1

2
Table of Contents
Introduction 3
Article Marketing 4
Video Marketing 6
Integrating Article and Video Marketing 9
PoerPoint for Videos 1"
An #asier $a% 1"
3
Introduction
T&ere is no doubt t&at 'ideo is t&e fastest groing t%(e of
online content) Peo(le *ust naturall% lo'e 'ideos+ and t&e% are
gra'itating toard t&e, in dro'es)
If %ou aren-t %et using 'ideos for %our online ,arketing efforts+
%ou are reall% ,issing out on a lot of traffic and con'ersions)
Video ,arketing is incredibl% (oerful)
In t&is re(ort+ %ou-re going to learn &o to integrate %our
article ,arketing efforts and 'ideo ,arketing efforts to 'astl%
,ulti(l% %our efforts)
I ill also s&o %ou e.actl% &o %ou can turn %our articles into
'ideos it& t&e click of a button+ seriousl%/ $it& *ust one click+
%ou can turn %our articles into 'ideos t&at %ou can sub,it to
'ideo s&aring ebsites in order to ,ulti(l% %our e.(osure
instantl%/
0o let-s get started)
4
Article Marketing
Article ,arketing is one of t&e easiest a%s to get free traffic)
$riting an article onl% takes 1"13" ,inutes de(ending on &o
2uickl% %ou can researc& and t%(e+ and article directories ,ake
it 'er% eas% to get articles to rank ell in t&e searc& engines)
T&ere are to ,a*or benefits to article ,arketing3
4 5ou get direct traffic fro, %our resource bo.
4 5ou get backlinks t&at i,(ro'e %our searc& engine rank
Man% (eo(le onl% sub,it articles for t&e backlinks+ and t&e%
neglect to focus on o(ti,i6ing t&eir articles for ,a.i,u,
traffic to t&eir site) T&e fact is+ %ou can get a tre,endous
a,ount of direct traffic t&roug& %our articles) 0o,eti,es %our
articles t&at %ou sub,it to article directories ill e'en outrank
%our on site)
T&ere are four ke% co,(onents to successful article ,arketing3
7
1) 8e%ord researc&
2) $ell1ritten titles
3) 9ood content
4) An enticing resource bo.
In order for %our article ,arketing to be as successful as
(ossible+ all four ele,ents s&ould be orking in con*unction)
5ou ,ust ,ake sure to c&oose good ke%ords+ craft
interesting titles t&at encourage (eo(le to click t&roug& to read
t&e article+ rite 2ualit% content+ and create a resource bo.
t&at ,akes (eo(le ant to click)
If %ou can do t&at+ %ou ill get a lot ,ore traffic for %our
efforts t&an %ou ould if %ou sub,itted articles *ust for
backlinks) It onl% takes a s,all a,ount of ti,e to researc&
ke%ords+ rite interesting titles+ and co,e u( it& a great
resource bo.) Take t&e ti,e to do t&ese t&ings and %ou-ll be
rearded it& ,ore traffic t&an %ou e'er t&oug&t as (ossible
fro, article ,arketing)
6
Video Marketing
Video ,arketing is 'er% si,ilar to article ,arketing in ,an%
a%s) 5ou need great content to be successful) 5ou need to do
(ro(er ke%ord researc& in order to attract traffic) In addition+
%ou need to gi'e (eo(le an incenti'e to 'isit %our site)
A recent stud% b% Co,score found t&at 5ouTube currentl%
accounts for ,ore t&an 27: of all searc&es on 9oogle)
Additionall%+ ,ore searc&es are (erfor,ed t&roug&
5ouTube)co, t&an t&roug& 5a&oo/
Video also &as t&e (oer to co'ert 'er% ell) 0o,e studies
&a'e s&on t&at 'ideo sites &a'e t&e (oer to con'ert as &ig&
as 3":/ T&at-s (&eno,enal &en %ou consider t&at standard
ebsites t%(icall% con'ert at onl% 213:)
T&e ,a*or (roble, ,ost (eo(le &a'e it& article ,arketing is
t&e (ercei'ed difficult% in creating 'ideos) Man% (eo(le belie'e
it is incredibl% difficult and re2uires a lot of tec&nical knoledge
to create 'ideos+ but t&at isn-t ala%s true) T&ere are easier
;
a%s to create 'ideos)
5ou don-t need to a((ear on ca,era) 5ou don-t e'en need to
do t&e 'oiceo'ers %ourself) 5ou can actuall% use co,(uteri6ed
'oices t&at sound 2uite realistic if %ou don-t feel %our 'oice is
a((ro(riate for %our 'ideos)
T&ere are ,an% a%s to create 'ideos) 5ou can outsource
t&e, for as lo as about <27 (er 3"1second 'ideo) 5ou can
use a (rogra, like =las& to create t&e,) 5ou can create
PoerPoint (resentations and e.(ort t&e, to 'ideo for,at)
>oe'er+ t&ese t&ings can be difficult for (eo(le it& 'er% little
tec&nical knoledge)
?ne Click Video Creation
T&ere is a ,uc& better a% to create 'ideos) Article Video
@obot ,akes is incredibl% si,(le to turn %our ritten articles
into beautiful+ co,(le. 'ideos it& *ust a fe clicks/
If %ou-'e been a'oiding 'ideo ,arketing because %ou ere
afraid it ould be too difficult to create 'ideos+ %ou s&ould
A
reall% take a look at Article Video @obot) It ill allo %ou to
create 'ideos it& no tec&nical knoledge &atsoe'er for
about <1 (er 'ideo/
$&en %ou create 'ideos+ %ou need to re,e,ber %our ke%ord
researc&) Video ,arketing also de(ends a lot on t&e ke%ords
%ou use+ *ust like article ,arketing)
8e%ords are used internall% for (eo(le &o searc& for
so,et&ing on t&e 'ideo site+ and t&e% are also used e.ternall%
&en (eo(le searc& on searc& engines like 9oogle)
Bet-s sa% %ou are creating a &o1to 'ideo t&at s&os (eo(le
&o to knit a bab% seater) 5ou ould ant to (ut ke%ords in
t&e title+ as t&is ould be t&e ,ain t&ing t&at ould s&o u( in
searc& engines) If %our ,ain ke%ord is C>o to 8nit a Dab%
0eaterE+ t&at s&ould be t&e title of %our 'ideo)
Most 'ideo sites also let %ou (ut tags t&at are like ke%ords
t&at are used internall%+ so don-t forget to add t&ose &en %ou
sub,it %our 'ideo) Additionall%+ %ou s&ould include so,e
ke%ords in t&e descri(tion &en %ou add it)
9
Integrating Article and Video Marketing
T&e best a% to integrate article ,arketing and 'ideo
,arketing is to first rite articles and sub,it t&e, to article
directories+ and t&en turn eac& of %our articles into 'ideos t&at
can be sub,itted to 'arious 'ideo sites)
$&en %ou first create t&e articles+ be sure %ou are using
ke%ords for t&e titles) T&ese ke%ords ill be critical for t&e
traffic of bot& %our articles and 'ideos) 0ince articles recei'e
t&e ,a*orit% of t&eir traffic fro, searc& engines+ and 'ideos
recei'e a 'er% large (ortion of t&eir traffic fro, searc& engines+
it is absolutel% 'ital to ensure t&at %ou-re using good ke%ords
&en %ou create %our content)
Articles s&ould generall% be beteen 3"" and 7"" ords) T&is
lengt& is (erfect for getting acce(ted into article directories
it&out being so long t&at %ou bore %our readers+ and it&out
being so long t&at t&e% ,ake lengt&% 'ideos t&at on-t be
effecti'e)
PoerPoint for Videos
1"
?ne eas% a% to turn %our articles into 'ideos is to use
PoerPoint) PoerPoint lets %ou create 'arious slides+ and t&en
%ou can (ut t&ose slides toget&er into a slides&o+ &ic& can
be e.(orted to 'ideo) T&is can be si,(le if %ou alread% kno
PoerPoint+ but t&ere is a bit of a learning cur'e)
#ac& slide in %our (resentation ould be a different (aragra(&
of %our article+ and %ou could add s(ecial ani,ations+ effects+
and (&otos to s(ice t&ings u()
An #asier $a%
If %ou aren-t fa,iliar it& PoerPoint or ot&er (rogra,s t&at
ill allo %ou to create 'ideos+ %ou can tr% Article Video @obot)
T&is softare allos %ou to create 'ideos fro, te.t articles
it& *ust a fe eas% clicks+ it& absolutel% F? 'ideo creation
e.(erience) T&ere is no learning cur'e/ 5ou *ust enter t&e te.t+
click+ and t&e softare generates 'ideos instantl%/ 5ou can
e'en sub,it %our 'ideos rig&t fro, t&e interface/
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