SEMESTER SPRING 2014

SME MANAGEMENT (MGT601)

ASSIGNMENT NO. 02
DUE DATE: 11
TH
AUGUST, 2014
MARKS: 20
ASSIGNMENT:
The small and medium enterprises (SMEs) are considered as the engine of growth & prosperity
not only for the individuals but also for the countries. They accelerate economic activity, create
jobs, enhance capital formation and undoubted fully work as a back bone of economy for many
countries (Taiwan, Korea, Japan, China etc).
All the entrepreneurs are keen to consider factors that are considered essential for the success
of any enterprise, but do all these factors really take to make a business successful? This is not
an easy question to answer, as each entrepreneur has a different definition of success, however
the answer of success is too simple: The key to a successful business is customer service and
retention that is so much more important than marketing.
An entrepreneur is one man show, who has to make all decision regarding the enterprise
(Finance, Procurement, Marketing, HR, Supply chain etc). In true sense an entrepreneur is
responsible for the success and failure of business, thus the errands increases and right decision
making becomes the need of the hour.
Considering the fact that you are running a small enterprise (Hudabia sports), who are indulged
in manufacturing Soccer balls, Beach Volley Balls, Hand balls, Rugby balls, Soccer Suits, Goal
keeper suits & Gloves and related products and a bit successful in capturing orders but it
becoming difficult to retain and attract new one due to stiff competition from competitors in
the same category and also lacks its marketing ability and limited financial resources to actively
locate its business and find potential customers. The economy is dwindling, inflation is at its
peak and power crisis is prevailing.
Being a student of Small & Medium Enterprise subject and having the strong market
knowledge,
What would be the possible hurdles for Hudabia sports in export of mentioned goods?
What would be the strong controllable factors that Hudabia sports can use to uplift its
products and exports? Justify your answer with solid arguments and relevant facts.

IMPORTANT:
24 hours extra / grace period after the due date is usually available to overcome
uploading difficulties. This extra time should only be used to meet the
emergencies and above mentioned due dates should always be treated as final
to avoid any inconvenience.
IMPORTANT INSTRUCTIONS/ SOLUTION GUIDELINES/ SPECIAL
INSTRUCTION
DO NOT TRY TO COPY FROM DIFFERENT BLOGS AS THESE WILL BE
AWARDED AS ZERO
OTHER IMPORTANT INSTRUCTIONS:
DEADLINE:
Make sure to upload the solution file before the due date on VULMS.
Any submission made via email after the due date will not be accepted.
FORMATTING GUIDELINES:
Use the font style Times New Roman or Arial and font size 12.
It is advised to compose your document in MS-Word format.
You may also compose your assignment in Open Office format.
Use black and blue font colors only.

REFERENCING GUIDELINES:
Use APA style for referencing and citation. For guidance search APA
reference style in Google and read various websites containing
information for better understanding or visit
http://linguistics.byu.edu/faculty/henrichsenl/apa/APA01.html
RULES FOR MARKING
Please note that your assignment will not be graded or graded as Zero (0), if:
It is submitted after the due date.
The file you uploaded does not open or is corrupt.
It is in any format other than MS-Word or Open Office; e.g. Excel,
PowerPoint, PDF etc.
It is cheated or copied from other students, internet, books, journals etc.

Note related to load shedding: Please be proactive
Dear students!
As you know that Pre Mid-Term semester activities have started
and load shedding problem is also prevailing in our country.
Keeping in view the fact, you all are advised to post your activities
as early as possible without waiting for the due date. For your
convenience; activity schedule has already been uploaded on
VULMS for the current semester, therefore no excuse will be
entertained after due date of assignments, quizzes or GDBs.