Saturday, October 25, 14

My project is centered around early education for underprivileged children in Kansas City.
A third grader who cant read at
his or her grade level is likely to
drop out of high school
not nd a job
have kids who cant read
Saturday, October 25, 14
TO QUICKLY REITERATE: 3rd grader who cant read at the right level likely to...
--drop out of hs
--not nd a job
--have kids who cant read
This afects our city.
Jobs disappear.
Companies disappear.
Theres more crime.
Saturday, October 25, 14
This a!ects everyone:
--Jobs disappear
--Companies disappear
--Theres more crime
How can creative problem solving help
to get more underprivileged children
in KC reading at the right grade level?
Saturday, October 25, 14
Original problem statement: How can creative problem solving help to get more underprivileged children in KC reading at the
right grade level?
Create/host pop-up book drive
Distribute zine in less afuent neighborhoods
Create print campaign to live in KC libraries
Possible big picture solutions:
Saturday, October 25, 14
1. Book drive = People can donate books, learn about issue, sign up to volunteer
2. Zine = explain to parents who may not know, the importance of talking/reading/playing
3. Library campaign = raise awareness, gain support/volunteerism
Saturday, October 25, 14
Lots of ways to to help ensure underprivileged kids get a good education.
When I met w/ Mike (from Turn the Page) again he suggested I narrow down my problem statement a bit.
How can a print campaign existing within KC libraries
help to raise awareness of the importance of 3rd
graders reading at the right grade level and get support
for Turn the Page (in the form of volunteering, book
donations, or monetary donations)?
Saturday, October 25, 14
Problem statement: How can a print campaign existing within KC libraries help to raise awareness of the importance of 3rd
graders reading at the right grade level and get support for Turn the Page (in the form of volunteering, book donations, or
monetary donations)?
--Mike approved this
Print campaign:
Booklets
Posters
Bookmarks
Saturday, October 25, 14
Booklets: tell the story/give an overview of the issue. tells you why you should care & how it a!ects everyone
Posters: catch your eye, immediately signal you that there is a problem you should care about
Bookmarks: personally reach out to you and prompt you to do something specic
Saturday, October 25, 14
MOOD BOARD. looked at a lot of printed zines, books, newsletters, posters, etc. for inspiration
Saturday, October 25, 14
wanted something distinctive to stand out from most handouts, promotional materials
something that looks like art
started looking at collage
Prototypes
Saturday, October 25, 14
--Collaging for booklets
--See where that leads me > posters, bookmarks
Saturday, October 25, 14
--Something visual/emotional like art can be a good way to lure people in to looking at something.
--People like pictures
Saturday, October 25, 14
--Abstraction representing chaos education can prevent
Saturday, October 25, 14
These images will go in booklets telling the story of this issue.
Saturday, October 25, 14
Theres a child in third grade who cant read at her grade level. Her future looks bleak.
Saturday, October 25, 14
She is just one of thousands with the same story being told over and over and over again.
Saturday, October 25, 14
There are people deciding the number of prison cells to build based on how many there are like her right now.
Saturday, October 25, 14
--Meeting w/ Mike and library
--Audience
--call to action
--Is this possible?
Next steps:
Create all collages for booklets.
Design booklets (including type layout).
Design poster.
Design bookmarks.
Print and assemble.
Distribute.
Saturday, October 25, 14
Lots to do! But Im excited.