee awareness of integrity and
compliance issues.

Assuming responsibility. We act responsibly by being committed to the future of our society
and our environment. The whole world is our market. Local engagement is a natural component
of our corporate culture. The objective of our commitment in this regard is to provide people
with future prospects and help them to help themselves. Our employees also put this respon-
sibility into practice themselves and invest time, money and a great deal of effort in a wide
variety of projects for the common good. Our worldwide presence means that we are able to
play an active and continuous role in shaping the social environment at our various sites and
to promote dialogue between cultures. In doing so, we gather valuable experience that helps to
ensure our company becomes even more rmly rooted in the local environment.
We are Daimler.
Diversity.
Responsibility.
Integrity.
W
e

p
o
in
t

t
h
e

w
a
y
.
049
084 | We . | Daimler Daimler | We . | 085
Talking point: teamwork and diversity.
We see diversity as a strategic factor in successful performance.
We value diverse opinions and lifestyles. Our people give Daimler the power to drive innovation and shape
the future of our company. For our global business, we make the most of their talents, experiences and skills.
Diversity management, i.e. the specic promotion of diversity in the company, has been rmly enshrined as part of
the corporate activities of Daimler since 2005 and is an important contributing factor in the success of the business.
Daimlers success. Your benet.
Our responsibility.
Daimlers success. Your benet. Our
responsibility. With this statement by
the Board of Management, Daimler has
made a clear commitment to diversity
and diversity management.
Diversity makes a sustained contribution
to our competitiveness. True innovation,
efcient cooperation and a sound under-
standing of our future markets are only
possible if we have a diverse range of skills
and talented people in our company.
Daimler believes that diversity is a strate-
gic factor in successful performance. To
emphasise the enormous signicance of
diversity, diversity management has been
rmly embedded within the company on
a worldwide basis since 2005. This has
not simply been a question of creating a
diversity organisation, it has also included
the understanding that diversity is a man-
agement responsibility: at global, regional
and local levels. Our diversity programme
comprises a wide variety of internal and
external activities. All these activities are
aimed at harnessing the broad range of
talent and putting the differences to good
use and translating them into excellent
automotive solutions.
We are concentrating on different areas of
activity in order to actively shape diversity
within the company. At the beginning,
diversity management at Daimler focused
on gender diversity. The agreed goal was
to increase the proportion of women in
senior management positions throughout
the Group to 20 per cent by 2020. Now,
other dimensions generation manage-
ment and multiculturalism are becoming
more of a priority.
We rely on the potential of heterogeneous
teams in our change and innovation proj-
ects. Our Employee Resource Groups are
a sign that diversity management is not
just an element of our strategy but also a
tangible part of day-to-day work.
more
daimler.com
Diversity.
Diversity is a natural feature of corporate life at
Daimler and makes us more successful.
www.career.daimler.com/diversity/en
051 050
086 | We . | Daimler Daimler | We . | 087
Talent to
the fore!
We offer a diverse range of prospects.
Best performance is only achieved with the best people: we do a great deal to attract outstanding specialists
and managers, encourage them and give them room to develop thereby strengthening our reputation as an
employer of choice. Multifaceted training and professional development programmes help us to unearth individual
talents and put these talents to good use.
Daimler believes that a work-life balance is not just a promise. Our objective is to provide active support
in relation to this key motivational factor for our employees. We have implemented a number of initiatives,
including exible working-time models, and offer specic practical day-to-day assistance, in the form of our
sternchen day-care nurseries, for example.
We offer exible working-time models.
more
daimler.com
more
daimler.com
www.career.daimler.com/en www.career.daimler.com/nursery
053 052
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We are international and intercultural.
Daimler is a global enterprise. We specically promote cross-cultural skills, through training sessions
and workshops, for example, because this environment gives rise to new requirements in addition to creating
opportunities. Our aim is to offer all employees the opportunity to think globally and act locally.
The right mix produces success: we attach great importance to bringing together employees from different
generations, disciplines, cultures and nations. We actively promote diversity, through diversity workshops,
for example. This is because mixed teams are indispensable if we want to generate outstanding performance.
We are deliberately establishing mixed teams.
054 055
090 | We . | Daimler Daimler | We . | 091
We are setting a course for 20 per cent.
More women at the top an economic necessity. A key objective of Daimlers diversity management
is therefore to promote women. We have committed to efforts to increase the proportion of women in
management positions to 20 per cent by 2020.
Moving forward together: our culture of diversity can also be seen in action in the form of networks or
Employee Resource Groups. These networks bring together employees with common goals and interests
across all sites, levels and departments. Networking which may include networks for management trainees,
forewomen or employees of Turkish descent, for example creates long-term added value for all the
employees involved and for the company.
We have excellent networks.
Worldwide
Employee Resource
Groups and
networks at Daimler.
Number of Daimler employees organised in networks, 2013: 2,701
Number of Daimler employees organised in networks, 2007: 348
Relationships
Company
Interests
Communication
Image
Sustainability
Added value
Employees
Creativity
Motivation
Sexual
identity
networks
Ethnic/
cultural
networks
such as the:
- DMN diversity
forepersons network
- Career-Women
International
Network CAR-WIN
Professional-
and sector-based
networks
Gender
networks
such as the:
- Womens Business Network
- FNW womens network
- FIT network for women in
science and engineering

such as the:
- Daimler Trk-Treff
- Arab Business
Circle ABC
- dia.sphera
such as the:
- gay, lesbian,
bisexual and transgen-
der network GL@D
056
092 | We . | Daimler Daimler | We . | 093
Integrity.
Acting with integrity means doing
the right thing out of conviction.
Daimler not only aims to offer the
best in terms of its products, brands
and services, it also strives to set
standards through integrity.
Acting with integrity means doing the
right thing out of conviction as part of
our responsibility for our company, our
business partners and as a member of
society. We comply with national and
international laws, as well as other
regulations and internal guidelines.
However, integrity extends beyond
complying with the rules. Our objective
is to establish at Daimler a values-based
corporate culture in which the basic
principles are followed and put into
practice by all employees and business
partners, based on a genuine belief in
the values concerned. Responsible
corporate conduct is based on general
ethical standards as expressed for
example in the United Nations Global
Compact that apply regardless of
country, culture or language.
To promote this culture of integrity,
Daimler created the BoM division
Integrity and Legal Affairs. Covering the
whole Daimler Group, it includes legal
affairs, compliance organisation,
corporate data protection and corporate
responsibility management. This BoM
division also includes responsibility for
observing and upholding human rights
and for permanently embedding a
corporate culture based on integrity
(Integrity Management) throughout
the Group. Our activities include a
worldwide integrity dialogue in which
employees from all levels in the
hierarchy and from all functions hold
open discussions on what integrity
means in terms of day-to-day work.
Integrity is one of our four corporate
values and forms the basis of our
business activities. We rmly believe
that, in the long run, communities
of shared values are also better
communities for creating value.
Talking point: Unifying values.
Honesty, fairness and trust: integrity
is the basis for long-term success.
As a company, we are proud of our heritage and we have a bright future. Both the success enjoyed in
the past, and that expected in the future, is not simply derived from strong products, but also from a shared
understanding of integrity and corresponding behaviour. Therefore, alongside a tradition of innovative creativity,
we also maintain a tradition of working to a set of values.
We demonstrate integrity.
more
daimler.com
www.daimler.com/integrity/en
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094 | We . | Daimler Daimler | We . | 095
We observe human rights.
We ensure free choice of employment.
We condemn child labour.
We promote equality of opportunity.
We ensure freedom of association.
We ensure fairness as regards pay, working hours and benets.
We promote health and safety in the workplace.
Our business standards.
We ensure environmentally friendly production.
We produce environmentally friendly products.
We ensure product safety and quality.
Responsibility for the environment and safety.
We avoid conicts of interest.
We prohibit bribery and corruption.
We exercise vigilance in the engagement of partners.
We apply strict export controls.
We apply comprehensive data protection.
We support fair competition.
We maintain the condentiality of industrial secrets.
Our business relationships.
We have clear standards.
Multinational companies require universally applicable values and standards of conduct that provide
stability and guidance in complex day-to-day business operations. Mandatory principles and policies serve
as safety barriers they provide a secure framework and help to prevent loss or damage. Daimler is striving
to establish a corporate culture based on integrity that extends beyond simple compliance with rules and
regulations; the company is aiming for a culture in which behaviour is dictated by shared values. We expect such
conduct from all employees, and from our business partners too. We regard the United Nations Global Compact
as a mandatory reference framework. As a founding member of the LEAD group, we actively promote the Global
Compact and adhere to its principles.
Clear safety barriers
059 058
096 | We . | Daimler Daimler | We . | 097
For me, integrity is a
fundamental moral principle.
Integrity helps me to decide
what I can and cant do.
Integrity means you do not
go looking for loopholes.
Administrative employee, China
Respect for each
individual, regardless of
the level in the hierarchy.
Manager, Germany
Fairness to employees,
suppliers and customers.
Manager, Brazil
Integrity is part of my personal
set of values. I aim to create
a working environment that
has the effect of strengthening
employees. Development employee, Germany
Manager, South Africa
Everyone should be a role model.
Development employee, Germany
Integrity requires
responsibility for
your own actions.
Administrative employee, Germany
Trust: the basis
for successful
collaboration.
Works council member, production, Germany
Bearing responsibility
for regions and the
people that live there.
Works council member,
production, Germany
Openness, transparency
and honesty is the basis for
any collaboration.
Administrative employee, Germany
Our customers and
business partners see
us as the model of
a fair company.
Manager, Germany
Doing what is right, even
when no one is looking.
Administrative employee, USA
Integrity is trust
in the team.
Manager, Brazil
Integrity is based on conviction and cannot be imposed from above. The Board of Management of Daimler AG
has therefore initiated an integrity dialogue throughout the Group. This dialogue helps to ensure that integrity
is a matter of course in our daily working lives. The results have been fed into the Daimler Integrity Code, which
applies throughout the Group.
We promote open dialogue. We stick to our principles.
Fairness, responsibility and the observance of laws and rights are the principles on which our actions
are based. The Daimler Integrity Code denes a code of conduct and guidelines for our day-to-day business
based on our shared understanding of values.
060
098 | We . | Daimler Daimler | We . | 099
Talking point: shared responsibility.
Shaping, helping, developing: how Daimler
fulls its corporate social responsibility.
Nature is the basis for our future,
and a stable society is the basis for a
good business environment. For this
reason, we full our corporate social
responsibility and are committed to
supporting an environment in which
it is worth living.
Daimler believes that environmental
protection is a holistic task to which
we must apply ourselves in all areas of
the business. As an automotive manu-
facturer, we believe we have a respon-
sibility to avoid emissions, increase
energy efciency and press ahead with
the development of environmentally
friendly drive systems and fuels. How-
ever, at Daimler, environmental protec-
tion begins much earlier than that and
includes the entire product life cycle:
development, production, product use,
disposal and recycling.
Daimler is involved in both small and
large aid projects around the globe.
Our sense of responsibility and com-
mon desire to open up and support
opportunities that need our contribution
and assistance is translated into a vast
number of initiatives. One example is the
Wings on Wheels project. With the help
of donations from Daimler employees,
a second aid convoy for Syrian refugees
has already been sent to Gaziantep in
southern Turkey. Another example is the
ProCent development fund: every cent
of net salary donated by the workforce
in Germany is doubled by Daimler. As
you would expect of a global enterprise,
we are also involved in worldwide aid
projects. This may involve emergency
aid following natural disasters, such as
the one in the Philippines, but can be of
a more long-term nature on the basis of
helping people to help themselves.
The future belongs to creative minds.
In the genius education initiative, we help
to get children and young people interested
as early as possible in issues such as
mobility, environmental protection and
technology. The MobileKids initiative is
aimed at children around the world to raise
awareness of road safety and trafc issues.
We get involved around the globe.
Economic success and responsibility belong together. For instance, the Convoy of Hope Wings on Wheels
involving 11 Mercedes-Benz Actros semitrailer tractors transported relief supplies worth 4,000,000 euros for
Syrian refugees in Turkey. Daimler introduced its own process for rapid emergency aid in 2009.
more
daimler.com
Responsibility.
Acting responsibly means committing to
the future of our society and our environment.
www.daimler.com/social-commitment
100 | We . | Daimler Daimler | We . | 101
061 062
more
daimler.com
more
daimler.com
We make a difference: Every cent counts.
Simple, fast and unbureaucratic assistance. This is the thinking behind ProCent. Employees donate the cent
amounts from their net salary every month. For every cent donated by employees, the company then donates a
further cent, with the funds raised in this way being used for not-for-prot purposes around the world. ProCent is
initiated by the employees of Daimler AG together with the General Works Council, Management Representative
Committee and Board of Management. Most of the regional and trans-regional projects that benet from these
donations, suggested by the employees, are charities, aid organisations for children and young people, organisations
that work with the disabled, and environmental protection and conservation organisations.
www.daimler.com/procent/en
We set standards including for environmental protection. We include the entire development and
production process, together with the product life cycle, i.e. the complete process from development to
recycling, in our environmental management system. Environmental protection at Daimler takes many different
forms, including climate-friendly heat generation, new paint-spraying technologies and the use of renewable
energies. And each one pays dividends.
Our production processes are environmentally friendly.
www.daimler.com/environmental-protection
We make a difference:
Every cent counts.
Initiated by the employees of Daimler AG together with the
General Works Council, Management Representative Committee
and Board of Management.
063 064
102 | We . | Daimler Daimler | We . | 103
Safety is a concern for everyone! Children are actively involved in the trafc environment so it is all the
more important that we ensure primary school children can deal with the dangers presented by road trafc.
Together with international trafc experts, we therefore launched the international MobileKids initiative.
We have been teaching children about the various aspects of road safety, using age-appropriate materials
for the children since 2001.
The genius education initiative was set up by us to get young people enthusiastic about science and
technology at an early age. We convey knowledge in an exciting age-appropriate way for the children
and young people to generate interest in future-related topics such as alternative drive systems. In this way,
we are making an important social contribution and encouraging a new generation of talent in the areas
of mathematics, IT, science and technology.
We generate enthusiasm. We provide road safety training.
more
daimler.com
more
daimler.com
www.mobilekids.net www.genius-community.com
104 | We . | Daimler Daimler | We . | 105
First steps
& career:
working
at Daimler.
more
daimler.com
www.career.daimler.com
We
are Daimler.
We experience
the future of
mobility together.
106 | We . | Daimler Daimler | We . | 107
We are Daimler.
Daimler AG is one of the worlds most successful automotive companies. With its
divisions: Mercedes-Benz Cars, Daimler Trucks, Mercedes-Benz Vans, Daimler Buses and
Daimler Financial Services, the Daimler Group is one of the biggest producers of premium
cars and the worlds biggest manufacturer of commercial vehicles with a global reach.
Daimler Financial Services provides nancing, leasing, eet management, insurance and
innovative mobility services.
The companys founders, Gottlieb Daimler and Carl Benz, made history with the inven-
tion of the automobile in the year 1886. As a pioneer of automotive engineering, Daimler
continues to shape the future of mobility today. The Groups focus is on innovative and green
technologies, as well as on safe and superior automobiles that appeal to and fascinate its
customers. For many years now, Daimler has been investing continually in the development
of alternative drive systems with the goal of making emission-free driving possible in the long
term. Thus, in addition to vehicles with hybrid drive, Daimler now has the broadest range of
locally emission-free electric vehicles powered by batteries and fuel cells. This is just one
example of how Daimler willingly accepts the challenge of meeting its responsibility towards
society and the environment.
Daimler sells its vehicles and services in nearly all the countries of the world and has
production facilities on ve continents. Its current brand portfolio includes, in addition to
the worlds most valuable premium automotive brand, Mercedes-Benz, the brands: smart,
Freightliner, Western Star, BharatBenz, Fuso, Setra and Thomas Built Buses. The company
is listed on the stock exchanges of Frankfurt and Stuttgart (stock exchange symbol DAI). In
2013, the Group sold 2.35 million vehicles and employed a workforce of 275,000 people;
its revenue totalled EUR 118 billion; and the EBIT amounted to EUR 10.8 billion.
108 | We . | Daimler Daimler | We . | 5
Ten facts.
w www.daimler.com/history
1886 Carl Benz constructs the worlds rst automobile.
1889 The rst truck with an internal combustion engine appears.
1936 Daimler-Benz uses diesel engines in production p assenger cars for the rst time.
1959 Safety body developed by Daimler-Benz goes into full production.
1978 ABS anti-lock braking system offered in productio n vehicles for the rst time.
1981 Daimler-Benz supplies the rst production passen ger cars equipped with airbags.
1995 ESP, the worlds rst active driving safety system, goes into full production.
2005 BLUETEC diesel technology is offered in numerou s passenger cars and trucks.
2012 smart fortwo electric drive and Mercedes-Benz E 300 BLUETEC HYBRID enter into full production.
2013 An S-Class completes the Bertha-Benz route auto nomously in urban and inter-urban trafc.
more
daimler.com
1886 Carl Benz constructs the worlds rst automobile.
1889 The rst truck with an internal combustion engine appears.
1936 Daimler-Benz uses diesel engines in production p assenger cars for the rst time.
1959 Safety body developed by Daimler-Benz goes into full production.
1978 ABS anti-lock braking system offered in productio n vehicles for the rst time.
1981 Daimler-Benz supplies the rst production passen ger cars equipped with airbags.
1995 ESP, the worlds rst active driving safety system, goes into full production.
2005 BLUETEC diesel technology is offered in numerou s passenger cars and trucks.
2012 smart fortwo electric drive and Mercedes-Benz E 300 BLUETEC HYBRID enter into full production.
2013 An S-Class completes the Bertha-Benz route auto nomously in urban and inter-urban trafc.
Energieefzienzklasse
Energieefzienzlabel
A+
A+
A+
A+
Vehicles1) max. min. max. min. max. min. max. min.
smart
smart fortwo 6.4 3.3 4.4 3.3 5.2 3.3 E B
Mercedes-Benz Cars
C-Class model series 205 7.3 4.8 4.7 3.4 5.7 4.0 B A+
S-Class 17.1 4.7 8.6 4.3 11.9 4.4 F A+
Electric vehicles
smart fortwo electric drive
B-Class Electric Drive
SLS AMG Coup Electric Drive
Electric vehicles with fuel cell
B-CLASS F-CELL
CO2 emissions Energy efciency class Fuel consumption
Urban Extra-urban Combined
15.1 0
1
132.0
0
1
103.0
A+
A+
A+
A+
18.0 0
1
279.0
0
1
115.0
26.8 0
1
119.0
0
1
86.0
0.97 0
1
0
1
Combined
[g/km]
max. min.
[kg H2/100 km]
[kWh/100 km]
[l/100 km]
[l/100 km]
Fuel consumption and CO2 emissions*
* The fuel consumption gures are for the models available at the time of going to print. The gures shown were obtained in
accordance with the prescribed measuring process (Directive 80/1268/EEC) in the currently applicable version. The gures
are not based on an individual model and do not constitute part of the product offer; they are provided solely for purposes
of comparison between different vehicle models. The lowest and highest gures for the available models are shown for
each vehicle class. Further details of the individual vehicle models are available online. Real-life fuel consumption gures
may vary from the test gures, depending on the driving style.
1
Locally emission-free
1886 Carl Benz constructs the worlds rst automobile.
1889 The rst truck with an internal combustion engine appears.
1936 Daimler-Benz uses diesel engines in production passenger cars for the rst time.
1959 Safety body developed by Daimler-Benz goes into full production.
1978 ABS anti-lock braking system offered in production vehicles for the rst time.
1981 Daimler-Benz supplies the rst production passenger cars equipped with airbags.
1995 ESP, the worlds rst active driving safety system, goes into full production.
2005 BLUETEC diesel technology is offered in numerous passenger cars and trucks.
2012 smart fortwo electric drive and Mercedes-Benz E300 BLUETEC HYBRID enter into full production.
2013 An S-Class completes the Bertha-Benz route autonomously in urban and inter-urban trafc.
Ten facts.
w www.daimler.com/history
1886 Carl Benz constructs the worlds rst automobile.
1889 The rst truck with an internal combustion engine appears.
1936 Daimler-Benz uses diesel engines in production p assenger cars for the rst time.
1959 Safety body developed by Daimler-Benz goes into full production.
1978 ABS anti-lock braking system offered in productio n vehicles for the rst time.
1981 Daimler-Benz supplies the rst production passen ger cars equipped with airbags.
1995 ESP, the worlds rst active driving safety system, goes into full production.
2005 BLUETEC diesel technology is offered in numerou s passenger cars and trucks.
2012 smart fortwo electric drive and Mercedes-Benz E 300 BLUETEC HYBRID enter into full production.
2013 An S-Class completes the Bertha-Benz route auto nomously in urban and inter-urban trafc.
more
daimler.com
Find out
more about
our company
online.
w www.daimler.com
108 | We . | Daimler
Energieefzienzklasse
Energieefzienzlabel
A+
A+
A+
A+
Vehicles
1)
max. min. max. min. max. min. max. min.
smart
smart fortwo 6.4 3.3 4.4 3.3 5.2 3.3 E B
Mercedes-Benz Cars
C-Class model series 205 7.3 4.8 4.7 3.4 5.7 4.0 B A+
S-Class 17.1 4.7 8.6 4.3 11.9 4.4 F A+
Electric vehicles
smart fortwo electric drive
B-Class Electric Drive
SLS AMG Coup Electric Drive
Electric vehicles with fuel cell
B-CLASS F-CELL
CO2 emissions Energy efciency class Fuel consumption
Urban Extra-urban Combined
15.1 0
1
132.0
0
1
103.0
A+
A+
A+
A+
18.0 0
1
279.0
0
1
115.0
26.8 0
1
119.0
0
1
86.0
0.97 0
1
0
1
Combined
[g/km]
max. min.
[kg H2/100 km]
[kWh/100 km]
[l/100 km]
[l/100 km]
Fuel consumption and CO
2
emissions*
* The fuel consumption gures are for the models available at the time of going to print. The gures shown were obtained in
accordance with the prescribed measuring process (Directive 80/1268/EEC) in the currently applicable version. The gures
are not based on an individual model and do not constitute part of the product offer; they are provided solely for purposes
of comparison between different vehicle models. The lowest and highest gures for the available models are shown for
each vehicle class. Further details of the individual vehicle models are available online. Real-life fuel consumption gures
may vary from the test gures, depending on the driving style.
1
Locally emission-free
Daimler AG
Mercedesstr. 137
70327 Stuttgart
Germany
www.daimler.com D
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