INDEX

CHAPTER
NO.
PARTICULARS
PAGE
NO.
1
MEANING OF NGO
1
2
ROLE OF NGO IN IANIA
2
3
INTRODUCTION OF AARAMBH
3
4
MISSION AND VISION OF AARAMBH
4
5
ORGANISATIONAL STRUCTURE
5
6
SWOT ANALYSIS
7
7
THE PROBLEM FACED BY SOCIETY
10
8
PROGRAMMES RUN BY AARAMBH
12
9
NEW INITIATIVES
17
10
FUNDING CONTRIBUTES AND SPONSORS
18
11
SUCESS STORIES
19
12 FUTURE : CONTINUING AND LONG-TERM STRATEGIC
GOALS
21
13
CONCLUSION
22

DESIGN OF STUDY
RESEARCH METHODOLOGY
Research is a systematic quest for knowledge. That means, techniques
and frames of reference by which a researcher approaches and carries
out enquiry is known as methodology. Data is an input for my project;
likewise the data has been collected from the following sources.
The inputs of the project were mainly accumulated through the
primary research and the secondary information.
1. Relevance of the Study
This research is been conducted to survey the product performance
and buying behaviour of consumer in selection of chocolates.
The relevance of the study is to survey the product performance and
buying behaviour of two famous brands of chocolates Nestle and
Cadbury, which are consumed by people of all ages. During this
research I have interacted with people of Mulund suburban. This
research is to know which particular brand of chocolate is most
preferred by people of different age groups.

2. Research Problem
Every research has their own problem and limitation but good
researcher have to overcome that problem by their skill.
In this research problem I would like to understand and analyze about
the chocolates products available at Mulund suburban and collect the
feedback from group of people and I wanted to know the developments
made in direction of chocolates industry.

3. Objective of the study

This project is based on the comparative study consumer behavior
towards Nestle and Cadbury chocolates. Objectives of the study are:
The other objective is to know about the customer satisfaction level
associated with the product and the customer preference level.
To increase customer satisfaction and recapture the market share by
fulfilling the customer needs.
To study the factors affecting the consumption pattern.

4. Data collection
A) Primary Data
The data, which are collected for the first time, directly from the
respondents to the base of knowledge & belief of the research, are
called primary data.
The normal procedure is to interview some people individually or in a
group to get a sense of how people feel about the topic.
So far as this research is concerned, primary data is the main source of
information provided by the respondents.


B) Secondary Data
When the data is collected and compiled in the in a published nature it
is called Secondary data.
So far as this research is concerned internet, many brochures and
magazines have been referred too.


BIBLIOGRAPHY
http://www.aarambh.org/our-future.html
http://www.fundsforngos.org/free-resources-for-ngos/the-framework-for-
ngos-to-identify-problems-causes-issues-solutions-while-writing-project-
proposals/
http://www.wscpedia.org/index.php?option=com_content&view=article&id=33
4&Itemid=27
http://careforbharat.com/what-role-do-ngos-play-in-india/