9TH ANNUAL IVY SPORTS SYMPOSIUM

Friday, November 14, 2014 from 8:00 AM to 7:00 PM

Princeton Hyatt Regency, Princeton, NJ

The 2014 Ivy Sports Symposium is hosted by the Princeton Varsity Club and the
2014 Ivy Sports Symposium Planning Committee.

Opening
8:00 AM9:00 AM

Regency Foyer

Registration

Sponsored by Dorsey & Whitney LLP

Registration will remain open until 12:00 PM.
8:00 AM9:00 AM

Regency
Ballroom

Networking Breakfast

9:00 AM9:15 AM

Regency
Ballroom

Welcome & Opening Remarks

9:15 AM9:45 AM

Regency
Ballroom

10 NEXT Class of 2014 Ceremony

Alexander Smith, Co-Chair, Planning Committee, Ivy Sports Symposium

Mollie Marcoux, Ford Family Director of Athletics, Princeton University
Erika Mueller, Executive Director, Sports Symposium Inc.

Hosts: Nick Meacham, Managing Director, SportsPro Media, and

Chris Chaney, Founder & CEO, Chaney Sports Group

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Ivy Sports Symposium-SportsPro 10 NEXT Class of 2014:

Joshua Boren, Director, Business Development, MEIS
Charlie Boss, Head, Marketing, Europe, Middle East & Africa, ESPN
Daniel Cohen, SVP, Business Development and Sales, Bloomberg Sports
Bradley Edwards, Director, International Media Business Development, National
Football League
William Mao, Manager, Sports Content Partnerships, YouTube
Vlad Marinescu, Director General, SportAccord
Andrew Nacario, Agent, Baseball Division, CAA Sports
Andrea Pagnanelli, Commercial Director, Relevent Sports
Jamie Rocha, Senior Associate, GlideSlope
James Woodroof, Head, Marketing, England and Wales Cricket Board
9:45 AM10:45 AM

Regency
Ballroom

Organizational Philosophies: Building a Winning Culture

Regency Foyer

Networking Break

Moderator: Bernie Mullin, Chairman & CEO, The Aspire Group

Scott O'Neil, CEO, Philadelphia 76ers, New Jersey Devils & Prudential Center
Mark Shapiro, President, Cleveland Indians
Mark Wilf, Owner & President, Minnesota Vikings

Round 1
10:45 AM11:15 AM

Sponsored by Prodigy Sports

11:15 AM12:15 PM

Witherspoon
Junior Ballroom

1A Digital Media: The Evolution of Sports Consumption

11:15 AM12:15 PM

Catch

1B A World of Talent: Navigating the Global Sports

Landscape

Moderator: Troy Ewanchyna, Vice President, Business Development and Digital

Strategies, NBC Sports Group
Reid Gorman, Co-Founder & EVP, BACK9NETWORK
Roland Lange, Major Accounts Lead, YouTube
Doug Perlman, Founder & CEO, Sports Media Advisors
David Sternberg, Head, Media, Manchester United
Chris Wagner, EVP & Co-Founder, NeuLion

Moderator: Gregg Clifton, Managing Shareholder, Jackson Lewis

Mariano Berenstein, CEO, Club Atltico Boca Juniors - USA
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Steven Fehr, Special Council, National Hockey League Players Association

Bobby Marks, Assistant General Manager, Brooklyn Nets
Justin Paige, CEO, Kingfisher Investment Group
11:15 AM12:15 PM

Princeton

11:15 AM12:15 PM

Wilson Suite

1C Sport for Social Impact: Shared Value

Moderator: David Mingey, President & Founding Partner, GlideSlope

Nick Gates, Founder & Global Strategist, Coaches Across Continents
Mollie Marcoux, Ford Family Director of Athletics, Princeton University
Todd Smith, Managing Director, Endurance Division, Weinstein Carnegie
Philanthropic Group
Paul Teeple, Director, Sport-for-Development, Partners of the Americas
Ethan Zohn, Co-Founder, Grassroot Soccer

1D College Athletics: The Future of the NCAA & Amateur

Sports
Moderator: Gregory Santore, Managing Director, Sports Leadership Practice,
Witt/Kieffer
Jason Belzer, Founder & President, GAME, Inc.
Brad Edwards, Assistant VP & Director, Athletics, George Mason University
Richard Ensor, Commissioner, Metro Atlantic Athletic Conference
Ramogi Huma, Executive Director, National College Players Association
Jamie Zaninovich, Deputy Commissioner & COO, Pac-12 Conference

Oppenheimer
Suite

1E 10 NEXT Workshop Series: Career Acceleration

12:15 PM12:30 PM

Regency Foyer

Networking Break

12:30 PM1:30 PM

Witherspoon
Junior Ballroom

2A Athlete Representation: Contracts, Clients & Careers

12:30 PM1:30 PM

Catch

2B Entrepreneurship: The Intersection of Tech & Sport

11:15 AM12:15 PM

David Oestreicher, Co-Founder & Managing Director, Manhattan Sports Business

Academy
Andrea Pagnanelli, Commercial Director, Relevent Sports

Round 2

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9 Annual Ivy Sports Symposium Agenda

Moderator: Andrew Brandt, NFL Business Analyst, ESPN

Leon Rose, Head, Basketball Division, CAA Sports
Rick Shapiro, Senior Executive, Major League Baseball Players Association
Brodie Van Wagenen, Co-Head, Baseball Division, CAA Sports

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12:30 PM1:30 PM

Princeton

12:30 PM1:30 PM

Wilson Suite

12:30 PM1:30 PM

Oppenheimer
Suite

Moderator: Tiki Barber, Co-Founder & Co-Chairman, Thuzio

Nik Bonaddio, Founder & CEO, numberFire
Jason Coyle, President, 120 Sports
Priya Narasimhan, Professor, Electrical & Computer Engineering, Carnegie
Mellon University, and CEO & Founder, YinzCam

2C Diversity in Sport: Leveling the Playing Field

Moderator: Robin Harris, Executive Director, The Ivy League

Kevin Carr, CEO & Principal, PRO2CEO
Wade Davis, Executive Director, You Can Play
Claude Johnson, Founder & Executive Director, The Black Fives Foundation
Donna Orender, CEO, Orender Unlimited

2D Sports Analytics: Where Are We Going Next?

Moderator: Daniel Cohen, SVP, Business Development and Sales, Bloomberg
Sports
Vince Gennaro, President, Society for American Baseball Research
Angus McNab, Head, Content Distribution, North America, Opta
Robert Schur, COO, STATS
Adir Shiffman, Founder & Chairman, Catapult Sports

2E 10 NEXT Workshop Series: Marketing & Partnership

Activation
Emily Gardner, Account Director, Octagon
William Mao, Manager, Sports Content Partnerships, YouTube

Lunch
1:30 PM3:00 PM

Regency
Ballroom

Networking Lunch

1:45 PM2:35 PM

Witherspoon
Junior Ballroom

Lunch A Shark Tank Competition

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9 Annual Ivy Sports Symposium Agenda

Judge: Joe Favorito, Strategic Communications, Marketing & Branding Consultant

Judge: Mark French, Founder, Court Grip, and Partner, Mission Athletecare
Judge: Eric Guthoff, Founding Partner, GlideSlope
Judge: Dan Shanoff, Director, Audience Development, USA TODAY Sports Media

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Group
Judge: Ben Sturner, Founder & President, Leverage Agency

Sponsored by Turkish Airlines

1:45 PM2:35 PM

Catch

1:45 PM2:35 PM

Wilson Suite

Lunch B Event Marketing: Creating Memorable Experiences

Moderator: Brett Clarke, Global Head, Business Development and Marketing
Partnerships, Nitro Circus
Peter Hurley, President & Founder, Synergy
Charlie Stillitano, CEO, Relevent Sports
Donal Walsh, SVP, United World Sports, and Founding Partner, The Rhiannon
Group

Lunch C Minor League Sports: Thriving in a Competitive

Landscape

Moderator: Terry Lefton, Editor-at-Large, SportsBusiness Journal

David Andrews, President & CEO, American Hockey League
Aaron Moszer, President, Delaware 87ers
Pat O'Conner, President & CEO, Minor League Baseball

Round 3
2:35 PM3:00 PM

Regency Foyer

Networking Break

Sponsored by Prodigy Sports

3:00 PM4:00 PM

Witherspoon
Junior Ballroom

3A The Changing Face of Sports Partnerships

3:00 PM-

Catch

3B Economics of Professional Sports Leagues: Growth,

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9 Annual Ivy Sports Symposium Agenda

Moderator: Ray Katz, EVP, Source Communications

David Abrutyn, Former SVP & Global Head, Consulting, IMG
Greg Luckman, Global Head, Consulting, CAA Sports
Lisa Murray, EVP & CMO, Octagon
Steve Tseng, Chief Sales Officer, Women's Tennis Association
Eric Winter, Head, Rivals.com, Yahoo! Sports Radio and Yahoo! Sports
Ecommerce, Yahoo!

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Parity & Popularity

4:00 PM

3:00 PM4:00 PM

Princeton

3:00 PM4:00 PM

Wilson Suite

3C Sports Journalism: The Age of Information

Moderator: Gary Hoenig, Editorial Director, Jeter Publishing & The Players
Tribune
Jonathan Abrams, Staff Writer, Grantland
Bill Pennington, Reporter, The New York Times
Ross Tucker, Host, The Ross Tucker Football Podcast, SiriusXM NFL Radio
Sam Walker, Global Sports Editor, The Wall Street Journal

3D Fan Marketing & Engagement: Building an Authentic

Relationship

3:00 PM4:00 PM

Moderator: Bill Duffy, COO, The Aspire Group

Bill Daly, Deputy Commissioner, National Hockey League
George Daniel, Commissioner, National Lacrosse League
Daniel Halem, EVP, Labor Relations, Major League Baseball
Andrew Kline, Founder & Managing Director, Park Lane
Scott Rosner, Practice Associate Professor, Legal Studies and Business Ethics,
Wharton School, University of Pennsylvania

Oppenheimer
Suite

Moderator: Ian McPherson, US Correspondent, SportsPro

Tim McDermott, Chief Revenue & Marketing Officer, Philadelphia 76ers
Hussain Naqi, SVP, Fan Engagement, Jacksonville Jaguars
Mike Ondrejko, COO, Global Sales, Legends
Jordan Schlachter, EVP, Sports, The Marketing Arm
Steve Seiferheld, SVP, Research, Turnkey Intelligence

3E 10 NEXT Workshop Series: Partnership Development &

Corporate Social Responsibility
Jared Melzer, Sponsorships Account Senior Manager, Farmers Insurance
Jamie Rocha, Senior Associate, GlideSlope

4:00 PM 4:30 PM

Regency Foyer

Networking Break

Regency
Ballroom

Sports Business Today: Leadership in the Global Economy

Closing
4:30 PM5:30 PM

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Moderator: Charles Baker, Partner, Global Sports, Media & Entertainment Group,
DLA Piper
Jrme de Chaunac, Global COO, Havas Sports & Entertainment
Stuart Goldfarb, Partner, Dorsey & Whitney

9 Annual Ivy Sports Symposium Agenda

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Andrea Radrizzani, Founding Partner, MP & Silva

Marc Reeves, International Commercial Director, National Football League
5:30 PM7:00 PM

Regency Foyer
& Waters Edge

Closing Reception

Sponsored by the Princeton Varsity Club

GOLD SPONSORS
Gold Sponsors include Dorsey & Whitney LLP and the Princeton Varsity Club.

SILVER SPONSORS
Silver Sponsors include BACK9NETWORK, the Columbia University Graduate Program in Sports Management and Turkish
Airlines.

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ASSOCIATE SPONSOR
The Associate Sponsor is Prodigy Sports.

OFFICIAL MEDIA PARTNER

The official Media Partner is SportsPro Media.

The 2014 Ivy Sports Symposium is hosted by the Princeton Varsity Club and the 2014 Ivy Sports Symposium Planning
Committee.

Copyright 2014 Sports Symposium Inc. All rights reserved. Sports Symposium Inc. is not affiliated with The Ivy League
or the Council of Ivy Group Presidents.

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9 Annual Ivy Sports Symposium Agenda