Académique Documents
Professionnel Documents
Culture Documents
Science
Jul-Sep 2014
Sr. No
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Title
Authentic leadership development: Getting to the root of positive forms of leadership
Abstract:
This Special Issue is the result of the inaugural summit hosted by the Gallup Leadership Institute at the University of Nebraska-Lincoln in
2004 on Authentic Leadership Development (ALD). We describe in this introduction to the special issue current thinking in this emerging
field of research as well as questions and concerns. We begin by considering some of the environmental and organizational forces that
may have triggered interest in describing and studying authentic leadership and its development. We then provide an overview of its
contents, including the diverse theoretical and methodological perspectives presented, followed by a discussion of alternative conceptual
foundations and definitions for the constructs of authenticity, authentic leaders, authentic leadership, and authentic leadership
development. A detailed description of the components of authentic leadership theory is provided next. The similarities and defining
features of authentic leadership theory in comparison to transformational, charismatic, servant and spiritual leadership perspectives are
subsequently examined. We conclude by discussing the status of authentic leadership theory with respect to its purpose, construct
definitions, historical foundations, consideration of context, relational/processual focus, attention to levels of analysis and temporality,
along with a discussion of promising directions for future research.
Developing holistic leaders: Four domains for leadership development and practice
Abstract
Leadership development and practice have traditionally been quite narrow, with a decided focus on the analytical realm of leadership.
However, the contemporary climate of corporate scandal and resultant loss of societal confidence, coupled with the evolving demands,
needs, and expectations of employees, point to the potential need for a more holistic approach to leadership. Thus, this article proposes
how management education and leadership development programs can develop holistic leaders that are adept at operating in the
analytical, conceptual, emotional, and spiritual domains of leadership practice. An integrated model for holistic leadership development
and practice that addresses all four of these domains is proposed, and grounded in both established and emerging leadership
development theory. Additionally, a leadership development classification scheme is proposed based on classroom, job, and
organizational contexts.
Tougher competitive conditions in recent years have put pressure on firms to examine their philanthropy and other social responsibility
activities. Cutbacks have occurred in many organizations because the rationales for continuing or upgrading these programmes have not
been clearly articulated. However, a fundamental belief among its business supporters and business-and-society scholars is that
corporate social responsibility pays off for the firm as well as for the firm's stakeholders and society in general. But the failure to find
strong empirical support for the relationship between socially responsible behaviour and financial performance1. and 2. has been
troubling. Rightly or wrongly, this lack of a clearcut empirical relationship between social responsibility and the bottom line is perceived
by some executives and students as evidence that it is irrelevant for successful corporate performance, perhaps even antithetical to it.
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Leadership theory and research in the new millennium: Current theoretical trends and changing perspectives
Abstract
Scholarly research on the topic of leadership has witnessed a dramatic increase over the last decade, resulting in the development of
diverse leadership theories. To take stock of established and developing theories since the beginning of the new millennium, we
conducted an extensive qualitative review of leadership theory across 10 top-tier academic publishing outlets that included The
Leadership Quarterly,Administrative Science Quarterly, American Psychologist, Journal of Management, Academy of Management
Journal, Academy of Management Review, Journal of Applied Psychology, Organizational Behavior and Human Decision
Processes, Organizational Science, and Personnel Psychology. We then combined two existing frameworks (Gardner, Lowe, Moss,
Mahoney, & Cogliser, 2010; Lord & Dinh, 2012) to provide a process-oriented framework that emphasizes both forms of emergence and
levels of analysis as a means to integrate diverse leadership theories. We then describe the implications of the findings for future
leadership research and theory.
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Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands
Abstract
Previous research has established the benefits of branding for business-to-business (B2B) organizations. Various tools can be used to
support B2B brands, including the internet and other interactive technologies. Yet research on how organizations use Social Networking
Sites (SNS) to achieve brand objectives remains limited. This study addresses the gap by focusing on B2B SMEs and their social
networking practices, particularly, usage, perceived barriers, and the measurement of effectiveness of SNS as a marketing tool. Findings
from a mail survey show that over a quarter of B2B SMEs in the UK are currently using SNS to achieve brand objectives, the most popular
of which is to attract new customers. On the other hand, the most significant barrier is the lack of perceived relevance for particular
sectors. Notably, the overwhelming majority of users do not adopt any metrics to assess SNS effectiveness. Almost half of the sample of
SMEs that currently use SNS have indicated their intention to increase their marketing spending on this channel, highlighting the growing
importance of SNS in a B2B context.
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Project management: cost, time and quality, two best guesses and a phenomenon, its time to accept other success criteria
Abstract:
This paper provides some thoughts about success criteria for ISIT project management. Cost, time and quality (The Iron Triangle), over
the last 50 years have become inextricably linked with measuring the success of project management. This is perhaps not surprising, since
over the same period those criteria are usually included in the description of project management. Time and costs are at best, only
guesses, calculated at a time when least is known about the project. Quality is a phenomenon, it is an emergent property of peoples
different attitudes and beliefs, which often change over the development life-cycle of a project. Why has project management been so
reluctant to adopt other criteria in addition to the Iron Triangle, such as stakeholder benefits against which projects can be assessed? This
paper proposes a new framework to consider success criteria, The Square Route.
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traditional sense it enables companies to talk to their customers, while in a nontraditional sense it enables customers to talk directly to
one another. The content, timing, and frequency of the social media-based conversations occurring between consumers are outside
managers direct control. This stands in contrast to the traditional integrated marketing communications paradigm whereby a high
degree of control is present. Therefore, managers must learn to shape consumer discussions in a manner that is consistent with the
organization's mission and performance goals. Methods by which this can be accomplished are delineated herein. They include providing
consumers with networking platforms, and using blogs, social media tools, and promotional tools to engage customers.
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Social media? Get serious! Understanding the functional building blocks of social media
Abstract
Traditionally, consumers used the Internet to simply expend content: they read it, they watched it, and they used it to buy products and
services. Increasingly, however, consumers are utilizing platformssuch as content sharing sites, blogs, social networking, and wikisto
create, modify, share, and discuss Internet content. This represents the social media phenomenon, which can now significantly impact a
firm's reputation, sales, and even survival. Yet, many executives eschew or ignore this form of media because they dont understand
what it is, the various forms it can take, and how to engage with it and learn. In response, we present a framework that defines social
media by using seven functional building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups. As
different social media activities are defined by the extent to which they focus on some or all of these blocks, we explain the implications
that each block can have for how firms should engage with social media. To conclude, we present a number of recommendations
regarding how firms should develop strategies for monitoring, understanding, and responding to different social media activities.
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Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand
Abstract
In light of a growing interest in the use of social media marketing (SMM) among luxury fashion brands, this study set out to identify
attributes of SMM activities and examine the relationships among those perceived activities, value equity, relationship equity, brand
equity, customer equity, and purchase intention through a structural equation model. Five constructs of perceived SSM activities of
luxury fashion brands are entertainment, interaction, trendiness, customization, and word of mouth. Their effects on value equity,
relationship equity, and brand equity are significantly positive. For the relationship between customer equity drivers and customer
equity, brand equity has significant negative effect on customer equity while value equity and relationship equity show no significant
effect. As for purchase intention, value equity and relationship equity had significant positive effects, while relationship equity had no
significant influence. Finally, the relationship between purchase intention and customer equity has significance. The findings of this study
can enable luxury brands to forecast the future purchasing behavior of their customers more accurately and provide a guide to managing
their assets and marketing activities as well.
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Users of the world, unite! The challenges and opportunities of Social Media
Abstract:
The concept of Social Media is top of the agenda for many business executives today. Decision makers, as well as consultants, try to
identify ways in which firms can make profitable use of applications such as Wikipedia, YouTube, Facebook, Second Life, and Twitter. Yet
despite this interest, there seems to be very limited understanding of what the term Social Media exactly means; this article intends
to provide some clarification. We begin by describing the concept of Social Media, and discuss how it differs from related concepts such
as Web 2.0 and User Generated Content. Based on this definition, we then provide a classification of Social Media which groups
applications currently subsumed under the generalized term into more specific categories by characteristic: collaborative projects, blogs,
content communities, social networking sites, virtual game worlds, and virtual social worlds. Finally, we present 10 pieces of advice for
companies which decide to utilize Social Media.
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