Académique Documents
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Case Study
For
Qualifying Round
Knowledge Partner
www.e4india.com
Aditya Institute of
Management Studies
and Research (AIMSR)
PRESENTS
www.aimsr.edu.in
ON 26 FEB 2014
Competition Coordinator :
+ 91 9833136521
Last date for submission to qualify for On-campus competition: 17th Feb, 2014.
Qualifying Round : Case study solution has to be send through e-mail only
For more detail see the rules & regulations given at the end of case study
Ms.Megha Shrimankar :
aditya.esdm168@gmail.com
POWERED BY
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Apart from persuading the builders to buy, there was the entire band of Architects &
Plumbing Contractors who were influential in making a decision. Apart from people at the
trade level, there were local plumbers who also had to be convinced that the product was
indeed value for money
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Question
As Marketing professional,
please give your
recommendations to Santosh
as your sales and marketing
strategy?
---------------------------------------------------Suggested content for the PowerPoint
presentation:
Santosh and his team used to work the entire circuit- meeting
Builders, Architects & Plumbing Contractors to show their
products and explain the certifications and approvals they had.
They also worked with Government Agencies for plumbing
contracts in the Public Sector. Apart from this, they also
worked with the retail markets where their pipes were sold.
This meant that each of his executives contacted 8-10
hardware/sanitary ware shops every day that stocked these
products and tried to make them buy more of his products.
2.
3.
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5.
6.
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8.
9.
TV Ad : 30 - 50 sec only
Print ad : Newspaper
(Suggested format: Jpeg)
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came at a cost more people, more training and less revenue per person as the number of people
kept increasing.
At such depressing times the executives also pushed back and told Santosh that most dealers felt a
little extra margin to them would help to sell more and probably gain a higher market share.
Quite confused and exhausted, Santosh decided to sleep over his problems and look at them afresh
tomorrow. He had to meet his CEO the next day at a Regional Managers meeting and present what
he thought was the best way to deal with the issue.
CASE STUDY ENDS
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4. Students of Aditya Institute of Management Studies & Research would not participate in the any of the competitions.
5. The core values at AIMSR are Transparency, Honesty and Mutual Respect. College names and information about the
your ideas, concept, documents would not be shared with any other participating teams. Do not mention your,
institute/organization name in the powerpoint presentation. Final presentation attire: Business Formals
6. The students can be from any stream of specialization and any year. One student cannot be a part of multiple teams.
7. All decisions in matters of eligibility, authenticity & final judgment will rest with the Team
ESDM168, AIMSR Mumbai & the panel of Judges.
8. The format & structure of the event is subject to change before the actual beginning of the event
9. International teams shall present using Video Conferencing facilities if selected for the final round
* Our Knowledge partner E4 Development and Coaching Ltd will assist in recommending the name of the winner to
its select clientele of companies. E4 Development and Coaching ltd will select the trainees for its own requirement
or in any one of its co-branded programs with its corporate clientele criteria for selection.
Email id
: aditya.esdm168@gmail.com
Entry Fee: Rs.250 (should only paid after selection for On - Campus Round)
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Step 5: The shortlisted teams will be announced through e-mail by 20th February before 7.00 pm.
_______________________________________________________________________________________
On Campus Case Study Presentation: 26th Feb, 2014
(Reporting Time: 9.00 am)
Live Marketing Plan Case study presentation
The Top selected teams have to give present their idea on the case study given in on campus round.
(Powerpoint slides / content can be changed after getting shortlisting for On Campus round)
Rules for Case Study Presentation:
a. Each team should consist of a minimum 4 and maximum 6 members.
b. The time limit for each team is 15 minutes
(12 minutes for presentation and 3 minutes for Q & A)
c. There is no restriction on number of slides to be presented
d. All the presentable content should be submitted to the student coordinator before the competition starts.
e. Suggested content for the PowerPoint presentation :( Not compulsory only suggestions )
1. Setting marketing objectives & goals / strategic Intent
2. Understanding the sector of business and external forces governing the same
3. Secondary & primary research analysis
4. B2B / B2C Segmentation & Targeting Plan
5. Insight B2B / B2C Consumer Buying insights
6. Ansoff Matrix / Product -Market mix
7. Sales & Distribution Plan
8. Suggested B2C / B2B Campaign ( Practical application of ideas)
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9. Go-To-Market Plan
Below TV/ Print Commercials are not to be submitted for qualifying round
The senior leadership team from the company of live case study will evaluate the project at the time of final
presentation.
1st& 2nd winning team will be declared on basis of the total scores from the panel of judges
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