Courses taught in English Spring semester 2015, January 5.

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June 12. (undergraduate level):

1. 3MAR220 Market Channels 7,5 ECTS
Learning outcomes: Various issues related to the distribution and availability of
goods and services will be discussed.
Knowledge: On completion of the course the student is to:
know the function and strategic importance of market channels.
have knowledge of the retail TRADE structure both nationally and internationally.
understand the interaction between marketing channels and other means of
marketing.
have developed an understanding of channel management, collaboration and power
relationships between the individual joints.
be able to facilitate websites for clients, intranet websites for employees and extranet
for intermediaries.
recognize the importance of the design of retail outlets or service presentations for
trade or service sector.
Skills: On completion of the course the student is to:
have the ability to define, analyze and reflect on the tasks pertaining to distribution of
goods, services and information.
be able to analyze the selected design of retail outlets, service representations and
websites in regard to the chosen distribution (physical and online).
be able to evaluate various website contents for both consumer and business
markets.
General competence: On completion of the course thestudents is to: have
developed a more independent and reflective approach to the interaction of market
channels in relation to other tools in marketing.
Content:
Distribution in a historical perspective
Organization of marketing channels
Channel Management, power and conflict
Integration and Collaboration
Wholesale- / retail management
Facility design in retail- and service sector
Electronic communication - use of the Internet
Social media and corporate and personal use of these
Relationship Marketing via the Internet
E-shoppers an introduction
Learning and teaching methods: Lectures and group work
Prerequisites: 3MAR100 Marketing Management or similar.
Mandatory requirements: None
Assessment: 4 hour individual written exam.
Academic responsibility: Faculty of Business Administration

2. 3MAR240 Consumer Behaviour 7,5 ECTS
Learning outcome: The course deals with factors that affect the consumers
behaviour and decision process.
Knowledge: On completion of the course the student is to:
have knowledge about different theories and models in the field of consumer
behaviour
have an understanding of the decision situations in which a consumer may find
himself/herself
have knowledge of which decision process lies behind selecting and buying goods
and services
have an understanding of conditions concerning demands for products and services
and how these are used
Skills: On completion of the course the student is to:
be able to connect different theories and models in order to understand the
processes leading to the consumers selection of a product or service
be able to pose critical questions to and reflect on central conditions and
assumptions in consumer behaviour
Contents:
Consumer surveys
Segmentation and target group thinking
The consumers decision-making process and selection models
The consumer as an individual, with needs, personality, perception
How the consumer learns and applies knowledge
Attitude formation and strategies for changing attitudes
The consumer in his/her social context among friends, family, culture and social
class
The consumer and social media
Organisation and teaching methods: Lectures with group work, case work and
exercises
Prerequisites: 3MAR100 Marketing Management or similar
Course requirements that must be approved before being eligible to sit the
examination: None
Assessment methods: Individual semester assignment
Academic responsibility: Faculty of Business Administration

3. 3MAR120 Market Communication 7,5 ECTS
Learning outcome: The course is to provide competence in market communication
and use of communication channels and tools.
Knowledge: On completion of the course the student is to:
have knowledge of the overarching principles for communication and influence
understand the connection between market communication and branding and brand
management
understand communication strategies and integrated communication planning
know of the different communication channels and tools
Skills: On completion of the course the student is to:
have the ability to analyse and reflect over an organisations market communication
be able to define communication strategies
be able to develop an integrated communication plan related to different types of
organisations
Contents:
What is market communication?
Theory, concepts and research in this area
Psychological, sociological and financial views of the communication process
Communication strategies and planning of communication
Media and choice of media, with special focus on social media
Communication in the corporate market
Integrated market communication/integrated communication planning
International market communication
Organisation and teaching methods: Lectures, with group work, case and problem
solution
Prerequisites: 3MAR100 Marketing Management or similar
Course requirements that must be approved before being eligible to sit the
examination: None
Assessment methods: Portfolio assessment in groups. More detailed information
about the contents of the portfolio will be given at the start of the course.
Academic responsibility: Faculty of Business Administration

4. 3MAR320 International Marketing 7,5 ECTS
Learning outcomes:
The students will gain an in-depth understanding of a companys basis for engaging
in international operations, as well as the challenges faced when dealing with foreign
markets. Students will also require the skills needed for carrying out strategic and
operational decisions in connection with internationalization and export-oriented
activities.
Knowledge: On completion of the course the student is to:
Understand the concept of international marketing
Have knowledge of the five strategic decision-making modes in international
marketing
Have an understanding of external factors impact on a business
Have knowledge of market entry strategies
Have knowledge of the process of designing global marketing programs
Skills: On completion of the course the student is to:
Understand the analytic decision-oriented framework for development and
implementation of global marketing programme
Be able to decide which markets to enter and how to enter foreign markets
Be well equipped to understand how to achieve global competitiveness
General competency: On completion of the course the student is to:
Have developed effective and decision-oriented global marketing knowledge.
Innhold:
The decision whether to internationalize
Theories of internationalization
Market entry strategies
Designing the global marketing programme
Implementing and coordinating the global marketing programme
Organisation and teaching methods: Lectures and project work.
Prerequisites: 3MAR100 Marketing Management or similar
Course requirements that must be approved before being eligible to sit the
examination: None
Assessment methods: Portfolio assessment in groups. Details will be given in the
first lecture.
Academic responsibility: Faculty of Business Administration

(Prerequisites: Foundation course in marketing)
5. Norwegian language(for international students)
Code: 6SU202
ECTS credits: 5
Semester: Will be given in both autumn and spring semester
Language: English/ Norwegian
Aims: Make students comfortable with Norwegian life style and communication in
Norwegian
Content: Introduction to Norwegian culture and language. Language training.
Teaching and learning methods: Lectures, seminars
Necessary prerequisites: None
Course requirements: Participation in lectures and seminars
Assessment: Oral exam
Responsible: Faculty of Forestry- and Wildlife Management
(Campus Evenstad is located 30 km north of Campus Rena, and the students will
have to cover their own expenses concerning transportation (bus/ train) to attend the
lectures and the exam at Campus Evenstad.)