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  • Industrial Design

    Transféré par

    Vu Manh Cuong
    24 vues2 pages
    Industrial designer, John McMaster, talks about industrial design as art or science. Argues that things are attractive - their form is beautiful - because they have a function. Believes that industrial design is a form of art, not a science.

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    Industrial designer, John McMaster, talks about industrial design as art or science. Argues that things are attractive - their form is beautiful - because they have a function. Believes that industrial design is a form of art, not a science.

    Droits d'auteur :

    © All Rights Reserved
    Téléchargez comme PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    24 vues2 pages

    Industrial Design

    Transféré par

    Vu Manh Cuong
    Industrial designer, John McMaster, talks about industrial design as art or science. Argues that things are attractive - their form is beautiful - because they have a function. Believes that industrial design is a form of art, not a science.

    Droits d'auteur :

    © All Rights Reserved
    Téléchargez comme PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 2

    LearnEnglishProfessionals

    INDUSTRIALDESIGNAUDIOSCRIPT
    ListentoaninterviewwithJohnMcMaster,anindustrialdesigner,talkingaboutindustrialdesignasartor
    science.
    Optionalexercise Listentotheaudioandcompletethesesentencesusingthecorrectformofoneoftheverbs
    inthebox.
    approach argueattractbackcreditdoubtflatterpraise
    1.
    2.
    3.
    4.
    5.
    6.
    7.
    8.

    JonathanIvehasbeen_________forthesimplicityoftheiPoddesign.
    McMaster________thatindustrialdesignisanart.
    McMaster________againsttheviewthatdesignistheproductofonepersonsskill.
    Weare________toobjectsthatlookbeautiful.
    PhilippeStarckisoften________bypeoplewhowanthimtodesignthings.
    McMasterwouldnotbe________bytheideathatheisanartist,notadesigner.
    Visualdesignhastobe_______upbytechnicalexpertise.
    AlecIssigonisisusually_______forhavingdesignedtheMini.

    Interviewer: WeareoftenaskedtoseethingssuchastheMini,theclassicCocaColabottleormorerecently
    theiPod,asobjectswhichareaslikelytobeexhibitedinanartgalleryaspraisedfortheirtechnological
    features.JohnMcMasteranindustrialdesignerhimselfarguesagainstthispointofview.
    John,so,industrialdesignartorscience?
    JM: WellIthinkthatsnotreallyafairquestion...ItsnotthatIdoubtthattheobjectsyoumentionedareactually
    quitebeautifulthingsinthemselvesbutwhatIwanttoask,iswhyisitthatweregardthesethingsasbeing
    attractive?
    Interviewer: Goon...
    JM: WellImagreatbelieverinthesayingformfollowsfunction.
    Interviewer: Whichmeans?
    JM: Thatthingsareattractivetheirformisbeautifulbecausetheyhaveafunction.Adesignerhastothinkof
    thefunctionfirst,ofhowtheobjectworks,andhowtomakeitwork,andfromthat,thesimplestandbestform
    willfollow.Theideathatalotofindustrialdesignisaformofartisatbestmisleading,andatworst,dangerous!
    Interviewer: Whydoyousaythat?
    JM: Therearealotofpeoplebeingattractedtothefieldwithoutthekindofknowledgenecessary...
    Interviewer: Howdoyoumean?
    JM: Well,forexample,Ivebeenapproachedbyonemanufacturertohelpdesignacar.
    Interviewer: Thatsgood...
    JM: Well,noitisntreally...ofcourseImflatteredbytheattention,butallmyworkhasbeenwithcomputers.I
    knowhowtheywork,andthereforethebestwaytodesignthem.Iknownexttonothingaboutautombile
    mechanicssowouldntreallyknowwheretostartdesigningacar.
    A:Theskillsarenttransferable?
    JM: Designskillsaretransferable,buttheyhavetobebackedupbytechnicalexpertise.

    www.britishcouncil.org/professionals.htm
    TheBritishCouncil,2008
    TheUnitedKingdomsinternationalorganisationforeducationalopportunitiesandculturalrelations. WeareregisteredinEnglandasacharity.

    LearnEnglishProfessionals
    INDUSTRIALDESIGNAUDIOSCRIPT
    Interviewer: Butwhataboutadesignerlike,say,PhilippeStarck?Hesdesignedeverythingfrommotorbikesto
    skyscraperstoteaspoons...
    JM: Yes,buthesnotreallyanindustrialdesignerintheclassicsense.Hedesignsthelookofobjectsafter
    someoneelsehasdoneallthehardwork!AlecIssigoniswhodesignedthefirstMinitrainedasanengineer,
    notadesigner.Thatwaswhyitwassucharevolutionarycar.JonathanIveisoftencreditedforhavingdesigned
    theiPod,thedigitalmusicplayer,butheactuallyworkedwithateamofhardwareengineers.TheCocaCola
    bottleweknowandlovetodaywasactuallyprettydifferentatfirstitwentthroughalotofchangesbeforeit
    becametheiconicpieceofdesignthatitisnow.
    Interviewer: Soyoudsayitsmoresciencethanart?
    JM: IthinkthereasonwhyIthinkindustrialdesignissofascinating,andsuchagreatareatoworkinis
    preciselybecauseitblurstheboundariesbetweenscienceandart....itsneitheranditsboth!
    Interviewer: JohnMcMaster,thankyou.
    JM: Thankyou.

    _______________________________________________________________________________________
    Answers: 1praised,2doubts,3argues,4attracted,5approached,6flattered,7backed,8credited

    www.britishcouncil.org/professionals.htm
    TheBritishCouncil,2008
    TheUnitedKingdomsinternationalorganisationforeducationalopportunitiesandculturalrelations. WeareregisteredinEnglandasacharity.

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