CS Mango FFI Q3 2014

Campaign Summary
Advertiser:
Mango
Product:
FFI
Last Name:
Koot
Agency:
Mindshare
AM:
Lory Meesters
Sales Rep:
Rachid Barghane
Date Range:
01-09-2014 till 15-09-2014
Sales
Account Mangement
Product/Advertiser Information
Product Information/Goals
New FFV
Campaign Information
Campaign Metrics:
CPC
CPA
3rd Party Ad Server:
Delivery Based
n.a
Rich Media Fees and Rates:
n/a
Vizu Study
Branding Campaign
Echo Topic Campaign
Campaign Details:
Type 5
3rd Party Login:
n/a
Client Type:
NO
Control Impressions (#)
Audience Reporting
Yes
No
ET Campaign
Yes
No
If Yes, Echo Topic Traffic Sheet Required

Topics Submitted &
Approved?
Yes
No
Creative Settings
Are we able to place a pixel?
Yes
No
Yes
New Creative:
No
New User
Cookies (set if CPC optimization):
Cookie User
Pseudo Cookie User
Yes
Pixel Sent:
No
TFConfirmation Page Pixel
ET Confirmation Page Pixel
Pixel Type:
Remarketing
Multiple
ET Remarketing
Atlas
Piggy Back:
Dart
None
View
Pixel Settings:
Click
Cookie Window:
Number of Days:
Yes
Imprint on Click:
No
Yes
Remove Converted Users from Cookie Pool
No
Flight Plan
Yes
No
Custom Targeting?
See math sheet
Special Budgeting:
if yes please update Sheet 2
Contracted Frequency Cap?
N/A
Custom Targeting?
n/a
Pacing Instructions:
Governed
Client Wide Cap
unlimited
Flight Frequency Cap:
Daily:
Non-Daily:
Imprint Cap:
Daily:
Non-Daily:
Optimization
CPC
Optimization Setting:
CPA
Off
Min Cost
1.05
Yes
Copy Previous Data
Targeting
Geo Targeting:
User Targeting:
i.e. Browser/ZAG/Cluster
Netherland/ Dutch IP
Exclude Mobile OS
Screengrabs:
YES
Ad Blocking Domain
ffv.mango.nl
Site Blocking:
Please block: - Nitrome - Dress Up Who - Ninja Kiwi - homeaway - jobrapido
No
FFV Budget Details:
Placement
Placement 1
Placement 1
Mapping:
Target
Dutch Channel
RON
Ad Size
300x250
300x250
Budget
$
$
727.74
727.74
Notes
01/09/2014 - 15/09/2014
01/09/2014 - 15/09/2014
Notes for AM:

Take $ net, divide by 4 and then by 4 again
For RON premoium flight - take 25% of budget allocated
Full $ n budget
Divide by 4 (ads)
Individual ad size
RON prem ignore, see below
ron
ast
FOR RON Prem:
RON prem budget for 300/728
and then by 4 again

ght - take 25% of budget allocated for FFV
$ 11,643.83
4
$ 2,910.96
4
$
727.74 per ad size
$
181.93
25%
$
400.26
55%
$
145.55
20%
$
727.74
2
$
363.87
RON prem ignore, see below

ron
ast
RON prem budget
FFV Rich Media Campaign Summary

Ad Unit
Initial Ad Size
Default Expanded Ad Size
(actual creative may vary)
FFV Illuminate-8
300x250 Only
600x450 expanded video unit, to a customizable 950x570 full-page
takeover
Default Ad Tracking
Initial Ad: Expo9 impression

Expanded Ad: Expo9 click & TFR IlluminateStart
Do NOT track expansions (default)
EXB, EXV & FTB only
Custom Internal Tracking of

Expansions for EXB, EXV & FTB
728x90 - Approved Link(s)
3rd Party 1x1 - Impressions
3rd Party 1x1 - Expansions
http://creative.fireflyvideo.com/creative/FFV_Illuminate/NL/Mango_NL_Q3_2014/v1/in
http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=tf&c=19&mc=imp&pli=1083392
<img width="1" height="1" style="border:0" src="HTTP://bs.serving-sys.com/Serving/Ac
</noscript>

Other Ad Size - Approved Link(s)
Creative assets Link(s)
http://creative.fireflyvideo.com/creative/FFV_Illuminate/NL/Mango_NL_Q3_2014/v1/a
Click Tracking (all click-thrus)

Please select internal click tracking. Recommended for ILLLUMINATE-8: 'YES - track
Click Tags
Click Tag #0
Click Tag #1
Click Tag #2
Click Tag #3
Click Tag #4
TFR Click Name

Video
Logo
Shop nu!
More clicks to add? Do this: 1. Select this entire row 2. Insert an entire row 3. While new row i
Impression Tracking (all in-unit interactions)

Please select internal impression tracking. Recommended for ILLLUMINATE-8: 'YES
Impression Tags
Action Tracker #0
Action Tracker #1
Action Tracker #2
Action Tracker #3
Action Tracker #4
TFR Impression Name

Ontdek nu
More trackers to add? Do this: 1. Select this entire row 2. Insert an entire row 3. While new ro
Video Tracking
Please select internal video event tracking. Recommended for ILLLUMINATE-8: 'YES
Video 0 (primary)
TFR Video Name
Video length (in seconds)
Mango
20
VAST tag [video to be 3rd par

VAST tag
Internal Tracking
3rd Party Tracking

video start (0%)
first quartile (25%)
mid point (50%)
third quartile (75%)
complete (100%)
mute
un-mute
pause
rewind
resume
replay
full-screen
close
3rd Party Pixel (1x1 on
Custom Tags & Pixels
Tag Description
Custom Tag #1
Custom Tag #2
Custom Tag #3
Custom Tag #4
Custom Tag #5
More tags to add? Do this: 1. Select this entire row 2. Insert an entire row 3. While new row is
Special Instructions
Additional Instructions
Social Connect (Glow, Illuminate, and Sidekick On

Click URL or 3rd Party Click Tag
Social Connect
Facebook Connect
Twitter Connect
Social Sharing (FFV Shine Only)

Twitter
Widget Title
Send Button Text
Message
Search Term
3rd Party Tracking (1x1 only)
Linkedin
Widget Title
Title
Summary
Email
Widget Title
Send Button Text
Subject
Body
No
[default] Twitter
[default] Tweet
[default] check this out
#
No
[default] Linkedin
[default] "Advertiser Name"
[default] check this out
No
[default] Email
[default] Send email
[default] "Advertiser Name"
[default] check this out!
Firefly Surveys
Firefly Vizu Peelback
Control
Unit Open
No
Partial View
Full View
Unit Close
More tags to add? Do this: 1. Select this entire row 2. Insert an entire row 3. While new row is
Firefly Internal Survey
Permission Message
Survey Title
Submit Button Text
Thank You Text
Logo
Question Type
Question
Answer 1
Answer 2
Answer 3
Answer 4
Survey Open 3rd Party Tracking
(1x1 only)
No
[default] Take a survey - Share Your Opinion
[default] Submit
[default] Thank you for sharing your opinion.
No
Mutiple
[max 90 chars]
[max 80 chars]
[max 80 chars]
[max 80 chars]
[max 80 chars]
No
Yes
Ad Unit
Select Ad Unit
Initial Ad Size
FFV Glow
300x250 Only
FFV Illuminate-3
300x250 Only
FFV Illuminate-8
300x250 Only
FFV Blaze
970x250 Only
FFV Shine
300x250 (other units require approval)
Expandable Banner
All standard units OK
Expandable Video
In-Banner Video
300x250 Only
Pushdown
728x90 Only
Sidekick
Filmstrip
Interstitial
Interstitial Video
160x600 Only
300x600
Up to 740x550
Up to 740x550
Floating/Pre-Expandable
YES - track in TFR

NO TFR tracking (track in E9)
YES - track in TFR

NO TFR tracking
No
Yes - please provide with assets
Mutiple
Single
Do NOT track expansions
(default)
Add custom interal tracking of
expansions in TFR
Version 2.30
o unit, to a customizable 950x570 full-page
ion
k & TFR IlluminateStart
s (default)
.com/creative/FFV_Illuminate/NL/Mango_NL_Q3_2014/v1/index.html
"BurstingPipe/adServer.bs?cn=tf&c=19&mc=imp&pli=10833921&PluID=0&ord=[timestamp]&rtu=-1&pcp=$$DCMID$$
style="border:0" src="HTTP://bs.serving-sys.com/Serving/ActivityServer.bs?cn=as&ActivityID=530352&ns=1"/>
.com/creative/FFV_Illuminate/NL/Mango_NL_Q3_2014/v1/assets.zip
ick-thrus)
Recommended for ILLLUMINATE-8: 'YES - track in TFR'
Internal Tracking
default tracking
default tracking
default tracking
http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=tf&c=20&mc=click&pli=10833
row 2. Insert an entire row 3. While new row is still highlighted press Ctrl-D
unit interactions)
acking. Recommended for ILLLUMINATE-8: 'YES - track in TFR'
Internal Tracking
3rd Party Pixel (1x1 only)
ire row 2. Insert an entire row 3. While new row is still highlighted press Ctrl-D
ng
acking. Recommended for ILLLUMINATE-8: 'YES - track in TFR'
Video 1
Video 2
VAST tag [video to be 3rd party served]
3rd Party Pixel (1x1 only)
Custom Tags & Pixels
Tag Placement
Tag/Pixel
ow 2. Insert an entire row 3. While new row is still highlighted press Ctrl-D
Special Instructions
Additional Instructions
ocial Connect (Glow, Illuminate, and Sidekick Only)

Social Sharing (FFV Shine Only)
me"
me"
Firefly Surveys
ow 2. Insert an entire row 3. While new row is still highlighted press Ctrl-D
Share Your Opinion
haring your opinion.
Default Expanded Ad Size
600x400 min, 640x480 max, or

600x450 default video unit
user rollover
Default Ad Tracking

Expanded Ad: Expo9 click & TFR
engagement
600x450 expanded video unit, to a customizable
engagement 950x570 full-page takeover
IlluminateStart
950x570 full-page takeover
engagement 970x620 full-page takeover, collapses to 970x90
950x570 full-page takeover
engagement
Up to 720x600

Expanded Ad: no default tracking
Up to 720x600

no expanded size
800x600
no expanded size
no expanded size
no expanded size

engagement
engagement
Up to 720x600

728x325
How to paste into this form

Please DO NOT paste regular (p)
on this form. Doing so may alter
formatting, causing missed
intructions.
Please paste into the formula bar
or paste values (Right Click+v).
=[timestamp]&rtu=-1&pcp=$$DCMID$$
cn=as&ActivityID=530352&ns=1"/>
Key
Enter data in grey cells.
Only instructions in yellow cells will be
processed. Please ensure all necessary
data is provided.
Tab Naming Key

Format: CS_[Unit]_[version]
Unit
Abbreviation
Expandable Banner
EXB
Expandable Video
EXV
FFV Glow
FFG
FFV Illuminate-3
FFI
FFV Illuminate-8
FF8
FFV Blaze
FFZ
FFV Shine
FFS
Filmstrip
HPF
Floating
FTB
In-Banner Video
IBV
Interstitial
ITL
Interstitial Video
ITV
Pushdown
PLD
Sidekick
SDK
Copying This Worksheet

To copy this tab Right Click the tab and
use the Move or Copy command.
Copying and pasting groups of cells may
cause Excel to hang.
Facebook and Twitter Clicks

For FB and Twitter clicks in Glow,
Illuminate, and Sidekick use the Social
Connect section below.
For FB and Twitter clicks in Glow,

Illuminate, and Sidekick use the Social
URL or 3rd Party Click Tag
Connect section below.
BurstingPipe/adServer.bs?cn=tf&c=20&mc=click&pli=10833921&PluID=0&ord=[timestamp]&pcp=$$DCMID$$
Note: Filmstrip clicks with internal
tracking will also be tracked in E9.
hted press Ctrl-D
R'
d Party Pixel (1x1 only)
hlighted press Ctrl-D
R'
Video 3
Video length used for Illuminate, Glow,
Blaze, Pushdown, and Sidekick only.
VAST Tags
Illuminate and Glow support VAST 2.0

linear ads. Video events and video clicks
will be tracked in the 3rd party ad server.
Additional clicktags are needed to 3rd
party track click-thrus within the FFV ad
which are outside of the video player.
ted press Ctrl-D
Internal Tracking
default (track in TFR)
default (track in TFR)
Social Connect Information

Use Social Connect for FFG, FFI, and SDK
units. Standard Facebook and Twitter
buttons (defined at the product level)
will be used.
ted press Ctrl-D

Character Count
44
0
45
14
14
14
14
14
Click Tracking
[please select unit]
Impression
Video Event
Trackers
Tracking
[please
[please
select
select
unit]unit]
GLOW: 'YES - track inGLOW:

TFR' 'YES - track
GLOW:
in 'YES
TFR' - track in TFR'
ILLLUMINATE-3: 'YESILLLUMINATE-3:
- track in TFR'
ILLLUMINATE-3:
'YES - track in 'YES
ILLLUMINATE-8: 'YESILLLUMINATE-8:
- track in TFR'
ILLLUMINATE-8:
BLAZE: 'YES - track inBLAZE:

TFR' 'YES - track
BLAZE:
in 'YES
SHINE: 'YES - track inSHINE:

TFR' 'YES - track
SHINE:
in 'YES
EXPANDABLE BANNER: 'NO

EXPANDABLE
TFR trackingBANNER:
(trackEXPANDABLE
in 'YES
E9)' - track BANNER:
in TFR' n/a
EXPANDABLE VIDEO: 'NO EXPANDABLE

TFR tracking (track
EXPANDABLE
VIDEO:
in 'YES
E9)' - track
VIDEO:
in 'YES
IN-BANNER VIDEO: 'NO TFR

IN-BANNER
tracking (track
VIDEO:
IN-BANNER
in 'YES
E9)' - track
VIDEO:
in 'YES
PUSHDOWN: 'YES - track

PUSHDOWN:
in TFR' PUSHDOWN:
SIDEKICK: 'YES - track

SIDEKICK:
in TFR' 'YESSIDEKICK:
- track in 'YES
FILMSTRIP: 'YES - track
FILMSTRIP:
in TFR' 'YES
FILMSTRIP:
- track in 'YES
INTERSTITIAL: 'NO TFR tracking
INTERSTITIAL:
(track in 'YES
E9)' - track
INTERSTITIAL:
in TFR' n/a
INTERSTITIAL VIDEO: 'NO INTERSTITIAL
TFR tracking (track
INTERSTITIAL
VIDEO:
in 'YES
E9)' - track
VIDEO:
in 'YES
FLOATING: 'NO TFR tracking

FLOATING:
(track in 'YES
E9)' - track
FLOATING:
in TFR' n/a
Please highlight classifications you wish to CAT BLOCK

AM: Review IO and block ALL applicable sections
BLOCK?
x
x
x
x
x
CLASSIFICATION
Uncategorized
Safe
UGC
UGC
Forums
Forums
Photo
Photo
User product reviews
User product reviews
Blogs
Suggestive
Hidden
BLOCK?
x
x
unscreened
screened
unscreened
screened
unscreened
screened
unscreened
screened
x
x
CLASSIFICATION
Political content
Political blogs
Commentary/Opinion/Editorial
Religious
Kids
Teens
Newspaper sites
Networks/Aggregatoris
Non English Content
Media buy
Gambling
Application downloads
File sharing
Type
Description
Client Tracks Conversions
Track
Conversion
Client
Click Only
Conv Tracking
Client
View+Click
Conv Tracking
Yes
Yes
No
Yes
Yes
No
Yes
No
Yes
Yes
No
Yes
(Click Only)
1
Expo9 Conv Pixel (YES)
Client Tracks Conversions (Click Only)
2
Expo9 Conv Pixel (NO)

Client Tracks Conversions (View+Click)
Expo9 Conv Pixel (YES)
Client Tracks Conversions (View+Click)

Expo9 Conv Pixel (NO)
4
Client Tracks Clicks
No
No
No
Branding
No
No
No
Expo9
Conv
Pixel
Yes
Expo9
Imprint
Pixel
Yes/No
Strategy Notes
Optimize by conversion if there are enough
conversions. Otherwise optimize by clicks
Get Imprint Pixel Placed. Set ImprintOnClick if not.
Optimize by Clicks.
No
Yes
Yes/No
Yes/No
Get Imprint Pixel Placed. Set ImprintOnClick if not.

Always set ClientTracksConversionOnView
Always set TrackConversionOnView
Set Freq cap to unlimited
Always try to get an imprint pixel up. If not, set
Imprint OnClick
Optimize campaign on Conversions.
See Setting Up View Tracking Conversion Flights
No
No
Always set ClientTracksConversionOnView

Always set ClientWideFreqCap on all Flights
Set Freq cap to unlimited
Set ImprintOnClick
Optimize Campaign by Clicks.
See Setting Up View Tracking Conversion Flights
Optimize by Clicks
No
Yes/No
No
Yes/No
Use Imprint if possible - or set ImprintOnClick

Optimize by Clicks

CS Mango FFI Q3 2014

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CS Mango FFI Q3 2014

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Campaign Summary

01-09-2014 till 15-09-2014

3rd Party Ad Server:

Rich Media Fees and Rates:

Echo Topic Campaign

3rd Party Login:

Control Impressions (#)

If Yes, Echo Topic Traffic Sheet Required

Cookies (set if CPC optimization):

Remove Converted Users from Cookie Pool

See math sheet

Contracted Frequency Cap?

Client Wide Cap

Flight Frequency Cap:

Please block: - Nitrome - Dress Up Who - Ninja Kiwi - homeaway - jobrapido

FFV Budget Details:

Notes for AM:

and then by 4 again

RON prem ignore, see below

FFV Rich Media Campaign Summary

Initial Ad: Expo9 impression

Custom Internal Tracking of

160x600 - Approved Link(s)

Creative assets Link(s)

Click Tracking (all click-thrus)

TFR Click Name

Impression Tracking (all in-unit interactions)

TFR Impression Name

VAST tag [video to be 3rd par

3rd Party Tracking

3rd Party Pixel (1x1 on

Custom Tags & Pixels

Social Connect (Glow, Illuminate, and Sidekick On

Social Sharing (FFV Shine Only)

300x250 (other units require approval)

All standard units OK

All standard units OK

All standard units OK

YES - track in TFR

YES - track in TFR

o unit, to a customizable 950x570 full-page

Click URL or 3rd Party Click Tag

3rd Party Pixel (1x1 only)

VAST tag [video to be 3rd party served]

3rd Party Pixel (1x1 only)

Custom Tags & Pixels

ocial Connect (Glow, Illuminate, and Sidekick Only)

Social Sharing (FFV Shine Only)

Share Your Opinion

haring your opinion.

Default Expanded Ad Size

600x400 min, 640x480 max, or

Initial Ad: Expo9 impression

Initial Ad: Expo9 impression

Initial Ad: Expo9 impression

Initial Ad: Expo9 impression

Initial Ad: Expo9 impression

How to paste into this form

Tab Naming Key

Copying This Worksheet

Facebook and Twitter Clicks

For FB and Twitter clicks in Glow,

tracking will also be tracked in E9.