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Questionnaire for Videocon store visitors

Part A: Personal information (Demographic Profile)


(Just tick the required boxes)
Age (in years)
25-30

30-35

35-40

40-45

More than 45

Gender
Male

Female

Residential Area:
N. Delhi

S. Delhi

W. Delhi

E. Delhi

S.C.

S.T.

O.B.C.

Caste:
General

Educational Qualification:
Under-Graduate

Graduate

Post-Graduate

Higher Qualification

If any other, please mention:


..
Occupation:
Services

Business

Housewives

Others

Self-employed

If any other, please mention:


..
Annual Income:
< 5 Lacs

5-10 Lacs

10-15 Lacs

>15 Lacs

3-6 years

6-10 years

> 10 years

Work Experience:
1-3 years

Part B:

S. No.

Particulars

Yes

1.

Do you presently own a television set?

2.

If yes, are you satisfied with it?

3.

Is TV a necessity for you?

4.

Are you planning to buy a new TV set in the near future?

5.

How frequently do you change your TV set?

6.

Are you aware of current variants of Videocon TV sets?

7.

Are you aware that Videocon is the only 2nd Indian company to
launch Smart TV after Onida?

No

Would you prefer Videocon over .. (name of competitors we are


considering)?
9. Have you ever purchased Videocon TV set ?
If No, Please specify
If Yes, Follow questions below
10. Are you satisfied with the price range of Videocon sets?
8.

11. Do you prefer same brand of TV for office and home purpose?
12. Did you face any issues regarding Product/service from
Videocon?
If Yes, Please brief us
13. Would you like to upgrade your current Videocon set with
SMART TV ?
14. Are you aware of new concept & features of SMART TV by
Videocon?
(Just tick the required boxes)
1) How satisfied are you with your present Videocon set ?
Highly dissatisfied

Dissatisfied

Neutral

Satisfied

Highly satisfied

Dont own one

2) How much the following factors affect you in purchasing a Television set?

S.No.

a)

Particulars

Price of the product

Not
affected at
all

Least affected

Neutral

Affected

Significantly
affected

b)

Annual Income

c)

Discounts Offered

d)
e)

Advertisements by the
brand
Picture Quality

f)

After sales service

g)

Energy Star Rating

h)

Physical Specifications

i)

Extra/Innovative
Features in the product

Competitor Analysis
1) Rate the different companies according to the parameters on the following scale:
1: Highly Satisfactory
2: Satisfactory
3: Neutral
4: Dissatisfactory
5: Highly Dissatisfactory
S.No. Parameters
a) Performance
b) Value for money
c) Durability
d) Brand image
e) Advertisements
f)

Product Line

g) After sales service


h) Discounts offered
i)
j)

Extra/Innovative
Features
Overall Viewing
Experience(Picture
Quality/Screen size)

Videocon Samsung LG

Sony

Panasonic Others

4) Which particular aspect of Videocon TV offers leverage over other brands?


Features
Price

Brand

Performance

Design

Advertisement

5) Any ideas that you would like to suggest which would help Videcon to give
you the best viewing experience !