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--This is Tivoli Cinemas in Westport

--KCs original art house
--showcases independent cinema

Friday, November 7, 14

--Tivoli shows good movies

--has been around for a while
--branding doesnt reflect the essence of the brand

Fiercely independent.

BRAND ESSENCE

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...which is: fiercely independent.

independent free from outside control;

not dependent on anothers authority

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Independent: free from outside control

--not dependent on authority

progressive favoring or implementing

social reform or new, liberal ideas
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Progressive

quality general excellence

of standard or level

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Quality

BRANDMARK

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--16:9 ratio of film

--represents cameras viewfinder, movie screen, impression/mark made by movies

TIVOLI
LOGOTYPE

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bold, independent, unapologetic about who they are

CINEMA THAT AFFECTS

TAGLINE

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Cinema that affects. When you go to the Tivoli, you can see a movie that will still have you thinking about it a few days later.

PATTERN

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--uses cinematography inside the logos ration

--placement of logo within pattern to get people to understand/recognize it

R 35 G 31 B 32
C 70 M 68 Y 64 K 74
HEX #231F20

COLORS

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--movie = bright shiny object

--no fancy bars, chairs
--B&W let the cinematography stand out
--bold & independent & confident feel

R 255 G 255 B 255

C0 M0 Y0 K0
HEX #FFFFFF

TRADE GOTHIC
BOLD CONDENSED NO. 20
TRADE GOTHIC BOLD NO. 2
TRADE GOTHIC BOLD NO. 2 OBLIQUE

TYPOGRAPHIC FAMILY

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--sturdy & simple > reflect the Tivolis no-nonsense attitude

--relatively large family: flexible

BUSINESS CARD

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--personalized w/ employees fav movie on the side w/ their contact info

BUSINESS CARD

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--sparks conversation

BUSINESS CARD

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--front puts emphasis on tagline rather than name of theater (its about the movies)

BUSINESS CARD

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BUSINESS CARD

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WEBSITE

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MOBILE WEBSITE

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BOYHOOD
SUN AUG 3
$6.20

TICKET STUB

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8:30 PM

LETTERHEAD

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--nontraditional layout
--nothing fancy

VEHICLE

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--intriguing
--mysterious

BILLBOARD

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--dramatic impact
--eye-catching
--memorable

WEARABLE

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--front includes interesting movie still

--back includes interesting or funny quote, name & date of movie, & logo
--focus on quirks of movies; might not be obvious if youre only seeing the front or the back of the shirt what it means

WEARABLE

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--contemporary and classic movies

WEARABLE

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--series

TRAILER

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