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A

H
W T

PRESENTS

Successful
Entrepreneurs
Learned From
Dealing with failure

PART I:

Getting
started

Success isn't necessarily found by being an employee.

Leo Widrich co-founder & COO, Buffer.

Success isn't necessarily found by being an employee.

The key lesson for me, was that you might not get a job, but that
doesn't mean there aren't some great things you can still go out
and do.

Leo Widrich co-founder & COO, Buffer.

Success isn't necessarily found by being an employee.

Gallup, Tom Rath and Donald Clifton, How Full Is Your Bucket? Positive Strategies for Work and Life, 2001

Think simple from the start.

Neil Patel Investor, advisor, blogger. Started CrazyEgg and KISSmetrics

Think simple from the start.

By making your product really easy to use you are


more likely to succeed.

Neil Patel Investor, advisor, blogger. Started CrazyEgg and KISSmetrics

The stability of your career is under your control.

Kristi Hines freelance writer, ghostwriter and professional blogger, Kristi Hines Media.

The stability of your career is under your control.

I learned that doing something you are passionate


about outside the bounds of a traditional job can lead to more stability.

Kristi Hines freelance writer, ghostwriter and professional blogger, Kristi Hines Media.

The stability of your career is under your control.

http://www.forbes.com/sites/jasonnazar/2013/09/09/16-surprising-statistics-about-small-businesses/

Tune out the noise and find your instinct.

Caroline Ghosn co-founder & CEO, Levo League

Tune out the noise and find your instinct.


Trust your instinct. And if you can't tell what your instinct is
telling you, learn how to peel back the noise in your life that is
keeping you from hearing it.

Caroline Ghosn co-founder & CEO, Levo League

A successful business requires 100% attention,


everything else is a distraction.

Jayson DeMers Founder & CEO, Audiencebloom

A successful business requires 100% attention,


everything else is a distraction.

CONTINUeD ->

Jayson DeMers Founder & CEO, Audiencebloom

A successful business requires 100% attention,


everything else is a distraction.
Because I was splitting my team between the two startups, growth
the new startup to make it successful.

Jayson DeMers Founder & CEO, Audiencebloom

PART II:

BUILDING
YOUR TEAM

Finding success is much easier as a team.

Shane Snow Co-Founder, Contently

Finding success is much easier as a team.

Partners whose skills complement


success and small, or between success and failure.

communities--make it easier to do huge things than small.

Shane Snow Co-Founder, Contently

The quality of your team will make or break you.

Kiran Bellubbi Founder & CEO, Applauze

The quality of your team will make or break you.

Success is contingent on teams that are persistent, trust each other


and learn from their failures.

Kiran Bellubbi Founder & CEO, Applauze

The quality of your team will make or break you.

Kiran Bellubbi Founder & CEO, Applauze

Iterate for different learning styles


across your company.

Jonathan Franchell Founder & Principal, ironpaper

Iterate for different learning styles


across your company.

CONTINUeD ->

Jonathan Franchell Founder & Principal, ironpaper

Iterate for different learning styles


across your company.

What I learned after was just how


be to the education program's success.

Jonathan Franchell Founder & Principal, ironpaper

Disagreement and conflict are healthy.

Rand Fishkin Co-Founder, Moz & Inbound.org

Disagreement and conflict are healthy.

you cannot surround yourself with "yes


better decisions, and more exploration of the risks and opportunities.

Rand Fishkin Co-Founder, Moz & Inbound.org

Disagreement and conflict are healthy.

http://www.ted.com/talks/margaret_heffernan_dare_to_disagree.html

Don't fail alone, find talented rockstars.

Sandi Krakowski PresidenT & Founder, A real Change international inc & sandpaper tablet INC

Don't fail alone, find talented rockstars.

I didn't ask for help

Sandi Krakowski PresidenT & Founder, A real Change international inc & sandpaper tablet INC

PART III:

FINDING YOUR
DIRECTION

Agree upon the direction of your company


from the beginning with key stakeholders.

Evan White PresidenT, Evan White PR

Agree upon the direction of your company


from the beginning with key stakeholders.

on where they saw the trajectory of the company going, and if


you're not on the same page it might not end as well as you
had hoped for.

Evan White PresidenT, Evan White PR

Avoid a Field of Dreams mentality.

Melisa Singh Founder, Storyshelter

Avoid a Field of Dreams mentality.

CONTINUeD ->

Melisa Singh Founder, Storyshelter

Avoid a Field of Dreams mentality.

and being in tune with what our customers may actually desire

Melisa Singh Founder, Storyshelter

Your company's focus comes with trial and error.

Dan Greenberg Co-founder & CEO, Sharethrough

Your company's focus comes with trial and error.

Dan Greenberg Co-founder & CEO, Sharethrough

Pay attention to your customers first.

Jon Beekman founder & CEO, Man Crates

Pay attention to your customers first.

I treat customers as co-creators helping to direct the company.

Jon Beekman founder & CEO, Man Crates

Pay attention to your customers first.

White House Office of Consumer Affairs

Try to be incredible at one thing.

Brian Wallace President, NowSourcing.

Try to be incredible at one thing.

Brian Wallace President, NowSourcing.

PART IV:

GAINING
TRACTION

Push new ideas and projects forward.

Neal Schaffer Social business coach, consultant, trainer, speaker, author of Maximize your social

Push new ideas and projects forward.

CONTINUeD ->

Neal Schaffer Social business coach, consultant, trainer, speaker, author of Maximize your social

Push new ideas and projects forward.

entrepreneur will either not be acted upon in the right timing or not
the focus.

CONTINUeD ->

Neal Schaffer Social business coach, consultant, trainer, speaker, author of Maximize your social

The worst decision is indecision.

RYAN HARWOOD CEO, PureWow

The worst decision is indecision.

help your business immensely.

RYAN HARWOOD CEO, PureWow

Start now!

Wade Foster CEO & Co-founder, Zapier

Start now!

had I simply decided to start sooner.

Wade Foster CEO & Co-founder, Zapier

Being adaptable is the real test.

Cerrie Kerpen CEO & Co-founder, Likeable Media

Being adaptable is the real test.

help your business immensely.

Cerrie Kerpen CEO & Co-founder, PureWow

Be patient and adjust on the fly.

Joe Pulizzi Founder, Content Marketing Institute & Author, Epic content marketing

Be patient and adjust on the fly.

Joe Pulizzi Founder, Content Marketing Institute & Author, Epic content marketing

Letting go of the need to look perfect.

Lewis Howes Creator, The School of greatness & athelte extrodinaire

Letting go of the need to look perfect.

worried about how things looked

something that people were inspired by.

Joe Pulizzi Founder, Content Marketing Institute & Author, Epic content marketing

PART V:

DEALING WITH FAILURE

Success is not the natural state of things.

TED RUBIN ACTING CMO, Brand Innovators

Success is not the natural state of things.


The most important lesson I learned about failure is that without it, you do not
truly understand success.

TED RUBIN ACTING CMO, Brand Innovators

Success is not the natural state of things.

http://visual.ly/start-ups-exposed

Look at failures as merely mistakes.

Jim Belosic CEO, SHORTSTACK

Look at failures as merely mistakes.

I
see failures as mini test results. I tried something, it didn't work, so
let's gather up what we learned and try again.

Jim Belosic CEO, SHORTSTACK

Use data to help fail less often.

Larry Kim Founder wordstream

Use data to help fail less often.

The key to success therefore is in trying to fail slightly less often


by using more data rather than gut feel in the project planning
phases, and not let projects that fail to meet their success
criteria linger around for too long.

Larry Kim Founder wordstream

Use data to help fail less often.

http://www.business2community.com/marketing/go-small-or-go-home-why-niche-marketing-works-0429962#qtI3daASWkG2SBEp.99

Use your negative experiences to regroup.

Michael A. Stelzner CEO & Founder, Social Media Examiner & Mykidsadventures.com

Use your negative experiences to regroup.

let your failures clear your deck, much like a forest


out to be a mighty oak!

Michael A. Stelzner CEO & Founder, Social Media Examiner & Mykidsadventures.com

Mistakes will surface new opportunities.

Meridith Valiando Rojas CEO & Founder, Digitour media

Mistakes will surface new opportunities.


If you are

Meridith Valiando Rojas CEO & Founder, Digitour media

Mistakes will surface new opportunities.

http://www.inc.com/brilliant-failures/3-mistakes-that-built-companies_pagen_2.html

Welcome detours and failures with open arms.

Ekaterina Walter CMO, Househappy, Author of NYT bestseller think like zuck

Welcome detours and failures with open arms.

welcome detours and failures as a natural part of the journey

Ekaterina Walter CMO, Househappy, Author of NYT bestseller think like zuck

Get told "no" on a daily basis.

Shafqat Islam CEO, NEWScred

Get told "no" on a daily basis.

If you aren't being told "no" on a daily basis, you aren't pushing
yourself hard enough or taking enough risks.

Shafqat Islam CEO, NEWScred

Nothing is as bad as it seems.

Gene Marks President, Marks group

Nothing is as bad as it seems.

Gene Marks President, Marks group

Tomorrow is always another day.

Scott gerber Founder, Young Entrepreneur Council (YEC) & Author of Never get a Real Job

Tomorrow is always another day.


to get it right.

minimize the potential for failures by shrinking our


downside on any single decision.

Scott gerber Founder, Young Entrepreneur Council (YEC) & Author of Never get a Real Job

Gosh... Im gonna miss you


guys back on Earth

EPILOGUE

If only there was some


way to stay in touch
intergalactically...

EPILOGUE

Hmmmmmmmm...

EPILOGUE

EPILOGUE

successful entrepreneurs
master the art of customer acquisition.
Visit

Visit
Blog.ReferralCandy.com

for more stories about entrepreneurs

Adapted from:

http://www.huffingtonpost.com/brian-honigman/35-tech-entrepreneurs-failure_b_5529254.html

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