Académique Documents
Professionnel Documents
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Objective
Professional Experience
Job Responsibilities
Single point of contact for Centralized Data Centre across India as a Subsidiary. Hold
responsible for upload all the Databases in a centralized place called CDC coming from
different agencies and also uploading these onto Siebel using GMP (Global Marketing
Platform) Tools. Working on MCMP (Marketing Campaign Management Process).
Currently managing a Team of 12 People at the agency level and responsible for their
deliverables.
Data Mining: Mining data from different sources (Siebel, EMMA, Different
Agencies etc) providing data to different marketing communication Managers
for proper campaign execution across India. As being the single point of contact
for all organization and contact level info for India as a subsidiary therefore
stand responsible for providing marketing intelligence and audience availability
reports all across different region of India. Validating data Quality with the
company standards.
Marketing Qualified Prospect Upload: Being a single point of contact for all
MQP upload across the India Subsidiary for all the sales and marketing
initiatives and activities. Preparing and producing timeline SLA to business for
the upload of MQP onto to the system. Sending monthly MQP upload reports
and sync up with the agencies. Preparing matrix for revenue impact VS dollars
spent for these MQP on monthly basis.
Pre Campaign Testing: Planning and executing pre campaign test. Using
dummy pre dummy contacts to check the response rate.
MMRP Project: MMRP (Mid Market Relationship Program) is the newly added
project came to us in FY09. The objective of this was to have continues
interaction with the different customers segments (Enterprise Agreements,
Open and Select) at different stages of their enrolment with Microsoft some of
these are Welcome phase, Renewal phase, Laps phase etc.
Report Building: Periodically fetching out different Sales reports from Data
Base (MS Sales, Siebel), providing Reports to Account Managers about the
Revenue generated by particular campaign, new customer’s month on month
basis, and revenue status segregated on various segment.
Running inbuilt queries from SQL server to extract data, preparing reports:
Manipulation with queries as per the requirements and the feasibility of the
data extraction. Uploading and updating all new contact level information
through SQL. Mainting the customer/prospect database of approx 200k and
upload the correct info onto
Handled project for Microsoft called EDC (Existing Data Cleaning). Clean the Existing
Data (Database) of MICROSOFT by analysis and validation of data.
Successfully exceeded Quality level which were 98% and we exceeded those
figures and provided Microsoft with 100 % quality work which resulted in
making Annik as only DOC center across India.
We used different tools like CMT and DET to deal with different data
systems (MS Sales and Siebel) and validating Data based on different
Research engines.
Transform stake holders if required, expectations and interface into customer
requirement.
Fashion World
Handling individual project called Fashion World (Apparel) for more than 3 yeras.
Handling business units such as Ladies Apparel, Men’s Apparel, Children Apparel and
playwear apparel.
Job Responsibilities
Worked for the US based client NPD (National Purchase Dairy). Prepare a
database for the client from where value information like current market
situation, trends in the markets can be obtained and accessed.
Perform Quality Check of the entire project and share those reports to the
senior executives(Manager and Senior manager)
Conducting periodic Audit which can help to Verify and validate the ongoing
Process.
Understanding the business requirements and thoroughly testing the possible
combinations of the requirements in the market surveys that are being
developed on a weekly/ daily basis.
On Job Training such as Six Sigma, Lean Methodology & CMMI Level3, and KAIZEN.
Academic Qualifications
Professional Qualifications
Done professional course in Software Testing from Web Tek Labs Pvt. Ltd.
(IBM Rational & HP Mercury Partners in Products)
Implementations done on under mentioned topics:
Personal Details
I declare that the details given above are true to the best of my knowledge and belief.