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For IMMEDIATE RELEASE

DATE: 3rd September 2013



Interview with Prof. K.S.S. Murthy - Aluminium Association of India
Prof K.S.S.Murthy is a highly respected thought leader in the Aluminum industry and he is currently the
Hon.General Secretary of Aluminium Association Of India (AAI), the largest aluminum sector association
in India. Prof Murthy has done his Ph.D from Indian Institute of Science and also M.E. (Foundry
Engineering) from the same institution. He is also a Fellow of the Institute of Indian Foundrymen. He is
actively engaged in advising various Ministries, in the Government Of India and has been responsible for
initiating several nationally important projects such as Aluminium Mission Plan, Technology Roadmap
for Indian Aluminium Industry, Litebus project etc. He has the distinction of publishing over 250 papers,
in leading international and national technical journals.
AAI was found in 1981 and is registered under the Karnataka Societies Registration Act, it is recognized
and supported by the various departments of Govt. of India with Ministry of Mines being the most
prominent one. AAI works as a conduit between the Indian Aluminium Industry, end users,
professionals, and the government on tactical and strategic issues that are growth enablers for the
sector.
During the course of a chat with the marketing team of Reed Exhibitions India, Prof Murthy shared his
views on various issues, pertaining to the exhibition and the industry. Some excerpts are furnished
below.
Q.1 In India, consumption of Aluminium is growing at a rapid rate. What are the essential steps that
the industry needs to take to leverage the growth opportunities?
A - The Indian Aluminium industry is forging ahead with rapid expansion in both primary metal and
downstream sectors. With the continuing trend of economic growth, the demand and consumption of
Aluminium is expected to increase rapidly. Higher consumption levels in building & Infrastructure,
automotive packaging, power, consumer durables and other industrial sectors will contribute towards
increase in Consumption. Aluminium demand in India is anticipated to grow more than 5 times by 2030.

Q.2 What will be the key directions of growth for the aluminum industry in India in terms of
application sectors over the coming years?
A -The Indian aluminum industry holds strong growth prospects for the medium and long term, as
aluminum capitalizes on new opportunities in building & Infrastructure, automotive packaging , other
industrial & engineering sectors.
Key directions for the Growth are
Substantial transformation or change of direction
Leadership, market expansion,
Improving environmental efficiencies,
Implementing technological advances
Displaying a commitment to sustainable, forward thinking solutions.
Overcoming the challenges of the political and business environments
Building and Infrastructure
By 2020, the construction sector in India is projected to emerge as the largest end use sector for
Aluminium. The overall consumption by the sector is estimated to grow at a CAGR of 18-20%, to around
1700 kt by 2020
Transport Sector - The Automotive Industry in India is expected to grow 4-5 times from USD 34 bn to
USD 150 bn by 2016.
Power Sector - India: Higher usage than the rest of the World. Aluminium usage in the power sector will
continue to be predominant.
Packaging - Aluminium Can just arrive in India. Can Stock production and Can Lines in India will boost
Can Consumption.
Applications like usage in rigid food containers, cans for chemicals and insecticides, etc. will increase
Aluminium consumption in the packaging sector.

Q3 What opportunities will the high infrastructure spend in India create for the aluminum sector?
A -Indian aluminum industry focuses on research and development and have ample opportunities for
growth in various application sectors.
New products are developed bearing in mind the unique properties of aluminum - lightweight,
recyclability and durability
The new markets for aluminum are found Consumer durables, Railway wagons & Rail Coaches,
Aviation, Solar panels, Electronics, and new types of material for Construction (roofing, window panels
etc) to maintain sustainable development in the future.

Q4 How do you think events like Aluminum India can come to the help of the sector?
A -Aluminium India event should become an event where technological issues and market strategies are
discussed. Invite general public, so as to offer extensive exposition of aluminium products and
applications and thereby create opportunity for increasing in Consumption of aluminum.


Q5. What are your expectations from the Aluminum India 2013 as a supporting partner?
A -As the apex body representing the entire spectrum of Indian Aluminium Industry, with one of the
main objectives of increasing aluminium production and consumption in the country, we expect
Aluminium Indian 2013 to create public awareness about aluminium metal, its virtues, usefulness,
applications, etc so that all the misgivings / misconceptions of aluminium are removed and more and
more aluminium is used in different segments. We do sincerely believe that Aluminium India 2013 and
later events by Reed Exhibitions India will impress upon the public at large to accept aluminium as an
inevitable alternate light metal for substituting heavier metals such as Steel, Cast Iron etc. and thereby
appreciate virtues of aluminium as Energy Saver.

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