Académique Documents
Professionnel Documents
Culture Documents
30-35
35-40
40-45
More than 45
Gender
Male
Female
Residential Area:
N. Delhi
S. Delhi
W. Delhi
E. Delhi
S.C.
S.T.
O.B.C.
Caste:
General
Educational Qualification:
Under-Graduate
Graduate
Post-Graduate
Higher Qualification
Business
Housewives
Others
Self-employed
5-10 Lacs
10-15 Lacs
>15 Lacs
3-6 years
6-10 years
> 10 years
Work Experience:
1-3 years
Part B:
S. No.
Particulars
Yes
1.
2.
3.
4.
5.
6.
7.
Are you aware that Videocon is the only 2nd Indian company to
launch Smart TV after Onida?
No
11. Do you prefer same brand of TV for office and home purpose?
12. Did you face any issues regarding Product/service from
Videocon?
If Yes, Please brief us
13. Would you like to upgrade your current Videocon set with
SMART TV ?
14. Are you aware of new concept & features of SMART TV by
Videocon?
(Just tick the required boxes)
1) How satisfied are you with your present Videocon set ?
Highly dissatisfied
Dissatisfied
Neutral
Satisfied
Highly satisfied
2) How much the following factors affect you in purchasing a Television set?
S.No.
a)
Particulars
Not
affected at
all
Least affected
Neutral
Affected
Significantly
affected
b)
Annual Income
c)
Discounts Offered
d)
e)
Advertisements by the
brand
Picture Quality
f)
g)
h)
Physical Specifications
i)
Extra/Innovative
Features in the product
Competitor Analysis
1) Rate the different companies according to the parameters on the following scale:
1: Highly Satisfactory
2: Satisfactory
3: Neutral
4: Dissatisfactory
5: Highly Dissatisfactory
S.No. Parameters
a) Performance
b) Value for money
c) Durability
d) Brand image
e) Advertisements
f)
Product Line
Extra/Innovative
Features
Overall Viewing
Experience(Picture
Quality/Screen size)
Videocon Samsung LG
Sony
Panasonic Others
Brand
Performance
Design
Advertisement
5) Any ideas that you would like to suggest which would help Videcon to give
you the best viewing experience !