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History
Sunil Bharti Mittal founded the Bharti Group. In 1983, Mittal was in an agreement with
Germany's Siemens to manufacture push-button telephone models for the Indian market. In
1986, Mittal incorporated Bharti Telecom Limited (BTL), and his company became the first
in India to offer push-button telephones, establishing the basis of Bharti Enterprises. By the
early 1990s, Sunil Mittal had also launched the country's first fax machines and its first
cordless telephones. In 1992, Mittal won a bid to build a cellular phone network in Delhi. In
1995, Mittal incorporated the cellular operations as Bharti Tele-Ventures and launched
service in Delhi. In 1996, cellular service was extended to Himachal Pradesh. In 1999, Bharti
Enterprises acquired control of JT Holdings, and extended cellular operations to Karnataka
and Andhra Pradesh. In 2000, Bharti acquired control of Skycell Communications, in
Chennai. In 2001, the company acquired control of Spice Cell in Calcutta. Bharti Enterprises
went public in 2002, and the company was listed on Bombay Stock Exchange and National
Stock Exchange of India. In 2003, the cellular phone operations were rebranded under the
single Airtel brand. In 2004, Bharti acquired control of Hexacom and entered Rajasthan. In
2005, Bharti extended its network to Andaman and Nicobar. This expansion allowed it to
offer voice services all across India. In 2009, Airtel launched its first international mobile
network in Sri Lanka. In 2010, Airtel acquired the African operations of the Kuwait
based Zain Telecom.In March 2012, Airtel launched a mobile operation in Rwanda.
Airtel launched "Hello Tunes", a Caller ring back tone service (CRBT), in July 2004
becoming to the first operator in India to do so. The Airtel theme song, composed by A.R.
Rahman, was the most popular tune on that year.
On 26 February 2013, Airtel announced that it had deployed Ericssons Mobile Broadband
Charging (MBC) solution and completely modernized its prepaid services for its subscribers
in India. As a part of the deal, Ericssons multi service MBC suite allows prepaid customers
to have personalized profile based data charging plans. Prepaid customers will be able to
customize their data plans across mobility, fixed line and broadband by cross bundling across
multiple domains (2G, 3G, 4G/LTE & Wi-Fi). It will also offer flexible multi service
charging in geographical redundant mode, making Airtel the first operator to implement
geographical redundancy at such a large scale. In May 2013, Bharti Infotel paid Rs 50,000 as
compensation to a customer "for unfair trade practices". The customer alleged that the
company continued to aggressively demand payment despite customer requests for
disconnection of service.
Vision
By 2020 airtel will be the mostadmired brand in india:
Benchmarked by morebusiness.
Mission
We will meet global standards for telecom services that delight customers through:
Empowered Employees
Cost Efficiency
ACHIEVEMENTS
First to launch Cellular service on November 1995.
First operator to revolutionaries the concept of retailing with theinauguration of airtel
Connect (exclusive showrooms) in 1995.
REVENUE ANALYSIS
Mobile/Cellular services
Cellular mobile service providers (CMSP) derive revenues by way of tariff charges
for outgoing calls made by subscribers on its network. So basically, the revenue for a CMSP
is simply a multiple of average revenue per subscriber per month (ARPU) and number
of subscribers.
Subscribers: Growth in a CMSP's subscriber base is dependent on several factors, the key
amongst them being:
Economic growth: With growth in the economy, and the consequent increase in
activity, it requires people to be in constant touch. Thus, with the tremendous growth
in economic activity in India there are more and more people subscribing to telecom
services, thus leading to growth in subscriber base for CMSPs.
Rising income level: As the real income levels in a society rise, more and more
people are able to afford usage of cellular phone and so the consumer does not feel the
pinch of rising telephone bill, thus having the propensity to talk more, thus leading to
higher MOUs for telecom services providers.
Affordability: The affordability is interplay of lower tariff charges and availability of
cheaper handsets. While lower handset costs make mobile more affordable at the
entry level thus allowing more people to be a part of the mobile community, lower
tariffs allow for an increased usage of telecom services, while not having such an
overbearing impact on telephone bills.
Innovations in VAS
Airtel has separate value added services for consumers, small business and businessenterprise
s. Airtels online desktop for airtel broadband users provides free online space for
storing , editing and sharing data and also free antivirus package, free software and updates
on rental basis for small businesses and this is one of the VAS which is not provided by other
service providers.
M-Commerce
Airtel has an idea of introducing m-commerce as one of its value added service. According to
its CEO Sanjay Kapoor there is an 80 to 85 per cent of the population which is still unbanked
and looking to do financial transactions using mobile technologies. By providing- commerce
Airtel plans to bring a revolution by making mobile phones work as ATM machines.
Network
Airtel packs a punch when it comes to network coverage. The aims of Sunil Bharti Mittal
wasto create a network which is clear even when in the basement. Airtel has done just that
and beyond.
Declining ARPU
With more than 10 million subscriber additions a month, the Telecom Sector continues
tomaintain its growth momentum. Due to the entry of new players in the market a high level
of competition prevails and this has lead to a decrease in the Average Revenue Per User.
and even digital cinema(theatres)It is also one of the few companies that have realized the
importance of value added services (VAS) early on in the game
PRODUCT PROFILE
The Products which are offered by Airtel is very unique and attractive to the customers. They
also provide with lots of benefit and attractive key features to the customers.
Airtel deals in four product or we can say that it is divided into four segments of Airtel. They
are:1. MOBILE
2. BROADBAND
3. DIGITAL TV
4. FIXED LINES
MOBILE:
Under mobile it is again divided into four. They are: Post Paid, Pre Paid, Black Berry and
Smart Phones. People can opt according to their requirement and usage. All the provided
schemes are available to the customer without any much problem.
POST PAID:
Here Post Paid means after using the service we are to pay the amount that which the
customer has used. In post paid we are to select the Tariff before the usage. According to the
Tariff, we will receive our bill. Then comes the way by which we can pay our bill. Airtel has
provided hell lots of facilities for payment of bill hassle free. We can pay our bill through
Internet, Paying to the Airtel bill payment outlets, through mobile and if you want to pay your
bill sitting at home that is also possible without the use of internet, mobile, etc. A collection
of bill from home is also possible with the help of collection boy who comes at your door
steps and collects your bill amount.
Auto roaming facility is given in post paid mobile connection. We can also get post paid
connection along with handset if required.
PRE PAID
Pre Paid means we have to pay before we use the service. In case of pre paid we have
different denominations of vouchers, we have to buy the recharge vouchers and then by
entering the 12-digit number we have to recharge our number. We can also recharge our
number online, with Lapu facility or by buying the recharge vouchers.
Handset is also available with Pre Paid connections. We also have different tariff for pre paid
and for reducing the call charges, those which are called as Power Recharge also. Roaming
facilities are also give in pre paid all over India other than North East and Jammu & Kashmir
for security reasons.
BLACK BERRY
BlackBerry from Airtel is an always connected wireless solution providing easy and secure
access to your email and data. BlackBerry is the worlds most integrated communication
device on Airtel. With this we can now be constantly accessible on mail, talk on phones and
surf the internet at the same time, schedule and coordinate appointments in the middle of
meetings, raise approval request, log in orders, update business databases and stay connected
to your colleagues, customers, friends and family from anywhere, anytime.
KEY FEATURES
Wireless
SMS/MMS
Organiser
Camera*
Attachments
Calender
Media*
Instant
Messaging
Internet
SMARTPHONES
Smartphones are those which is supported by Windows mobile 6.5. We can say this
smartphones as Mobile PC. We can access in internet and can keep all updates almost all the
times. It has a very strong memory backup and can keep in its memory for longer time.
BROADBAND
Broadband is a high speed internet service which is provided by Airtel. As we all know how
the broadband connection is, it comes with an extra wire which is connected with PC or
Laptop whatever with the customer wants to use it. It also has different tariffs and many
other variations in it. It is not moveable in every place, we have to use in that place where
we have taken the connection. The broadband service is very much popular and is
acceptable by the customer. It has a very great demand in the market.
DIGITAL TV
Now a days this digital TV has become very famous and popular among the people. This
digital TV comes with a dish which is directly connected with the satellite. In this service we
can choose the channel required according to our wish. In digital TV also we have to
subscribe for the channels. The picture quality with digital TV is very high and is very much
clear.
With digital TV we have the facility of recording and pause the programme. The provided
cable TV service is now a days getting extinct among the people. With this modern change
in technology people are also opting the change.
FIXED LINE
Fixed lines we all know what exactly it is. This are those telephone lines which is fixed in
one place and is connected with a wire. This fixed lines are usually used in homes, shops,
telephone boots, office, etc where the mobility of the phone line is not there. BSNL was the
first to provide with fixed lines in the country. Now almost all the telecom companys
provide fixed line connection.
This fixed line has also the different tariffs. The fixed line is usually post paid, but we can opt
for pre paid also. This is very much helpful to the customer because it has a less failure of
lines and almost nil network problems.
This is all about the product of Airtel which is provided in the market for the customer. All
the products of Airtel is running successfully in the market without any failure. The service
which is provided by Airtel is speechless and in any problem with the product they try to help
the customer as fast as possible.
All the product has unique features in itself. All are different in their perspective fields and
because of the unique characteristics of the product, the brand AIRTEL is acceptable in the
market.
HUMAN
RESOURCE
TALENT
ACQUISITION
HUMAN RESOURCE
OPERATIONS
LEARNING AND
DEVELOPMENT
ADMINISTRATION/
SUPPORT FUNCTION
Now let us see what this departments usually does and what they provide to the employees of
the organization.
TALENT ACQUISITION:
1. ORGANIZATION STRUCTURE.
For talent acquisition the HR department should be familiar with the organization structure.
Because if they are not then they cannot know what are the people required and in which
department.
recruitment the company also has certain criteria for selection of candidates. The company
sees whether the company requires an MBA or Graduate or Engineer i.e. we can say the type.
They also sees that what type of skill is required for the job.
According to Gisler, Man power planning is the process- including forecasting, developing
and controlling by which a firm ensures that it has the right number of people and right kind
of people at the right time at right place, doing work for which they are economically most
useful.
3. SOURCING.
Means what are the sources of selection of candidate. Candidates can selected from the
Educational Institute, Consultancies, Job Sites and Direct Approach.
4. HIRING.
Hiring means the process of selection of the candidate. The steps included in hiring are:STEP 1: Short listing of the CVs submitted by the candidate.
STEP 2: Call for interview is given to the candidates. Again the type of interview may be
Verbal, Written and Psychometric.
STEP 3: Finally the selection of an candidate is done wherein the Offer letter is given to the
candidate, Appointment letter is given, Reference Check is done and also the Medical check
up.
5. INDUCTION/ORIENTATION:
After all the above formalities are done then comes the Induction Programme where the
newly joined employees are made familiar with the organization and the Rules regulations
and the policies of the organization. It also includes the joining formalities and organization
orientation.
MARKETING DEPARTMENT
Marketing can defined as:
According to Philip Kotler Marketing is Marketing is analyzing, organizing, planning and
controlling of the firms customer impinging resources, policies activities with a view to
satisfying the needs and wants of chosen customer groups at a profit.
Marketing occupies an imperative position in the organization of a business unit. The
traditional view of the marketing asserts that the customers will accept whatever product the
seller offers them. In this way the main concern of the producer is to produce without
considering the changes. The modern concept may be viewed from the customers point of
view. Marketing is customer-centered, i.e.it resolves entirely around the ultimate consumer.
The producer cannot produce whatever he likes but he has to produce what customer needs.
In this way, marketing executes all those functions, which are necessary to pass on goods
from the producer to the customers in a process to satisfy their needs. Thus the primary
objectives of modern marketing are the satisfaction of customers needs. Therefore,
marketing functions are not limited to the functions of buying and selling but they include all
functions necessary to satisfy the customer such as financing, storage, risk bearing and after
sale service etc.
The Marketing Department maintains and adheres to certain policies and procedure that have
been framed in the same manner just other departments maintain their policies and procedure
for the overall benefit of the organization.
The structure of the Marketing department maintain by AIRTEL.
MARKETING
ACQUISATION
VALUE ADDED
SERVICE
CUSTOMER
LIFE CYCLE
MANAGEMENT
BABY CARE
MARCOM/
BRAND TEAM
BUSINESS
PLANNING AND
CUSTOMER INSIGHT
HIGH VALUE
MASS
INACTIVITY
We all know that the work of an mobile overs when we make a call by pressing the green
button and cancelling with the red button. But there is a lot to know beyond this. Paying bill
and recharging with the number doesnt end up. From the organization point of view there is
a lot work to be done to satisfy the customers.
ACQUISITION:
This is the department where customers when enters new into the service, this team plays a
role there. They on board the customers in the company.
CUSTOMER LIFE CYCLE MANAGEMENT:
ENTRY
EXIT
LIFE CYCLE OF A
CUSTOMER
BABY CARE:
Baby care is taken to those customers who are new for the company. And to make them
comfortable with the company this care is taken. They are provided all the information and
make the customer what all the products and schemes are available.
MASS:
Mass group is that which means there are a large number of customers. And the mass group
is the Pre Paid users. The company tries to retain the number of users. They are not so
concerned with the income from them, but concerned mostly about the huge number of
customers in the company.
HIGH VALUE:
High Value customers are the Post Paid customers. The number of Post Paid customers is
less, but the revenue generated from the Post Paid customer is high. So the company tries to
maintain the revenue earned from customer.
INACTIVITY:
This department plays a role when a customer comes out of the Cycle. They play a role of
retaining the customers by offerings other schemes and by asking the reason behind leaving
the company. And if the customer agrees with the new schemes offered by the company, they
continues with the service and if not they will leave the company.
FINANCE DEPARTMENT
Finance is the lifeblood of the business. Finance can be defined as the activity concerned with
the planning, raising, controlling and acquiring of funds used in the business. Finance is the
process of acquiring and utilizing funds by a business. Without proper financial management,
organization cannot achieve its objectives.
Bad production management and bad sales in hundreds, but faulty Finance slain in
thousand
It is the master key, which provides access to all the sources for being employed in the
manufacturing and merchandising activities. It has rightly been said that business needs
money to make more money, when it is properly managed. Hence, efficient management of
every business enterprise is closely linked with efficient management of its finance.
Although it may be difficult to separate the finance functions from production marketing and
other functions themselves can be readily identified. We may identify two kinds of finance
functions:
1. Managerial
2. Routine
Managerial finance functions are so called because they require skilful planning, control and
executing of financial activities.
Routine finance functions do not require a great managerial ability to carry them out. They
are chiefly clerical and are incidental to the effective handling of the managerial finance
functions.
a) Investment or assets mixed decisions
b) Financing or capital mixed decision.
For the effective execution of the managerial functions, the identical routines have to be
performed. These decision concern the procedure and involve a lot of paper works and time.
Some of them are below:
a) Supervision of cash receipt and payment and safeguarding of cash balances.
VERTICALS
FINANCIAL
REPORTING AND
COMPLIENCES
BIUSINESS
PLANNING
AND ANALYSIS
TAXATION
INVESTMENT:
Investments are mainly done in the setting up of network towers and underground fibre
cables. And the outside investments are done by the higher authority like the CEO of the
company.
COLLECTION OF REVENUE:
Revenues are collected from the three sources. They are:
a) MTC (Mobile Terminating Cost)
b) MOC (Mobile originating Cost)
c) Roaming revenue.
The company has to pay to the other telecom companies for using of the network. Suppose an
Airtel customer makes a call to Reliance customer, then Airtel has to pay to Relience for
making a call to the network. Rate of payment differs from step to step. There are different
rates for making a local call, for STD call and for ISD call.
SWOT ANALYSIS
STRENGTHS
Cost advantage
Entrepreneurial zeal
WEAKNESSES
To prove credibility
Price pressures
Awareness
OPPORTUNITIES
THREATS
Foreign investment
Global trends moving from GPS to WLL.
Lack of global parity in telecom tariff
Other competition
CONCLUSION
Airtel is fulfilling the needs of many people. The company should promote their product as
attractively as possible. They should also maintain the market reputation they has and retain
the customers. There are lot of competitors in the market, the company should face the tough
competition and come out with better policies and plans.
They should always focus on achieving the targets or objectives of the company. The
company has a tie up with many large organizations and which is because of their service and
reputation in the market. Hence, the organization should change its policies with the changing
market and maintain its position.