'.

SVKM's NMIMS
School of Business Management
Programme: MBA Core All Six Divisions, Trimester: I,
Academic Year: 2012-2013
Subject: Statistical Analysis for Business Decisions
Marks: 30

Date: 23rd July 2012

Time: 90 minutes

Mid-term Examination
Instructions: Candidates should read carefully the instructions printed on the question paper
and on the cover of the Answer Book, which is provided for their use
NB:
1. Answer all the Ten Questions
2. Use of Calculator is permitted
3. All Questions carry equal (three) marks
4. Answer to each question to be started on a fresh page
5. Assume data where ever necessary and state them clearly

fiuestion

Six vitamin and three sugar tablets identical in appearance are in a box. One tablet is taken at
random and given to Person A. A tablet is then selected and given to Person B. What is the
probability that
fit Person B was given a sugar tablet given that Person A was given a vitamin tablet? {)'}~ S- 0
1f. Neither was given vitamin tablets?
o ()~
3,')
.sX Exactly one person was given a vitamin tablet? o S

vOuestion 2
Sixty percent of the student body at UTC i~ frnm thp c:!?!,? of Tennessee (T), :8% percent aft:
from other states (0), and the remainders are international students (I). Twenty percent of
students from Tennessee live in the dormitories, whereas, 50% of students from other states
live in the dormitories. Finally, 80% of the international students live in the dormitories.
y! What percentage of UTC students' lives in the dormitories? ~\
.b': Given that a student lives in the dormitory, what is the probability that she/he is an
international student?
0 ./..-1.g c
Given that a student lives in the dormitory, what is the probability that she/he is from
Tennessee?
OoLt 1-'6

fiuestion

3
A public interest group was planning to make a court challenge to auto insurance rates in one of
the three cities: Atlanta, Baltimore or Cleveland. The probability that it would choose Atlanta
was 0.40; Baltimore, 0.35; and Cleveland, 0.25. The group also knew that it had a 60 per cent
chance of a favourable ruling if it chose Baltimore,45 per cent if it chose Atlanta, and 35 per
cent if it chose Cleveland. If the group did receive a favourable ruling, which city did it most
likely chose?
~
( 0 1.\1'\1-)

Page 1

vQuestion 4
The amount of fuel consumed by the engines of a jetliner on a flight between two cities is a
normally distributed random variable X with mean = 5.7 tons and standard deviation z: 0.5.
Carrying too much fuel is inefficient as it slows the plane. If, however, too little fuel is loaded on
the plane, an emergency landing may be necessary. The airline would like to determine the
amount of fuel to load so that there will be a 0.99 probability that the plane will arrive at its
destination.
6 8.& hm...
s

~uestion 5
Fluctuations in the prices of precious metals such as gold have been empirically s own to be
well approximated by a normal distribution when observed over short intervals of irne. In May
1995, the daily price of gold (1 unit) was believed to have a mean of Rs 383 and a standard
deviation of Rs 12. A broker, working under these assumptions, wanted to find the probability
that the price of gold the next day would be between Rs 394 and Rs 399 per unit. In this
eventuality, the broker had an order from a client to sell the gold in the client's portfolio. What is
the probability that the client's gold will be sold the next day?
G ()& 1- _ j'lyol, (1'\'-< r '1'\ "t )

o -~, &

f Y1) S

c:~~4.

I-- )

~uestion6
The latest nationwide political poll indicates that Americans who are randomly selected,
probability that they are conservative is O.SS,the probability that they are liberal is 0.30, and
probability that they are middle-of-the-road is 0.1S. Assuming that these probabilities
accurate, answer the following questions pertaining to a randomly chosen group of
Americans
va)
What is the probability that 4 are liberal? ~ -"~)
What is the probability that none are conservative? o\)\)\).l
c)
What is the probability that two are middle-of-the-road? 0 ~1.f&

the
the
are
10

fluestion

7
An auditor takes a random sample of size n = 36 from a population of 1,000 accounts
receivable. The mean value of the accounts receivable for the population is 11 = Rs. 260 wli.i I
the population standard deviation C1 Rs. 45. What is the probability that the sample mean will
be less than Rs. 250?
o 4\'1"

/Ouestion 8
In ? certain factory manufacturing razor blades, there is a small chance of 1/S0 for any blade to
be defective. The blades are placed in packets, each containing 10 blades. Using the Poisson
distribution, calculate the approximate number of packets containing not more than 2 defective
blades in a consignment of 10,000packets.
'\ ct ~ ,

~uestion

The Nobb Door Company manufactures doors for recreational vehicles. It has two conflicting
objectives.
It wants to build doors as small as possible to save on material costs, but to
preserve its good reputation with the public; it feels obligated to manufacture doors that are tall
enough for 9S% of the adult population in the United States to pass through without stooping. In
order to determine the height at which to manufacture doors, Nobb is willing to assume that the

--------------------------------

PageZ

height of adults in America is normally distributed with mean 73 inches and standard deviation 6
inches. How tall should Nobb's doors be? ~184 i >'\.~

Question 10
The chancellor of a state university is applying for a new position. At a certain point in his
application process, he is being considered by seven universities. At three of the seven he is a
finalist, which means that (at each of the three universities) he is in the final group of three
applicants, one of which will be chosen for the position. At two of the seven universities he is a
semifinalist, that is, one of six candidates (in each of the two universities). In two universities he
is at an early stage of his application and believes there is a pool of about 20 candidates for
each of the two positions. Assuming that there is -'10 exchange of information, or influence,
across universities as to their hiring decisions, and that the chancellor is as likely to be chosen
as any other applicant, which is the chancellor's probability of getting at least one job offer?

------8est of Luck------

.
---------------------------------

Page 3

SVKM's NMIMS
School of Business Management
st

MBA - Core 1 Year (Trim. I)

Customer Acquisition and Retention
Mid-Term Exam (July 2012)
Marks: 20
Time: 1 X Hrs.

Instructions
1. Attempt any two questions
2. All questions carry equal marks
3. Examformat- Open book. Students may refer the prescribed text books and printouts of power point
slides. Laptops and cellphones will not be permitted.
1. Hyundai's Eon is positioned as a model which has superior styling, mileage and
space compared to competing models in its class, namely, Alto, Alto K10 and Spark. The
company has retained you as brand manager for the model.
Consumer reaction: According to auto magazine editors, Hyundai has been very successful with
the designs of the Eon. The cabin and boots space are adequate making the Eon among the
most spacious cars in the segment. Customers say that the car is perfect for city driving
because it is manoeuvre through traffic & is able to go through narrow lanes.
What strategy will you adopt to enhance customer delivered value in order to achieve leadership
position in the product class
Question

2. The Apple iMac is positioned as the ultimate all in one desktop targeting the
PC user who traditionally used a windows version.
The positioning of the iMac is that it is not just about superior features but a completely different
use experience that includes cloud computing, a range of path breaking software that are a treat
to use, the revolutionary OS X Lion operating system and complete compatibility with all
windows based applications and accessories. In addition to this, the iMac boasts of large
display high resolution monitor, high speed processor, advanced graphics, high definition
camera and severai features superior to the traditionai windows desktop pc. It is offered at a
price point that is comparable to a high performance widows pc.
Consumer reaction: Consumers have thrown up questions such as, wili my PC devices
(cameras, printers and hard drives) run on the iMac, how do I move my files to the iMac, will my
current e-mail service work on the iMac, can I join Windows Networks. The response to most of
these .questions is affirmative, making the iMac uniquely compatible with the existing user
environment.
As a brand manager analyse the marketing orientation of the company and justify your answer ..
Question

2'.'8;::g8

Question 3. ITC's Welcomgroup has established it's Welcome Heritage chain of hotels
comprising of Palaces, Forts, Havelis and resorts. Welcom Heritage is a collection of the
Heritage Hotels with 40 Hotels at over 37 Destinations in 13 States. Ranging from the grand
palaces and forts in Rajasthan to quaint hill resorts in Himachal Pradesh. From an outdoors
adventure holiday in the jungle lodges of Uttarakhand and Madhya Pradesh to nature resorts in
Kashmir, Tamil Nadu, Karnataka, West Bengal, Punjab, Uttar Pradesh, Sikkim & Goa. The
pricing is attractive and targeted at a middle to upper middle class tourist.
The chain aims to attract the holiday segment of the travel and tourism market. The heritage
positioning tries to capitalize on old world opulence and the charm of traditional hospitality.
Customer reaction: Customer response from the target group has been favourable. Corporates
have shown interest in offering holiday packages to executives as fringe benefits. Tour
operators have shown interest in select locations.
As the marketing head of Welcome Heritage how will you design a marketiog plan for the hotel
chain.
Question 4. Automaker Renault's latest offering the SUV 'Duster 'is big, beautiful and fuel
efficient. Priced in the Rs. 7 to RS.12 Lakh range, Even the worst roads don't faze the Duster.
For the price it's the best riding car available in India. It's cabin is not opulent in the base models
but comfortable. The diesel version is city friendly with minimal lag. The Duster is a serious
small SUV. It promises superior ride comfort vis a vis the Mahindra Scorpio and Tata Safari. It
could lure prospective customers of the Ford Endeavor. With the Duster, Renault plans to shake
up the Indian SUV market with a carpet bombing strategy targeting market leader Mahindra
Scorpio.
Customer reaction: The Duster has found a niche and promises to deliver on all it is promising.
It could well succeed in making Renault a renowned brand like the Scorpio managed to do for
Mahindra.
As marketing manager of the Renault Duster how will you leverage cultural, social, personal and
psychological factors to influence consumer choice in favour of your offering.

-:r;,

----------_.

---------~

SVKM's NMIMS UNIVERSITY

School of Business Management

Academic Year: 2012-2013
Mid Term

Programme -MBA Core-2012

Subject: Individual Dynamics and Leadership
Date:

Trimester: Trim I
Full Marks' 20
Time: 1hr. 30mns.

Note:
The question paper contains 4 questions ( 5marks each)
All questions are compulsory
Answer to each question to start on a new page

1) How would you as a manager influence workplace behavior based on your understanding

about emotions and emotional intelligence

2) Some people claim they have tried to use behavior modification and it doesn't work.
(This is a complaint frequently heard by therapists). According to the principles of
effectiveness of reinforcement and punishment, why is behavior modification
unsuccessful at times?

3) Hari is a sales executive with a leading FMCG company. Based on his scholastic record
and his performance in the interviews, he was hired to push a brand of ayurvedic
-,
toothpaste. However, very soon it was discovered that Hari is a reticent person with his
r\
- ~~\ own personal inhibitions which have not helped him much in getting along with other
team members of the sales team and as a result he has not been able to achieve his
ro..
targets. His boss Suyash is worried about Hari' s unsatisfactory performance on the job
,\:}'
and is eager to understand why Hari has failed to measure up to his expectations despite
~
"

.:'

t~,:,\_'

.....
l~

'.

'""'

his good academic credentials.

\

. " ..

,."
,

(\ i- .r-

\\~ C tt Q._

:L~~~\.- ( "'~~...\

What is Hari's problem? Analyse the caselet, through the theories of personality. How
will you resolve this problem?
\ ~J

~'}

(~;~

4) What would you say about this response to a survey conducted in March, 2009 on the
/
state of work in the USA's economy? Kindly utilize the frame work from perception
while giving explanation.

~/

\'--

/
--~

c,

'About one in four employed in America(26%) are concerned that they personally
will be laid off from their job in the next six months, But almost half (44%) are
concerned that others at their company will be laid off. What makes people say that
bad things are going to happen to others, first? Is it an accident? Does it just happen
or is there a possible explanation for this?

Page 1 of 1

SVKM'S NMIMS

School of Business Management

Programme: MBA - I Year, Trimester I,
Academic Year: 201213
Subject: Financial Accounting & Analysis .

Instructions:

1) Calculators are allowed

2) Show all workings to support your answer

Case:
ANGELINA AND BRAD'S SCHOOL VENTURE
Angelina and Brad decide to buy out the Bharjatiyas, owners of an existing for- profit school in Jaipur on
01 st April 2011. They consider education to be an upcoming profitable business and think, that with their
worldwide linkages, they will be able to convince celebrities across the world to send their children for
schooling here.
The Balance sheet of the school as on 31 st March 2011 is as follows:
Amount
Capital

300000

Less Loss from

operations
Loan from HSBC

187500

112500
500000

I
Interest accrued on loan

Accounts Payable

TOTAL

Amount
Land and Building
Less accumulated
depreciation
Furniture and fittings
Less accumulated
depreciation

Computers
Less accumulated
depreciation
127000 Stationery Supplies in hand
Tuitions fees-accrued
Prepaid Insurance
Cash

50000

789500

TOTAL

600000
240000 360000
220000
88000

132000

300000
100000 200000
27500
42000
8000
20000
789500

They strike a deal with Bharjatiyas to buy out the school at Rs 112500 which is the book value of all assets
after clearing off all liabilities.
As they visualize the school to be an absolutely state of the art, high end school which will attract discerning
parents, they decide to take an additional loan from Lords Bank, their existing banker in India of Rs 10 lacs
to be used for various upgradation activities.
Following activities are noticed during the year.

Total tuition fees received was Rs 36,50,000 . Rs 1,70,000 worth of fees is not yet received. Being the
owners, Angelina and Brad decided not to pay Rs 6,25,000 worth of fees for their 6 children during the ')
They used Rs 6 lacs of the additional loan to renovate the existing building and bought a few horses for Rs
3.5 lacs to teach horse riding to students.
Depreciation is to be charged @ 2.40 lacs on land and building. The livestock (horses) are expected to be
useful only for a period of 4 years after which they need to be replaced with new horses. The four year old
furniture is ,expected to last another 6 years. Computers are depreciated @Rs 1 lac p.a.
As a policy, the school paid for all its food supplies immediately but stationery purchases were always on
credit.
Cash payments towards the following were also made during 2011-12:
Food supplies Rs 325000
Accounts Payable Rs 375000
Miscellaneous purchases Rs 50000
Salaries to staff Rs 600000

By the end of March 2012, salaries worth Rs 2.25 lacs and accounts payable towards stationary supplies
worth Rs 0.75 lacs were still pending. Year end stock taking reveals that food supplies worth Rs 0.35 lacs
and stationery worth Rs 0.15 lacs were in stock.
Insurance was due for renewal in the beginning of April 2012. They were talking to a few international
general insurance companies and thus, had not renewed the existing insurance policy.
Interest due for previous year is cleared but interest for the current year on both the loans @ 10% p.a. is due.
th
On 30 March 2012, the school invests Rs 20 lacs in a Fixed Deposit with Syndicate Bank.
You are required to
1. Prepare the balance sheet and income statement of the school for the year ending 31st March 2012.
2. List 3 reasons why there is a difference between the increase(decrease) in cash balance and
profit(loss) for the year.

3..

NARSEEMONJEEINSTITt~~~

MANAGEMENTSW,.ES2S~\

(DEEMED-TO-BE UNIVERSITY)

I ~'-

SCHOOL OF BUSINESS MANAGEMENT

MID TERM EXAM
Programme: CORE D I VI'S IuyU
Sub: Microeconomics

Trim:

1'. H. ~ESA~
L.! !l ",J\:". "(
,"',--

-a~~~~~'-

Marks: 25
Time: 2 hours
5 Marks

Q.I

Choose the correct alternative.

1. Economics
(a)
Jb)
(c)
(d)

is
the study of the markets for stocks and bonds
the study of choice under conditions of scarcity
exclusively the study of business firms
fundamentally the same as sociology

2. Which of the following is not considered

(a)
(b)
Cc)
v{d)
3.
~

4.

separately

in Economics?

Land
Labor
Capital
Minerals and oil reserves

The problem of choice arises because

We have infinite wants and finite resources
(b) We have finite wants and finite resources
(c) We have finite wants and infinite resources
(d) AIl the above

.._

are foregone opportunities

tJl) Opportunity costs
(b) Production costs
/ _\

\ '-)

.:J u nr,

of foregone

benefits

,-V:>l:>

(d) Opportunity
ij

a factor of production

benefits

5. A point that lies

the production

possibility

curve indicates that resources

are

fully or efficiently used

(a) Outside
(b) Inside
(c) On the curve
(d) None of the above
6.

Microeconomics
deals with which of the following?
(a) the total output of an economy
(b) the measurement of a nation's inflation rate
~
how producers and consumers interact in individual
(d) how tax policies influence economic growth

markets

7. The law of demand refers to the

JIf

(4

)-i

-< ..-;:1'-,.of

-~ \,.
';

).~

Inverse relationship between the price of a commodity and the quantity demanded of
the commodity per time period
(b) direct relationship between the desire a consumer has for a commodity
and the
amount of the commodity that the consumer demands
(c) inverse relationship between a consumer's
income and the amount of a commodity
that the consumer demands

(d) direct relationship

8.

between population

and the market demand for a commodity

Demand curves have a negative slope because

(a) firms tend to produce less of a good that is more costly to produce
(b) the substitution effect always leads consumers to substitute higher quality goods for
lower quality goods
the substitution
effect always causes consumers
to substitute
away from the
consumption of a commodity when the commodity's price rises.
(d) an increase in price reduces real income and the income effect always causes
consumers to reduce consumption of a commodity when income falls

J91

/,/9. If the price elasticity

of demand for a firm's

revenue IS
(a) positive, and an increase in price
(b) positive, and an increase in price
(c) negative, and an increase in price
(d) negative, and an increase in price

will
will
will
will

cause
cause
cause
cause

output is elastic,

then the firms marginal

the
the
the
the

to increase
to decrease
to increase
to decrease

total revenue
total revenue
total revenue
total revenue

410. The price elasticity of demand for a good will tend to be more elastic if
(a) the good is broadly defined (e.g., the demand for food as opposed to the demand for
carrots).
(b) the good has relatively few substitutes
(c) a long period of time is required to fully adjust to a price change in the good
none of the above are true

JaJ

(5 Marks)
Q. 11 Given

the following marginal utility schedule for good X and good Y for the
individual, and given that the price of X and price of Y are both $l,and that the
. diIVI.did
i
III
ua spen s a ll income
0 f $7 on X an d Y
Quantity for X & Y
2
4
7
1
3
5
6
Marginal utility of X
4
11
3
15
9
6
1
Marginal utility of Y
12 9
6
3
2 1
5

y) Indicate how much of X and Y the individual

9:) Show that the condition
individual

if

for constrained

is at his optimum.

should purchase to maximize

utility maximisation

utility. X;:..l1

is satisfied when the

..,

6~

(5 Marks)

/./

For each of the following

because

of an increase

illustrate

your answer:

a.
b.
c.
d.
e.

or decrease

""~J(. ~ ~

What is the total utility of the consumer?

Q.III

"("F

explain

whether

quantity

demanded

and supplied

changes

in demand or supply or a price change and draw a diagram to

As a result of increased military spending the price of A.f!I1yboots rises.

Fish prices fall after the Pope allows Catholics to eat meat on Friday
An increase in gasoline taxes lowers the consumption of gasoline
Improvements
in transportation lower the cost of importing oil.
Increase in tuition fees lowers the demand for college.
(10 Marks)

Q.IV

Using indifference

curve analysis, explain consumer

*****

equilibrium.

SVKM's NMIMS
School of Business Management
Programme:
MBA (Core), Year: 2011
Trimester I, Academic Year: 2011-2012
Mid Term
Date: 01.08.2011
Time: 9.30- 11.00

Marks:

20

Instruction-s:
In all there are 3 questions. AIL questions are compulsory
Total marks for each question is given in brackets

I.

West Africa is awash with stories of the organized

kidnapping

them and taking them off in chains.

(lLO) estimates

that 80 million children

Africa

boycotts

by child

slaves,

the stories

the ages of 5 and 14 work,

much of the worlds

say, sparking

Organization

calls

cocoa is grown in

for chocolate

producer

will fail if these kids do not find options to make a living in their own
to UN speaker to stop child labor business

towns. According

work along the lines of MDG to see that children

and all this will need philanthropic,
the questions
Which

I.

Labor

with traders

in Europe and the United States. But all of the efforts to halt child labour and

child trafficking

DlSCUSS

of children,

The International

in Africa between

about half of whom work full time. For instance,

West

enslavement

MDGs

strategic

below with reference

are directly

needs to align its efforts to

get education

philanthropic

and are out of poverty

support.

to the above paragraph

and indirectly

aligned

to reduce

(3x2= 6 Marks)
child

labour

in West

Africa?

ii.

Discuss how companies producing chocolates

& Strategic

Philanthropic

support

for reducing

can engage in providing philanthropic

child labour in West Africa

with an

example

n.

"Bajaj Auto Ltd, founded in 1944 manufactures

scooters, autos etc. The business focuses
its socially responsible business practices 011 rural development
activities, principalJy
around the areas where it has manufacturing
plants and predominantly
where its
employees come from. These activities include integrating the development
of villages,
including: agriculture
extension, the provision
of drinking water, education
at preprimary level and establishment of high schools. To promote micro entrepreneurship
the
company aids in developing
small business like courier services, transport services,
garage services which can be used by Bajaj Auto itself to support its office operations.

..

Discuss the questions below with reference to the above paragraph

1.

11.

ill.

(4+6= 10 Marks)

Which theories of CSR are applicable for Bajaj to undertake community development
activities? Discuss the salient features of the theories and the justification of its
relevance.
What are the tangible and intangible benefits do you think Bajaj must be accruing
through its community development activities?
Novartis states, "CSR is an integral part of our operations and a key to our success.
Novartis is committed to sustainable performance built on a solid foundation of ethical
values at all levels of its business. Our commitment to CSR rests on Four Pillars:
Patients, Business Conduct, People and Communities, and Environmental Care.

Discuss the questions below with reference to the above paragraph

(2x2= 4 Marks)

1.

Based on the reading of the Novartis case enumerate what are the initiatives of
responsible behavior undertaken with respect to 'people'.

11.

Based on the reading of the Novartis case map the typology of stakeholders using the
stakeholder analysis framework. Describe the attributes of each stakeholder and their
influence on business.