International Herald Tribune

Rates 2010
Euros
Rate Card No. 71. Effective January 2010.

WORLDNEWSBUSINESSFINANCEOPINIONSPORTARTCULTURESTYLEDESIGNTECHNOLOGYREALESTATETRAVELWORLDNEWSBUSINESSFINANCEOPINION
International Herald Tribune Euro Rates 2010
2
Reach The Most Powerful People On The Planet IHTinfo.com/Advertising

The New York Times Media Group brings together the print and online readership of The New York Times and the International Herald Tribune to deliver
one of the most influential, sophisticated and powerful audiences in the world.

24/7 Global
News Network
With 1,200 news staff
operating out of 37 news
bureaus worldwide, the IHT
and NYT deliver a trustworthy
and balanced perspective
on what is happening in the
world in print and online.

Rate Card No. 71.

International Herald Tribune Euro Rates 2010
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Display Rates IHTinfo.com/Advertising

Full Page Large Junior 1/2 Page Base Rate B&W Color Charges
530mm x 6 cols 445mm x 5 cols 265mm x 6 cols Col/mm > 1/2 Page < 1/2 Page
Int’l 20.91 15,000 9,000
Atlantic 19.20 13,000 8,000
Asia 6.65 5,000 3,500
Color sizes < 1/2 page +10%; specific positions +10%

Position Int’l Atlantic Asia Int’l Atlantic Asia Int’l Atlantic Asia
1st Color 88,788 80,732 28,488 66,718 60,469 21,832 52,043 46,996 16,794
2nd Color 85,593 77,798 27,471 64,482 58,417 21,104 50,446 45,529 16,285
ROP Color 79,202 71,931 25,437 60,011 54,311 19,649 47,251 42,596 15,269
Back Page Color 95,178 86,599 30,521 55,238 49,930 17,811
ROP BW 63,902 58,671 20,337 44,711 41,051 14,549 31,951 29,336 10,169

Small Junior Strip 1/4 Page

355mm x 4 cols 150mm x 6 cols 265mm x 3 cols

Position Int’l Atlantic Asia Int’l Atlantic Asia Int’l Atlantic Asia
1st Color 41,995 38,289 14,014 32,058 29,165 10,851 29,389 26,715 10,002
2nd Color 40,568 36,979 13,559 31,063 28,252 10,535 28,510 25,908 9,722
ROP Color 37,714 34,359 12,651 29,074 26,426 9,901 26,753 24,295 9,163
Back Page Color 44,848 40,909 14,922 34,047 30,992 11,484 31,146 28,328 10,561
ROP BW 28,534 26,199 9,081 19,894 18,266 6,331 17,573 16,135 5,593

Rate Card No. 71.

International Herald Tribune Euro Rates 2010
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Special Positions IHTinfo.com/Advertising

Front Page Page 2-3 Center Spread Ear Business Back Page International Funds

International Atlantic Asia

Position Format Size Color B&W Color B&W Color B&W
Daily Features Front Page* Portrait 130mm x 2 Cols 26,000 20,800 11,440
Daily Page Two “Letter” column, Culture, Sports Strip 74mm x 6 cols 36,400 31,200 15,600
Business with Reuters, Business Asia with Reuters
Page 2-3 Franchise 175mm x 2 cols 7,038
(Mon-Fri), Back Page Business incl. Breaking Views
Monday Extended Sports coverage, Design by Alice Rawsthorn 13x 66,300
Soccer by Rob Hughes Media & Communications, 26x 102,000
Green Inc., Fair Game by Gretchen Morgenson
Tuesday Style with Suzy Menkes 52x 168,300
Inside Europe, Inside Asia Center Spread Double Page 530mm x 13 cols 171,185 140,586 155,597 129,077 54,938 44,741
Wednesday Soccer by Rob Hughes, Stage & Entertainment Double Junior Page 355mm x 9 cols 81,128 62,768 73,958 57,638 27,119 19,979
Deal Book by Andrew Ross Sorkin, Global Analysis by
James Saft Double 1/4 page 265mm x 7 cols 57,020 38,660 51,816 35,496 19,444 12,304
Thursday Health & Science, In the Arena by Chris Clarey Ear* Business Section front 83mm x 25mm 2,000
Economic Scene by David Leonhardt, Inside the
Markets, Personal Tech Business back page 2,700
Friday Residential Properties, Film Sport/Culture Section front 2,000 1,500
International Markets by Floyd Norris International Strip Listing 100mm x 6 col 21,546 12,546
Saturday Weekend Arts Funds
Talking Business by Joe Nocera, Off the Charts Base price: $315 per line/month
by Floyd Norris
Funds listings include daily listing of funds in the IHT (NAV updated daily by Morning Star). Please enquire about other added value opportunities.
Business Feature or column
*For frequency discounts, ask your IHT representative

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International Herald Tribune Euro Rates 2010
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Weekend Edition IHTinfo.com/Advertising

The Weekend edition has a different rhythm from the weekday paper – greatly enhanced by the Weekend Arts section full of fascinating interviews,
reviews, trends and lifestyle stories from across the cultural world.
Reach this engaged, art-loving audience with a range of color advertising positions, including an impactful strip on the front of Weekend Arts.

International
Position Format Size Color
Weekend Arts Strip 100 mm x 6 cols 20,400

All other positions as Display rates.

Rate Card No. 71.

International Herald Tribune Euro Rates 2010
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Special News Reports* IHTinfo.com/Advertising

The International Herald Tribune's Special News Reports program takes an in-depth look at major economic, business, technological, sporting and
cultural trends around the world. Produced by the IHT and The New York Times' editorial departments, these high quality print and online environments
provide a superb platform for advertisers looking to reach an upscale, engaged global audience.

International Atlantic Asia

Rates Color B&W Color B&W Color B&W
Special Reports
Full Page 88,788 73,487 80,732 67,472 28,488 23,388 Online
Large Junior 66,717 51,417 60,330 47,210 21,832 16,732 Take ownership of a
1/2 Page 52,043 36,743 46,996 33,737 16,794 11,694 Special News Report on
Small Junior 41,994 32,814 38,289 30,129 14,014 10,444 global.nytimes.com as
Strip 31,498 22,878 29,166 21,006 10,851 7,281 the exclusive sponsoring
1/4 Page 29,389 23,209 26,715 18,555 10,002 6,432 company through
Double Page Spread 171,186 140,586 155,597 129,077 54,941 44,741 co-branded promotional
Double Junior Page 81,136 62,776 73,958 57,638 27,119 19,979 advertisements.
Double 1/4 Page 57,020 38,660 51,816 35,496 19,444 12,304

* Rates also apply to Advertising Supplements.

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International Herald Tribune Euro Rates 2010
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Customized Publishing Solutions IHTinfo.com/Advertising

Take advantage of the understanding we have of our audience and brand to develop innovative, bespoke multi-platform solutions to help you meet your
communications goals. Whether you are a corporate advertiser looking to engage readers in a unique, brand-relevant environment, or a government agency
seeking to talk about the latest investment opportunities, our specialized, experienced team can produce a focused, high impact solution tailored to your needs.

Jaeger LeCoultre
An innovative print-online
campaign, including
nanosite and supplement
series, “Tides of Time”
highlights the luxury
watchmaker's partnership
with Unesco's World
Heritage Centre and the IHT.

Ask your local IHT representative for rates. See page 6 for supplement rates.

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International Herald Tribune Euro Rates 2010
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The New York Times International Weekly EuroReach IHTinfo.com/Advertising

EuroReach is a powerful pan-regional advertising network that combines the New York Times International Weekly, the International Herald Tribune and
five leading quality national newspapers to deliver unparalleled reach of Europe's elite with a circulation of more than 2 million.

Circulation Rates
Country Newspaper Pub date Circulation EuroReach Color B&W Back Page Color
Pan-Europe International Herald Tribune Daily 134,348 Front Page 42,120
Spain El País Thursday 453,606 Full Page 160,000 135,000 180,250
UK The Observer Sunday 350,000
1/2 Page 92,500 67,500 102,625
Italy La Repubblica Monday 330,000
Small Junior 71,820 58,320 80,568
Germany Süddeutsche Zeitung Monday 420,906
France Le Figaro Friday 400,000 Strip 58,644 45,144 65,416
Total 2,088,860 1/4 Page 50,625 37,125 56,194

Top Among High Earners

EMS 2009 ranked EuroReach
ahead of all pan-regional dailies,
weeklies and fortnightlies, reaching
1.4 million of Europe's high earners.

Volume Discounts
2 Pages 5%
5 Pages 10%
10 Pages 15%

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International Herald Tribune Euro Rates 2010
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The New York Times International Weekly LatinReach IHTinfo.com/Advertising

The LatinReach network sees your advertisement placed in the New York Times International Weekly which appears in 11 leading newspapers
in 9 countries in Latin America and the Caribbean, reaching an upscale, educated audience with a circulation of more than 1.1 million copies.

Circulation
Country Newspaper Pub date Circulation
Argentina Clarin Saturday 225,000
Bolivia La Razon Saturday 32,000
Brazil FOLHA de S.P. Monday 205,000
Chile La Segunda Thursday 40,000
Colombia El Espectador Monday 80,617
DominicanRepublic Listin Diario Saturday 99,000
Guatemala Prensa Libre Sunday 135,000
Mexico (Mexico City) Reforma Saturday 76,339
Mexico (Monterrey) El Norte Saturday 58,420
Mexico (Guadalajara) Mural Sunday 46,587
Panama La Prensa Sunday 36,000
Uruguay El Observador Saturday 20,000
Total 1,053,963

Rates US$ Volume Discounts

LatinReach Color B&W 3 Insertions 5%
Full Page $159,605 $131,469 7 Insertions 9%
1/2 Page $81,589 $67,211 13 Insertions 12%
1/4 Page $47,338 $38,898

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International Herald Tribune Euro Rates 2010
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Magazine IHTinfo.com/Advertising

Each edition of T strikes at the essence of a life stylishly lived, from the pursuits to the pleasures to the products. Can’t-miss columns by some of the world’s most
respected writers and editors, including Suzy Menkes and Alice Rawsthorn combine with original design and stunning photography to make T the definitive
international style guide for the upscale, sophisticated readers of the weekend IHT.

NYTimes.com/Tmagazine
T Magazine now has a sparkling
new home online. Clearer navigation,
stronger use of images and daily
content updates are coupled with
standard advertising units and,
from February 2010, geotargeting.

Ad unit EMEA Calendar 2010

Circulation Rate Base 101,400 Issue Orders Material Pub date
Page Run Of Magazine ¤ 13,770 Jan 25 Publication
Feb 2 Date Feb 27
Spread Run of Magazine ¤ 27,540 Women’s Fashion Glamour, beauty, people & trends
Jul 19 Jul 27 Sep 4
Inside Front Cover Spread ¤ 37,230
Second Spread ¤ 34,680 Feb 15 Feb 23 Mar 20
Men’s Fashion Looks, lifestyle, gear & gadgets
Third Spread ¤ 33,660 Sep 6 Sep 8 Oct 2
Spreads before Table of Contents ¤ 33,150
Design Interiors, ideas, form & function Mar 15 Mar 23 Apr 17
Page facing Table of Contents ¤ 18,360
Remix Opener ¤ 16,320 Apr 19 Apr 27 May 22
Travel Destinations, departures, people & places
Get Opener ¤ 16,320 Oct 18 Oct 26 Nov 20
T vision ¤ 17,340
Inside Back Cover ¤ 17,340 Holiday Celebrations, gifts, home & travel Nov 8 Nov 16 Dec 11
Outside Back Cover ¤ 30,600
Four-page gatefold ¤ 61,710 T is distributed in subscription, newsstand, hotel and airline lounge copies of the IHT and is available in Europe and selected
markets in the Middle East and Africa.
Two-page Insert ¤ 42,840
Four-page section ¤ 61,710
Eight-page barngate ¤ 99,450
Ad Supp page ROM ¤ 15,835

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International Herald Tribune Euro Rates 2010
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Targeted Distribution Solutions IHTinfo.com/Advertising

The International Herald Tribune offers a wide range of creative solutions to deliver maximum impact for your brands or products Technical specifications
For all details on technical
with your target audience. Highly visible and cost-effective promotions such as wraparounds, folders, envelopes and stickers on specifications and
the front page can be combined with targeted delivery of the world’s daily newspaper to client lists or around key events from deadlines, please contact
your IHT representative.
the World Economic Forum to the international fashion shows.

Wraparound Folder Envelope Belly band Portrait sticker Horizontal sticker

Rates Per Unit (4C)

Wraparound Folder Envelope Belly Band Portrait sticker Horizontal sticker
Atlantic 9.00 12.00 12.50 4.50 3.00 3.50
Asia 6.30 8.40 8.75 3.15 2.10 2.45

Minimum Quantities (General)*

1,000 4,000 4,000 1,000 1,000 1,000
*Minimum quantities for special events such as fashion shows may vary. Variations of above examples are available. For enquiries contact your IHT sales representative.

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International Herald Tribune Euro Rates 2010
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The Global Edition at global.nytimes.com IHTinfo.com/Advertising

Influential global business minds and discerning high end

consumers – we have their attention, so can you!

With the combined international voice of the IHT, the worldwide

breadth of reporting of The New York Times and the digital
innovation of NYTimes.com, the Global Edition provides users with
a 24/7 flow of high-quality news, business, sports, style and
opinion from a distinctly global perspective.
Home Page share of voice Home page MPU

7.9 million international readers rely on NYTimes.com as their

source for world and business news.* They visit the site several
times per day, and 64% of them consider nytimes.com to be one
of their favorite sites.**

To find out more visit www.reachglobalinfluencers.com or

contact your local sales representative.

Home page Half Page ad Surround sessions

* (Comscore, Sep 2009) Section front Roadblock Welcome ad

** (NYT/Nielsen International User survey)

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International Herald Tribune Euro Rates 2010
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Special Categories IHTinfo.com/Advertising

Whether you are selling art or property, recruiting managerial candidates or promoting undergraduate, graduate or Base Rate B&W
MBA programs, the International Herald Tribune offers an international marketplace for you to promote your products Col/mm
and services to engaged, upscale consumers in 180 countries around the world. ¤16
Color +25%

Art Galleries Education

Saturday Tuesday

Edited by world-renowned This section and regularly

critic Souren Melikian, the scheduled Special Reports and
Art section offers a targeted supplements, provide an ideal
environment for auction platform for schools, colleges,
houses, galleries and universities, MBA programs,
museums to reach the IHT’s executive education and
audience of enthusiastic specialty courses looking to
collectors and investors. target a highly educated and
international audience.

Properties Recruitment
Friday Monday
The IHT’s Properties feature The Recruitment marketplace
zeroes in on luxury residential delivers a valuable audience of
property and dream homes potential candidates at all levels
throughout the world, to multinational corporations
covering the hottest and international organizations
investment opportunities for
around the world.
an audience of affluent real
estate investors and luxury
homeowners.

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International Herald Tribune Euro Rates 2010
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Classifieds IHTinfo.com/Advertising

DISPLAY ON CLASSIFIEDS LINAGE CONSECUTIVE INSERTION

• Minimum space 4 lines. DISCOUNTS
Category Base rate
• First line has approximately Discount Insertions
Col/mm
25 spaces, each additional line
Business Opportunities 17 10% 2
approximately 36 spaces.
Friendships 16 15% 3
• The line includes letters,
Restaurants 16 20% 4
punctuation and spaces
Autos 13 25% 5
between words.
Conferences 13 30% 6
Entertainment 13 Consecutive days or weekly insertions
General Advertising
Holiday & Travel 13 (same copy or text).
Appears Daily
Other 13
Base rate ¤18.00 per line
Death Notices 4 YEARLY FREQUENCY
DISCOUNTS
Situations Wanted Discount Insertions
Format Appears Monday 10% 5
Minimum height 25mm Base rate ¤9.00 per line 15% 12
1 column 50 mm 20% 24
2 column 110 mm 25% 52
Churches
3 column 167 mm 30% 100
Appears Saturday/Sunday 35% 150
Base rate ¤3.50 per line 40% 200+

Box number charge

¤10.00 per insertion

CONTACT
Continental Europe United Kingdom
Vanessa Boyle Craig Webb
+33 1 41 43 92 06 +44 20 7061 3510
vboyle@iht.com cwebb@iht.com

Rate Card No. 71.

International Herald Tribune Euro Rates 2010
Terms & Conditions
All rates in this document are
subject to change at any time and
without notice. Any litigation
relative to advertising published in
the International Herald Tribune, or
the foregoing regulations, shall be
under the exclusive jurisdiction of
the Courts of Paris, France.
Forwarding an order implies
acceptance of the rates and
conditions published in this rate
card. Failure to make an order
correspond with the prices or
conditions published in this rate
card will be regarded as a clerical
error and publication will be made
without further notification. The
base rate carries no page or
position guarantee. No insertion
dates can be guaranteed. Any
advertisement exceeding 460mm
or 18 1/16 inches in depth will be
billed for 530mm or 21 inches.
Minimum space accepted: 25mm
or 1 col.inch.
Rate Card No. 71.
Reproduction material and
typesetting ordered or required by
advertisers will be charged to the
advertiser. Material supplied by
advertisers or agencies not claimed
within 30 days following the date
of insertions will be disposed of.
Return of films or other material
will be made only on receipt of a
written request.
Proofs are submitted only on the
written request of the advertiser.
If a proof is not returned in time for
publication, it will be considered
approved.
Unless otherwise agreed, all texts
are published in English. Translations
will be charged at cost.
The International Herald Tribune
declines all responsibility for its
failure, for any cause, to insert an
advertisement. Liability for errors in
composition is limited to the cost of
the space of the advertisement.
Invoices unpaid within 60 days of
billing date will be charged a
monthly penalty of 1% or 1.5 times
the French legal interest rate,
whichever rate is higher. Claims for
credits must be made within 8 days
after date of billing. Claims
concerning the reproduction quality
will not be accepted when proofs
are not supplied by the advertiser. In
case of an IHT printing error
involving an advertisement, the
compensation is limited to the
number and size of defective
insertions.
Where advertisement copy is
supplied late the International
Herald Tribune may still publish the
advertisement, although the Buyer
will be liable to pay in full for all
impressions or space ordered if any
under-delivery is due to such late
supply.
15
IHTinfo.com/Advertising
The International Herald Tribune Advertisers and agencies have
shall not be bound by notice of checked and warrant that the
stop orders, cancellation or advertisements do not violate any
transfers of advertisements law or regulation applicable in any
booked for insertion in special or country where the newspaper
specified positions received less circulates nor infringe any third
than 28 working days before the party’s right nor constitute a tort.
date of insertion or less than 4 Advertisers and agencies shall hold
working days before the date of the International Herald Tribune
harmless of all resulting claims and
insertion for advertisements in
consequences.
unspecified positions.
No contract is valid beyond 12 The International Herald Tribune
months from the date of first reserves the right to refuse any
insertion. Space may not be advertising and to cancel contracts,
bought by two or more advertisers for any reason, at its sole discretion.
in combination. If the full amount
of space contracted for is not used
within the contract year, the
advertiser shall pay the higher rate
based on the amount of space
used.
Volume Discounts (IHT)
2 Pages 5%
5 Pages 10%
10 Pages 15%
15 Pages 18%
20 Pages 22%
40 Pages 25%
60 Pages 27%
75 Pages 30%
100 Pages 35%
150 Pages 40%
200 Pages 43%
250 Pages 47%
International Herald Tribune Euro Rates 2010
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Regional Offices IHTinfo.com/Advertising

Jean-Christophe Demarta
Director of International Advertising
The New York Times Media Group
+33 1 41 43 93 81
jcdemarta@iht.com

PARIS LONDON FRANKFURT

6 bis, rue des Graviers 1 New Oxford Street Friedrichstr, 52
92521 Neuilly Cedex London WC1A 1NU 60323 Frankfurt
France UK Germany

France, Italy, Central & Eastern Switzerland, Belgium, Luxembourg, UK, Northern Europe, Middle East
Europe, Russia Spain, Portugal, Greece, Turkey & Africa Germany & Austria
Stéphanie de Longevialle Alexandra Lelubre Patrick Falconer Christoph Bajjaly
+33 1 41 43 92 15 +33 1 41 43 93 79 +44 20 7061 3530 +49 69 71 67 79 16
sdelongevialle@iht.com alelubre@iht.com pmfalconer@iht.com cbajjaly@iht.com

HONG KONG SINGAPORE TOKYO NEW YORK

1201 K Wah Centre 7500 Beach Road 9F Asahi Shimbun Shin-kan 620 Eigth Avenue
191 Java Road, North Point #14-319/320 The Plaza 5-3-2, Tsukiji, Chuo-ku New York, NY 10018
Hong Kong Singapore 199591 Tokyo 104-8011 USA
Japan
Hong Kong, China & Northern Asia Singapore & South East Asia U.S. & Americas
Dominic Ciafardini Eileen Soh Susumu Shirasaka Kerrie Gillis
+852 2922 4068 +65 6391 9622 +81 3 3248 6112 +1 212 556 7194
dciafardini@iht.com esoh@iht.com sshirasaka@iht.com kerrie@nytimes.com

Rate Card No. 71.

International Herald Tribune

Technical
Specifications
Rate Card No. 71. Effective January 2010.

WORLDNEWSBUSINESSFINANCEOPINIONSPORTARTCULTURESTYLEDESIGNTECHNOLOGYREALESTATETRAVELWORLDNEWSBUSINESSFINANCEOPINION
International Herald Tribune Euro Rates 2010
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World Wide Distribution: 35 Printsites IHTinfo.com/Advertising

Rate Card No. 71.

International Herald Tribune Euro Rates 2010
IHT: Technical Specifications
Electronic submission of B&W
or 4C advertising materials is
required.
Spot color is not accepted.
For 4C, a B&W version of the
ad should be included.
DIGITAL FORMAT
Platform supported: Macintosh
preferred. File format: Only PDF
1.4 file format generated with
Adobe Acrobat Distiller.
For PDF settings see page 20.
Electronic movable medium
CD-Rom / DVD
FTP
For file compression, only ZIP
format is accepted.
Working procedures: Place the
xxx.zip file only in the LABO
folder on our FTP, in binary mode.
For IHT FTP site addresses, please
contact your local office.
Email photolabo@iht.com
Maximum file size: 10Mb
Software
QuarkXpress 6.5 /
Adobe Illustrtor CS3 /
Photoshop CS3 /
InDesign CS3 / Acrobat 7
For further technical information
call +33 1 41 43 94 84.
CONTACTS
ROP/Display
Nicole Authier
+33 1 41 43 93 90
nauthier@iht.com
Rate Card No. 71.
SPECIFICATIONS
Images
B&W at no less than 200dpi.
Color at no less than 240dpi
and line art at 1200dpi.
Colour images must be saved as
composite process CMYK.
Fonts
Provide Postscript Type 1 screen
and printer fonts. Neither Multi
Master fonts nor ATM True Type
fonts are supported.
Maximum tone density color
Use ICC profile named
‘ISOnewspaper26v4.icc’
See page 20 for settings.
Total ink coverage should not
exceed 240% in the darkest
4C area.
For Black & White only
Use ICC profile named
‘ISOnewspaper26v4_gr.icc’
See page 20 for settings.
Areas larger than one square inch,
dot percentage should not
exceed 90%.
To obtain best results use GCR
and allow 28% dot gain at the
midtone when image files are
being prepared.
Special Reports & Advertising Supplements
Paulette Minas
+33 1 41 43 92 59
pminas@iht.com
TYPE & GRAPHIC
Color
Dropout (reverse) or 4C black type
should not be smaller than 8pt.
Color hairline should be at least 2pt.
B&W
Dropout (reverse) type in a black
area should be at least 8pt. B&W
hairline should be at least 1pt.
To avoid fine type and serif, text
should be larger than 0.15mm
in thickness. Bold sans-serif is
recommended for reversed type.
Other specifications for B&W
Highlight dot: minimum 5%
Shadow dot: maximum 90%
Heavier type will be screened
to 85% of black. Overprinted
type should be solid and
contrasted against a background
of no greater than 30% tone
value of black.
Color proofs
Please provide 3 color proofs.
DELIVERY ADDRESS
International Herald Tribune
Nicole Authier
6 bis, rue des Graviers
92521 Neuilly Cedex
Telephone: +33 1 41 43 93 90
Email: nauthier@iht.com
19
IHTinfo.com/Advertising
DEADLINES
Display
Order: 7 working days prior to
publication date.
Material (B&W, 4C): must
reach the IHT Paris Office
5 working days prior to
publication date.
For center spread double page,
7 working days prior to
publication date.
Cancellation: B&W ROP
advertising: 4 working days
prior to publication date.
4C ROP advertising, Special
Editorial Reports &
Advertising Supplements:
10 working days prior to
publication date.
COLUMN WIDTHS
No of cols. mm
1 53
2 110
3 167
4 223
5 280
6 337
International Herald Tribune Euro Rates 2010
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IHT: Technical Specifications IHTinfo.com/Advertising

ADOBE DISTILLER PDF SETTINGS AND ICC PROFILES 1 2

These are the specific Adobe Distiller settings required for all PDF ads submitted to the IHT.
They should be loaded into Distiller before creating a PDF.

For color advertisements you can download the ICC profile settings at
http://www.ihtinfo.com/adinfo/ISOnewspaper26v4.icc,
for B&W advertisements at http://www.ihtinfo.com/adinfo/ISOnewspaper26v4_gr.icc

3 4 5

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International Herald Tribune Euro Rates 2010
EuroReach: Technical Specifications
DEADLINES
Materials to be delivered
Color advertising
Tuesday, 10 days before first
insertion date of the full cycle
Black & White advertising
Thursday, 8 days before first
insertion date of the full cycle
Please provide high-resolution
PDF, (postscript file .ps created
with the native software and
passed through Acrobat distiller
to create a .pdf). Fonts and
images must be embedded.
Please label files clearly with
the advertiser name and the
name of each paper.
CONTACT
Renitha Djawi
+33 1 41 43 93 84
rdjawi@iht.com
Rate Card No. 71.
DELIVERY OPTIONS
Email to rdjawi@iht.com
(max size 4 Mb)
Save to EuroReach FTP server.
When you login, you will find a
folder for each of the partner
papers – please drop each set of
files into the appropriate folder.
FTP syntax: ftp://194.2.154.110/
Login: euroreach
Password: 2004
Renitha Djawi
Advertising Production
International Herald Tribune
6 bis, rue des Graviers
92521 Neuilly Cedex
Telephone: +33 1 41 43 93 84
ADDITIONAL TECHNICAL SPECIFICATIONS
True type fonts must be avoided for the Observer, Le Figaro, Süddeutsche Zeitung, La Repubblica and El País
For Advertorials, please include
“ADVERTISEMENT” on top of
the Advertorial.
Original copy must be supplied as
PDF/X-1a or TIFF/IT at 1270 dpi
(PDF 1.3 or 1.4 also accepted,
other file formats may be accepted
after testing). Min. tonal value of
a paper original (monochrome
printing) is 3%. Total ink coverage
should not exceed 240%. Max.
black (K) - min. 85%. Color
reproduction - Grey Component
Replacement (GCR).
Screen - Conventional screening
only (no FM), 100 lines per inch
(40 lines per cm) dot shape
elliptical. Cyan - 15°, Magenta -
75°, Yellow - 0°, Black - 135°
Printing sequence: CMYK
Dot gain (%)
Input tonal value 10% 11
Input tonal value 20% 19
Input tonal value 30% 24
Input tonal value 40% 26
Input tonal value 50% 26
Input tonal value 60% 24
Input tonal value 70% 20
Input tonal value 80% 14
Input tonal value 90% 8 black maximum. True type fonts
21
IHTinfo.com/Advertising
Grey balance: accepted. Minimum font size:
The stated CMY combined prints should 12 points. Gray tone images:
produce neutral grey in each case. For Advertorials, please include minimum resolution 150 dpi. Color
“ADVERTISEMENT” on top of images: minimum resolution 200 dpi.
Cyan Magenta Yellow the Advertorial. Black lines/strokes/logos (100%
10% 8% 8% black): minimum resolution 600 dpi.
20% 16% 16% Print-optimized PDF files from Total ink colour for 4C ads is from
30% 24% 24% Acrobat 4. Screen definition: 40 250 to 280% maximum. Minumum
40% 33% 33% lines/cm. Total ink coverage should colour for 4C ads is from 8 to 9% min
50% 42% 42% not exceed 240%. For black & resolution 200 dpi fonts like BW ads.
60% 52% 54% white, maximum dot percentage
95%. Please allow 26% dot gain on
Recommended composition for a a 40% tone.
grey balance control element, 30%
24% 24%, (this can be applied by Recommended minimum tonal For Advertorials, please include
GPC). value 10% in plain backgrounds. “PUBLIRREPORTAJE” on top of
Tonal values in highlights bleeding the Advertorial.
Densities to 0%, in the shadows 85% dot
Status E Status T percentage. If modulations and Maximum 85 lines per inch/34 lines
Cyan (C) 0.90 0.90 tone delineations are required in per centimeter. Maximum resolution
Magenta (M) 0.90 0.90 the dark picture sections, the next 300 dpi for color advertisements
Yellow (Y) 0.90 0.85 tonal value step below 85% and 200 dpi for black & white. Proof
Black (K) 1.10 1.05 shadow must provide approx 75% Press Paper 45 grams. 100 lines per
dot percentage. Minimum type inch. 200 dpi for color advertisement
weight: 0.5 mm. or black & white. Total ink coverage
should not exceed 250%.
For Advertorials, please include
“Publicité” on top of the See page 19 for IHT Technical
Advertorial. For Advertorials, please include Specifications.
a border around the
High-resolution PDF version 1.3 or Advertorial, and please include
earlier generated with Adobe “INSERTO PUBBLICITARIO”
Acrobat Distiller. Total ink coverage either on top of the Advertorial
must not exceed 240% and 85% or on the side.
not accepted. Please use postscript fonts or type
1 only. True type fonts not
International Herald Tribune Euro Rates 2010
22
EuroReach: Advertisement Unit Sizes IHTinfo.com/Advertising

France Italy Spain Germany UK Pan-European

Le Figaro La Repubblica El País Süddeutsche Zeitung The Observer IHT
height width height width height width height width height width height width
mm 423 287 401.3 275.1 362 249 528 371 423 287 530 337
Full Page
in. 16.65 11.30 15.8 10.83 14.25 9.80 20.70 14.55 16.65 11.30 21.00 13.25
mm 212 287 199.8 275.1 181 249 264 371 212 287 265 337
Half Page
in. 8.33 11.30 7.87 10.83 7.13 9.80 10.39 14.55 8.33 11.30 10.50 13.25
mm 284 190 270.9 181.8 244 165 355 246 284 190 355 223
Junior Page
in. 11.18 7.48 10.67 7.16 9.59 6.48 13.97 9.65 11.18 7.48 14.00 8.75
mm 212 141 199.8 135.1 181 122 264 183.5 212 141 265 167
Quarter Page
in. 8.33 5.55 7.87 5.32 7.13 4.81 10.35 7.20 8.33 5.55 10.50 6.56
mm 120 101 120 101 105 88 132 121 120 101 130 110
Front Page / Solus
in. 4.72 3.97 4.72 3.97 4.13 3.46 5.18 4.75 4.72 3.97 5.12 4.33
mm 108 287 104 275.2 95 249 130 371 108 287 150 337
Strip
in. 4.25 11.30 4.09 10.83 3.74 9.80 5.12 14.61 4.25 11.29 5.91 13.25
mm 50.8 287 47.5 275.2 38.5 249 63.5 371 50.8 287 74 337
Cover Strip ad
in. 2 11.30 1.87 10.83 1.52 9.80 2.5 14.61 2 11.30 2.91 13.25
Centre Double mm 420 590 402 579 384.5 531.5 528 771 443.8 601.8 530 692
Page Spread in. 16.54 23.23 15.8 22.8 15.14 20.93 20.79 30.35 17.47 23.69 21 27.2

CONTACT
Renitha Djawi
+33 1 41 43 93 84
rdjawi@iht.com

Rate Card No. 71.

International Herald Tribune Euro Rates 2010
23
T Magazine Technical Specifications IHTinfo.com/Advertising

TECHNICAL DATA ADVERTISEMENT UNIT SIZES

Data Formats Screening Cover Trim All advertisements and inserts must be provided as single pages. Proofs
54 lines per cm/0.39” Text and picture elements should must supply Kodak approval or equivalent according to the specifications.
We require the following data
Profile for cover: Isocoated.icc allow for a bleed clearance of at
formats for the print run: Single
least 5mm/0.19” at the top and Full Page Width Height
page postscript composite
Screening Body Copy bottom and 10mm/0.39” at the
generated using Acrobate Bleed 237mm/9.37 inches 286mm/11.25 inches
54 lines per cm/0.39” sides (type area 220mm/8.66 x
Distiller (NOT USING PDF Writer). Trim 227mm/8.93 inches 276mm/10.86 inches
Profile for body: isowebcoated.icc 275mm/10.83”).
Specifications for the
Double Page Spread Width Height
composition of postscript or
Paper Stock Body Data Delivery Bleed 2x 237mm/9.37 inches 286mm/11.25 inches
pdf files accessed at
Cover 150 Wood free MC FTP transmission preferable: Trim 2x 227mm/8.93 inches 276mm/10.86 inches
www.rotosmeets.com.
Inside pages: 65 grams LWC Server: ftp://194.2.154.110/
Unannounced data transmissions Printed inserts can be provided by the client.
Login: ihtads
cannot be processed.
Ink Coverage Password: ihtadv 2 Page Insert Width Height
Max 300% Folder: IHT T mag
Printing Process or Body Copy Bleed 237mm/9.37 inches 286mm/11.25 inches
4/4 web offset; all specials Trim 227mm/8.93 inches 276mm/10.86 inches
Image Resolution All data media must be clearly
colours must be based on scale
300-350 dpi marked with client’s name, (For bleed, add 4mm/0.16” all around. For spine, add 3mm/0.12”).
colours.
product, title and issue number.
6 Page Gatefold Width Height
Spot colour black Please always specify a contact
In case of multi-colour print, address. The right of complaint Trim (mm) 217/222/227 276
black should be laid out with 40% expires automatically if the data Trim (inches) 8.54/8.74/8.93 10.86
cyan background. are not delivered on time or in the (For bleed, add 4mm/0.16” all around). Paper weight 70-130gsm
event of non-compliance with
any of the points outlined above Front Cover Gatefold Width Height
as well as in the case of data Trim (mm) 221/224/227 276
errors and color space differences. Trim (inches) 8.70/8.81/8.93 10.86
(For bleed, add 4mm/0.16” all around. For spine, add 4mm/0.16”).
Note: Include a 10mm/0.4” black strip down the right hand side of the page
sitting under the cover. Paper weight 135-200gsm
8 Page Barndoor Width Height
Trim (mm) 215/222/222/215 276
Trim (inches) 8.46/8.74/8.74/8.46 10.86
(For bleed, add 4mm/0.16” all around). Paper weight 70-130gsm

CONTACTS
Asia Europe
Christine Marks Renitha Djawi Paulette Minas
+852 2922 1164 +33 1 41 43 93 84 +33 1 41 43 92 59
cmarks@iht.com rdjawi@iht.com pminas@iht.com

Rate Card No. 71.